Estatik
Estatik is a privately held software company that builds WordPress real estate plugins, themes, and MLS integration services for individual agents, agencies, portals, and WordPress developers, monetized primarily through annual subscriptions ($89 Pro, $649 Premium) and freemium distribution.
- Company typePrivate
- Founded2013
- HeadquartersKyiv, Ukraine
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Estatik does
Estatik (Estatik Inc.) is a privately held software company founded in 2013 that develops WordPress-native real estate plugins, themes, and related services for individual agents, agencies, real estate portals, and WordPress developers building client sites. Its product portfolio centers on three plugin tiers: Estatik Simple (free, distributed via WordPress.org with a 4.9/5 rating), Estatik Pro (annual subscription, $89), and Estatik Premium ($649/year, adds MLS import via RETS and RESO Web API), supplemented by WordPress themes (Realtor, Trendy, Native), a free Mortgage Calculator add-on, bundled packages (Best Offer All-in-One), and professional services for MLS integration and setup.
Technically, Estatik is built on a PHP/MySQL WordPress stack with AJAX-based interactive map search, a Fields Builder for custom property schemas, agent and agency profile management, subscription billing via PayPal and WooCommerce, lead capture with HubSpot CRM sync, and integrations with Elementor, DIVI, Gutenberg, Polylang, WPML, and Google Maps. The company is headquartered in Great Neck, New York, and reports a customer base of over 8,000 agents and developers worldwide.
The business model is predominantly subscription-based for the core plugin (annual), supplemented by one-time theme licenses, a freemium Simple tier for top-of-funnel acquisition, and professional services revenue from MLS setup and custom development. The plugin continues to function after subscription expiry, which trades forced renewal economics for lower churn friction. Distribution is product-led and self-serve: Estatik Simple on WordPress.org drives organic discovery, while paid tiers are purchased directly via estatik.net, with a support team available for pre-sale engagement on higher-touch agency and portal deployments.
Estatik firmographics
Firmographics- Name
- Estatik
- Legal name
- Estatik Inc.
- Website
- https://estatik.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Estatik is a privately held software company that builds WordPress real estate plugins, themes, and MLS integration services for individual agents, agencies, portals, and WordPress developers, monetized primarily through annual subscriptions ($89 Pro, $649 Premium) and freemium distribution.
- Ownership category
- akta.pro rank
Estatik industry classification
Industry- Product category
- Real Estate WordPress Plugin Software
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Software Publishers (5132)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Estatik is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Estatik business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Plugin Subscriptions (Pro & Premium): Annual subscription model for WordPress real estate plugins. Users pay yearly for access to plugin updates and support. Even after subscription expires, plugin continues to work without forcing renewal.
- WordPress Themes: Sale of WordPress themes including Estatik Realtor Theme, Trendy Theme, Native Theme, and Best Offer All-in-One package
- Freemium (Simple Version): Free Estatik Simple version available on WordPress.org with limited features to drive adoption and conversion to paid tiers
- Professional Services: Additional services including Estatik Premium Setup, Estatik Simple Support Subscription, MLS Integration Service, and Installation & Setup
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free WordPress plugin with basic features for property listings |
| Subscription | Annual | Full-featured real estate plugin with all core functionality |
| Subscription | Annual | Premium package with MLS import via RETS and RESO Web API |
| One time/ perpetual license | Multi-year contract | Best Offer All-in-One package combining plugin and theme |
| One time/ perpetual license | One time/ perpetual license | Estatik Realtor Theme for WordPress |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Estatik product offering
Product offeringCore offering
Estatik develops and sells a WordPress real estate plugin family (Simple, Pro, and Premium tiers), accompanying real estate themes, and a free Mortgage Calculator widget that let real estate professionals build property listing websites on WordPress. The Premium tier adds automated MLS data import via RETS and RESO Web API standards, agent/agency management, subscription billing for agents, lead capture, and CRM integrations. The company also offers professional services for installation, support subscriptions, and custom MLS integration.
Product overview
Estatik is a WordPress Real Estate Plugin provider offering a product portfolio consisting of three plugin tiers (Simple free, Pro paid, and Premium with MLS import), multiple WordPress themes (Realtor Theme, Trendy Theme, Native Theme), a free Mortgage Calculator add-on, and professional services for MLS integration and setup. The core Estatik plugin enables single agents, agencies, and portals to build real estate websites with property listings, search tools, agent/agency management, leads capture, and subscription billing features. The plugin integrates with Elementor and DIVI page builders, supports multilingual websites via Polylang and WPML, and connects with HubSpot CRM for lead management. Premium users can import MLS listings via RETS or RESO Web API.
Differentiator
Problem solved
Functional benefit
Brands
- Estatik Simple: Free version of the WordPress real estate plugin with basic features for property listings.
- Estatik Pro
- Estatik Premium
- Estatik Realtor Theme
- Estatik Mortgage Calculator
Products and services
- Estatik Simple Free WordPress plugin providing basic property listings, suitable for testing and small-scale use; works with any WordPress theme and serves as the entry point for paid tiers.
- Estatik Pro Paid annual subscription WordPress plugin ($89/year) offering full real estate functionality including property listings, advanced search, agent/agency management, subscription billing, leads management, and property comparison for individual agents and agencies.
- Estatik Premium Premium annual subscription WordPress plugin ($649/year) with all Pro features plus automated MLS data import via RETS and RESO Web API for agencies and portals with large listing volumes.
- Estatik Mortgage Calculator Free standalone WordPress mortgage calculator widget with horizontal and vertical layouts, usable on any WordPress site to estimate monthly property loan payments.
- Estatik Realtor Theme Clean, elegant WordPress theme designed specifically for real estate agent websites; sold under a one-time perpetual license (Halloween sale price $42).
- Estatik Trendy Theme Flexible WordPress real estate theme with unlimited colors and a trendy design, sold under a one-time license.
- Estatik Native Theme WordPress theme packaged by Estatik for real estate website development, sold as a one-time license.
- Best Offer All-in-One (Realtor Pack) Bundle package combining Estatik Pro plugin with the Realtor Theme at a discounted combined price for a complete real estate website solution on WordPress.
- MLS Integration Service Professional service for connecting and configuring MLS data import (RETS or RESO Web API) for a customer's Estatik Premium installation, targeting agencies and portals.
- Estatik Premium Setup Done-for-you installation and configuration service for the Estatik plugin, purchased as an add-on by customers who need hands-on setup.
- Estatik Simple Support Subscription Annual support subscription offering ongoing technical assistance to users of the free Estatik Simple plugin.
Quantifiable outcome
- Build real estate websites faster with ready-to-use solutions
- +2 more outcomes
Companies that use Estatik
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Estatik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature15 records
Estatik partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- HubSpotcoreHubSpot CRM integration in Estatik 4.3.0 allows automatic lead syncing. When inquiry is submitted on property page, contact is created/updated in HubSpot and deal is created with property details. Inquiry message and page URL saved as note. Agent name added to deal. Integration requires generating access token via HubSpot Legacy Apps.
- ElementorcoreFull integration with Elementor page builder through Estatik Elements. Users can design and customize real estate websites using Elementor's drag-and-drop interface. Multiple Estatik widgets available within Elementor.
- PayPalcorePayPal integration for subscription and one-time payment processing. Estatik supports PayPal for charging agents for listings.
- GooglecoreGoogle Maps API integration for interactive map search. Also Google reCAPTCHA support for form spam protection and Google login for frontend user authentication.
- WooCommercecoreIntegration with WooCommerce for payment processing options. Estatik subscriptions can accept payments via PayPal, credit cards and other methods available in WooCommerce.
- WP All ImportcoreWP All Import integration for importing properties via CSV files. Estatik documentation includes step-by-step guides for both import and export workflows.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Estatik competitors and assessment
Company assessmentEmerging players
- BrickHouse Real Estate WordPress Theme: BrickHouse is a WordPress real estate theme targeting small agencies and individual agents, with listings and search features overlapping Estatik's lower tier offerings.
Direct peers
- WP Estate: WP Estate is a WordPress real estate theme with listing management, payments, and membership features built for agencies and agents, closely overlapping Estatik's persona-based segmentation.
- RealHomes: RealHomes by Inspiry Themes is a popular WordPress real estate solution targeting agents, agencies, and portals with listing search and modern UI similar to Estatik.
- Realtyna: Realtyna offers WordPress-based real estate websites with IDX/MLS integration, directly comparable to Estatik Premium's RETS/RESO Web API import capability.
- Essential Real Estate: Essential Real Estate is a free/paid WordPress plugin by OrdaSoft with property listings, agent profiles, and payment features comparable to Estatik Simple and Pro tiers.
- Houzez: Houzez by Favethemes is one of the most popular WordPress real estate plugins/themes, offering property listings, search, agent management, and MLS import with a similar buyer/agency focus as Estatik.
- WP Residence: WP Residence is a long-established premium WordPress real estate theme with property management, CRM, and subscription features directly comparable to Estatik Pro and Premium.
- WPL Real Estate: WPL Real Estate is a WordPress plugin for property listings and agent directories that competes for the same single-agent and small-agency segment as Estatik Pro.
Broad incumbents
- Zillow: Zillow is a broad incumbent real estate platform that competes for the same end-buyer and agent attention that Estatik-enabled websites serve, providing a reference point for downstream portal economics.
- AppFolio: AppFolio is a broader real estate operations SaaS suite that, while more property-management focused, competes indirectly for the same small-to-mid agency IT wallet as Estatik Pro/Premium bundles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Estatik social profiles
Digital presenceEstatik compliance and trust
Trust signalCompliance1 record
Estatik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Estatik leadership team
Management profileNumber of profiles
Estatik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Estatik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Estatik
What does Estatik do?
Estatik develops and sells a WordPress real estate plugin family (Simple, Pro, and Premium tiers), accompanying real estate themes, and a free Mortgage Calculator widget that let real estate professionals build property listing websites on WordPress. The Premium tier adds automated MLS data import via RETS and RESO Web API standards, agent/agency management, subscription billing for agents, lead capture, and CRM integrations. The company also offers professional services for installation, support subscriptions, and custom MLS integration.
Is Estatik a public or private company?
Estatik is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Estatik founded?
Estatik was founded in 2013. It employs 11 to 50 people.
Where is Estatik based?
Estatik is headquartered in Kyiv, Ukraine, in the Europe region.
How does Estatik make money?
Four revenue lines are on record. Plugin Subscriptions (Pro & Premium) is the primary driver. The others are wordPress Themes, freemium (Simple Version) and professional Services.
Who are Estatik's main competitors?
BrickHouse Real Estate WordPress Theme is listed as an emerging player. Direct peers are WP Estate, RealHomes, Realtyna, Essential Real Estate, Houzez, WP Residence and WPL Real Estate. Broad incumbents are Zillow and AppFolio.
Does Estatik have an API?
No public API is recorded for Estatik.
What industry is Estatik in?
Estatik's product category is Real Estate WordPress Plugin Software. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.