Free Spirit Salon

What Free Spirit Salon does

Free Spirit Salon is a privately held luxury hair salon founded in 1995 in Alpharetta, Georgia, operating from a single location at 8465 Holcomb Bridge Road, Suite 410. The company provides a comprehensive suite of hair services including women's, men's, and children's haircuts ($32–$150), single-process color and highlights/lowlights ($75–$131+), texture treatments such as gloss, Olaplex, and Kerastase ($30–$50), waxing and threading ($16–$45), makeup application ($44), and bridal packages ($300). Pricing tiers vary by stylist seniority and education, with complimentary consultations and complimentary blow drys bundled into color services. The salon carries premium retail brands—Aveda, Kerastase, Redken, INOA, and ISO Perms—through an affiliate-linked online shop.

The business serves individual consumers seeking a premium salon experience in the Alpharetta/Atlanta market and acquires customers through its website, organic social media (Facebook, Instagram, Pinterest, Twitter, Yelp), and self-serve online booking via the Zenoti platform. In October 2022, the company expanded into adjacent medical aesthetics by launching Free Spirit Aesthetics, a physician-owned medspa operated inside the same facility under board-certified plastic surgeon supervision, offering injectables, weight loss treatments, and skincare. The core technology layer is operational rather than proprietary—Zenoti for booking, Google Analytics for traffic reporting, and Linksynergy for affiliate retail—reflecting a service-business model rather than a software-product business.

Free Spirit generates revenue primarily through pay-as-you-go service fees, with secondary income from retail product sales. The team of approximately 30+ members includes 17+ stylists across Master, Senior, and New Talent tiers, plus customer relations, guest services, and a Georgia Tech-trained Salon Manager (Megan Gallardo) overseeing marketing and client experience. Co-founders Adrian Gutierrez (5x NAHA Finalist, Artistic Director) and Victor Gallardo (Master Stylist/Co-Owner) have been with the business since inception, and the team has earned recognition as a Top 200 salon by Salon Today, holding a 4.9-star Google rating across 230 reviews.

Name

Free Spirit Salon

Legal name

Free Spirit Salon

Website

https://freespirithair.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Personal Care Services (8121)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Unisex/Family Hair Salons (HSALAAAC)

akta.pro secondary industries

Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Facial Hair Removal Services (Upper Lip/Chin/Sideburns) (HSALAGAA)

Keywords

• Hair salon services
• Hair coloring treatments
• Luxury bridal styling
• Medical spa services
• Professional hair care

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hair Services: Primary revenue from hair services including cuts, color, highlights, texture treatments, and specialty styling. Pricing varies by stylist seniority and education level.
2. Retail Products: Sale of professional hair care products including Aveda, Kerastase, Redken, INOA, and ISO Perms brands through the salon's shop.
3. MedSpa Services: Revenue from Free Spirit Aesthetics medical spa services including injectables, weight loss treatments, and skincare services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Free Spirit Salon is a luxury hair salon in Alpharetta, Georgia, delivering haircuts, styling, color, highlights, texture treatments, waxing, threading, makeup, and bridal services for adults and children. In October 2022 it expanded into medical aesthetics via the on-site Free Spirit Aesthetics medspa, offering injectables, weight loss, and skincare services under physician oversight. The salon also retails professional hair care products from premium brands including Aveda, Kérastase, Redken, INOA, and ISO Perms.

Product overview

Free Spirit Salon is a luxury hair salon in Alpharetta, Georgia, offering a comprehensive suite of hair services including cuts, styling, coloring, highlights, texture treatments, waxing, threading, makeup, and bridal services. The company operates as a single unified salon with an integrated medical spa division called Free Spirit Aesthetics (launched October 2022), which provides physician-owned aesthetic treatments. The salon also retails professional hair care products from five premium brands: Aveda, Kerastase, Redken, INOA, and ISO Perms. Services are priced with base starting prices that vary by stylist seniority and education level, with complimentary consultations and blow dries included with color services.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Salon Services (Free Spirit Salon) A luxury hair salon offering comprehensive hair services including haircuts, styling, color, highlights, texture treatments, waxing, threading, makeup, and bridal services for adults and children, located in Alpharetta, Georgia.
• Free Spirit Aesthetics MedSpa Services A physician-owned medical spa offering aesthetic treatments including injectables, weight loss programs, laser treatments, and skincare services, supervised by Board Certified Plastic Surgeon Sheldon Lincenberg.
• Haircut and Styling Services Haircut and styling services for women, men, and children including shampoo, scalp massage, and blow dry. Women's cuts range from $42-$150, men's cuts $32-$95, and children's cuts (under 11) $32-$55, with pricing varying by stylist seniority.
• Hair Coloring Services Single process color services including root touchup starting at $78+ and corrective color services, with a complimentary blow dry included with all color services.
• Highlights and Lowlights Foil highlighting services including mini foil ($75+), partial foil ($105+), and full foil ($131+), with a complimentary blow dry included with all color services.
• Texture and Hair Treatments Hair texture and treatment services including gloss treatment ($40-$50), botanical therapy ($30+), Kérastase treatment ($37), Olaplex treatment ($37), and permanent wave services.
• Waxing and Threading Services Hair removal services including brow ($19), lip ($16), chin ($16), and full face ($45) waxing and threading.
• Bridal Services Full bridal package ($300) includes two visits — trial run and wedding day — with hair style, makeup, and lipstick or gloss. Upsells include updos ($82-$95), blow dry ($35+), styling ($45+), and makeup application ($40).

Quantifiable outcome

• 4.9-star Google rating based on 230 reviews

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Free Spirit AestheticscoreOthers · 1 October 2022Physician-owned medical spa operating within Free Spirit Salon. Supervised by Sheldon Lincenberg (Board Certified Plastic Surgeon), with team including Margaret Kapasi, Melissa Maddux (NP), and Katie Medina. Offers injectables, weight loss, and skincare services.
• AvedacoreOthersProfessional hair care product line carried and sold at the salon. One of the premium brands featured in the salon's retail offerings.
• KerastasecoreOthersPremium professional hair care product line carried at the salon. Featured on the salon's About Us page as a carried product line.
• RedkencoreOthersProfessional hair care brand carried and sold at Free Spirit Salon. One of the product lines offered for retail purchase.
• INOAcoreOthersProfessional hair color brand featured at the salon. Showcased as one of the premium product lines carried.
• ISO PermscoreOthersProfessional perm/texture product line used at the salon. One of the product brands highlighted on the About Us page.
• Vidal Sassoon AcademyminorStrategic or Co-development PartnerAdrian Gutierrez completed advanced training at Vidal Sassoon Academies in London, Santa Monica, Chicago, and San Francisco, refining precision cutting techniques.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Aveda (Estée Lauder) Salon Network: Premium professional hair care brand whose products Free Spirit retails, with a global network of affiliated salons. Relevant ecosystem peer given the supplier relationship and shared customer base around Aveda-trained, prestige-service stylists.

Direct peers

• Phoenix Salon: Atlanta-area luxury hair salon offering a comparable service menu (cuts, color, treatments, bridal) with senior stylists and premium pricing. Competes for the same Alpharetta/Atlanta luxury clientele.
• Salon spas of Atlanta / J. Spencer Salon: Atlanta-based full-service luxury salon with a comparable service offering including color, cuts, and bridal styling. Targets the same upper-tier consumer segment in the same metro geography.
• Van Michael Salon: Long-established luxury salon brand in the Atlanta metro area with multiple locations and a comparable premium positioning, NAHA-credentialed stylists, and integrated training culture. Most directly comparable regional luxury salon peer to Free Spirit.
• Lemon & Lime Salon: Multi-location luxury salon in the Atlanta metro with strong digital presence, premium product partnerships, and a similar stylist-tiered pricing model. Closely comparable on GTM, pricing architecture, and target customer.

Broad incumbents

• Drybar: National specialty salon chain focused on blowouts and styling. Broader scale and brand recognition than Free Spirit, with comparable premium positioning but a narrower service menu.
• Hand & Stone Massage and Facial Spa: National franchise combining massage, facial, and hair removal services in a membership-driven model. Comparable on the recurring-service economics and bundled personal-care format that the medspa division aspires to scale.
• Gene Juarez Salon & Spa: Pacific Northwest luxury salon and spa chain combining hair services with full spa offerings. Comparable on luxury positioning and on the salon-plus-spa bundling model that Free Spirit is building toward with Free Spirit Aesthetics.

Emerging players

• Skin Laundry: Specialty medspa brand focused on laser facials and skin treatments with a retail-storefront format. Relevant emerging peer for the medspa extension and for cross-sell patterns from beauty clients into aesthetic services.
• Ideal Image: Largest U.S. medspa chain offering injectables, laser hair removal, and body contouring. Direct competitive overlap with the Free Spirit Aesthetics service line and a relevant scale benchmark for medspa-led growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/freespirithair
• Facebookfacebook.com/FreeSpiritSalon
• Instagraminstagram.com/free_spirithair
• Pinterestpinterest.com/freespiritsocia
• LinkedInlinkedin.com/company/free-spirit-salon

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Free Spirit Salon