Invox Content Marketing
- Company typePrivate
- Founded2014
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
Invox Content Marketing firmographics
Firmographics- Name
- Invox Content Marketing
- Legal name
- Invox
- Website
- https://invox.fr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Invox Content Marketing industry classification
Industry- Product category
- B2B Content Marketing Agency Services
- NAICS
- Media Buying Agencies (541830), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Invox Content Marketing is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Invox Content Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategy & Consulting Services: Content Marketing strategy development, persona definition, editorial line creation, and roadmap planning. Typically project-based with engagement lasting 4-8 weeks for initial strategy phase.
- Content Production: Ongoing content creation including articles, ebooks, videos, infographics, case studies. Monthly retainer model with defined content volumes (250+ B2B contents produced per month).
- Marketing Automation Services: HubSpot setup, audit, migration, and ongoing marketing automation configuration services.
- Training & Coaching: 12 training modules on SEO, HubSpot, Content Strategy, LinkedIn, Ads with Qualiopi certification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Content Marketing Strategy (one-time project) |
| Unit Pricing | Pay-as-you-go | Social Media Video Production |
| Unit Pricing | Pay-as-you-go | Content Maintenance & Optimization |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
Invox Content Marketing product offering
Product offeringCore offering
Invox is a French B2B Demand Generation and Lead Generation agency that sells content marketing strategy, large-scale content production (articles, ebooks, videos, infographics, case studies), sales enablement content, marketing automation implementation (HubSpot, Salesforce Pardot), SEO, LinkedIn-based advocacy and social selling, ABM, website redesign, and Qualiopi-certified training. It packages these into three engagement models—'Mission commando' (short-term strategy projects), 'Marketing Ops' (ongoing operational retainers), and 'Part-time' (extended team augmentation). The agency's Content Factory methodology produces 250+ B2B content pieces monthly for 353+ enterprise and mid-market clients across Software/IT, Industrial, B2B Services, and Agency/Consulting verticals.
Product overview
Invox Content Marketing is a French B2B Demand Generation and Lead Generation agency offering a comprehensive portfolio of marketing services. The core offering centers on Content Marketing (strategy, creation, video production, and maintenance) alongside Sales Content and Use Case Factory services. The company operates as a full-service agency with modular add-on capabilities including SEO, LinkedIn-based services (Leader Advocacy, Employee Advocacy, Social Selling, LinkedIn Ads), Social Media management, Digital Outbound Prospecting, Marketing Automation (HubSpot, Salesforce Pardot), Data Quality and Migration, ABM, Website Redesign, and Training & Coaching. The agency serves 353+ clients across sectors including Agencies & Consulting, Industrials, B2B Services, and Software Publishers & IT. Invox is a HubSpot Diamond Partner and produces over 250 B2B content pieces monthly with a team of 40+ experts.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Marketing (Stratégie de Content Marketing)
- Content Creation (Création de Contenus)
- Video Content (Contenus Vidéo)
- Content Optimization & Maintenance (Optimisation & Maintenance de Contenus)
- Sales Content
- Use Case Factory
- SEO (Search Engine Optimization)
- Marketing Automation
- HubSpot Services
- ABM (Account-Based Marketing)
- Website Redesign (Refonte de Site)
- Training & Coaching (Formation & Coaching)
Companies that use Invox Content Marketing
Customer profileNamed customers30 records
Segments4 records
Ideal customer profiles4 records
Invox Content Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Invox Content Marketing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HubSpotcoreHubSpot Diamond Partner - Invox is a multi-certified partner in HubSpot Marketing and CRM platforms. Provides audit, setup, and ongoing marketing automation services for clients. Status indicates extensive training and proven implementation track record.
- Salesforce (Pardot)coreInvox offers Salesforce Account Engagement (Pardot) services including setup and configuration for marketing automation needs. Provides alternative to HubSpot for clients with existing Salesforce infrastructure.
- Qualiopi CertificationcoreFrench national certification for professional training providers. Invox holds Qualiopi certification enabling them to deliver eligible training programs to clients.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Invox Content Marketing competitors and assessment
Company assessmentDirect peers
- Animalz: Animalz is a US-based premium content marketing agency specializing in B2B SaaS, offering content strategy, writing, and SEO services. It is directly comparable to Invox on the high-quality B2B content production model and target enterprise software/SaaS customer base, though operating in North America.
- Scriba: Scriba is a French content marketing agency offering editorial strategy, content production, and brand content services. It directly competes with Invox in the French content agency market with a comparable focus on B2B storytelling and multi-format content.
- Eskimoz: Eskimoz is a French SEO and content marketing agency with offices in Paris and across Europe, offering content production, SEO, and digital acquisition services. It is the most direct French-headquartered competitor to Invox, serving similar B2B clients with overlapping SEO, Content, and HubSpot-style offerings.
- Editoile: Editoile is a French content marketing agency focused on B2B brands, offering content strategy, editorial production, and inbound marketing services. It directly competes with Invox in the French B2B content marketing agency market with similar service lines and target verticals.
- Markentive: Markentive is a French B2B digital marketing agency providing content marketing, marketing automation (including HubSpot), and demand generation services. It serves a similar mid-market and enterprise B2B client base as Invox with comparable HubSpot-aligned offerings.
- Junto: Junto is a French digital and content marketing agency offering editorial strategy, content creation, and digital activation for B2B brands. It directly competes with Invox in the French B2B market with a similar full-service content and digital marketing portfolio.
Others
- HubSpot: HubSpot is the marketing automation and CRM platform for which Invox is a Diamond Partner. While not a direct competitor, HubSpot is a critical ecosystem participant whose platform decisions, partner program economics, and in-house services directly shape Invox's go-to-market and revenue mix.
- Semrush: Semrush is a leading SEO and content marketing software platform used by Invox as an enabling technology partner. It is comparable as an adjacent ecosystem participant whose SEO tooling underpins much of Invox's content strategy and organic search service offerings.
Broad incumbents
- Contently: Contently is a US-based content marketing platform with an integrated talent network and enterprise content production services. It overlaps with Invox on content strategy and production for large B2B brands but operates as a broader platform/incumbent with proprietary technology and a wider portfolio.
- Skyword: Skyword is a US-based content marketing platform combining SaaS technology with content production and strategy services for enterprise clients. It is a broader incumbent in the B2B content marketing space with overlapping capabilities to Invox's Content Factory and strategy offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Invox Content Marketing social profiles
Digital presenceInvox Content Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invox Content Marketing leadership team
Management profileNumber of profiles
Profiles2 records
Invox Content Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invox Content Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invox Content Marketing
What does Invox Content Marketing do?
Invox is a French B2B Demand Generation and Lead Generation agency that sells content marketing strategy, large-scale content production (articles, ebooks, videos, infographics, case studies), sales enablement content, marketing automation implementation (HubSpot, Salesforce Pardot), SEO, LinkedIn-based advocacy and social selling, ABM, website redesign, and Qualiopi-certified training. It packages these into three engagement models—'Mission commando' (short-term strategy projects), 'Marketing Ops' (ongoing operational retainers), and 'Part-time' (extended team augmentation). The agency's Content Factory methodology produces 250+ B2B content pieces monthly for 353+ enterprise and mid-market clients across Software/IT, Industrial, B2B Services, and Agency/Consulting verticals.
Is Invox Content Marketing a public or private company?
Invox Content Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Invox Content Marketing founded?
Invox Content Marketing was founded in 2014. It employs 11 to 50 people.
Where is Invox Content Marketing based?
Invox Content Marketing is headquartered in Lyon, France, in the Europe region.
How does Invox Content Marketing make money?
Four revenue lines are on record. Strategy & Consulting Services are the primary driver. The others are content Production, marketing Automation Services and training & Coaching.
Who are Invox Content Marketing's main competitors?
Direct peers on record are Animalz, Scriba, Eskimoz, Editoile, Markentive and Junto. Others are HubSpot and Semrush. Broad incumbents are Contently and Skyword.
Does Invox Content Marketing have an API?
No public API is recorded for Invox Content Marketing.
What industry is Invox Content Marketing in?
Invox Content Marketing's product category is B2B Content Marketing Agency Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 541830 and its SIC code is 7311.