Gastroenterology Associates of Florida

What Gastroenterology Associates of Florida does

Gastroenterology Associates of Florida, PLLC is a private gastroenterology and hepatology practice headquartered in Wellington, Florida, with additional locations in Jupiter and Atlantis, serving patients throughout Palm Beach County. Founded in 1990, the practice has operated for over 30 years under a physician-led model and became a subsidiary of GI Alliance in October 2021 through a strategic partnership with the national physician-led GI network. The practice delivers a comprehensive suite of 13 clinical services spanning diagnostic endoscopy (colonoscopy, EGD/upper endoscopy, flexible sigmoidoscopy, enteroscopy, and capsule endoscopy), therapeutic procedures (esophageal dilation, feeding tube insertion/PEG, hemorrhoid banding, and HET hemorrhoid energy therapy), liver diagnostics (FibroScan transient elastography), colon cancer screening programs, and a recently introduced Chronic Care Management program for patients with multiple chronic conditions. Telemedicine consultations via Doxy.me and a MyGportal patient portal supplement the in-person endoscopy-center model, expanding touchpoints without additional physical footprint.

The underlying technology stack combines established medical device hardware (capsule endoscopy cameras capturing approximately 60,000 small-intestine images, FibroScan ultrasound elastography, and the HET Bipolar System for non-surgical hemorrhoid treatment) with off-the-shelf digital health platforms: Doxy.me for HIPAA-compliant video visits, MyGportal for patient records access, and ModMed QuickPay for online bill payment. The business model is primarily fee-for-service professional services billed through insurance networks including Medicare, Aetna, Blue Cross/Blue Shield, Cigna, Humana, United Health, and other commercial carriers accepted by the practice. Customer segments are concentrated in adult patients requiring GI care (colon cancer screening, IBD, Crohn's, ulcerative colitis, and general digestive symptoms), with a secondary chronic-care cohort eligible for the recurring CCM program. No venture capital, private equity, or public ownership signals were identified.

Name

Gastroenterology Associates of Florida

Legal name

Gastroenterology Associates of Florida, PLLC

Website

https://flagastro.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Gastroenterology Associates of Florida is a private gastroenterology and hepatology practice serving adult patients in Palm Beach County. Founded in 1990 and now a subsidiary of GI Alliance, it delivers colonoscopy, endoscopy, FibroScan, hemorrhoid therapy, chronic care management, and telemedicine across three Florida locations.

Ownership category

akta.pro rank

Product category

Gastroenterology and Digestive Health Services

NAICS

Offices of Physicians (62111)

akta.pro primary industry

General Gastroenterology (HLAKAEAA)

akta.pro secondary industries

Endoscopy & GI Procedure Centers (HLAFAIAE), Digestive Oncology (GI Cancer Care) (HLAKAEAF)

Keywords

• Gastroenterology services
• Endoscopy procedures
• Colon cancer screening
• Digestive health care
• Hepatology diagnostics

Headquarters

HQ city

Atlantic Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Services Revenue: Revenue generated from patient consultations, diagnostic procedures (colonoscopy, EGD, capsule endoscopy, enteroscopy), and therapeutic treatments billed through insurance plans including Medicare, Aetna, Blue Cross/Blue Shield, Cigna, Humana, United Health, and other commercial carriers
2. Procedure and Treatment Revenue: Revenue from endoscopic procedures, colon cancer screenings, hemorrhoid treatments (banding and HET therapy), esophageal dilation, FibroScan testing, feeding tube insertion, and other GI procedures performed at endoscopy centers
3. Telemedicine Services: Virtual visit consultations providing continuity of care for patients requiring frequent office visits, prescription refills, and non-urgent consultations via video/audio connections
4. Chronic Care Management: Care management services for patients with two or more chronic conditions including comprehensive care planning, remote communication, medication management, and care coordination between providers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Gastroenterology Associates of Florida (FLAG) is a physician-led gastroenterology practice founded in 1990 that diagnoses and treats digestive system disorders for adult patients across Palm Beach County. The practice delivers office-based consultations, in-office procedures, and outpatient endoscopy services through three Florida locations (Wellington, Jupiter, Atlantis) staffed by board-certified gastroenterologists. Revenue is generated through clinical services and procedures billed to insurance carriers and patients.

Product overview

Gastroenterology Associates of Florida is a gastroenterology and hepatology healthcare practice, not a technology product company. The practice offers a comprehensive suite of gastroenterology services delivered through 13 distinct clinical procedures and care programs. The core services include diagnostic endoscopic procedures (Colonoscopy, EGD/Upper Endoscopy, Flexible Sigmoidoscopy, Enteroscopy, Capsule Endoscopy), therapeutic treatments (Esophageal Dilation, Feeding Tube Insertion/PEG, Hemorrhoid Banding, Hemorrhoid Energy Therapy/HET™), liver diagnostics (FibroScan®), cancer screening programs, Chronic Care Management for patients with multiple chronic conditions, and Virtual Telemedicine for remote consultations. These services are provided by board-certified gastroenterologists at locations in Wellington, Jupiter, and Atlantis, Florida, serving the Palm Beach County area for over 30 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Colon Cancer Screening

Quantifiable outcome

• Highest adenoma detection rate in the area leading to early colon cancer prevention

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• GI AlliancecoreStrategic or Co-development PartnerIn October 2021, Gastroenterology Associates of Florida joined forces with GI Alliance, the leading Patient-Focused, Physician-Led Gastroenterology Practice serving patients throughout the United States. This partnership ensures physicians can continue focused efforts on providing highest quality personalized care to patients while benefiting from GI Alliance's scale and resources.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Gastro Health: Gastro Health is one of the largest gastroenterology groups in Florida and the southeastern United States, offering colonoscopy, endoscopy, infusion, and chronic care management services. It is a direct peer because it competes for the same patient population in Florida with similar GI service lines and a comparable physician-led, multi-site model.
• United Digestive: United Digestive is a large, PE-backed gastroenterology platform operating across the southeastern United States with a similar physician-led, multi-site clinical model. It is directly comparable as both a strategic consolidator and a competitor offering the same core GI procedures in overlapping geographies.
• Borland Groover: Borland Groover is a large Florida-based gastroenterology specialty group offering colonoscopy, endoscopy, infusion, and clinical research across multiple locations. It is directly comparable to Gastroenterology Associates of Florida in geographic focus, service mix, and physician-led specialty care delivery.
• Capital Digestive Care: Capital Digestive Care is a large physician-owned gastroenterology group serving the Mid-Atlantic with comprehensive GI services including colonoscopy, endoscopy, infusion, and clinical research. It is directly comparable as a consolidated, physician-led GI platform similar in scope and structure to Gastroenterology Associates of Florida's GI Alliance affiliation model.

Broad incumbents

• PE GI Solutions: PE GI Solutions is one of the largest ambulatory surgery center platforms in gastroenterology, partnering with GI physicians to operate endoscopy centers across the U.S. It is comparable as an adjacent platform player in the gastroenterology services ecosystem that Gastroenterology Associates of Florida operates within.
• GI Alliance: GI Alliance is the parent organization and the leading physician-led gastroenterology practice network in the United States. It is directly comparable because Gastroenterology Associates of Florida operates as a subsidiary of GI Alliance, sharing the same clinical model, technology stack, and operational framework across its national platform.

Regional players

• Peak Gastroenterology Associates: Peak Gastroenterology Associates is a Colorado-based GI specialty group offering colonoscopy, endoscopy, and infusion services across multiple locations. It is comparable as a multi-site, physician-led gastroenterology practice with a similar service mix, though it operates in a different region than Gastroenterology Associates of Florida.
• Atlanta Gastroenterology Associates: Atlanta Gastroenterology Associates is one of the largest GI practices in the southeastern United States, offering comprehensive gastroenterology and hepatology services. It is comparable as a regional physician-led GI group serving a similar demographic with a similar service portfolio, though its primary market is Georgia rather than Florida.
• Illinois Gastroenterology Group: Illinois Gastroenterology Group (now part of GI Alliance) is a multi-physician GI specialty practice serving the greater Chicago area with comprehensive gastroenterology services. It is comparable as a GI Alliance-affiliated regional group with an overlapping service portfolio, particularly relevant given shared platform affiliation.
• Digestive Health Associates: A multi-physician gastroenterology group serving the Treasure Coast and surrounding Florida regions with colonoscopy, endoscopy, and hepatology services. It is comparable as a regional Florida GI competitor serving an overlapping patient demographic in southeast Florida.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gastroenterologyassociatesofflorida

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gastroenterology Associates of Florida