What Coastal Hospice does

Coastal Hospice, Inc. is a 501(c)(3) nonprofit hospice and palliative care organization founded in 1980 and headquartered in Salisbury, Maryland, serving the four Lower Eastern Shore counties of Dorchester, Somerset, Wicomico, and Worcester. The organization operates a multi-modality care delivery model spanning home-based hospice (delivered in private residences, nursing homes, and assisted-living facilities), short-term inpatient hospice at Coastal Hospice at the Lake (a dedicated wing within Deer's Head Hospital in Salisbury), and residential hospice at the Macky & Pam Stansell House (a 12-suite waterfront facility in Ocean Pines). Specialized programs include pediatric hospice under the Coastal Kids sub-brand, palliative care for earlier-stage illness, bereavement and grief support groups open to the entire four-county community, Camp Chameleon for grieving children ages 6-12, respite care, non-denominational spiritual care, and the We Honor Veterans program for veteran patients. Technology is limited to standard clinical-care workflows plus participation in the CRISP health information exchange; no proprietary platform, AI/ML capabilities, or software products are disclosed.

The business model is a hybrid of healthcare reimbursement and charitable funding. Medicare (Part A), Medicaid, and most private insurance plans cover hospice services at little or no out-of-pocket cost to patients; room and board at Stansell House is a private-pay element covered only during general inpatient or respite stays. Charitable donations, the Marion Keenan Giving Society, an annual Be an Angel holiday campaign, a 45th Anniversary Gala, and proceeds from the Coastal Hospice Thrift Shop in Berlin, MD provide supplementary funding that offsets care for uninsured or underinsured patients and supports the bereavement program. No revenue figure is publicly disclosed. The organization holds Joint Commission Accreditation, 2026 Candid Silver Seal of Transparency, and memberships in the Hospice & Palliative Care Network of Maryland, the Center to Advance Palliative Care, and the Alzheimer's Foundation of America. Coastal Hospice is led by Ann Lovely, RN, BSN, CHPN, who was appointed President & CEO in June 2025 after serving as Interim President & CEO since June 2024.

Name

Coastal Hospice

Legal name

Coastal Hospice, Inc.

Website

https://coastalhospice.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Coastal Hospice is a 501(c)(3) nonprofit hospice and palliative care provider founded in 1980, serving Maryland's four Lower Eastern Shore counties with home hospice, inpatient, residential, and pediatric programs funded by Medicare/Medicaid, insurance, and charitable donations.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Residential Hospice / Hospice House (Facility-Based) (HLADAHAC), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Pediatric Hospice & Palliative Care (HLADAHAI), Respite Hospice Care (Short-Term Relief) (HSABAFAD), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), Hospice/End-of-Life Respite (Caregiver Relief) (HLADAKAI), Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Hospice care services
• Palliative care programs
• Grief and bereavement support
• Pediatric hospice care
• Residential hospice facilities

Headquarters

HQ city

Salisbury

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Medicare, Medicaid & Private Insurance Reimbursement: Hospice services are covered by Medicare, Medicaid, and private insurance plans. Most patients have little or no out-of-pocket expense for covered hospice services including nursing care, medications, equipment, supplies, emotional and spiritual support, and bereavement services. This represents the primary revenue stream for the organization.
2. Charitable Donations: As a non-profit 501(c)(3) organization, Coastal Hospice relies on charitable support from donors to offset costs for uninsured or underinsured patients and to fund programs not covered by insurance. Donations support charitable care and the Community Bereavement Program.
3. Thrift Shop Proceeds: The Coastal Hospice Thrift Shop in Berlin, MD sells donated goods to support charitable care at Coastal Hospice. Revenue from the shop supports the organization's mission.
4. Room & Board (Residential Facilities): Patients staying at Coastal Hospice at the Lake or the Macky & Pam Stansell House may be responsible for room and board charges for routine stays. Room and board is covered during general inpatient (GIP) and respite care stays. This represents a secondary revenue stream from private-pay residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Coastal Hospice provides hospice and palliative care services to patients with life-limiting illnesses across Maryland's Lower Eastern Shore. Core services include home hospice care, short-term inpatient hospice at Coastal Hospice at the Lake, residential hospice at the Macky & Pam Stansell House, pediatric hospice through Coastal Kids, palliative care, grief support and bereavement counseling, respite care, and spiritual care, supplemented by a fundraising thrift shop in Berlin, MD.

Product overview

Coastal Hospice is a non-profit hospice care organization providing a comprehensive portfolio of healthcare services for patients with life-limiting conditions across Maryland's Lower Eastern Shore. The core offerings include Home Hospice (delivered in patients' homes or facilities), two residential facilities (Coastal Hospice at The Lake inpatient unit and Macky & Pam Stansell House), and Coastal Kids pediatric hospice program. These are supplemented by Palliative Care for earlier-stage illness management, Grief Support services including support groups and Camp Chameleon for children, Respite Care for caregiver relief, Spiritual Care, and community education programs. The organization also operates a Thrift Shop as a fundraising mechanism supporting charitable care.

Differentiator

Problem solved

Functional benefit

Brands

• Coastal Kids: Pediatric hospice and supportive care program for infants, children, or teenagers with life-limiting illnesses.
• Macky & Pam Stansell House
• Coastal Hospice at The Lake
• Marion Keenan Giving Society

Products and services

• Home Hospice Provides hospice care wherever patients call home — private residence, family home, assisted living, or nursing facility — with regular interdisciplinary team visits based on patient needs. Designed for adult and pediatric patients with life-limiting illnesses who have elected comfort-focused care.
• Coastal Hospice at The Lake Short-term inpatient hospice facility in a dedicated wing of Deer's Head Hospital in Salisbury, Maryland, providing temporary stays when symptoms cannot be managed at home. Covered by Medicare/Medicaid/insurance during general inpatient and respite stays; room and board billed for routine stays.
• Macky & Pam Stansell House The Lower Eastern Shore's first residential home hospice, offering 12 bedroom suites with private bathrooms on Isle of Wight Bay in Ocean Pines, MD, for hospice patients who cannot safely manage care at home. Room and board is private pay.
• Coastal Kids (Pediatric Hospice) Pediatric supportive care program for infants, children, and teenagers with life-limiting illnesses, supplementing existing medical treatment while providing hospice support, family emotional support, and pediatric bereavement services.
• Palliative Care Home-based services for patients with life-limiting illnesses to manage pain and keep patients active, typically available for months or years before end of life. Covered by Medicare, Medicaid, and many private insurance plans, subject to plan-specific cost sharing.
• Grief Support and Bereavement Program Bereavement program free to anyone in the four-county community regardless of prior Coastal Hospice involvement, including weekly support groups, 6-week grief support groups, grief recovery programs, memorial gatherings, and Camp Chameleon for children ages 6-12.
• Respite Care Temporary relief for family caregivers, allowing patients to stay at Coastal Hospice facilities while caregivers take a break. Covered by Medicare/Medicaid/insurance during qualifying respite stays.
• Spiritual Care Non-denominational spiritual support through chaplains representing various Christian denominations, Catholicism, and Judaism, with assistance available to connect patients with leaders of other faiths.
• We Honor Veterans Program Specialized hospice care and recognition for veteran patients, delivered through the We Honor Veterans partnership with the National Hospice and Palliative Care Organization and U.S. Department of Veterans Affairs.
• Advance Care Planning Assistance with planning for future healthcare decisions and documenting care preferences for patients and families.
• Provider and Community Education Training and education programs for healthcare providers and community members about hospice and palliative care.
• Coastal Hospice Thrift Shop Thrift store in Berlin, Maryland accepting and reselling donated clothing, accessories, housewares, furniture, and other items to generate proceeds supporting charitable care at Coastal Hospice.

Quantifiable outcome

• Free bereavement programs and grief support groups open to the entire four-county community, regardless of whether Coastal Hospice cared for the loved one.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• The Joint CommissioncoreOthersThe Joint Commission provides accreditation to Coastal Hospice, signifying that the organization meets rigorous healthcare quality and safety standards. Accreditation is a key trust signal for patients, families, insurers, and referral sources.
• Hospice & Palliative Care Network of MarylandcoreOthersCoastal Hospice is a member of the Hospice & Palliative Care Network of Maryland (HAPCN), the state-level association for hospice and palliative care providers, providing advocacy, education, and industry standards alignment.
• Center to Advance Palliative Care (CAPC)minorOthersAffiliation with the Center to Advance Palliative Care (CAPC), which provides training, tools, and resources to help healthcare professionals improve the quality of palliative care for people with serious illness.
• We Honor Veterans (NHPCO/VA Program)coreStrategic or Co-development PartnerCoastal Hospice is a We Honor Veterans partner, participating in a national program developed by the National Hospice and Palliative Care Organization in collaboration with the U.S. Department of Veterans Affairs. The program equips hospice providers to serve the unique needs of veterans at end of life.
• Alzheimer's Foundation of AmericaminorOthersCoastal Hospice is affiliated with the Alzheimer's Foundation of America, which provides support, education, and resources for individuals with Alzheimer's disease and their caregivers, reflecting the organization's capacity to serve dementia patients.
• Personal Wellness Center (Camp Chameleon Partner)minorStrategic or Co-development PartnerCoastal Hospice partners with the Personal Wellness Center to offer Camp Chameleon, a three-day summer camp for children ages 6-12 who are grieving the loss of a loved one. This is a key pediatric bereavement program.
• MAC Inc (The Maryland Aggregator)minorOthersMAC Inc (Maryland Aggregator for Care) partners with Coastal Hospice by providing meeting space at the MAC Center (909 Progress Circle, Linthicum Heights, MD) for grief support group programming. MAC Inc supports aging and disability services in Maryland.
• 47ABC WMDT (Media Partner)coreGTM or Marketing Partner47ABC WMDT is a media partner with Coastal Hospice, featuring the 'Be an Angel' campaign daily on WMDT Morning News throughout the holiday season, and providing ongoing news coverage of Coastal Hospice events and programs.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BrightSpring Health Services: Diversified home and community-based health services provider with hospice, home health, and pharmacy offerings. Comparable in hospice service delivery, but operates as a large, PE-backed multi-state platform.
• Amedisys: One of the largest U.S. home health and hospice providers, operating hospice agencies in Maryland and across the country. Comparable as a hospice care provider, but a public, for-profit, multi-state incumbent with substantially greater scale.
• Compassus: National hospice, palliative, and home health provider with locations across the U.S. Comparable as a multi-state hospice operator, though operating at much greater scale than Coastal Hospice.
• Gentiva (formerly Kindred at Home hospice): Major U.S. hospice and home health provider with operations in Maryland. Comparable in offering home hospice services, but a national for-profit incumbent rather than a community nonprofit.
• VITAS Healthcare (Chemed Corporation): Largest U.S. hospice provider, operating inpatient and home hospice programs across many states including Maryland. Comparable in core hospice service delivery, but a national for-profit incumbent with much broader scale and resources.

Direct peers

• Hospice of the Chesapeake: Maryland-based nonprofit hospice serving Anne Arundel, Charles, and Prince George's counties with home hospice, inpatient facilities, and palliative care. Directly comparable as a regional, community-based nonprofit hospice in the same state with similar service lines and referral-driven GTM.
• Gilchrist (Greater Baltimore Medical Center Hospice): Maryland-based hospice and palliative care provider affiliated with GBMC, serving the greater Baltimore region. Comparable in mission, service mix (home hospice, inpatient, palliative), and nonprofit structure, though operating in an adjacent Maryland geography.
• Calvert Hospice: Southern Maryland nonprofit hospice serving Calvert County with home hospice, inpatient facilities, and bereavement programs. Directly comparable as a small, community-rooted nonprofit hospice in a similar Maryland geography.

Regional players

• Capital Caring Health: Nonprofit hospice and palliative care provider serving the greater Washington DC, Northern Virginia, and Maryland suburbs. Comparable in service mix and nonprofit status, though operating in a neighboring metropolitan geography rather than the rural Eastern Shore.
• Delaware Hospice: Nonprofit hospice serving the state of Delaware with home hospice, inpatient care, and palliative services. Comparable as a regional nonprofit hospice with a similar care continuum, though in a neighboring state geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Hospicevideos
• Facebookfacebook.com/CoastalHospice
• LinkedInlinkedin.com/company/coastal-hospice-inc
• Instagraminstagram.com/coastalhospice
• Xx.com/CoastalHospice

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Hospice