Golden Moments

Name

Golden Moments

Legal name

Secure Online Shopping Websites Ltd

Website

https://goldenmoments.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Golden Moments is a UK-based experience gifting marketplace, founded in 1999, that sells gift vouchers and individual experiences to consumers across 17 countries and operates a B2B corporate rewards and incentive travel business for blue-chip clients via the Work Honors platform.

Ownership category

akta.pro rank

Product category

Experience Gift Vouchers

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

akta.pro secondary industries

Gift Sourcing & Procurement (Local & Online) (HSACANAB), Gift Returns, Exchanges & Recipient Support (HSACANAM)

Keywords

• Experience gift vouchers
• Corporate reward programs
• Driving experience gifts
• Employee incentive services
• Flying experience vouchers

Headquarters

HQ city

Southsea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Experience Gift Voucher Sales: Direct sales of experience gift vouchers to consumers. Gift vouchers allow recipients to choose from over 10,000 experiences. Pricing ranges from £55 for experience choice vouchers to £249 for city breaks. Revenue is generated through one-time transaction fees when vouchers are purchased.
2. Individual Experience Product Sales: Direct sales of specific experience products including driving experiences, flying lessons, spa days, adventure activities, and attractions. Prices range from £15 (Family Photo Shoot) to £250 (Theatre and Dinner for Two). Revenue from individual experience bookings.
3. Corporate Reward Solutions: B2B corporate services including employee reward schemes, long service awards, sales incentives, team building, and Christmas gifting programs. They offer dedicated corporate platforms and services. Services include incentive travel (£3,450) and points reward platforms.
4. Gift Voucher Program Management: Administration and management of corporate reward and recognition schemes. They handle day-to-day running and administration of Long Service Rewards, Employee Benefits Schemes, and various Reward and Recognition programs for corporate clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Golden Moments sells digital experience gift vouchers that recipients redeem for activities chosen from a catalogue of over 10,000–20,000 experiences across the UK, Europe, USA and beyond (driving supercars and tanks, flying lessons, spa days, bungee jumps, hot air balloon rides, city breaks, theatre and dining). Vouchers are priced from £15 to £250+, delivered instantly by email, valid for 15 months with free exchanges. The company also provides B2B corporate reward programs via the Work Honors platform and sister brand Prize Professionals, serving clients such as Microsoft, IBM, SAP, Kellogg's and American Express.

Differentiator

Problem solved

Functional benefit

Brands

• Work Honors: A cutting-edge employee rewards platform allowing companies to set corporate goals, automate rewards, and manage recognition programs.
• Prize Professionals

Products and services

• Experience Days for Men Gift Voucher Flexible experience choice gift voucher priced at £55 allowing recipients to choose from a curated selection of experiences for men including driving, sports, and adventure activities.
• Experience Days for Women Gift Voucher Curated experience choice gift voucher for women priced at £55 including spa days, afternoon tea, and romantic gift experiences.
• Experience Days for Him Gift Voucher Broader experience choice gift voucher for him priced at £99 with a wider selection of experiences including driving, flying, and adventure.
• Experience Days for Her Gift Voucher Hand-picked experience choice gift voucher for her priced at £99 covering spa, beauty, and relaxation experiences.
• Flight Experience Choice Voucher Flight experience gift voucher at £200 letting recipients choose from a range of flying experiences including flying lessons and helicopter rides.
• Driving Experience Choice Voucher Driving experience gift voucher at £99 enabling recipients to choose from high-powered driving experiences including supercars, rally cars, and tanks.
• Family Zoo and Theme Park Gift Box Family gift box priced at £65 providing flexible entry for one adult and one child to top UK attractions including zoos and theme parks.
• Gift Experience Vouchers Flexible gift vouchers allowing recipients to choose from over 10,000 experiences across the UK and Europe, valid for 15 months with free exchanges.
• Incentive Travel Corporate incentive travel experiences starting at £3,450 per single experience, including team building, incentive travel, and international EMEA vouchers for blue-chip clients.
• Work Honors Employee Rewards Platform Sister-company corporate employee rewards platform allowing companies to set corporate goals, automate rewards, and manage recognition programs in one centralized system for B2B clients.
• Prize Professionals Fulfilment Service Sister-company prize fulfilment and end-to-end incentive campaign management service offering specialist winner handling, customer support, and campaign ideation for B2B clients.

Quantifiable outcome

• Boost workplace culture
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Work HonorscoreStrategic or Co-development PartnerSister company and proprietary corporate employee rewards platform. Allows companies to set corporate goals, automate rewards, and manage recognition programs. Integral to Golden Moments' B2B service offering.
• Prize ProfessionalsminorStrategic or Co-development PartnerSister company offering prize fulfilment, specialist winner handling, customer support, campaign ideation and end-to-end management as a partner agency for incentive campaigns.
• Kellogg'sminorOthersBlue chip corporate client using employee reward and incentive programs.
• OgilvyminorOthersBlue chip corporate client using employee reward and incentive programs.
• BudweiserminorOthersBlue chip corporate client using employee reward and incentive programs.
• American ExpressminorOthersBlue chip corporate client using employee reward and incentive programs.
• SAPminorOthersBlue chip corporate client using employee reward and incentive programs.
• MicrosoftminorOthersBlue chip corporate client using employee reward and incentive programs.
• FedExminorOthersBlue chip corporate client using employee reward and incentive programs.
• INGminorOthersBlue chip corporate client using employee reward and incentive programs.
• IBMminorOthersBlue chip corporate client using employee reward and incentive programs.

Scale indicators6 records

Broad incumbents

• Not On The High Street: UK online marketplace for gifts and personalised products from third-party makers. Comparable as a curated gift platform targeting the same discretionary gift-buying consumer, though its product mix skews toward physical goods rather than experiences.
• Smartbox Group: European parent of Buyagift and other experience gift brands across multiple countries. Operates a broader multi-brand portfolio in the same experience voucher category, making it a broader incumbent rather than a single-market specialist.
• Amazon (Gift Cards & Experiences): Dominant e-commerce platform with a broad gift card and voucher offering plus its own experience-based products. Serves the same end-customer gifting occasions and competes for share-of-wallet against specialist experience voucher retailers.

Emerging players

• Reward Gateway: Employee engagement and rewards platform serving corporate clients with recognition, benefits, and reward programs. Overlaps with Golden Moments' Work Honors offering as an adjacent platform in the same enterprise customer segment.
• Tinggly: Experience gift company focused on global, no-expiry experience vouchers for travel and activities. Overlaps with Golden Moments' international experience voucher product but is smaller in scale and positioned as a travel-oriented gifting alternative.

Direct peers

• Buyagift: UK-headquartered experience gift retailer (owned by Smartbox Group) selling experience days, gift boxes, and e-vouchers with an overlapping category mix and similar voucher-plus-choice mechanics. Directly competitive in both consumer and corporate channels.
• Virgin Experience Days: Closest UK direct competitor operating an experience gift voucher marketplace with similar categories (driving, flying, spa, days out) and a comparable B2C voucher-plus-experience model. Directly comparable on product, customer, and geography.
• Red Letter Days: One of the original UK experience gift voucher brands, offering gift boxes and e-vouchers across thousands of experiences. Operates the same core proposition (flexible experience vouchers redeemable at multiple providers) targeting the same B2C and corporate gifting segments.
• Experience Days: UK-based experience day retailer offering driving, flying, food and drink, and short break experiences via gift vouchers. Closely comparable catalogue and target customer to Golden Moments' B2C offering.
• Cloud 9 Living: US-based experience gift company offering thousands of experiences across categories similar to Golden Moments (driving, flying, adventure). Operates the same marketplace-style model but in a different geography, making it a relevant comparable.

Market position

Customer concentration

• Xx.com/goldenmoments
• YouTubeyoutube.com/user/goldenmomentscom
• Facebookfacebook.com/GoldenMoments
• LinkedInlinkedin.com/company/golden-moments-gift-experiences
• Pinterestpinterest.com/goldenmoments

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Moments