Muddy Princess

What Muddy Princess does

Muddy Princess Corporation is a privately held Florida-incorporated event operator founded in 2016 and headquartered in Miami that produces a women-only 5K outdoor obstacle mud run across multiple US states. The core product is a single-event format — an 18+ obstacle course featuring running, walking, crawling, climbing, sliding, and balancing — marketed exclusively to women and girls ages 7-77 with an explicitly non-competitive, female-bonding positioning. Events are delivered in batches of 150-250 participants and operated through a third-party registration platform (Active.com), with a facial-recognition-based digital photo system supplied by an external vendor to enable participant photo retrieval. The company also operates a merchandise storefront at shop.muddyprincess.com selling branded apparel and accessories, and a tiered sponsorship program with national and local brand partners.

Muddy Princess monetizes through a multi-stream event model: Standard tickets ($39.90 early-bird, $139.90 regular), VIP tickets ($109 early-bird, $199.90 regular), $20 cashless parking, $5 bag drop, merchandise sales ($7-$40 SKUs), and sponsorship/partnership revenue across Naming Rights, Presenting, Main, Obstacle, Shower, Bag-Drop, and Medal partner tiers. A portion of every ticket is donated to the National Breast Cancer Foundation (NBCF) as the company's core charity anchor. Distribution is direct-to-consumer through Active.com self-serve registration with day-of backup, supported by email (220k+ newsletter subscribers), Facebook (14.1k followers), Instagram, TikTok, and word-of-mouth — 40% of participants report being referred by family or friends.

Customer concentration sits with the individual female consumer segment; reported annual participation is 45,926-49,588 across 2019-2022, with 92% recommending to others and 33% attending 2+ events. Leadership is anchored by CEO Sandra Loosen. The company is independently owned with no disclosed venture capital, private equity, or parent company ownership, and operates on a 9-city 2026 US tour spanning the Northeast, Southeast, and Midwest.

Name

Muddy Princess

Legal name

Muddy Princess Corporation

Website

https://muddyprincess.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Muddy Princess is a Miami-based event operator founded in 2016 that runs a women-only 5K obstacle mud run tour across multiple US states, monetizing through ticket sales, merchandise, parking, bag drop, and sponsorships with a portion of each ticket donated to the National Breast Cancer Foundation.

Ownership category

akta.pro rank

Product category

Obstacle Mud Run Events

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)

Keywords

• Obstacle mud run events
• Women-only fitness events
• Outdoor 5K runs
• Charity fitness events
• Event merchandise apparel

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Event Registration Tickets: Standard and VIP ticket sales for 5K obstacle mud run events. Standard tickets include headband, bracelet, sticker, tattoo, e-book, finisher medal, digital photos, and donation to NBCF. VIP tickets add exclusive t-shirt, tutu, waterproof phone pouch, sunglasses, event parking, bag check, and VIP registration access.
2. Merchandise Sales: Online merchandise store selling branded apparel including t-shirts ($29), racerbacks ($24), hoodies ($40), and accessories ($7+). VIP package items like tutus and sunglasses also available.
3. Parking Fees: $20 per car parking fees at events. Cashless event requiring card or digital payment.
4. Bag Drop Service: $5 bag storage service for participants during the event.
5. Sponsorship and Partnership: National and local sponsorship opportunities including on-site activation, branding, marketing content integration, and social media exposure. Partnership tiers include Naming Rights Partner, Presenting Partner, Main Partner, Obstacle Partner, Shower Partner, Bag-Drop Partner, and Medal Partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Muddy Princess operates women-only 5K outdoor obstacle mud run events featuring 18+ obstacles (wading, crawling, climbing, sliding, and balancing) across multiple US locations. Revenue is generated through Standard and VIP event registration tickets, with a portion of each ticket donated to the National Breast Cancer Foundation. The company also sells branded apparel and accessories through an online merchandise store.

Product overview

Muddy Princess is a single-event fitness brand offering a 5K outdoor obstacle mud run exclusively for women. The core product is the mud run event, available through Standard and VIP ticket tiers. The company also operates a Volunteer Program offering free event access in exchange for volunteer shifts, and maintains a Merchandise Shop selling branded apparel and accessories. The event features 18+ obstacles with a focus on fun, teamwork, and empowerment rather than competition.

Differentiator

Problem solved

Functional benefit

Products and services

• Muddy Princess 5K Obstacle Mud Run Event A women-only 5K outdoor obstacle mud run featuring 18+ obstacles (wading, crawling, climbing, sliding, and balancing) offered at multiple US locations. Designed for all ages (7–77) and all fitness levels, with a non-competitive, fun-focused format and a portion of each ticket donated to the National Breast Cancer Foundation.
• Standard Event Ticket Basic entry ticket to a Muddy Princess event including headband, bracelet, sticker, tattoo, eBook, finisher's medal, digital photos, warm-up, hydration points, rinse-off station, and a donation to the National Breast Cancer Foundation. Available from $39.90 early bird (regularly $139.90).
• VIP Event Ticket Premium event ticket that includes all Standard ticket items plus exclusive t-shirt, tutu, waterproof phone pouch, sunglasses, event parking, bag check, VIP registration tent access, and run-at-anytime flexibility. Available from $109 early bird (regularly $199.90).
• Volunteer Program Volunteer opportunities offered in exchange for free event access or charitable donations. Full-day volunteers receive a donation to their organization or two free event tickets; half-day volunteers receive a free mud run. Volunteers receive a t-shirt, parking, bag check, sandwich, water, finisher's medal, and 30% merchandise discount.
• Muddy Princess Merchandise Shop Online merchandise store (shop.muddyprincess.com) selling branded apparel and accessories including t-shirts (from $29), racerbacks (from $24), hoodies (from $40), and accessories (from $7). Products ship to customers.

Quantifiable outcome

• 92% of participants would recommend to family and friends
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• National Breast Cancer Foundation (NBCF)coreStrategic or Co-development PartnerOfficial charity partner of Muddy Princess. A portion of every ticket sold is donated directly to NBCF. NBCF provides breast health education, early detection services, and vital support to women facing breast cancer. The partnership aims to fill in the gaps of cancer care by ensuring every woman has access to information and support she needs.
• REIGN StormminorGTM or Marketing PartnerSponsor providing clean energy beverages. REIGN Storm contains zero sugar, 10 calories, 200mg plant-based caffeine, B vitamins, Biotin, and immunity support blend. No added preservatives, artificial flavors, or high fructose corn syrup.
• CFE FitnessminorGTM or Marketing PartnerFitness coaching and classes for kids, adults, and ladies-only groups. Located at 15 Wall Street in Burlington, MA near Routes 95 and 93.
• Success RiceminorGTM or Marketing PartnerRice and grain brand partner. Products include White Rice, Brown Rice, Jasmine Rice, Basmati Rice, Sticky Rice, Tri-Color Quinoa, and Pearl Couscous.
• Mad HippieminorGTM or Marketing PartnerSustainability-focused brand partner. Company is forward-thinking regarding sustainability, listens to customers, and gives back.
• That's It FruitminorGTM or Marketing PartnerFruit snack brand founded in Los Angeles in 2012 by Dr. Lior Lewensztain. Focused on portable, convenient snacking options made with simple, minimal ingredients.
• Muscle MilkminorGTM or Marketing PartnerProtein products brand for home and on-the-go consumption. Supports pursuit of inner and outer strength for all bodies.
• Propel Fitness WaterminorGTM or Marketing PartnerFitness water brand connected to Gatorade. Serves exercisers with hydration products. Part of the Gatorade Portfolio division of PepsiCo.
• GatorademinorGTM or Marketing PartnerAthletic performance and wellness brand. Part of Gatorade Portfolio (PepsiCo division) alongside Propel, Muscle Milk, Evolve, and Fast Twitch. 60-year history of studying athletes.
• Club PilatesminorGTM or Marketing PartnerPilates studio franchise with location in Courthouse, VA. Believes Pilates is the path to fuller physical existence and body control.
• Rise FitnessminorGTM or Marketing PartnerPersonal training program with certified trainers offering one-on-one training, comprehensive development, full body assessments every 60 days, and tailored programs.
• 9RoundminorGTM or Marketing PartnerKickboxing-inspired fitness franchise with 30-minute circuit training workouts. Founded by Shannon Hudson and Heather Hudson.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tough Mudder: Operates obstacle course events (5K, 10K, half-marathon distances) across the US and internationally; directly comparable business model (event registration, obstacle-based mud runs) though co-ed rather than women-only.
• Terrain Race: Multi-state obstacle mud run with comparable 5K distance, similar mix of standard and VIP tickets, and similar sponsorship tiers; directly comparable participant profile.
• Rugged Maniac: Obstacle mud run operator running ~30 events annually across the US; very similar event format, distance, and customer use case (fun-first obstacle run with festival atmosphere).
• Bonefrog Obstacle Race: Navy SEAL-themed obstacle course race series operating in multiple US states; very similar 5K-ish distance, obstacle-based format, and participant experience.
• Spartan Race: Largest obstacle course racing brand globally; offers 5K Sprint, Super, Beast and ultra formats with similar registration, sponsorship, and merchandise revenue streams. Direct functional competitor to Muddy Princess.
• Mud Hero: Canadian-originated obstacle mud run series; similar obstacle-based 5K+ format targeting casual fitness participants with comparable pricing and merchandise model.
• Warrior Dash: US-based 5K obstacle mud run series with festival-style event production and similar target demographic (active adults, group participants). Comparable ticketing and sponsorship model.

Emerging players

• Ragnar Relay: Multi-day team running events with strong team-based registration dynamics; overlaps in team-registration and community-driven marketing approach.
• Hot Chocolate Run: Charity-aligned 5K/15K running event with strong female participation and corporate sponsorship focus; comparable registration, charity partnership, and merchandise monetization model.
• The Color Run: Non-competitive fun run series with festival-style production and large female-skewing audience; comparable event-driven registration model though without obstacles.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/muddyprincessusa
• Instagraminstagram.com/muddyprincessusa
• TikToktiktok.com/@muddyprincessusa
• Xx.com/muddyprincessus
• LinkedInlinkedin.com/company/muddyprincess

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muddy Princess