Clovertree

What Clovertree does

Clovertree LLC, also doing business as Clovertree Apothecary, is a private, founder-led clean-beauty company founded in 2009 and based in Addison, Texas, with 11–50 employees. It sells organic, plant-powered skin care, bath and body, aromatherapy, therapy oils, CBD, and specialized oncology-care products. The portfolio serves spa-goers and at-home beauty consumers, people seeking wellness and self-care products, and oncology patients with sensitive skin and treatment-related needs.

Its products use organic plant ingredients, plant stem cells, and THC-free broad-spectrum hemp distillate in selected formulations. Clovertree describes its products as free from artificial colors, artificial fragrances, harmful chemicals, and preservatives; the company reports that they are handcrafted in small batches in the United States. Its registered Plant Powered® and Farm to Spa® marks support the brand and testing proposition, with the company reporting more than a decade of development and testing by hundreds of estheticians and massage therapists.

Clovertree uses disclosed pay-as-you-go unit pricing, with products ranging from $24 to $160. It generates revenue through direct online sales at clovertree.com and wholesale sales to spas, resorts, salons, health care providers, and retailers. The company reports distribution across 11 U.S. states and uses its e-commerce storefront, social media, email, SEO and product content, and professional partner referrals as customer-acquisition and distribution channels.

Name

Clovertree

Legal name

Clovertree LLC

Website

https://clovertree.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Clovertree is a private, founder-led clean-beauty brand selling plant-powered skincare, bath and body, aromatherapy, CBD, and oncology-care products to consumers, spas, retailers, and health providers through e-commerce and wholesale channels.

Ownership category

akta.pro rank

Product category

Organic Personal Care

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Organic skin care
• Plant-based beauty
• Aromatherapy products
• CBD topical products
• Spa wholesale distribution

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Products sold directly to consumers through clovertree.com website. Consumers browse by category (skin care, bath & body, oncology care) or remedy and purchase online with free shipping on orders $100+.
2. Wholesale to Spas and Retailers: Products sold wholesale to partner spas, salons, health care providers, and retailers. Contact via [email protected] for wholesale inquiries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Clovertree Apothecary is a Plant Powered® beauty company that formulates and sells organic skin care, bath and body, aromatherapy, therapy oils, and broad-spectrum CBD personal care products made without artificial colors, fragrances, harmful chemicals, or preservatives. Products are handcrafted in small batches in the USA using plant ingredients, plant stem cells, and clean-beauty chemistry, and are sold through the company's own e-commerce site and through a wholesale network of spa, salon, resort, and retail partners.

Product overview

Clovertree Apothecary is a Plant Powered® beauty company founded in 2009, offering a comprehensive line of organic skin care, bath & body, and wellness products. The product portfolio centers on three main categories: Skin Care (including cleansers, exfoliators, toners, moisturizers, masques, eye treatments, specialty serums, plant stem cell products, CBD skin care, and facial tools), Bath & Body (including hand & body washes, lotions, creams, bath & body oils, body scrubs, bath salts, aromatherapy roll-ons, CBD relief balms, and remedy balms), and Oncology Care (specialized products for oncology patients including aromatherapy, bath & body, CBD, herbal therapy, and skin care). Key product lines include CBD products (relief balms, overnight facial serum, honey masque, green apple facial elixir), aromatherapy (Clear Me, Comfort Me, Relieve Me, Balance Me, Rescue Me oil blends), therapy oils (Arnica, Calendula, St. John's Wort), and bath & body collections organized by scent (Vintage Lavender, Fresh Eucalyptus, Lemon Grove, Muscle Relief, Wild Mint). The company emphasizes clean beauty principles with products free from artificial colors, fragrances, harmful chemicals, and preservatives. Products are gluten-free and predominantly vegan ('beegan'), never tested on animals, and handcrafted in small batches in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Triple C Repair Serum

Quantifiable outcome

• Green apple extract clinically proven to increase skin's hydration by 68% within an hour
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Spa Habitat (Multiple Locations)coreChannel Partner/ Reseller/ DistributorSpa Habitat is a key spa partner with five locations in the Dallas/Plano area (Flagship, Legacy, Preston Royal, Southlake, West Village). They retail and use Clovertree products in spa treatments.
• The Spa at Auberge BeachflagshipChannel Partner/ Reseller/ DistributorLuxury spa at Auberge Resorts property in Fort Lauderdale, FL offering Clovertree products to guests.
• Spa Al MareflagshipChannel Partner/ Reseller/ DistributorSpa at Casa Marina, A Waldorf Astoria Resort in Key West, FL featuring Clovertree products.
• New England Naturopathic CentercoreChannel Partner/ Reseller/ DistributorNaturopathic healthcare center in Cheshire, CT offering Clovertree products to patients.
• Sorrel River SpaflagshipChannel Partner/ Reseller/ DistributorResort spa at Sorrel River Ranch in Moab, UT featuring Clovertree products.
• Salon Boutique AcademyminorChannel Partner/ Reseller/ DistributorBeauty academy in Addison, TX using Clovertree products for education and retail.
• Meridian ChiropracticminorChannel Partner/ Reseller/ DistributorChiropractic practice in Meridian, ID retailing Clovertree products.
• AURA Salt Cave and WellnessminorChannel Partner/ Reseller/ DistributorSalt cave and wellness center in East Amherst, NY offering Clovertree products.
• Mountaintop Golf & Lake ClubminorChannel Partner/ Reseller/ DistributorPrivate club spa in Cashiers, NC featuring Clovertree products.
• Free Spirit SkinminorChannel Partner/ Reseller/ DistributorSkin care provider in Roseburg, OR retailing Clovertree products.
• Jivana Green Spa & SalonminorChannel Partner/ Reseller/ DistributorGreen spa and salon in Burlington, VT featuring Clovertree products.
• Grit City WellnessminorChannel Partner/ Reseller/ DistributorWellness center in Tacoma, WA offering Clovertree products.
• Bri-Cho Spa & Coffee BarminorChannel Partner/ Reseller/ DistributorSpa and coffee bar in Yakima, WA featuring Clovertree products.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Tata Harper: Luxury 100% natural, non-toxic skincare formulated on a farm in Vermont. Comparable to Clovertree in farm-provenance storytelling, premium pricing ($100+ hero SKUs), and clean-beauty positioning targeting affluent consumers.
• Drunk Elephant: Biocompatible, ingredient-focused clean skincare brand with broad retail and DTC presence. Closest comparable on the premium clean-beauty consumer side, including clinically-validated actives, plant-derived ingredients, and a high-AOV hero-serum catalog.
• Herbivore Botanicals: Plant-based, naturally derived skincare and body care brand with trend-forward positioning. Comparable to Clovertree on clean-beauty, plant-powered storytelling, and a mix of facial serums/oils plus aromatherapy and bath/body.
• OSEA Malibu: Plant-based, vegan, ocean-inspired skincare and body care with both spa and DTC channels. Overlaps with Clovertree in clean-beauty positioning, plant-powered formulations, spa distribution, and wellness/aromatherapy-adjacent body care.
• Eminence Organic Skin Care: Handcrafted organic, plant-based skincare positioned for the professional spa channel with retail and treatment-line presence. Eminence is the closest direct peer to Clovertree given overlapping spa-channel GTM, herbal/botanical positioning, and premium pricing.
• Naturopathica: Holistic, plant- and aromatherapy-led skincare and wellness brand operating across spa partners, its own retail, and DTC. Highly comparable to Clovertree in herbal formulation philosophy, spa-channel orientation, and aromatherapy/therapy oil mix.
• Juice Beauty: Organic, plant-based skincare brand with USDA-certified ingredients across skin care, body care, and aromatherapy. Comparable to Clovertree in certified-organic positioning and a spa-anchored clean-beauty assortment.
• Indie Lee: Clean, plant-derived skincare brand offering serums, oils, masks, and aromatherapy-adjacent body care. Comparable to Clovertree on small-batch, ingredient-focused positioning and premium natural formulations.

Broad incumbents

• Beautycounter: Larger clean-beauty brand with a much broader product portfolio (skin care, body, color, kids) and multi-channel retail. Comparable to Clovertree in clean-beauty positioning, though at materially larger scale and with broader assortment and distribution.
• Cosmoss (Goop): Wellness-driven skincare and body care line from a larger lifestyle brand. Comparable to Clovertree in plant-powered, wellness-adjacent positioning, aromatherapy and CBD-adjacent SKUs, and premium DTC pricing, but with significantly broader brand and retail reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Clovertree
• Facebookfacebook.com/clovertree
• Instagraminstagram.com/clovertreeapothecary
• LinkedInlinkedin.com/company/clovertree-apothecary

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clovertree