UP Learning
UP Learning is a Dutch LMS integrator and implementation partner, reselling and deploying Docebo, Totara (Platinum partner), Moodle, Elucidat, and Kaltura for 100+ Benelux enterprises across retail, technology, defense, and other sectors.
- Company typePrivate
- Founded1998
- HeadquartersEde, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What UP Learning does
UP Learning B.V. is a Dutch learning technology company founded in 1998 and headquartered in Ede, Netherlands, with a regional entity in Belgium (UP Belgium). It operates as a specialist Learning Management System (LMS) integrator and implementation partner, reselling and deploying a curated ecosystem of platforms including Docebo (AI-first LMS), Totara (Platinum-tier partnership covering Totara Learn, Engage, and Perform), Moodle, Elucidat (cloud content authoring), and Kaltura (AI video and avatar platform), supplemented by analytics tools such as IntelliBoard and xAPI/Watershed Learning Record Store integrations. Its core products are therefore the platform implementations themselves rather than proprietary software: certified consultants and instructional designers deliver strategy consulting, implementation, content development, optimization, and managed services across the stack, with integrations into HR systems (e.g., AFAS) for automated user provisioning. The business model combines recurring software licensing/subscription pass-through (annual billing, custom enterprise pricing) with significant professional-services revenue, sold via a consultative direct-sales motion in the Benelux — generating demand through content marketing, webinars, partner-referred leads (Docebo, Totara), events (Totara Inside, Docebo on the Road), and an active LinkedIn presence. UP Learning serves 100+ enterprise and institutional customers across retail (Zeeman, Coolblue, Rituals, Action), technology (Philips, ORTEC), manufacturing (Dura Vermeer, Moba, HoSt), defense (Korps Mariniers), legal (Nysingh), vocational education (Motile), and other verticals, addressing use cases ranging from onboarding and frontline-worker training to extended-enterprise learning, compliance, and skills-based development. The company holds ISO/IEC 27001 certification and has been recognized with the Totara Customer Success Award.
UP Learning firmographics
Firmographics- Name
- UP Learning
- Legal name
- UP learning b.v.
- Website
- https://uplearning.nl
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UP Learning is a Dutch LMS integrator and implementation partner, reselling and deploying Docebo, Totara (Platinum partner), Moodle, Elucidat, and Kaltura for 100+ Benelux enterprises across retail, technology, defense, and other sectors.
- Ownership category
- akta.pro rank
UP Learning industry classification
Industry- Product category
- Learning Management Systems (Corporate L&D Technology)
- NAICS
- Professional and Management Development Training (61143), Custom Computer Programming Services (541511), Computer Training (611420)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Learning Technology & LMS/LXP Implementation (BPACANAH)
- akta.pro secondary industries
- Learning Management (LMS) & Talent Development (BPACAPAG), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH)
Keywords
Where UP Learning is headquartered
LocationHeadquarters
- HQ city
- Ede
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
UP Learning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Learning Management System Licensing & Subscriptions: UP Learning acts as a certified reseller and implementation partner for leading LMS platforms (Docebo, Totara, Moodle). Revenue is generated through platform subscription fees, often structured as per-seat or enterprise licensing, with UP serving as the local Benelux partner managing sales, implementation, and ongoing client relationships.
- Professional Services: UP Learning offers a broad palette of services including initial platform implementation, learning strategy consulting, content development (in and outside the LMS), platform optimization, and ongoing managed services. These services complement the software licensing revenue and represent a significant portion of the business model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing — no public tiers listed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
UP Learning product offering
Product offeringCore offering
UP Learning is a Learning Management System (LMS) integrator and implementation partner operating in the Benelux. It resells and deploys leading LMS platforms (Docebo, Totara, Moodle) and complementary content authoring and video tools (Elucidat, Kaltura, BuildAI), wrapped with professional services covering learning strategy, implementation, content development, platform optimization, and managed services. The company serves 100+ organizations across sectors including retail, manufacturing, government, healthcare, education, financial services, and high tech.
Product overview
UP Learning offers a portfolio of learning technology platforms and tools. As a partner of Docebo (AI-first) and platinum partner of Totara, and authorized partner of Moodle, the company provides LMS implementation and consulting services. The core platform offerings include Docebo LMS (AI-first learning), Totara LMS (customizable learning with Learn, Perform, and Engage modules), and Moodle (open-source). Supporting tools include Elucidat for content authoring, Kaltura for AI video and avatars, and BuildAI for AI-powered content creation. IntelliBoard adds analytics capabilities. All platforms are complemented by implementation, training, and ongoing support services delivered by certified consultants and instructional designers.
Differentiator
Problem solved
Functional benefit
Products and services
- Docebo LMS
- Totara LMS Customizable learning platform offering scalability, measurability, and personalization. Totara Learn focuses on formal learning, Totara Perform on performance management, and Totara Engage on social learning and knowledge sharing. Deployed by UP Learning as a Platinum partner in the Benelux.
- Moodle LMS Open-source Learning Management System offered as an alternative platform for organizations primarily using e-Learning delivery and seeking open-source flexibility. UP Learning assists with implementation, configuration, and migration to/from Moodle.
- Elucidat Cloud-based content authoring tool designed for diverse international audiences, supporting multilingual content development with a Variations Manager for language variants, social polling features, and an asset library for reusable media. Resold and supported by UP Learning with didactic assistance.
- Kaltura AI video and avatar platform for communication and training, with interactive video, AI-powered personalization, performance support features, and LMS integrations. Implemented and supported by UP Learning alongside LMS platforms.
- BuildAI AI content authoring tool that enables all colleagues to create e-Learning directly within their LMS by converting documents into learning content using AI automation.
- IntelliBoard Analytics and reporting solution for Moodle and Totara platforms, providing enhanced data visualization and learning analytics capabilities.
- Consulting & Implementation Services Certified consultants and instructional designers translate learning strategy into platform configuration. Services range from initial implementation to maximizing utilization of learning technology, including content development support and ongoing managed services.
Quantifiable outcome
- De Mandemakers Groep reduced training days from 30 to 6 for new kitchen sales staff, gaining 24 additional days per employee on the shop floor
- +3 more outcomes
Companies that use UP Learning
Customer profileNamed customers21 records
Segments8 records
Ideal customer profiles2 records
UP Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature3 records
UP Learning partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- DocebocoreUP Learning is a certified partner of Docebo, an AI-first Learning Management System. The partnership was formalized at Docebo's annual Inspire conference in Nashville (September 2023). Docebo is known for its AI technology that personalizes learning experiences and generates content. UP Learning serves as the local Benelux partner, handling sales, implementation, and ongoing client support for Docebo LMS.
- TotaracoreUP Learning is a Platinum partner of Totara, the highest partnership tier, achieved within one year of joining the Totara partner network. Totara offers a suite of learning platforms (Totara Learn, Totara Engage, Totara Perform) suited for enterprise and extended enterprise learning, social learning, and performance management. UP Learning implements, optimizes, and supports Totara deployments in the Benelux market.
- ElucidatminorElucidat is a cloud-based content authoring tool that UP Learning resells and supports. It enables organizations to create multilingual e-Learning content with collaborative workflows, a Variations Manager for language variants, Social Polling for learner engagement, and an Asset Library for reusable media. UP Learning provides didactic support alongside the tool.
- KalturaminorKaltura is an AI video and avatar platform for communication and training that UP Learning offers as part of its integrated learning ecosystem. It supports personalized video, interactive video, performance support, and xAPI-based learning analytics. UP Learning implements and supports Kaltura alongside LMS platforms for video-centric learning and internal communications use cases.
- MoodleminorUP Learning supports Moodle LMS implementations alongside its primary platform partnerships. Moodle is positioned as a cost-effective option suitable for organizations primarily using the LMS for e-Learning delivery, with lower complexity requirements. UP Learning assists with implementation, configuration, and migration to/from Moodle.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
UP Learning competitors and assessment
Company assessmentOthers
- Elucidat: Cloud-based content authoring vendor that UP Learning resells — comparable technology provider with overlapping customer base, sitting in the same ecosystem rather than competing for the same services revenue.
Broad incumbents
- SAP Litmos: Major cloud LMS/training vendor with a global partner channel that targets enterprise customers similar to UP Learning's retail, manufacturing, and services accounts.
- Docebo: The AI-first LMS vendor whose platform UP Learning resells and implements. Docebo operates broadly across global enterprise L&D and represents both a partner and competitive threat if it expands direct coverage in Benelux.
- Cornerstone OnDemand: Large global talent and learning management suite with partner-led implementation services in Europe, competing for the same enterprise L&D platform deals UP Learning targets.
- Totara Learning: Global LMS vendor (Learn, Engage, Perform) and UP Learning's most strategic partner (Platinum tier). Comparable as a learning platform provider while also sitting above UP Learning in the partner value chain.
- Skillsoft: Global enterprise learning and talent development platform combining content, LMS technology, and implementation services — overlapping with UP Learning's enterprise L&D customer profile at much larger scale.
Direct peers
- BDBL (Better Days Better Learning): Dutch learning and development consultancy and LMS implementation partner serving similar enterprise segments in the Netherlands with comparable platform advisory services.
- Didask: European learning technology company offering LMS implementations and learning experience platforms, often delivered through a partner-and-services model comparable to UP Learning's Totara/Docebo deployment approach.
- Vanilla Papers: Benelux LMS/content services partner focused on learning implementations and content development — directly comparable in offering mix and regional focus to UP Learning.
- Crossminds: Benelux-based learning technology and LMS implementation partner with a similar consultative, vendor-agnostic go-to-market and comparable customer segments across the Netherlands and Belgium.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
UP Learning social profiles
Digital presenceUP Learning compliance and trust
Trust signalCompliance1 record
UP Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
UP Learning leadership team
Management profileNumber of profiles
Profiles5 records
UP Learning subsidiaries and ownership
Company hierarchySubsidiaries1 record
UP Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UP Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UP Learning
What does UP Learning do?
UP Learning is a Learning Management System (LMS) integrator and implementation partner operating in the Benelux. It resells and deploys leading LMS platforms (Docebo, Totara, Moodle) and complementary content authoring and video tools (Elucidat, Kaltura, BuildAI), wrapped with professional services covering learning strategy, implementation, content development, platform optimization, and managed services. The company serves 100+ organizations across sectors including retail, manufacturing, government, healthcare, education, financial services, and high tech.
Is UP Learning a public or private company?
UP Learning is a private company. It is classified as unknown and is currently operating.
When was UP Learning founded?
UP Learning was founded in 1998. It employs 11 to 50 people.
Where is UP Learning based?
UP Learning is headquartered in Ede, Netherlands, in the Europe region.
How does UP Learning make money?
Two revenue lines are on record. Learning Management System Licensing & Subscriptions are the primary driver. The others are professional Services.
Who are UP Learning's main competitors?
Elucidat is listed as an others. Broad incumbents are SAP Litmos, Docebo, Cornerstone OnDemand, Totara Learning and Skillsoft. Direct peers are BDBL (Better Days Better Learning), Didask, Vanilla Papers and Crossminds.
Does UP Learning have an API?
No public API is recorded for UP Learning.
What industry is UP Learning in?
UP Learning's product category is Learning Management Systems (Corporate L&D Technology). Its primary akta.pro industry code is BPACANAH, Learning Technology & LMS/LXP Implementation, with a secondary code of BPACAPAG, Learning Management (LMS) & Talent Development. Its NAICS code is 61143 and its SIC code is 7370.