Eluktronics
Eluktronics is a US-based private manufacturer of custom-configurable high-performance gaming laptops sold direct-to-consumer, serving gamers, creative professionals, and PC enthusiasts through its e-commerce platform with proprietary liquid cooling technology.
- Company typePrivate
- Founded2011
- HeadquartersNewark, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Eluktronics does
Eluktronics is a US-based private manufacturer of high-performance gaming laptops founded in 2011 by William Kiryluk and operating from facilities in Delaware and Pennsylvania. The company designs, assembles, and sells custom-configurable gaming laptops through a direct-to-consumer e-commerce model at Eluktronics.com, offering three fulfillment paths: pre-configured systems, build-your-own configurations where customers select individual components, and DIY barebone kits for technically inclined buyers. Its product portfolio centers on the HYDROC-16 G2 flagship featuring proprietary Liquid Propulsion Package (LPP) external liquid cooling, alongside the RP-16 mid-range, MAX-15 G3 and MAX-16 OLED portable lines, and the MAG-14u AI-PC entry. Underlying hardware is built around Intel Core Ultra and AMD Ryzen processors paired with NVIDIA GeForce RTX 50-series GPUs, with the company claiming 3DMark benchmark leadership for its HYDROC line.
The business model is one-time hardware sales with an attach ecosystem of accessories (LPP cooling units, mice, keyboards, headsets) and recurring revenue from optional 1-year and 2-year extended warranty plans. Average selling prices range from approximately $1,199 for DIY barebone kits to $5,999 for top-spec HYDROC-16 G2 Ultra Pro configurations, with promotional discounting of 15-24% common across the lineup. Customer acquisition is purely digital through the e-commerce storefront, supported by an active Discord community, social media presence (Facebook, Instagram, Twitter), email newsletter, and ResellerRatings third-party reviews (236 reviews, 4.74/5). International shipping is enabled through a Zonos partnership handling customs and duties, while Bread Pay financing with 0% APR for 12 months extends the addressable market to credit-eligible buyers.
Eluktronics serves three horizontal customer personas: dedicated gamers and eSports competitors seeking maximum mobile gaming performance, creative professionals running CAD and rendering workloads, and PC enthusiasts who prefer full component-level customization. The 'Covert Gamer' design philosophy distinguishes the brand with logo-free exteriors and bloatware-free systems, supported by USA-based technical support and free 2-year warranty on custom builds. The company remains privately held by its founder with no disclosed venture capital backing, no parent company, and a notably lean headcount of 1-10 employees despite its multi-product portfolio.
Eluktronics firmographics
Firmographics- Name
- Eluktronics
- Legal name
- Eluktronics, Inc.
- Website
- https://eluktronics.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eluktronics is a US-based private manufacturer of custom-configurable high-performance gaming laptops sold direct-to-consumer, serving gamers, creative professionals, and PC enthusiasts through its e-commerce platform with proprietary liquid cooling technology.
- Ownership category
- akta.pro rank
Eluktronics industry classification
Industry- Product category
- Gaming Laptops
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Electronic Computer Manufacturing (334111)
- SIC
- Electronic Computers (3571), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Gaming PCs & Laptops (Prebuilt OEM/SIs) (MPAFAGAC)
- akta.pro secondary industries
- Gaming PCs (Desktops & Laptops) (HDACAAAH), PC Gaming Computers & Peripherals Retail (CRACABAI), Gaming Hardware Services & Support (Repair, Warranty, Refurbishment, Modding) (MPAFAGAN)
Keywords
Where Eluktronics is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Eluktronics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Custom Gaming Laptop Sales: One-time hardware sales of high-performance custom-built gaming laptops. Customers can build their own configurations or purchase pre-configured models. Revenue is generated from the initial hardware purchase with varying price points based on components selected.
- Replacement Parts & Accessories: Sales of AC adapters, batteries, replacement fans, cooling solutions (LPP units), keyboards, displays, and cables. These complement the laptop sales and provide ongoing revenue from the existing customer base.
- Extended Warranty Plans: One and two-year warranty extension plans providing additional coverage beyond the standard one-year warranty. These are add-on purchases that provide recurring revenue from existing customers.
- Financing Services: Partnership with Bread Pay to offer financing options, enabling customers to pay over time. While Eluktronics doesn't directly earn financing revenue, this extends their addressable market to customers who cannot pay upfront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level to mid-range laptops ($1,199-$2,599) |
| Unit Pricing | Pay-as-you-go | High-performance laptops ($2,599-$3,999) |
| Unit Pricing | Pay-as-you-go | Flagship/Ultimate performance laptops ($4,499-$5,999) |
| Unit Pricing | Pay-as-you-go | Accessories ($9.95-$249.99) |
| Subscription | Multi-year contract | Warranty Extensions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Eluktronics product offering
Product offeringCore offering
Eluktronics manufactures and sells custom-built high-performance gaming laptops directly to consumers through its own e-commerce platform. The company configures laptops with Intel and AMD processors, NVIDIA GeForce RTX GPUs, and offers proprietary external liquid cooling (LPP). Customers can select pre-configured models, build their own configuration, or purchase DIY barebone kits, with USA-based assembly and technical support.
Product overview
Eluktronics is a US-based high-performance gaming laptop manufacturer founded in 2011, operating facilities in Delaware and Pennsylvania. The product portfolio centers on custom-built gaming laptops sold through three fulfillment models: pre-configured systems, build-your-own (custom component selection built in the USA with free 2-year warranty), and DIY barebone kits. The flagship product line is the HYDROC-16 G2 featuring Intel Core Ultra 9 275HX and NVIDIA RTX 5080/5090 GPUs with proprietary LPP liquid cooling. The laptop lineup spans multiple performance tiers: RP-16 (AMD Ryzen, RTX 5060/5070), MAX-15 G3 (AMD Ai 9 365, ultra-portable), MAX-16 OLED Edition (Intel, OLED display), and MAG-14u (ultra-lightweight AI laptop). Accessories include the COVERT CANS wireless headset, DEKSTER and Covert Varmint gaming mice, MECH-KB mechanical keyboard, and LPP liquid cooling units. Certified refurbished previous-generation laptops are also offered. All laptops feature a logo-free 'Covert Gamer' design philosophy with no bloatware.
Differentiator
Problem solved
Functional benefit
Products and services
- HYDROC-16 G2 Gaming Laptop Flagship high-performance gaming laptop featuring Intel Core Ultra 9 275HX processor, NVIDIA GeForce RTX 5080 or RTX 5090 GPUs with Blackwell architecture, LPP external liquid cooling, and 16-inch QHD 300Hz or 1,000-nit Mini LED display. Targeted at premium gamers and professionals seeking top-tier mobile gaming performance with sustained thermals.
- RP-16 Gaming Laptop Mid-range gaming laptop powered by AMD Ryzen 9 8945HX CPU with NVIDIA RTX 5060 or RTX 5070 GPU options and 16-inch 180Hz QHD display. Positioned as a well-balanced performer at competitive price points for mainstream gamers.
- MAX-15 G3 Gaming Laptop Ultra-portable gaming laptop with AMD Ai 9 365 processor, NVIDIA RTX 5070, and 15.3-inch 300Hz QHD 500-nit display, featuring a third-generation edge-to-edge keyboard chassis redesign for a compact footprint.
- MAX-16 OLED Edition Laptop Creator and gaming laptop with Intel Core Ultra 9 275HX, NVIDIA RTX 5070, 16-inch OLED WQXGA 120Hz 400-nit display, and 99WHr battery, designed as a larger alternative to the MAX-15 for users wanting expanded workspace.
- MAG-14u Ultra-Lightweight AI Laptop Ultra-lightweight 14-inch AI laptop featuring AMD Ryzen AI 9 HX 370 12-core processor with dedicated AI cores, magnesium alloy chassis, supporting dual SODIMM DDR5 memory and dual PCIe Gen 4 slots for mobile productivity and AI workloads.
- Certified Refurbished Laptops
- DIY Barebone Laptops Barebone laptop kits allowing customers to bring their own SSD, RAM, and operating system, targeted at technically inclined enthusiasts who want to customize components, with free 1-year warranty and free shipping.
- Liquid Propulsion Package (LPP) External Cooling Unit External liquid cooling unit for HYDROC-16 laptops available in LPP G1 ($199) and LPP G2 ($249.99) variants, draining heat from CPU and GPU to enable sustained peak performance at lower thermals and noise.
- COVERT CANS Wireless Gaming Headset Low-latency Bluetooth 5.0 wireless gaming headset with extended battery life, part of the Covert Gamer branded peripheral lineup.
- DEKSTER Wireless Gaming Mouse Wireless gaming mouse featuring PixArt 3395 sensor with 26,000 DPI resolution, part of the 2024 edition mouse lineup.
- MECH-KB Mechanical Gaming Keyboard RGB mechanical gaming keyboard with detachable wrist rest, custom key row height, and full RGB customization via Eluktronics software.
- Covert Varmint Wireless Gaming Mouse Wireless gaming mouse with Pixart 19,000 3370 DPI sensor, part of the 2022 Covert Gamer edition lineup.
- Extended Warranty Plans One and two-year warranty extension plans providing additional coverage beyond the standard one-year warranty, including free return shipping and USA-based tech support.
- Ultimate Gaming Bundle Gaming accessory bundle including a wireless mouse and headset, offered as a bundled package for qualifying purchases or standalone sale.
Quantifiable outcome
- RTX 4090 laptops dominated 3DMark benchmark leaderboards in 2023 and continue to hold top positions; RTX 5090 laptops have joined at the very top
- +2 more outcomes
Companies that use Eluktronics
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Eluktronics technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Eluktronics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZonossupportingThird-party international shipping and customs handling provider. Manages all international orders including calculation and collection of taxes, customs duties, and import fees. Enables Eluktronics to ship worldwide while handling complex international logistics.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Eluktronics competitors and assessment
Company assessmentDirect peers
- Maingear: Maingear is a direct peer: a US boutique gaming PC builder offering custom-configured desktops and laptops direct-to-consumer with comparable premium pricing and enthusiast/professional segmentation.
- Origin PC: Origin PC is a direct peer: a boutique US-based builder of custom gaming PCs and laptops with build-to-order configurations, premium positioning, and similar target customer of high-end gamers and creative professionals.
- iBuyPower: iBuyPower is a direct peer: a custom gaming PC and laptop builder selling directly online with build-your-own configurators, comparable pricing tiers, and overlapping customer segments in enthusiast and esports gaming.
- CyberPowerPC: CyberPowerPC is a direct peer: a US-based custom-configurable gaming PC and laptop vendor with a build-to-order online storefront, comparable DIY/barebone offerings, and similar target audience of enthusiast and prosumers.
- Xidax: Xidax is a direct peer: a smaller US-based custom gaming PC builder operating on a similar build-to-order direct-to-consumer model with comparable component selection and enthusiast focus.
Broad incumbents
- MSI Gaming Laptops: MSI is a broad incumbent: a major gaming laptop OEM with comparable NVIDIA RTX 5080/5090 product lines, broader global retail distribution, and deeper engineering resources than Eluktronics.
- Lenovo Legion: Lenovo Legion is a broad incumbent: a major gaming laptop OEM with comparable high-performance NVIDIA RTX configurations and broader enterprise/scale advantages over boutique builders like Eluktronics.
- Alienware (Dell): Alienware is a broad incumbent: Dell's gaming-laptop brand offering comparable high-end NVIDIA RTX configurations with major retail presence, deep R&D resources, and corporate backing that Eluktronics lacks.
- ASUS ROG (Republic of Gamers): ASUS ROG is a broad incumbent: a major gaming-laptop OEM offering high-performance NVIDIA RTX-equipped laptops in the same price tier as Eluktronics' flagship lines, but with global retail distribution, larger R&D budget, and broader brand portfolio.
- Razer Blade: Razer is a broad incumbent: a premium gaming-laptop brand with comparable high-end NVIDIA RTX configurations and minimalist design positioning, but with global retail, deeper marketing budget, and broader peripheral ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eluktronics social profiles
Digital presenceEluktronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eluktronics leadership team
Management profileNumber of profiles
Profiles1 record
Eluktronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eluktronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eluktronics
What does Eluktronics do?
Eluktronics manufactures and sells custom-built high-performance gaming laptops directly to consumers through its own e-commerce platform. The company configures laptops with Intel and AMD processors, NVIDIA GeForce RTX GPUs, and offers proprietary external liquid cooling (LPP). Customers can select pre-configured models, build their own configuration, or purchase DIY barebone kits, with USA-based assembly and technical support.
Is Eluktronics a public or private company?
Eluktronics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eluktronics founded?
Eluktronics was founded in 2011. It employs 1 to 10 people.
Where is Eluktronics based?
Eluktronics is headquartered in Newark, United States, in the North America region.
How does Eluktronics make money?
Four revenue lines are on record. Custom Gaming Laptop Sales are the primary driver. The others are replacement Parts & Accessories, extended Warranty Plans and financing Services.
Who are Eluktronics's main competitors?
Direct peers on record are Maingear, Origin PC, iBuyPower, CyberPowerPC and Xidax. Broad incumbents are MSI Gaming Laptops, Lenovo Legion, Alienware (Dell), ASUS ROG (Republic of Gamers) and Razer Blade.
Does Eluktronics have an API?
No public API is recorded for Eluktronics.
What industry is Eluktronics in?
Eluktronics's product category is Gaming Laptops. Its primary akta.pro industry code is MPAFAGAC, Gaming PCs & Laptops (Prebuilt OEM/SIs), with a secondary code of HDACAAAH, Gaming PCs (Desktops & Laptops). Its NAICS code is 33411 and its SIC code is 3571.