Highlands Medical Center

What Highlands Medical Center does

Highlands Medical Center is a 170-bed private non-profit acute care hospital located in Scottsboro, Alabama, founded in 1964 (per the company's own history) and operating as a member of the Huntsville Hospital Health System. The hospital provides 24/7 emergency services — including a Fast Track Unit and a State Certified Level III Stroke Center — plus inpatient care, surgical services (ENT, general, gynecology, ophthalmology, orthopedics, podiatric, urology), a Maternity Center, and diagnostic imaging (MRI with Virtual Experience capability, CT, Nuclear Medicine, Ultrasound, X-ray). The portfolio extends to specialty centers (Wound Care with hyperbaric oxygen, AASM-accredited Sleep Disorders Center, HH Pain Center, Therapy Center), a 50-bed Highlands Care Center and a 100-bed Cumberland Care Center for short-term rehabilitation and long-term care, Highlands Home Health serving four counties, and a five-station ambulance/EMS service across Jackson County.

HMC operates a distributed clinic network of more than ten primary care and specialty practices — Highlands Family Medicine, Jackson County Family Medicine, Riverbend Family Medicine, Highlands Primary Care, Scottsboro OB-GYN Specialists, Highlands Pediatrics, Harmony Healthcare urgent care, Highlands Surgical Services, and Highlands Occupational Medicine — under joint ownership, giving it an integrated acute, post-acute, and ambulatory footprint in a rural market where the next comparable facility is a meaningful drive away. Revenue is generated primarily through hospital patient services (insurance billing including Medicare/Medicaid plus self-pay), home health professional services, long-term care (Medicare/Medicaid/private pay), and occupational medicine contracts with Jackson County employers. Community engagement is reinforced through the Highlands Foundation (Winter Gala, Turkey Trot 5K, Dragon Boat Races, Holiday Tour of Homes) and the Medicine on the Move mobile screening program.

Strategic positioning rests on three pillars: system-level integration with Huntsville Hospital Health System that delivers shared best practices and referral pathways; quality accreditations (Joint Commission for the hospital and home health, American Academy of Sleep Medicine for the Sleep Center) that anchor clinical credibility; and deep community entrenchment in Jackson County, where HMC is one of the largest employers at 850+ staff. The combination of essential-service demand, geographic isolation from competing systems, and an owned continuum-of-care network generates a stable but geographically concentrated revenue base with limited public financial disclosure.

Name

Highlands Medical Center

Legal name

Highlands Medical Center

Website

https://highlandsmedcenter.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Highlands Medical Center is a 170-bed non-profit acute care hospital in Scottsboro, Alabama, operating within the Huntsville Hospital Health System and serving Jackson County and surrounding rural North Alabama communities with emergency, inpatient, outpatient, specialty, long-term care, home health, and EMS services.

Ownership category

akta.pro rank

Product category

Acute Care Hospital Services

NAICS

General Medical and Surgical Hospitals (62211), Outpatient Care Centers (6214), Other Outpatient Care Centers (62149), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Diagnostic Imaging Centers (621512)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Skilled Nursing Care Facilities (8051), Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industries

Hospital-Operated Urgent Care Centers (HLAFADAC), Women’s & Children’s Surgical Care Centers (HLAFAJAM)

Keywords

• Rural acute care hospital
• Emergency medical services
• Diagnostic imaging services
• Long-term skilled nursing
• Home health services

Headquarters

HQ city

Scottsboro

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Hospital Patient Services: Emergency department, inpatient, and outpatient services including surgical procedures, diagnostic imaging, laboratory services, maternity care, and various specialty services. Revenue generated through insurance billing (private insurance, Medicare, Medicaid) and self-pay patients.
2. Home Health Services: Home-based healthcare services including skilled nursing, physical therapy, occupational therapy, speech therapy, and respiratory therapy for homebound patients.
3. Long-term Care and Rehabilitation: Skilled nursing facilities (Highlands Care Center and Cumberland Care Center) providing short-term rehabilitation and long-term care services. Revenue through Medicare, Medicaid, private insurance, and self-pay.
4. Occupational Medicine Services: Work-related injury care, physical exams, drug and alcohol testing, and wellness services for employers in Jackson County.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Highlands Medical Center is a 170-bed acute care hospital in Scottsboro, Alabama, that delivers 24/7 emergency, inpatient, and outpatient services as part of the Huntsville Hospital Health System. Its portfolio extends across specialty centers (Imaging, Surgery, Maternity, Wound Care with hyperbaric oxygen, Sleep Disorders, Pain, Therapy), a network of primary and specialty care clinics, ambulance/EMS, home health covering four counties, and two skilled nursing/long-term care facilities.

Product overview

Highlands Medical Center is a 170-bed hospital system offering a comprehensive portfolio of healthcare services. The core offering is the hospital itself, providing emergency, inpatient, and outpatient care. This is complemented by specialized centers including the Imaging Center (MRI, CT, Nuclear Medicine, Ultrasound, X-ray), Surgery Center, Maternity Center, Wound Care Center, Sleep Disorders Center, Pain Center, and Therapy Center. The system operates multiple primary care and specialty clinics (Family Medicine, Pediatrics, OB-GYN, Occupational Medicine, Urgent Care) across Scottsboro and Jackson County. Home health and ambulance services extend care into the community, while Cumberland Care Center and Highlands Care Center provide rehabilitation and long-term care. The hospital is accredited by the Joint Commission and is part of the Huntsville Hospital Health System.

Differentiator

Problem solved

Functional benefit

Brands

• Highlands Family Medicine: Family medicine primary care clinic
• Highlands Home Health
• Highlands Occupational Medicine
• Highlands Surgical Services
• Jackson County Family Medicine
• Scottsboro OB-GYN
• Highlands Pediatrics
• Highlands Health & Rehab
• Cumberland Health & Rehab
• Highlands Foundation
• Highlands Wound Care Center
• HH Pain Center
• Highlands Imaging Center
• Highlands Sleep Disorders Center

Products and services

• Highlands Medical Center Acute Care Hospital 170-bed acute care hospital in Scottsboro, AL providing 24/7 emergency, inpatient, and outpatient services as part of the Huntsville Hospital Health System; Joint Commission accredited.
• Emergency Department 24/7 emergency care treating life-threatening illnesses and injuries with board-certified physicians, a Fast Track Unit for minor emergencies, and State Certified Level III Stroke Center designation; approximately 18,000 patients served annually.
• Highlands Imaging Center Outpatient diagnostic imaging services including Virtual Experience MRI (widest bore, VR video/lighting), CT Scan (including low-dose lung cancer screening), Nuclear Medicine, Ultrasound/Sonogram, and X-ray.
• Surgery Center Surgical services including ENT, General Surgery, Gynecology, Ophthalmology, Orthopedics, Podiatric, and Urology procedures for inpatients and outpatients.
• Maternity Center and Women's Health Services Full prenatal, delivery, and postpartum services plus gynecological procedures such as laparoscopic surgeries and mastectomies.
• Highlands Wound Care Center Specialized treatment for chronic or non-healing wounds with interdisciplinary care including infectious-disease management, physical therapy, laboratory evaluation, nutritional management, pain management, diabetes education, and hyperbaric oxygen therapy.
• Sleep Disorders Center American Academy of Sleep Medicine accredited center for diagnosis and treatment of sleep apnea, insomnia, narcolepsy, periodic limb movements, and other sleep disorders.
• HH Pain Center Pain management clinic in partnership with Tennessee Valley Pain Consultants providing medical and interventional treatment of acute and chronic pain with a whole-body health focus, led by Ronald Collins, MD, DAAPM.
• Therapy Center Physical therapy, occupational therapy, speech therapy, and industrial rehabilitation delivered in inpatient, outpatient, skilled nursing, and home health settings.
• Highlands Home Health Joint Commission accredited home-based healthcare including skilled nursing, physical therapy, occupational therapy, speech therapy, respiratory therapy, and COPD education for patients across Jackson, DeKalb, Madison, and Marshall counties.
• Highlands Occupational Medicine Center Comprehensive health services for employers and employees including work-related injury care, pre-employment/DOT physical exams, drug and alcohol testing, and wellness education.
• Ambulance and EMS Service Five-station emergency medical service providing 911 response, critical care transport, non-emergency transport, and event medicine across Jackson County, AL.
• Highlands Care Center and Cumberland Care Center Skilled nursing facilities providing short-term rehabilitation and long-term care: Highlands Care Center (50 beds, Scottsboro) and Cumberland Care Center (100 beds, Bridgeport, AL); Medicare, Medicaid, private insurance, and self-pay accepted.
• Highlands Clinic Network (Primary Care, Pediatrics, OB-GYN, Surgery, Wound Care, Pain, Occupational Medicine, Urgent Care) Network of primary and specialty care clinics across Scottsboro and Jackson County including Highlands Family Medicine, Jackson County Family Medicine, Riverbend Family Medicine, Highlands Pediatrics, Scottsboro OB-GYN Specialists, Highlands Primary Care, Highlands Surgical Services, Highlands Pain Center, Highlands Occupational Medicine Clinic, and Harmony Healthcare urgent care.
• Laboratory Services Outpatient laboratory services providing diagnostic tests on blood and urine samples to support diagnosis and treatment.
• Medicine on the Move (Community Outreach) Mobile community outreach program providing free blood pressure, glucose, cholesterol, heart rate, and oxygen level screenings at community centers, senior centers, pharmacies, and local events throughout Jackson County.

Quantifiable outcome

• 18,000 emergency department patients served annually
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tennessee Valley Pain ConsultantscoreStrategic or Co-development PartnerPartnership between Highlands Medical Center and Tennessee Valley Pain Consultants to provide the most experienced pain specialist in the region. The HH Pain Center offers medical and interventional treatment of acute and chronic pain with a whole-body health focus, led by Ronald Collins, MD, DAAPM.
• Nourish One ChildminorStrategic or Co-development PartnerHighlands Medical Center Hospital Foundation partnered with Nourish One Child to bring Dragon Boat Race and Festival to Scottsboro at Goose Pond Colony Resort. Teams race 46-foot traditional Hong Kong-style dragon boats along the Tennessee River.
• Clear View Cancer InstitutecoreStrategic or Co-development PartnerPartnership with Clear View Cancer Institute to provide lung cancer screening services. Low-dose CT scans for early detection recommended for people ages 55-80 who are current or former smokers with 30+ pack-year history.
• Kid CareminorStrategic or Co-development PartnerAssociation with Kid Care for critical pediatric situations requiring additional resources when specialized care is needed.
• Air Evac LifeteamcoreStrategic or Co-development PartnerAir Evac Lifeteam operates on HMC campus providing increased access to emergency trauma care for rural Americans. In life-or limb-threatening emergencies, Air Evac provides rapid transport to appropriate medical facilities.
• Blood AssuranceminorStrategic or Co-development PartnerBlood Assurance operates on HMC campus as a non-profit blood center serving 46 counties and more than 70 healthcare facilities in Tennessee, Georgia, Alabama, North Carolina, and Virginia.
• Huntsville Hospital Health SystemcoreStrategic or Co-development PartnerHighlands Medical Center is part of the Huntsville Hospital Health System, providing the strength of a collaborative group of high-performing hospitals across North Alabama to share information, processes, ideas and best practices for continual enhancements to care and services.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Huntsville Hospital Health System: The parent health system of HMC, with a flagship 971-bed tertiary hospital in Huntsville, AL. It is the dominant regional incumbent whose service area and referral network overlap with HMC, setting the competitive context for Jackson County.
• Encompass Health: National post-acute care provider operating inpatient rehabilitation hospitals and home health across Alabama. Comparable overlap in HMC's home health and rehab service lines, but operates as a national specialty player rather than a community hospital.

Direct peers

• Marshall Medical Centers: Two-hospital community system (Marshall North and South) serving Marshall County, AL, directly adjacent to Jackson County. Comparable size, rural acute-care footprint, and integration with the broader North Alabama health ecosystem.
• Riverview Regional Medical Center: 281-bed acute care hospital in Gadsden, AL, serving a similar northeast Alabama rural/industrial catchment. Comparable in service mix, scale, and community-hospital positioning.
• Stringfellow Memorial Hospital: 125-bed acute care community hospital in Anniston, AL, of similar scale to HMC and operating in an adjacent northeast Alabama market.
• Regional Medical Center (RMC) Anniston: 338-bed community hospital in Anniston, AL, serving a comparable rural northeast Alabama catchment with overlapping service lines including emergency, surgery, and outpatient care.
• Gadsden Regional Medical Center: 346-bed acute care hospital in Gadsden, AL, also in northeast Alabama. Comparable in rural/regional service mix and operates as a community hospital with full emergency, surgical, and outpatient services.
• Floyd Medical Center (Atrium Health Floyd): Community hospital in Rome, GA, on the Alabama border with a comparable regional rural referral role, similar service mix, and integration into a larger system.
• DeKalb Regional Medical Center: 134-bed acute care hospital in Fort Payne, AL, serving DeKalb County, which is part of HMC's home health service area. Directly comparable rural community hospital with overlapping North Alabama geography.

Regional players

• Tanner Health System: Multi-hospital community health system based in Carrollton, GA, west of Atlanta and adjacent to the Alabama border. Comparable in scope (acute care, SNF, primary care, urgent care) and rural/regional positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HighlandsMedCenter
• Xx.com/HighlandsMed

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highlands Medical Center