Cardio Plein Air
Cardio Plein Air is a Longueuil, Canada-based fitness organization founded in 2000 that runs accessible outdoor cardio programs for the general public, employing 251-500 staff across the Quebec market.
- Company typePrivate
- Founded2000
- HeadquartersLongueuil, Canada
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Cardio Plein Air does
Cardio Plein Air is a privately held, for-profit fitness organization headquartered in Longueuil, Canada, that has been operating since 2000. Per its stated mission, the company seeks to make physical activity accessible to the general public across three dimensions: scheduling flexibility, personal skill level, and cost. The name — "Cardio Plein Air," where "plein air" denotes outdoor activity in French — combined with the accessibility framing, indicates an outdoor group fitness or cardio programming model rather than a facility-based gym.
The company employs between 251 and 500 people according to available data, placing it in the mid-sized segment of the Canadian fitness industry. Its 25-year continuous operation suggests an established, locally-embedded business, but the input data does not include any details on product portfolio, program catalog, pricing model, membership structure, geographic footprint, customer demographics, technology stack, or financial performance. The company website was not successfully scraped, and no news, funding, partnership, or third-party reporting was provided. As a result, the core business model mechanics — how revenue is generated, what unit of sale looks like, and how customer relationships are maintained — cannot be characterized with precision from the available evidence.
What can be stated with confidence is limited to the geographic and operational envelope: a Quebec-rooted, French-language fitness operator focused on accessible outdoor physical activity, sustained over more than two decades at a mid-sized employee scale. Any characterization of growth, competitive position, technological sophistication, or strategic intent beyond this minimal frame would require supporting evidence not present in the input.
Cardio Plein Air firmographics
Firmographics- Name
- Cardio Plein Air
- Website
- https://cardiopleinair.ca
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Cardio Plein Air is a Longueuil, Canada-based fitness organization founded in 2000 that runs accessible outdoor cardio programs for the general public, employing 251-500 staff across the Quebec market.
- Ownership category
- akta.pro rank
Cardio Plein Air industry classification
Industry- Product category
- Outdoor Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Outdoor Fitness & Park Bootcamps (HSADABAC)
- akta.pro secondary industries
- Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD), Sports-Specific Group Conditioning (HSADABAK)
Keywords
Where Cardio Plein Air is headquartered
LocationHeadquarters
- HQ city
- Longueuil
- HQ country
- Canada
- HQ region
- North America
Markets served
Cardio Plein Air business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Cardio Plein Air product offering
Product offeringCore offering
Cardio Plein Air delivers outdoor physical-activity and cardio-fitness programs aimed at making exercise accessible to a broad audience regardless of schedule, personal skill level, or cost. The organization runs group-based outdoor training sessions rather than selling equipment, software, or digital subscriptions.
Differentiator
Problem solved
Functional benefit
Products and services
- Outdoor Cardio Fitness Programs
Companies that use Cardio Plein Air
Customer profileIdeal customer profiles1 record
Cardio Plein Air technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cardio Plein Air competitors and assessment
Company assessmentBroad incumbents
- F45 Training: Global functional group fitness franchise with similar 45-minute cardio-conditioning class format. Comparable group cardio positioning though delivered primarily indoors.
- Orangetheory Fitness: Large group cardio/conditioning franchise with a structured workout format and recurring-membership model. Operates at much larger scale but competes for the same cardio-conditioning member across North America.
- CrossFit (CrossFit, Inc.): Global group fitness brand centered on coached conditioning workouts in a community format. Overlaps with Cardio Plein Air on group conditioning coaching and community-driven fitness positioning.
- Barry's: Premium boutique group cardio and strength brand with a structured coached-class model. Adjacent peer in the group conditioning/cardio category, though operating in the premium segment versus Cardio Plein Air's accessibility positioning.
Direct peers
- Fit Body Boot Camp: Franchise network of outdoor and indoor group fitness bootcamps with similar group conditioning class structures and affordable membership pricing — directly comparable business model to Cardio Plein Air.
- Camp Gladiator: Large outdoor group fitness bootcamp franchise operating in parks across the US. Direct peer in outdoor cardio/bootcamp delivery model with similar community-driven, accessibility-focused positioning.
Regional players
- GoodLife Fitness: Canada's largest fitness chain, headquartered in Ontario with strong presence across Canadian provinces including Quebec. Competes for the same mass-market Canadian fitness consumer with a membership-based model.
- Énergie Cardio: Quebec-headquartered fitness club chain with a strong Quebec regional identity — direct regional competitor for French-Canadian fitness members in Cardio Plein Air's home market.
- Nautilus Plus: Major Quebec-based fitness club chain. Closest geographic and demographic competitor in the Quebec fitness market, competing for the same French-Canadian fitness member.
Emerging players
- November Project: Free, community-run outdoor fitness movement that meets in parks for coached cardio/conditioning workouts. Comparable outdoor group fitness model at a grassroots/community level, including in Canadian cities.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Cardio Plein Air social profiles
Digital presenceCardio Plein Air financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cardio Plein Air leadership team
Management profileNumber of profiles
Cardio Plein Air funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cardio Plein Air M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cardio Plein Air
What does Cardio Plein Air do?
Cardio Plein Air delivers outdoor physical-activity and cardio-fitness programs aimed at making exercise accessible to a broad audience regardless of schedule, personal skill level, or cost. The organization runs group-based outdoor training sessions rather than selling equipment, software, or digital subscriptions.
Is Cardio Plein Air a public or private company?
Cardio Plein Air is a private company. It is classified as unknown and is currently operating.
When was Cardio Plein Air founded?
Cardio Plein Air was founded in 2000. It employs 251 to 500 people.
Where is Cardio Plein Air based?
Cardio Plein Air is headquartered in Longueuil, Canada, in the North America region.
Who are Cardio Plein Air's main competitors?
Broad incumbents on record are F45 Training, Orangetheory Fitness, CrossFit (CrossFit, Inc.) and Barry's. Direct peers are Fit Body Boot Camp and Camp Gladiator. Regional players are GoodLife Fitness, Énergie Cardio and Nautilus Plus. November Project is listed as an emerging player.
Does Cardio Plein Air have an API?
No public API is recorded for Cardio Plein Air.
What industry is Cardio Plein Air in?
Cardio Plein Air's product category is Outdoor Fitness Services. Its primary akta.pro industry code is HSADABAC, Outdoor Fitness & Park Bootcamps, with a secondary code of HSADAEAD, Endurance & Conditioning Coaching (running, cycling, triathlon). Its NAICS code is 71394 and its SIC code is 7997.