Private Luxury Events
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
Private Luxury Events firmographics
Firmographics- Name
- Private Luxury Events
- Legal name
- Worldwide Events Group Limited
- Website
- https://privateluxuryevents.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Private Luxury Events industry classification
Industry- Product category
- Luxury Travel Events & Conferences
- NAICS
- All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH)
- akta.pro secondary industries
- Private Events & Celebrations (Proposals, Weddings, Milestones) (THAJALAK), Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK)
Keywords
Where Private Luxury Events is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Private Luxury Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Buyer Participation Fees: Non-refundable participation fees charged to attending buyers: £350 for Ultra events, £300 for other 2026 and 2027 events. Fees collected before confirmation go towards improving overall event experience and quality.
- Exhibition and Sponsorship Fees: Exhibitors pay for booth and studio spaces at events. Sponsorship opportunities include hosted experiences, brand activations, pre-event showcases, digital activations, tailored brand activations, and programme participation.
- Partnership and Co-branding Fees: Partnership opportunities for luxury consumer brands, tourism boards, and travel tech providers to showcase products to influential luxury travel leaders through bespoke brand activations and distinctive digital activations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Ultra by Private Luxury Events |
| One time/ perpetual license | Multi-year contract | Private Luxury, Amour, TFest (2026 and 2027) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Private Luxury Events product offering
Product offeringCore offering
Private Luxury Events (PLE) organizes curated B2B events that connect luxury travel buyers (advisors, travel designers, family offices, wedding planners) with luxury properties, hotels, resorts, tourism boards, and travel brands. Its portfolio includes four signature event brands—Private Luxury Forums, TFest, Amour, and Ultra—each targeting distinct luxury travel segments (general luxury, wellness/experiential, romance, and UHNWI). The company's proprietary AI matchmaking platform, Wyred, pairs exhibitors with vetted buyers and powers 1:1 meetings at events.
Product overview
Private Luxury Events (PLE) operates a platform-plus-events model with four distinct event brands—Private Luxury, TFest, Amour, and Ultra—each serving different segments of the luxury travel industry. The core technology is the Wyred AI-powered matchmaking platform which facilitates exhibitor-buyer matching across all events. Additional products include tailored solutions (Xplore, Host an Event, FAM Trips) and brand partnership offerings (Tailored Brand Activations, Digital Activations). All products are coordinated through a parent company, Worldwide Events Group Ltd, with the events focused on connecting luxury travel professionals through curated B2B gatherings.
Differentiator
Problem solved
Functional benefit
Brands
- Private Luxury Forums: Gateway to the world of luxury where high-end travel designers, concierge services, and award-winning travel planners connect with luxury properties.
- TFest
- Amour Forums
- Ultra
Quantifiable outcome
- 300% increase in qualified leads within six months after events for exhibitors
- +4 more outcomes
Companies that use Private Luxury Events
Customer profileNamed customers19 records
Segments8 records
Ideal customer profiles5 records
Private Luxury Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Private Luxury Events partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Atlantis DubaiflagshipAtlantis Dubai hosts Ultra events at Atlantis The Royal and Atlantis, The Palm. Ultra 2025 was hosted at Atlantis The Royal in Dubai (26-30 January 2025) with 230 influential leaders from 48 countries. Ultra 2026 is scheduled for 25-29 January at Atlantis The Royal, and Ultra 2027 is planned for 17-21 January at Atlantis The Royal. The partnership brings together the most influential leaders in high-end travel at a global luxury resort.
- Dubai TourismcoreDubai Tourism partnered with PLE for TFest events in Dubai. The collaboration aligns with Dubai's tourism goals, using the platform to entice and excite luxury travel professionals to visit Dubai. CEO Issam Kazim noted TFest as a platform that can entice and excite people to know what they enjoyed in Dubai and come back for more.
- Kulm Hotel St. MoritzcoreKulm Hotel St. Moritz partnered with PLE and gained exposure for St. Moritz as a luxury destination. The hotel benefited from hosting high-quality luxury travel professionals and had productive conversations with buyers attending, which led to bookings.
- Pine Cliffs, A Luxury Collection ResortcorePine Cliffs hosted PLE events and received great feedback from attendees. The resort came to life with dynamic events, and the partnership continues with plans for future hosting.
- Fairmont Monte CarlocoreFairmont Monte Carlo was promoted through Amour events as a wedding and honeymoon destination. PLE's promotion, inspiring videos, and social media marketing helped put Monaco on the map for the romance travel niche market, leading to discussions about hosting weddings.
- The St Regis RomeminorThe St Regis Rome hosted a PLE event at their hotel, providing a unique networking opportunity to showcase the property's mood and soul to top travel advisors. The event generated word-of-mouth and impressive social media coverage.
- Address Beach ResortminorAddress Beach Resort hosted Private Luxury Dubai, which aligned with their business and tourism goals. The partnership offered an opportunity to elevate services and reach a discerning audience, contributing to their growth and success.
- XO PrivatecoreXO Private is an official TFest partner. Owner and Managing Director Yvan Vermeesch noted TFest as a trade show of the new generation that takes the show experience to another level while firmly delivering on promises.
- 2Xceedcore2Xceed was a key sponsor and partner of Private Luxury Events. The partnership provided extensive exposure to all buyers before, during, and after events, including ongoing communication throughout the process. Post-event films, photographs, and social media posts provided further exposure.
- Worldwide Events Group LtdflagshipPrivate Luxury Events (PLE) is a division of Worldwide Events Group Ltd. The parent company includes M&I, White Label Travel, and other event businesses. PLE events are operated under Worldwide Events Group Ltd, registered at 5-7 Marshalsea Rd, London SE1 1EP.
- GlobetrendercoreGlobetrender, the world's leading travel trend forecasting agency, partnered with PLE to produce Ultra panel insights reports. The reports summarise key takeaways from panels at Ultra events, providing industry analysis and trend forecasting that adds credibility and editorial value to PLE events.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Private Luxury Events competitors and assessment
Company assessmentDirect peers
- Ensemble Travel Group: Ensemble is a luxury-focused travel agency consortium that hosts its own annual conferences and partner showcases, overlapping directly with PLE's buyer base of travel advisors and supplier exhibitors.
- ILTM (International Luxury Travel Market): Owned by RX (Reed Exhibitions), ILTM is the flagship global luxury travel trade event series (ILTM Cannes, ILTM Asia, ILTM Americas). It directly competes with PLE's Private Luxury Forums and Ultra by connecting luxury travel advisors with high-end suppliers.
- Traveller Made: Traveller Made is a membership-based community of luxury travel designers and DMC partners, with annual gatherings that mirror PLE's hosted-buyer format. It serves a similar UHNW-adjacent buyer/supplier cohort.
- Virtuoso Travel Week: Virtuoso's annual Travel Week brings together thousands of luxury travel advisors with preferred suppliers for one-on-one meetings and networking. It is the largest luxury travel agency consortia event and competes for the same buyer attention and exhibitor spend.
- Connections Luxury (Connections Events): Connections Luxury runs hosted-buyer events for the high-end travel market, including luxury-focused forums connecting advisors with hotels, DMCs, and tourism boards. Closely comparable in format and target buyer to PLE.
- Signature Travel Network: Signature Travel Network is a cooperative of luxury travel agencies that runs annual conferences and partner events for its members and supplier partners — comparable audience and meeting format to PLE's Private Luxury Forums.
Broad incumbents
- IMEX Group: IMEX runs major MICE and incentive travel trade shows (IMEX Frankfurt, IMEX America). It overlaps with PLE's MICE-adjacent revenue but is focused on corporate meetings/incentives rather than luxury leisure travel advisors.
- ITB Berlin: ITB Berlin is one of the world's largest travel trade shows, covering the full breadth of the travel industry including a luxury segment. It competes for exhibitor marketing budgets and travel advisor attention at a much broader, non-luxury-specialized scale.
- Travel Leaders Group: Travel Leaders is a large U.S. travel agency network that hosts partner events and showcases for its advisor members and supplier partners. It overlaps in audience but operates at much larger scale across broader (not exclusively luxury) travel segments.
Others
- Globetrender: Globetrender is a travel trend forecasting agency that already partners with PLE on Ultra panel reports. It is an adjacent ecosystem participant — not a direct competitor, but a complementary content/trend partner in luxury travel events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Private Luxury Events social profiles
Digital presencePrivate Luxury Events compliance and trust
Trust signalCompliance1 record
Private Luxury Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Private Luxury Events leadership team
Management profileNumber of profiles
Profiles14 records
Private Luxury Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Private Luxury Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Private Luxury Events
What does Private Luxury Events do?
Private Luxury Events (PLE) organizes curated B2B events that connect luxury travel buyers (advisors, travel designers, family offices, wedding planners) with luxury properties, hotels, resorts, tourism boards, and travel brands. Its portfolio includes four signature event brands—Private Luxury Forums, TFest, Amour, and Ultra—each targeting distinct luxury travel segments (general luxury, wellness/experiential, romance, and UHNWI). The company's proprietary AI matchmaking platform, Wyred, pairs exhibitors with vetted buyers and powers 1:1 meetings at events.
Is Private Luxury Events a public or private company?
Private Luxury Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Private Luxury Events founded?
Private Luxury Events was founded in 2006. It employs 51 to 100 people.
Where is Private Luxury Events based?
Private Luxury Events is headquartered in London, United Kingdom, in the Europe region.
How does Private Luxury Events make money?
Three revenue lines are on record. Buyer Participation Fees are the primary driver. The others are exhibition and Sponsorship Fees and partnership and Co-branding Fees.
Who are Private Luxury Events's main competitors?
Direct peers on record are Ensemble Travel Group, ILTM (International Luxury Travel Market), Traveller Made, Virtuoso Travel Week, Connections Luxury (Connections Events) and Signature Travel Network. Broad incumbents are IMEX Group, ITB Berlin and Travel Leaders Group. Globetrender is listed as an others.
Does Private Luxury Events have an API?
No public API is recorded for Private Luxury Events.
What industry is Private Luxury Events in?
Private Luxury Events's product category is Luxury Travel Events & Conferences. Its primary akta.pro industry code is HSACAMAH, Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts), with a secondary code of THAJALAK, Private Events & Celebrations (Proposals, Weddings, Milestones). Its NAICS code is 71399 and its SIC code is 7990.