FuelChief

What FuelChief does

FuelChief Limited is a Christchurch, New Zealand-based manufacturer of above-ground fuel storage tanks and complementary fuel management systems, operating under the legal entity Fuelchief Limited (previously known as Advanced Fuel Tanks). Its core product range spans 250L to 88,900L and includes the SuperVault fire-rated tank (4-hour FRL 240/240/240 per AS1940, multi-hazard certified by Southwest Research Institute to SwRI 95-03, 93-01, and 97-04, with Importance Level 4 seismic rating), the DC Series double-skinned stationary tanks (2,500L-42,000L), the FTN/FP large-capacity container tanks (up to 67,400L), Vanguard entry-level tanks, AdBlue tanks, Farm Tanks, Ute Tanks, and the Sebco polyethylene range. Underlying technology centers on a self-bunded double-walled steel design (6mm inner and outer walls) with Jotun corrosion-resistant coating, installed without external bunding, and integrated with the Sapphire fuel management portfolio (Sapphire Online cloud TSM portal and Sapphire Lite terminal) that supports PIN, card, and contactless authentication, controls up to four pumps, and integrates with major pump OEMs (Compac, Pumptronics, Gilbarco, Dresser Wayne) plus all major fuel cards.

Revenue is generated primarily through one-time hardware sales of tanks and accessories (price points from ~$6,440 NZD for a Sebco 1,300L polyethylene tank to ~$46,431 NZD for an FP30 30,000L container tank, with larger SuperVault units materially higher), supplemented by recurring monthly Connect Website License fees for fuel management software. The go-to-market is a sales-led enterprise field-sales motion with regional sales coverage in both New Zealand (+64 3 384 2380) and Australia (1300 899 038), targeting consultants, architects, project managers, and direct enterprise buyers. Customer segments span power generation and standby power, logistics and freight, civil construction, farming, mining, forestry, marine, military, aviation, manufacturing, fuel distributors, and government/councils; named institutional logos include Christchurch Hospital, Prince Charles Hospital Brisbane, Citibank Auckland, Spark Data Centre (Takanini), Rocket Lab Mahia, Cessnock Prison NSW, Scott Base Antarctica, and Downers Bitumen Plant, among others.

Name

FuelChief

Legal name

Fuelchief Limited

Website

https://fuelchieftanks.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

FuelChief Limited, based in Christchurch, New Zealand, designs and manufactures above-ground fuel storage tanks and fuel management systems for enterprise customers across New Zealand and Australia, serving industries including healthcare, mining, construction, government, and aerospace.

Ownership category

akta.pro rank

Product category

Fuel Storage Equipment and Fuel Management Systems

NAICS

Metal Tank (Heavy Gauge) Manufacturing (332420), Metal Tank (Heavy Gauge) Manufacturing (33242)

SIC

Oil & Gas Field Machinery & Equipment (3533), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industries

Chemical Tank Farms & Bulk Liquid Chemical Storage (TLALAHAH), Refined Products Tank Farms & Terminals (TLAGAKAB), Fuel Management & Fleet Card Programs (THADAKAH)

Keywords

• Fuel storage tanks
• Fuel management systems
• Double-skinned tanks
• Fire-rated tanks
• Diesel storage solutions

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Storage Tank Sales: One-time hardware sales of fuel storage tanks including stationary tanks, container tanks, transportable tanks, AdBlue tanks, fire rated tanks (SuperVault), and ute tanks. Products range from 250L to 88,900L capacity.
2. Fuel Management System Sales: Sales of Sapphire fuel management terminals (Sapphire Lite, Sapphire Online) with accessories including user tags, virtual tags, wall mounts, and communication upgrades.
3. Parts and Accessories: Replacement parts including fuel filters (Velcon Aquacon), filter housings (VF-61, VF-609), pump kits, hose reels, flow meters, and delivery options.
4. Fuel Management Software/Connect Portal: Monthly subscription fees for Connect Website License and Support (USB and 3G options) for centralized reporting and fleet management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FuelChief designs, manufactures, and sells above-ground fuel storage tanks and intelligent fuel management systems for commercial, industrial, and government customers. The tank portfolio spans capacities from 250L polyethylene farm tanks up to 88,900L container tanks, including the flagship SuperVault fire-rated series, DC stationary series, FTN/FP container series, Vanguard entry-level tanks, and AdBlue tanks. The Sapphire fuel management system family (Sapphire Online and Sapphire Lite) provides PIN/card/contactless authentication, real-time consumption tracking, and centralized cloud reporting for fleet and depot operations.

Product overview

FuelChief is a fuel storage and fuel management solutions provider with over 40 years of experience. The company offers a comprehensive portfolio of above-ground fuel storage tanks and intelligent fuel management systems. Storage products include the SuperVault (fire-rated, bullet-proof, impact-resistant tanks), DC Series stationary tanks (2,500L-42,000L), FTN/FP container tanks (30,000L-67,400L), Vanguard entry-level tanks, Farm Tanks, Ute Tanks, AdBlue tanks, and Sebco polyethylene tanks. The fuel management portfolio centers on the Sapphire system family — Sapphire Online (premium real-time cloud-based monitoring with TSM web portal supporting PIN/card/contactless authentication) and Sapphire Lite (entry-level terminal with USB reporting to MCS Connect). These management terminals are compatible with major pump suppliers (Compac, Pumptronics, Gilbarco, Dresser Wayne) and fuel cards. The SuperVault stands as the flagship fire-rated product, tested to 4-hour fire resistance at 2,000°F and multi-hazard certification by Southwest Research Institute (SwRI).

Differentiator

Problem solved

Functional benefit

Brands

• SuperVault: World's most secure 4-hour fire rated fuel tank for emergency generator systems, available in cylindrical, rectangular, aviation, and iTank series variants.
• DC Series
• FT Series
• Sapphire FMS
• Vanguard Range

Products and services

• SuperVault Series Fire-Rated Fuel Tanks Fire-rated, multi-hazard tested above-ground fuel storage tanks (cylindrical, rectangular, aviation, and iTank variants) for critical infrastructure and in-building installations where 4-hour fire resistance, IL4 seismic, and re-certifiability are required.
• DC Series Stationary Fuel Tanks Double-skinned steel stationary fuel tanks (DC25, DC50, DC100, DC150, DC200, DC450, DCD450) ranging from 2,500L to 42,000L capacity, designed for strength, security, and AS1940/AS1692 compliance for fleet and depot use.
• FTN Series Container Fuel Tanks (FTN30, FTN68) Large-capacity 6mm double-walled container fuel tanks (FTN30 31,000L; FTN68 67,400L) in corrosion-resistant steel with Jotun coating, built for relocatable bulk storage.
• FP30 Container Fuel Tank 30,000L double-skinned self-bunded container fuel tank built to AS/NZS 1692 and AS1940 standards with Jotun coating and container corner castings for transport, listed at $46,430.56 NZD with 5-year warranty.
• Vanguard Range Entry-Level Fuel Tanks Entry-level fuel tank range with 3 models and 30 size varieties designed for tough, low-cost-per-litre diesel storage; originally specified for Rocket Lab and similar cost-sensitive operations.
• Farm Tanks Above-ground and overhead fuel storage tanks designed for New Zealand and Australian farms, compliant with AS1940, AS1692 and Worksafe standards to replace non-compliant tripod/200L tanks.
• Ute Tanks Transportable fuel tanks designed to fit in the cargo bed of utility vehicles for mobile refuelling on job sites and remote locations.
• AdBlue (DEF) Storage Tanks Dedicated AdBlue/diesel exhaust fluid storage tanks in 200L, 400L, 2,000L, and 5,000L configurations for trucks, machinery, and fleets using SCR-equipped diesel engines.
• Transportable Fuel Tanks Mobile fuel storage solutions for on-site refuelling at construction sites, mining, forestry, and other temporary locations requiring relocation.
• Praxis Tank Range Entry-level single-skinned fuel tanks customisable to cylindrical and rectangular designs for various fuel storage purposes where double-skin bunding is not required.
• Sebco Tank Range Bunded polyethylene diesel tanks in 200L to 4,800L sizes designed for farmers and contractors in New Zealand (e.g., Sebco 1,300L at $6,440.37 NZD, 2,300L at $8,642.08 NZD, 4,800L at $12,970.60 NZD).
• Sapphire Online Fuel Management System Premium real-time fuel management system with cloud-based Total Site Manager (TSM) portal, PIN/card/contactless authentication, controls up to 4 pumps, integrates with Compac, Pumptronics, Gilbarco, Dresser Wayne pumps and major fuel cards.
• Sapphire Lite Fuel Management Terminal Entry-level contactless fuel management terminal for up to 250 users and 4,000+ transactions, with V-Tag virtual tags, USB data transfer, and 12-month manufacturer warranty; centralised reporting via MCS Connect web portal.
• Velcon Aquacon Fuel Filter Elements High-performance aviation and diesel fuel filtration elements in 0.5 and 25 micron ratings (e.g., to suit VF-61 housing) that filter particulates, rust, and remove water from fuel.
• Fuel Transfer Pumps and Pumping Equipment Fuel transfer pumping equipment (including Piusi pump systems with various flow rates) used to move fuel from storage tanks to vehicles, equipment, and machinery.

Quantifiable outcome

• Primepac saved $20,000 annually and 83 hours per year after installing DC25 tank with Sapphire FMS
• +3 more outcomes

Named customers15 records

Segments13 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

One partnership is on record.

• Southwest Research Institute (SwRI)coreTechnology or IntegrationLong-term collaboration with Southwest Research Institute in San Antonio, Texas for performance testing of above ground fuel tanks. SwRI conducts multi-hazard testing including fire exposure, hose stream, ballistics, and impact tests. Issues compliance certificates for SuperVault tanks meeting SwRI 95-03, SwRI 93-01, and SwRI 97-04 standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Containment Solutions: US manufacturer of above-ground and underground fuel storage tanks, including fire-rated models; comparable manufacturing footprint and product overlap with FuelChief's SuperVault and DC/FTN ranges.
• PIUSI: Italian manufacturer of fuel transfer pumps, dispensers, and management systems sold globally including NZ/AU; competes with FuelChief on pumps and on the Sapphire-compatible pump ecosystem.
• Highland Tank: US steel tank manufacturer offering double-walled, fire-protected, and UL-listed above-ground storage tanks; comparable product positioning to FuelChief SuperVault and DC Series in regulated markets.
• Veeder-Root: US-based tank gauging and fuel management systems provider (TLS series, fuel site controllers) widely deployed globally; competes with Sapphire Online in tank-level monitoring and centralized reporting.
• Equipco: Australian supplier of fuel storage tanks, fuel management, and workshop equipment that directly competes with FuelChief's DC, FTN, and Sapphire product lines across AU fleet and construction customers.
• Fuelmaster Systems: NZ-based fuel management systems provider competing directly with Sapphire Online/Lite in depot fuel tracking, driver/vehicle management, and fuel-card integration across the same NZ and AU customer base.

Broad incumbents

• CST Industries: Global bolted and welded tank manufacturer with applications across fuel, water, and industrial storage; broader portfolio than FuelChief but directly comparable in heavy-gauge tank fabrication.
• OPW (Dover Fueling Solutions): Global incumbent in fuel-handling equipment (tanks, nozzles, valves, management) and parent of several fuel-management brands; broader portfolio overlaps with FuelChief's storage and management offering.
• Tokheim (Dover Fueling Solutions): Global fuel dispenser, electronics, and forecourt management provider; its forecourt technology overlaps with Sapphire Online, especially for sites integrating Gilbarco, Wayne, and Dresser dispensers that FuelChief already supports.

Regional players

• Rapid Spray: Australian tank and spraying equipment manufacturer with diesel/bulk fuel storage offerings competing for the same AU farming, civil, and fleet segments, though with a less fire-rated/specialized positioning than FuelChief.

Market position

Strengths3 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fuelchief
• LinkedInlinkedin.com/company/fuelchief

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FuelChief