Davies Paints

What Davies Paints does

Davies Paints Philippines, Inc. is a privately held Philippine paint and coatings manufacturer that produces and distributes architectural and specialty paints through a retail-led model. Its core product portfolio spans 100% acrylic elastomeric paints (Sun & Rain), 100% acrylic latex paints (Megacryl MCS, Pondo), anti-corrosive metal primers (X-Rust), high-performance coatings (Liquid Tile), floor coatings (Aquafloor, Keramifloor, Powerfloor), gloss finishes (Aqua Gloss-It, Gloss-It), antibacterial paint (Bio-Fresh+), and roof coatings (Roofshield). The company's core technology is the Davies Color Factory, a state-of-the-art color matching system that follows international color standards including RAL (Germany), British Standard (UK), and NCS (Europe), and operates from 200+ stations embedded in major modern retail hardware chains (Wilcon Depot, Citi Hardware, MC Home Depot, AllHome, CW Depot, Robinsons Hardware) and select traditional hardware stores nationwide.

The company's business model is a one-time sale of physical paint and coatings products through third-party retail partners, with no subscription, licensing, or recurring revenue component disclosed. Pricing is not publicly disclosed and customers are directed to retail partners. Davies Paints targets two primary customer segments: individual homeowners undertaking DIY painting projects (its primary segment), and professional contractors and builders purchasing architectural coatings for construction and renovation. Customer acquisition is driven by an organic-only social media content strategy spanning Facebook, Instagram, TikTok, and Pinterest, supplemented by a Paint Calculator tool and a Tools & Tips blog featuring DIY tutorials.

The company operates exclusively in the Philippines with no global footprint claim, no disclosed parent company, and no disclosed subsidiaries or M&A history. Ownership and corporate structure are not disclosed in public sources. Revenue, headcount, and founding information are also not publicly available.

Name

Davies Paints

Legal name

Davies Paints Philippines, Inc.

Website

https://daviespaints.com.ph

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Davies Paints Philippines, Inc. is a privately held Philippine architectural paint manufacturer that sells through 200+ Color Factory stations embedded in major hardware retail chains, targeting DIY homeowners and contractors with custom color matching and a diversified portfolio of interior, exterior, and specialty coatings.

Ownership category

akta.pro rank

Product category

Architectural Paints & Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

Keywords

• Architectural paints
• Elastomeric coatings
• Color matching
• Floor coatings
• Metal primers

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Paint and Coatings Sales: Davies Paints generates revenue through the sale of architectural paints and coatings including exterior/interior paints, elastomeric coatings, metal primers, floor paints, and specialty coatings. Products are sold through major retail partners and hardware stores nationwide.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Davies Paints Philippines, Inc. manufactures and sells architectural paints and coatings, including 100% acrylic elastomeric exterior paints, acrylic latex interior/exterior paints, anti-corrosive metal primers, floor coatings, roof paints, and specialty high-performance coatings. The company also operates the Davies Color Factory service at 200+ retail stations nationwide, providing on-demand custom color mixing that follows international color standards (RAL, British Standard, NCS).

Product overview

Davies Paints Philippines, Inc. is a paint and coatings manufacturer offering a diversified portfolio of paint products. The product lineup includes SUN & RAIN (100% Acrylic Elastomeric Paint), MEGACRYL MCS (100% Acrylic Latex Paint), X-RUST (Anti-Corrosive Metal Primer), LIQUID TILE (High Performance Paints), and PONDO for general applications. The company also offers specialized floor coatings including AQUAFLOOR, KERAMIFLOOR, and POWERFLOOR; gloss finishes such as AQUA GLOSS-IT and GLOSS-IT; antibacterial paint BIO-FRESH+; and roof protective coating ROOFSHIELD. Additionally, Davies Paints provides the Color Factory color matching service at over 200 stations nationwide, supporting custom color mixing using international standards including RAL (Germany), British Standard (UK), and NCS (Europe).

Differentiator

Problem solved

Functional benefit

Brands

• Davies Color Factory: State-of-the-art color matching and production service that follows international color standards such as RAL (Germany), British Standard (UK), and NCS (Europe). Produces thousands of colors accurately and instantly for custom paint mixing.

Products and services

• SUN & RAIN 100% Acrylic Elastomeric Paint designed for exterior surfaces, providing weather resistance and durability for homes and buildings.
• MEGACRYL MCS 100% Acrylic Latex Paint offering smooth finish and excellent adhesion for various interior and exterior applications.
• PONDO 100% Acrylic Latex Paint formulated for interior and exterior applications.
• X-RUST Anti-Corrosive Metal Primer designed to protect metal surfaces from rust and corrosion.
• LIQUID TILE High Performance Paints line designed for specialized coating applications.
• ACREX Paint product line available in the color gallery for general architectural applications.
• AQUAFLOOR Water-based floor coating paint product.
• AQUA GLOSS-IT Gloss finish water-based paint product.
• BIO-FRESH+ Paint product with antibacterial and freshness properties.
• GLOSS-IT Gloss finish paint product line.
• KERAMIFLOOR Ceramic-based floor coating product.
• POWERFLOOR High-durability floor paint product.
• ROOFSHIELD Roof coating paint designed to protect roofing surfaces from weather elements.
• Davies Color Factory Custom color mixing service operating at 200+ stations in major hardware retailers nationwide, using state-of-the-art color matching software aligned with RAL (Germany), British Standard (UK), and NCS (Europe) color standards to produce thousands of colors accurately and instantly.

Quantifiable outcome

• Consistent color accuracy reduces unnecessary costs and trial and errors for customers

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Wilcon DepotcoreChannel Partner/ Reseller/ DistributorWilcon Depot is a major modern retail hardware chain in the Philippines hosting Davies Color Factory stations. It is one of the primary distribution channels for Davies Paints products and custom color services.
• Citi HardwarecoreChannel Partner/ Reseller/ DistributorCiti Hardware is a major modern retail hardware chain in the Philippines hosting Davies Color Factory stations. It serves as a primary retail distribution channel for Davies Paints products.
• AllHomecoreChannel Partner/ Reseller/ DistributorAllHome is a major modern retail home improvement store chain hosting Davies Color Factory stations for custom color mixing services.
• CW DepotcoreChannel Partner/ Reseller/ DistributorCW Depot is a modern retail hardware chain hosting Davies Color Factory stations. It serves as a key retail distribution partner for Davies Paints in the Philippines.
• Robinsons HardwarecoreChannel Partner/ Reseller/ DistributorRobinsons Hardware is a major modern retail hardware chain under the Robinsons group hosting Davies Color Factory stations. It is a key distribution partner for Davies Paints products.
• MC Home DepotcoreChannel Partner/ Reseller/ DistributorMC Home Depot is a modern retail home depot store chain hosting Davies Color Factory stations for on-demand custom color mixing services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Asian Paints (via regional expansion): Asian Paints is a global coatings major expanding across Southeast Asia; while its Philippines footprint is smaller than Davies', it represents a credible incumbent threat with deep R&D and brand budgets.

Direct peers

• Dulux (AkzoNobel Philippines): Dulux, marketed by AkzoNobel in the Philippines, sells decorative paints and coatings through major hardware retailers, directly overlapping Davies' DIY and contractor customer base.
• Boysen (Pacific Paint (Boysen) Philippines): Boysen is the largest domestic paint manufacturer in the Philippines, offering architectural and industrial coatings through a similar mix of modern retail (True Value, Wilcon, Handyman) and traditional hardware distribution. Closest direct competitor to Davies given shared market, product mix, and channel strategy.
• Kansai Paint (Philippines via parent Kansai Nerolac): Kansai Paint serves the Philippines with decorative and industrial coatings distributed through retail and project channels, overlapping Davies' architectural, floor, and metal-protection product lines.
• Nippon Paint (Philippines): Nippon Paint Philippines is a major architectural and industrial coatings player serving both DIY homeowners and contractors through hardware retail chains. Directly competes with Davies on product, channel, and brand.
• Jotun Paints Philippines: Jotun offers decorative and protective coatings in the Philippines via retail and project channels, competing with Davies on exterior elastomeric, metal primers, and floor/roof coatings.
• Berger Paints Philippines: Berger Paints Philippines (part of Berger International/AkzoNobel) offers decorative paints, primers, and specialty coatings through retail and contractor channels, competing with Davies' portfolio.
• TOA Paint Philippines: TOA Paint is a regional Southeast Asian coatings manufacturer with a Philippines presence offering architectural and protective paints through hardware retail, comparable to Davies' core architectural portfolio.

Regional players

• Coral Paints / SPG Coatings Philippines: Regional architectural coatings brands entering or active in the Philippines, offering similar DIY/contractor products through hardware retail; competes indirectly on price in lower-tier segments.

Emerging players

• Hempel Philippines: Hempel Philippines focuses primarily on protective and marine/industrial coatings with growing decorative presence, partially overlapping Davies' industrial and roof/metal protection lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/daviespaints
• Instagraminstagram.com/daviespaints
• TikToktiktok.com/@daviespaints
• Pinterestph.pinterest.com/daviespaints
• Xx.com/DaviesPaints
• LinkedInlinkedin.com/company/davies-paints-philippines-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Davies Paints