Beach Park

What Beach Park does

Beach Park (legal entity Beach Park Hotéis e Turismo, CNPJ 11.805.397/0001-05) is a privately held, integrated tourist destination headquartered in Porto das Dunas, Aquiraz, Ceará, Brazil, approximately 20-25 km from Fortaleza. Founded in 1985, the destination spans over 200,000 square meters and combines a water park (Aqua Park, with 30+ attractions and ranked 2nd best water park globally and best in the Americas by TripAdvisor Travellers' Choice 2024), five beachfront resort properties (Ohana, Acqua, Oceani, Suites, Wellness), an open-air retail and dining village (Vila Azul do Mar), a nature-immersive park (Parque Arvorar), and the Beach Park Spa by L'Occitane at the Wellness resort.

The core technology stack is physical: aquatic ride infrastructure including the Guinness World Record-holding Surreal water coaster, alongside operational safety systems rooted in the Jeff Ellis & Associates Comprehensive Aquatic Risk Management (PIGRA) lifeguard program with quarterly recertification. Distribution is direct-to-consumer, with self-service booking portals for tickets (ingresso.beachpark.com.br) and resort reservations (resorts.beachpark.com.br), a dedicated travel-agent portal (travel.beachpark.com.br), and airfare-bundled packages via partner platforms; English and Spanish website versions support inbound international tourism. Customer segments span Brazilian families (primary), couples, school groups, and wellness seekers.

Revenue is generated across seven streams: one-time admissions to the water park and Parque Arvorar, recurring subscription-style revenue from resort stays and the points-based Vacation Club membership (20 years operating), plus transaction-based revenue from F&B (Pizzaria da Vila, Coqueiral Bar e Restaurante), Vila Azul do Mar retail, and spa services. Pricing is unit-based per ticket (R$210 adult day pass; R$469 10-day passport) and package-based for resort stays (e.g., "Stay 4 Pay 3" July holiday). The company employs 1,001-5,000 people and does not publicly disclose revenue or ownership structure.

Name

Beach Park

Legal name

Beach Park Hotéis e Turismo

Website

https://beachpark.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Beach Park is a privately held Brazilian integrated tourist resort in Aquiraz, Ceará, operating a globally top-ranked water park, five beachfront resorts, a nature-education park, retail/dining village, and L'Occitane spa serving primarily Brazilian families.

Ownership category

akta.pro rank

Product category

Tourism and Resort Destination

NAICS

Amusement and Theme Parks (71311), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)

akta.pro secondary industries

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Beachfront & Island Luxury Resorts (THAGACAA), Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH)

Keywords

• Water park attractions
• Beachfront resort stays
• Family vacation packages
• Nature park experiences
• Hospitality leisure services

Headquarters

HQ city

Aquiraz

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Aqua Park Admissions: Entry tickets to the water park with over 30 attractions, including day passes, multi-day passports, and special discounted tickets for seniors, pregnant women, and disabled visitors.
2. Resort Accommodations: Four beachfront resorts (Ohana, Acqua, Oceani, Suites, Wellness) offering various suite categories with amenities including spa services, recreational activities, and dining options.
3. Vacation Club Membership: Timeshare-style program offering exclusive advantages for families who travel regularly, providing comfortable vacation experiences with economic benefits.
4. Food & Beverage: Restaurants and dining venues including Pizzaria da Vila, Coqueiral Bar e Restaurante, beach restaurant, and various food outlets in Vila Azul do Mar.
5. Arvorar Park Admissions: Entry tickets to the nature immersion park featuring native fauna and flora, educational experiences, and conservation activities.
6. Retail & Shopping: Shops and stores at Vila Azul do Mar open-air mall offering products, gifts, and convenience items.
7. Spa Services: Beach Park Spa by L'Occitane offering wellness procedures, massages, and beauty treatments at Wellness Beach Park Resort, open to the public.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Beach Park operates an integrated tourist destination spanning over 200,000 square meters in Aquiraz, Ceará, Brazil, anchored by the Aqua Park (a water park with 30+ attractions), Parque Arvorar (a nature education park), five beachfront resorts (Ohana, Acqua, Wellness, Oceani, Suites), the Vila Azul do Mar open-air dining and shopping village, Beach Park Spa by L'Occitane, and a Vacation Club timeshare-style membership program. Revenue is earned primarily through park admissions, resort accommodations, food and beverage, spa treatments, retail sales, and recurring membership fees.

Product overview

Beach Park is a complete family vacation destination in Aquiraz, Ceará, Brazil, spanning over 200,000 m². The offering is a multi-property portfolio combining a water park (Aqua Park - ranked 2nd best in the world), a nature education park (Parque Arvorar), five beachfront resorts (Ohana, Acqua, Wellness, Oceani, Suites), an open-air dining/shopping village (Vila Azul do Mar), spa services (L'Occitane), vacation membership (Vacation Club), and unlimited entry passes (Beach Card). The destination also includes multiple restaurants, beach access, and various leisure attractions.

Differentiator

Problem solved

Functional benefit

Brands

• Aqua Park: Water park ranked 2nd best in the world by TripAdvisor with over 30 attractions
• Parque Arvorar
• Ohana Beach Park Resort
• Acqua Beach Park Resort
• Oceani Beach Park Resort
• Suites Beach Park Resort
• Wellness Beach Park Resort
• Vila Azul do Mar
• Beach Park Vacation Club
• Beach Card
• Beach Park Spa by L'Occitane
• Pizzaria da Vila
• Coqueiral Bar e Restaurante
• Beach Park Radio
• Turma do Parque

Products and services

• Aqua Park Water park ranked the 2nd best in the world and #1 in the Americas by TripAdvisor Travellers' Choice 2024, offering more than 30 attractions for all ages including water slides, wave pools, and the Guinness World Record-holding Surreal water coaster. Tickets are sold to individual visitors and families.
• Parque Arvorar Immersive nature park focused on environmental education and conservation, featuring aviaries, wildlife observation, sound garden, and educational programs for visitors of all ages.
• Ohana Beach Park Resort Beachfront resort in Ceará offering family accommodations, leisure activities, regional cuisine, and a relaxed seaside atmosphere. Family suites accommodate up to 8 guests.
• Acqua Beach Park Resort Seaside resort with infinity pool, Aqualink channel connecting directly to Aqua Park, comfortable accommodations, regional cuisine, kids club, and direct beach access.
• Wellness Beach Park Resort Wellness-focused resort offering L'Occitane spa services, pet-friendly accommodations, and large family suites accommodating up to 8 guests.
• Oceani Beach Park Resort Resort overlooking Porto das Dunas with comfortable rooms, beach access, day-use options, and romantic atmosphere targeted at couples and families.
• Suites Beach Park Resort Family resort with extensive leisure and sports activities including beach tennis courts, located near Vila Azul do Mar and Aqua Park.
• Vila Azul do Mar Open-air shopping and dining village with stores, live music, games, kiosks, and restaurants including the TripAdvisor 2023 2nd best family restaurant in the world.
• Beach Park Spa by L'Occitane Wellness spa located at Wellness Beach Park Resort offering international-quality massage and spa treatments using L'Occitane products; open to the public.
• Vacation Club Vacation ownership/membership program offering exclusive advantages and points-based stays for families who travel regularly, with economic benefits at Beach Park properties.
• Beach Card Unlimited access pass to Aqua Park with discounts on products and services, with adaptable plans for families.
• Pizzaria da Vila Restaurant at Vila Azul do Mar ranked the 2nd best restaurant in the world for families by TripAdvisor in 2023, serving Italian cuisine with regional influences.
• Coqueiral Bar e Restaurante Beachfront restaurant offering traditional Cearense coastal flavors with unique varieties and combinations of regional cuisine.

Quantifiable outcome

• Ranked 2nd best water park in the world by TripAdvisor 2024
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• HeinekenminorOthersSponsor of Parque Arvorar, contributing to the nature park's conservation and entertainment initiatives.
• DunorteminorOthersSponsor of Parque Arvorar nature park.
• KibonminorOthersSponsor of Parque Arvorar nature park.
• AquasiscoreStrategic or Co-development PartnerConservation partner collaborating with Beach Park's Arvorar Park on the Refaunar Arvorar initiative for repopulation of native endangered birds (Jandaia Verdadeira and Periquito Cara-Suja) in the Reserva Natural da Serra das Almas in Crateús, Ceará.
• Associação CaatingacoreStrategic or Co-development PartnerConservation partner working with Beach Park's Arvorar Park on the Refaunar Arvorar bird repopulation project, focusing on reintroducing endangered species to their natural habitat.
• L'Occitane au BrésilcoreStrategic or Co-development PartnerExclusive spa partnership at Wellness Beach Park Resort. Beach Park Spa by L'Occitane offers international-standard wellness procedures and massages using L'Occitane products with natural, high-performance ingredients.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Siam Park: Tenerife, Spain-based water park repeatedly ranked #1 in the world by TripAdvisor. Directly comparable as a globally top-ranked, award-winning water park competing in the same global category as Beach Park's Aqua Park.
• Wet'n Wild: Water park chain with Brazilian locations including Wet'n Wild São Paulo. Directly comparable as a water park operator targeting Brazilian families with similar ticketing and seasonal demand patterns.
• Schlitterbahn: U.S.-based premium water park operator (now part of Cedar Fair) known for resort-integrated parks. Comparable as a multi-park operator with on-site lodging and signature attractions, competing for global water-park brand authority.
• Thermas dos Laranjais: Brazil's largest water park located in Olímpia, São Paulo state. Directly comparable as a major Brazilian water park destination with resort-adjacent lodging and high annual attendance; competes with Beach Park for Brazilian family vacation share.
• Aquaventure Waterpark (Atlantis, The Palm): Iconic resort-integrated water park at Atlantis The Palm in Dubai. Highly comparable as a premium destination combining water park, multiple resort hotels, dining and beach access under one brand.
• Hot Park (Rio Quente Resorts): Brazilian water park in Rio Quente, Goiás, part of an integrated resort complex with hot springs. Closely comparable integrated water-park-plus-resort model and Brazilian family target segment.

Broad incumbents

• Universal's Volcano Bay: Universal Orlando's premium resort-integrated water park. Comparable as a high-spend, resort-anchored water park competing in the same global TripAdvisor-relevant category as Beach Park.
• Disney's Typhoon Lagoon / Blizzard Beach: Walt Disney World operates two resort-integrated water parks as part of its broader theme park/resort portfolio. Comparable as a destination-scale water park inside a larger hospitality/entertainment conglomerate, but with broader portfolio context.
• Beaches Resorts (Sandals Resorts International): Caribbean all-inclusive family resort brand with multiple water park and beachfront properties. Comparable as a multi-resort, family-focused beachfront destination operator with integrated entertainment and F&B offerings.

Emerging players

• AquaPark.io: Emerging operator of inflatable aqua parks in lakes and coastal waters. Adjacent comparator as an emerging water-based entertainment operator exploring a different delivery format (inflatables vs. fixed infrastructure) than Beach Park.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/beachpark
• YouTubeinstagram.com/vilaazuldomar
• Facebookfacebook.com/BeachParkBrasil
• LinkedInlinkedin.com/company/beach-park-hot-is-e-turismo-s-a
• Instagraminstagram.com/beachpark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beach Park