Globetrender
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Globetrender firmographics
Firmographics- Name
- Globetrender
- Legal name
- Globetrender
- Website
- https://globetrender.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Globetrender industry classification
Industry- Product category
- Travel trend forecasting and consumer intelligence
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Forecasting, Budgeting & Scenario Modeling (THACAOAF)
Keywords
Where Globetrender is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Globetrender business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Bespoke Trend Reports: Custom trend forecasting reports produced for travel brands, tourism boards, hospitality companies, airlines, airports, advertising agencies and consultancies. Reports are used for PR campaigns, thought leadership and business strategy.
- VOLT Membership Subscription: Paid bi-monthly newsletter for travel professionals delivering deep-dive analysis of emerging travel trends. Priced from £350 per year.
- Public Speaking & Workshops: Keynote presentations, panel participation, workshops and webinars delivered by founder Jenny Southan and strategy lead Robbie Hodges for conferences, corporate events, media events, hospitality groups, banks, tech companies, consultancies, tourism boards, museums and more.
- Corporate Ideation Retreats: New for 2025, Globetrender's corporate ideation retreats designed to inspire transformative thinking, ignite creativity and unlock innovation.
- Podcast Sponsorship: Season sponsorship of Blue Sky Thinking podcast including dedicated interview with brand spokesperson, bespoke pre-roll audio advert on every episode, and branded takeover options with six dedicated episodes.
- Events & Thought Leadership: Trend report launches, panel discussions, media breakfasts and keynote speeches organized for companies and media.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Innovation Briefings - Free weekly consumer newsletter |
| Subscription | Annual | VOLT - Paid professional membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Globetrender product offering
Product offeringCore offering
Globetrender is a London-based travel trend forecasting agency that produces bespoke trend reports, delivers strategic foresight and forecasting consulting, and runs workshops and corporate ideation retreats for travel brands, tourism boards, airlines, and hospitality companies. It also publishes an online magazine, the free Innovation Briefings newsletter, the paid VOLT subscription, and the Blue Sky Thinking podcast aimed at travel industry professionals and consumers.
Product overview
Globetrender is a travel trend forecasting agency offering a portfolio of services including strategic foresight consulting, bespoke trend reports, and multiple content subscription tiers. The core offerings consist of Strategic Foresight & Forecasting (consulting), Trend Reports (bespoke reports for brands), and a dual-tier subscription model comprising the free weekly Innovation Briefings newsletter for consumers and the paid VOLT membership (from £350/year, twice monthly) for professionals. Additional services include Workshops, Public Speaking engagements, the Blue Sky Thinking Podcast, and Corporate Ideation Retreats in Norway. The company also publishes an online magazine covering travel innovation across categories including hotels, aviation, wellness, and dining.
Differentiator
Problem solved
Functional benefit
Brands
- Innovation Briefings: A free weekly newsletter providing a round-up of travel news.
- VOLT
- Blue Sky Thinking
Products and services
- Strategic Foresight and Forecasting Consulting
Quantifiable outcome
- 89% of travelers say live events make travel worthwhile (from Accor consumer survey of 4,300 travelers)
- +2 more outcomes
Companies that use Globetrender
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles4 records
Globetrender technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Globetrender partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, supporting and minor.
- ALL AccorcoreJoint report partnership producing 'Experiential Travel Trends 2026' identifying eight key travel trends. Based on consumer survey of 4,300 travelers across nine countries conducted by Dynata. Report found that 25% of travelers want search experiences to start with 'mood' rather than geography, and 89% say live events make travel worthwhile.
- HiltoncorePartnership for 'Hilton's 2026 Trends Report' identifying five definitive shifts in travel behavior. Methodology included survey of 14,000 consumers across 14 countries conducted with Ipsos, insights from 5,000+ Hilton team members, and feedback from 1,000 Hilton Honors loyalty members.
- Intrepid TravelcoreAssociation with Intrepid Travel for annual 'Not Hot List 2026' report highlighting ten destinations around the world that need and want more tourism, published September 2025.
- Audley TravelcoreAssociation with Audley Travel and Audley Private Concierge for 'Luxury Tailormade Travel Trends 2026' report published November 2025, focusing on time as the true currency of luxury travel.
- British Airways HolidayscorePartnership for 'British Airways Holidays Travel Trends Report 2026' providing travel trend insights for British Airways Holiday customers.
- AmadeuscorePartnership for 'Amadeus Insights: Travel Trends 2026' report providing data-driven travel industry intelligence.
- MGallerycorePartnership for 'MGallery Trends 2026: The Mediterranean Briefing' focusing on Mediterranean travel trends.
- Red Sea GlobalcoreSeason 2 sponsor of Blue Sky Thinking podcast. Special series exploring the future of tourism in Saudi Arabia through the lens of Red Sea Global's regenerative, zero-carbon tourism destinations (The Red Sea and AMAALA).
- DynatasupportingThird-party market research company providing quantitative consumer survey data. Conducted survey of 4,300 travelers across nine countries for Accor/Globetrender Experiential Travel Trends 2026 report.
- IpsossupportingGlobal market research firm providing quantitative consumer survey data. Conducted survey of 14,000 consumers across 14 countries for Hilton/Globetrender 2026 Trends Report.
- Up NorwayminorPartnership with luxury travel curator Up Norway to deliver intimate business retreat at Juvet Landscape Hotel in Norway, leading to 'Brave New World: Cross-Industry Insights on the Future of Travel' report.
- Bespoken MediasupportingProduction partner for Blue Sky Thinking podcast, producing the podcast series featuring visionary entrepreneurs and innovators shaping the future of travel.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Globetrender competitors and assessment
Company assessmentDirect peers
- MMGY Global: MMGY Global is a marketing research and insights firm exclusively focused on travel, tourism, and hospitality, producing consumer surveys and trend reports — directly comparable in B2B research orientation, travel-vertical specialization, and enterprise client base.
- Skift: Skift is a leading travel industry media company with a research arm producing trend reports, newsletters, and conferences for travel professionals — directly comparable to Globetrender in combining editorial content with B2B research, subscriptions, and events for the travel industry.
- ForwardKeys: ForwardKeys provides travel data and analytics on traveler flows, bookings, and market trends to airlines, destinations, and hospitality players — comparable in delivering travel industry intelligence and trend forecasting to enterprise clients with quantitative underpinning.
- Phocuswright: Phocuswright is a travel research and events company producing industry intelligence, consumer surveys, and trend analysis for travel, tourism, and hospitality — directly comparable to Globetrender's research, forecasting, and conference-adjacent methodology.
- STR (CoStar): STR provides hospitality benchmarking data, analytics, and market intelligence to hotels, tourism boards, and travel brands — comparable in delivering subscription-based travel/hospitality intelligence with quantitative research methodologies to enterprise buyers.
Emerging players
- Bloom Consulting: Bloom Consulting is a strategy and research firm specializing in country brand and tourism strategy, producing benchmark reports for tourism boards — an emerging player in the destination-marketing intelligence space adjacent to Globetrender's tourism-board client base.
- Longwoods International: Longwoods International conducts travel and tourism market research for destinations, attractions, and travel brands — an emerging player with overlapping consumer-survey methodology and tourism-board client focus similar to Globetrender.
- Arival: Arival is a research and events company focused on the tours, activities, attractions, and experiences sector — an emerging player with comparable B2B research-and-events operating model and trend intelligence serving travel experience suppliers.
- Resonance Consultancy: Resonance is a consultancy and research firm producing destination rankings and place branding reports for tourism boards and cities — an emerging player with overlapping destination-research and trend-reporting work for tourism-board clients.
Broad incumbents
- Euromonitor International: Euromonitor International is a global market research firm with a sizable Travel & Tourism practice producing consumer surveys, country reports, and trend forecasts — a broader incumbent offering overlapping travel trend intelligence at much greater scale and analyst depth than Globetrender.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Globetrender social profiles
Digital presenceGlobetrender financial estimates
Financial estimateRevenue estimate
Valuation estimate
Globetrender leadership team
Management profileNumber of profiles
Profiles2 records
Globetrender funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Globetrender M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Globetrender
What does Globetrender do?
Globetrender is a London-based travel trend forecasting agency that produces bespoke trend reports, delivers strategic foresight and forecasting consulting, and runs workshops and corporate ideation retreats for travel brands, tourism boards, airlines, and hospitality companies. It also publishes an online magazine, the free Innovation Briefings newsletter, the paid VOLT subscription, and the Blue Sky Thinking podcast aimed at travel industry professionals and consumers.
Is Globetrender a public or private company?
Globetrender is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Globetrender founded?
Globetrender was founded in 2019. It employs 1 to 10 people.
Where is Globetrender based?
Globetrender is headquartered in London, United Kingdom, in the Europe region.
How does Globetrender make money?
Six revenue lines are on record. Bespoke Trend Reports are the primary driver. The others are VOLT Membership Subscription, public Speaking & Workshops, corporate Ideation Retreats, podcast Sponsorship and events & Thought Leadership.
Who are Globetrender's main competitors?
Direct peers on record are MMGY Global, Skift, ForwardKeys, Phocuswright and STR (CoStar). Emerging players are Bloom Consulting, Longwoods International, Arival and Resonance Consultancy. Euromonitor International is listed as a broad incumbent.
Does Globetrender have an API?
No public API is recorded for Globetrender.
What industry is Globetrender in?
Globetrender's product category is Travel trend forecasting and consumer intelligence. Its primary akta.pro industry code is THACAOAF, Forecasting, Budgeting & Scenario Modeling. Its NAICS code is 541910 and its SIC code is 2721.