Boysen Paints

What Boysen Paints does

Pacific Paint (BOYSEN) Philippines, Inc., operating as Boysen Paints, is a Philippine-headquartered paint manufacturer founded in 1953 (originally as Columbus) that has grown into the country's leading architectural and industrial coatings producer. The company manufactures architectural paints, construction chemicals, and industrial coatings across four production facilities located in Trece Martires (Cavite), Dasmariñas (Cavite), Calamba (Laguna), and Quezon City, with the Trece Martires plant serving as its largest and most modern facility. The product portfolio includes core architectural and construction chemical lines alongside specialized sub-brands such as KNOxOUT, Virtuoso Silk Touch, BUG OFF, and BOYSEN Automotive Lacquer, with over 1,300 color options surfaced through The Color Library concept store at SM Mall of Asia.

The company distributes through a multi-channel go-to-market model comprising an authorized dealer network, a contractor referral service spanning five project categories, a direct e-commerce storefront (store.boysen.com.ph), a flagship concept store, and six regional offices across Luzon, Visayas, and Mindanao (Legazpi, Cebu, Iloilo, Bacolod, Davao, Cagayan de Oro) supported by a Davao warehouse. Primary customer segments include residential homeowners, the architectural/construction industry (contractors, builders, interior designers), and industrial/automotive clients. Revenue mechanics are based on one-time product sales with pricing not publicly disclosed; customers are routed to dealers or contractors for quotes. The company is privately held, has a wholly owned subsidiary (Atlantic Coatings, Inc.), and is led by CEO Willy Ong. Certifications include Lead Safe Paint (2016) and ISO 9001:2015/ISO 14001:2015 (2021) at the Cavite facility, and it ranked as the 45th largest global paint manufacturer in 2022 by Coatings World, up from 51st in 2010 and 58th in 2001.

Name

Boysen Paints

Legal name

Pacific Paint (BOYSEN) Philippines, Inc.

Website

https://boysen.com.ph

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Boysen Paints (Pacific Paint (BOYSEN) Philippines, Inc.) is the leading Philippine paint manufacturer, producing architectural paints, construction chemicals, and industrial coatings across four plants and distributing to homeowners, contractors, and industrial clients via dealers, regional offices, and a concept store.

Ownership category

akta.pro rank

Product category

Architectural Paints and Coatings

NAICS

Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (44412), Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

Keywords

• Architectural paints
• Construction chemicals
• Industrial coatings
• Paint manufacturing
• Automotive lacquer

Headquarters

HQ city

Quezon City

HQ country

Philippines

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Architectural Paints: Sale of architectural paints for residential and commercial applications
2. Construction Chemicals: Sale of construction chemical products
3. Industrial Coatings: Industrial coating products including automotive lacquer

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pacific Paint (BOYSEN) Philippines, Inc. manufactures and sells architectural paints (interior and exterior, water-based and solvent-based), construction chemicals, and industrial coatings including BOYSEN Automotive Lacquer for the Philippine and international markets. The company operates four manufacturing facilities producing sub-brands such as BOYSEN KNOxOUT, Virtuoso Silk Touch, BOYSEN BUG OFF, and BOYSEN Color Trend, and distributes through an authorized dealer network, contractor referral service, e-commerce store, and The Color Library concept store.

Product overview

Pacific Paint (BOYSEN) Philippines, Inc. is the leading paint manufacturer in the Philippines, offering a comprehensive portfolio of architectural paints, construction chemicals, and industrial coatings. The product lineup includes core brands like architectural paints and construction chemicals, sub-brands such as BOYSEN KNOxOUT, Virtuoso Silk Touch, BOYSEN BUG OFF, and BOYSEN Color Trend, complemented by digital tools (Paint Calculator, Choose Your Paint, BOYSEN Mobile App) and The Color Library concept store. The company also launched Color Stories, a digital co-creation platform, expanding its offerings beyond traditional paint products into community engagement and digital experiences.

Differentiator

Problem solved

Functional benefit

Brands

• BOYSEN KNOxOUT: Paint product brand
• Virtuoso Silk Touch
• BOYSEN Color Trend
• BOYSEN BUG OFF
• The Color Library
• BOYSEN Automotive Lacquer
• Studio Boysen

Products and services

• Architectural Paints Premium quality architectural paints for residential and commercial applications, including interior and exterior water-based and solvent-based coatings. Sold through authorized dealers, the contractor referral network, e-commerce store, regional sales offices, and The Color Library concept store for Filipino homeowners, architects, contractors, and builders.
• Construction Chemicals Construction chemical products supporting architectural paint applications and building maintenance, sold as part of the core portfolio to construction industry buyers.
• Industrial Coatings Industrial coating products for commercial and industrial applications, including BOYSEN Automotive Lacquer manufactured at the dedicated Laguna facility for automotive refinishing and industrial coating operators.
• BOYSEN KNOxOUT BOYSEN KNOxOUT paint product line sold as a branded sub-line within the BOYSEN architectural paints portfolio, with its own dedicated microsite (knoxoutpaints.com).
• Virtuoso Silk Touch Virtuoso Silk Touch premium paint product line sold as a branded sub-line within the BOYSEN architectural paints portfolio, with its own dedicated microsite (virtuosopaints.com).
• BOYSEN BUG OFF BOYSEN BUG OFF insect-repellent paint product line sold as a branded sub-line within the BOYSEN architectural paints portfolio, with its own dedicated microsite (bugoffpaints.com).
• BOYSEN Color Trend BOYSEN Color Trend color collection and trends platform featuring curated BOYSEN paint colors, supporting consumer and designer color selection, with its own dedicated microsite (boysencolortrends.com).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Asian Paints: Asian Paints is the dominant paint manufacturer in South Asia and a global top-10 player with growing international presence; comparable to Boysen as a regional architectural-paints leader scaling globally, though materially larger.
• Sherwin-Williams: Sherwin-Williams is the world's largest paint company with a strong architectural coatings franchise; comparable to Boysen in architectural and industrial coatings as a broad incumbent operating across multiple continents.
• Jotun Paints (Philippines): Jotun is a global coatings major with a Philippines operation selling architectural and protective coatings; it overlaps with Boysen's industrial coatings and architectural segments but as part of a globally diversified business.
• Kansai Paint (Philippines): Kansai Paint is a large Japanese-headquartered coatings group with presence in Southeast Asia offering decorative and industrial paints; it competes with Boysen across architectural and selected industrial segments as a broad regional incumbent.
• Dulux (AkzoNobel Philippines): AkzoNobel's Dulux brand is a globally dominant architectural paint brand with a meaningful Philippines presence; it competes with Boysen in premium decorative paints as part of a much broader global coatings portfolio.
• PPG Industries: PPG is a global coatings giant serving architectural, automotive, and industrial end-markets; comparable to Boysen's industrial and architectural coatings lines as a broad incumbent, though at vastly greater scale and geographic diversity.

Direct peers

• Davies Paints Philippines: Davies is a long-established Philippine paint manufacturer offering architectural and industrial coatings with a comparable multi-tier dealer network and focus on the domestic Filipino market, making it a head-to-head competitor to Boysen.
• Island Paints: Island Paints is a Philippine-based paint manufacturer producing architectural and decorative paints distributed through dealer networks — directly overlapping with Boysen's core residential and commercial segments.
• Nippon Paint (Philippines): Nippon Paint is one of the largest paint companies in the Philippines and a direct competitor in architectural and decorative paints, offering a similar multi-brand, dealer-distributed model targeting homeowners and contractors.

Others

• Coatings World Top Companies (industry benchmark): Coatings World is the trade publication that ranks Boysen as the 45th largest global paint company; not a peer but the analyst data source used to benchmark Boysen's scale against international majors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BoysenPaintsPhil
• Facebookfacebook.com/boysenpaintsphilippines
• Instagraminstagram.com/boysenpaintsphilippines
• Xx.com/boysentsd
• LinkedInlinkedin.com/company/pacific-paint-boysen-philippines-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boysen Paints