What Moonwise does

Moonwise Sp. z o. o. is a privately held Polish digital marketing agency founded in 2020 and headquartered at Aleja Grunwaldzka 472 in Gdańsk. The firm specializes in performance marketing — managing paid advertising campaigns across Facebook, Instagram, Google, TikTok, LinkedIn, Allegro, and Empik — alongside complementary marketing support services (copywriting, email marketing, landing page design, marketing automation, marketing-UX audits, advertising account audits, social media communication) and an interim marketing manager offering. The agency also runs an Education vertical comprising training programs, consultations, online courses, e-books, reports, and free marketing tools. The company is a professional services firm rather than a software product; its technology stack relies on Meta Business Partner integrations, Google Ads, TikTok Ads, and third-party marketing automation/landing-page tooling (Landingi, Easytools, Extonare) rather than proprietary software. No API, SDK, or developer platform is offered.

Moonwise serves a primarily Polish client base spanning e-commerce (its principal vertical), technology and software houses, cybersecurity, fashion and beauty, education, and creators/personal brands. Customer mix includes SMBs, startups, and mid-market enterprises, with 30+ logos visible on the website and documented outcomes including 1,300% ROAS for Mebelzone over a 4-month scaling period, +74% sales and 422% ROAS for Herbatint, 1 million PLN advertising revenue at 2,000% ROAS for an anonymous home & garden e-commerce client, 77% Google Search impression share growth for STM Cyber, and 500% revenue growth for Dobre Warsztaty. The go-to-market is sales-led: client acquisition flows through website inquiries, a structured brief submission process with budget tiers (4,000–8,000 / 8,000–15,000 / 15,000–30,000 / Above 30,000 PLN), and free consultations; services are delivered remotely via Google Meet or TeamViewer.

Revenue is generated through professional services fees that are quote-based and not publicly disclosed. The company is privately held by founder Jakub Jacek with no disclosed institutional funding, no parent company, no subsidiaries, no M&A activity, and 1–10 employees per firmographic data. The website operates in Polish, English, and Spanish, indicating intent to acquire international clients, though operational geographies disclosed remain Poland and Europe. The firm holds Meta Business Partner status as its primary external validation, with no awards, patents, regulatory actions, or public capital structure disclosed.

Name

Moonwise

Legal name

Moonwise Sp. z o. o.

Website

https://moonwise.pl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Moonwise Sp. z o. o. is a Polish digital marketing agency founded in 2020 in Gdańsk, offering paid advertising management across Meta, Google, TikTok, LinkedIn, Allegro, and Empik, plus marketing support and education services to Polish SMB and mid-market clients in e-commerce, technology, fashion, and education.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industry

Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)

Keywords

• Digital marketing services
• Performance marketing
• Paid media management
• Marketing automation
• Advertising campaigns

Headquarters

HQ city

Gdansk

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Performance Marketing Services: Full-service digital advertising management including Facebook Ads, Instagram Ads, Google Ads, TikTok Ads, LinkedIn Ads, Allegro Ads, and Empik Ads. Agency handles strategy, implementation, optimization, and monthly reporting.
2. Marketing Support Services: Additional services including copywriting, email marketing, landing page design, marketing automation, social media communication, account audits, and interim marketing management.
3. Education and Training: Marketing training programs, consulting sessions, online courses, e-books, reports, and free tools for knowledge sharing and client education.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Moonwise is a Polish internet marketing agency offering full-service performance marketing including paid campaign management across Facebook Ads, Instagram Ads, Google Ads, TikTok Ads, LinkedIn Ads, Allegro Ads, and Empik Ads. The agency complements advertising with marketing support services (copywriting, email marketing, landing page design, marketing automation, audits, interim marketing management) and an education vertical providing training, consultations, online courses, e-books, and free tools.

Product overview

Moonwise is a Polish digital marketing agency offering a comprehensive portfolio of advertising and marketing services. The core offering is Performance Marketing, which encompasses paid campaign management across major advertising platforms including Facebook Ads, Instagram Ads, Google Ads, TikTok Ads, LinkedIn Ads, Allegro Ads, and Empik Ads. This is complemented by Marketing Support services covering copywriting, email marketing, landing page design, marketing automation, marketing-UX auditing, advertising account auditing, and social media communication. The agency also provides an Interim Marketing Manager service for temporary strategic marketing leadership, and an Education vertical offering training, consultations, online courses, e-books, and free marketing tools. The company operates primarily as a service-based agency rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing Core advertising service encompassing paid campaign management across multiple platforms, including setup, testing, implementation, and ongoing optimization to maximize return on ad spend. Includes Facebook Ads, Instagram Ads, Google Ads, TikTok Ads, LinkedIn Ads, Allegro Ads, and Empik Ads.
• Facebook Ads Paid advertising campaigns on Facebook's platform, including audience targeting, creative development, and conversion optimization for businesses seeking Meta ecosystem advertising.
• Instagram Ads Paid advertising on Instagram, leveraging visual content to reach target audiences and drive engagement or conversions.
• Google Ads Search and display advertising on Google's network, including keyword strategy, ad copy development, and performance monitoring.
• TikTok Ads Short-form video advertising campaigns on TikTok, including creator-based content and audience acquisition campaigns.
• LinkedIn Ads B2B-focused paid advertising on LinkedIn targeting professionals and decision-makers.
• Allegro Ads Advertising campaigns on Allegro, Poland's leading e-commerce marketplace platform.
• Empik Ads Advertising on Empik's digital platform, serving Polish consumers in the books, media, and lifestyle segments.
• Interim Marketing Manager Temporary senior marketing leadership providing strategic oversight, process organization, and team coordination for client marketing functions.
• Copywriting Professional marketing text creation for advertisements, landing pages, emails, and other campaign materials.
• Email Marketing Email campaign design and execution including newsletter creation, automation sequences, and performance analysis.
• Landing Page Design Landing page design and implementation for conversion-focused web pages supporting advertising campaigns.
• Marketing Automation Marketing automation setup and management, including lead nurturing sequences, abandoned cart recovery, and customer journey mapping.
• Marketing-UX Audit Combined marketing and user experience audit of websites and digital properties to identify optimization opportunities.
• Advertising Account Audit Comprehensive analysis of advertising account performance, identifying issues, best practices, and optimization opportunities.
• Social Media Communication Social media content strategy and community management including post creation, scheduling, and engagement optimization.
• Marketing Training Programs (Szkolenia) Marketing training programs delivered in-person or online covering various digital marketing disciplines.
• Marketing Consultations (Konsultacje) Marketing consulting sessions via Google Meet or TeamViewer, addressing problem diagnosis, solution recommendations, and strategic guidance.
• Online Courses Online courses on digital marketing topics, available through the company's knowledge platform.

Quantifiable outcome

• Mebelzone achieved 1300% ROAS within 4-month scaling period
• +6 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Meta / FacebookcoreTechnology or IntegrationOfficial Meta Business Partner with certified expertise in Facebook and Instagram advertising. Listed in Meta's partner directory for campaign management solutions, providing verified expertise in Meta's advertising ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• K2 Precise: Performance marketing unit of K2 group operating in Poland — comparable paid media buying and analytics capabilities serving Polish mid-market and enterprise clients.
• Semcore: Polish SEM and performance marketing agency focused on Google Ads and paid acquisition — closely comparable channel mix and Polish SME client base, with emphasis on search-led performance.
• Elephate: Polish digital marketing agency combining SEO, content, and performance marketing — comparable in multi-channel expertise and Polish SME focus, though with stronger SEO emphasis.
• Bluerank: Polish digital agency specializing in performance marketing, SEO, and analytics — comparable in multi-channel paid acquisition expertise and Polish mid-market focus, larger in headcount.
• Sempai: Polish performance marketing agency specializing in paid campaigns on Meta, Google, and TikTok with a data-driven optimization approach similar to Moonwise's methodology.
• Whites: Polish digital agency offering performance marketing, social media, and campaign management across Meta and Google — comparable boutique agency competing for similar Polish SME and DTC clients.
• Sales Tube: Polish performance marketing agency focused on paid social, Google Ads, and e-commerce acquisition with multi-channel campaign management — directly comparable to Moonwise's core offering and target SMB/creator segment.

Broad incumbents

• Dentsu: Global advertising network with Polish offices offering paid media, programmatic, and performance marketing — overlaps with Moonwise in the SME/mid-market space while operating at much larger scale.
• Publicis Groupe: Global advertising holding group with significant Polish operations — competes for enterprise-level performance marketing engagements that Moonwise targets at the upper end of its SMB/mid-market segment.
• GroupM (WPP): Global media buying network with Polish operations — competes for larger advertising budgets in Poland via WPP agencies and represents the broad-incumbent competitive ceiling above Moonwise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/moonwisepl
• Facebookfacebook.com/moonwisepl
• LinkedInlinkedin.com/company/moonwisepl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonwise