Aurawomen

What Aurawomen does

Aurawomen is a healthcare facilitation platform founded in 2017 and headquartered in Delhi, India, that connects couples experiencing infertility with fertility specialists and IVF centers across India. Rather than operating its own clinics, the company functions as a patient-routing intermediary, offering a portfolio of assisted reproductive technology services including IVF, IUI, surrogacy, egg freezing, male fertility treatment, laparoscopy, hysteroscopy, and blastocyst culture and transfer. Its target customer segment is heterosexual couples struggling with infertility who cannot conceive naturally and are seeking treatment within a defined budget.

The company monetizes through referral and consultation fees earned by matching patients with partner clinics and doctors in its network. Patient acquisition occurs through the company's website (aurawomen.in), inbound phone consultations, WhatsApp-based chat support, and free initial consultations, supplemented by content marketing via an educational blog and organic social media presence on Facebook, Twitter, and LinkedIn. The platform maintains a digital records and appointments management system that helps patients track diagnostic reports, receipts, and appointment memos throughout their IVF journey. Aurawomen's partner network spans 12 or more fertility centers across 10+ Indian cities, including Delhi NCR, Mumbai, Kolkata, Bangalore, Kochi, Mangalore, Visakhapatnam, Meerut, Mathura, and Bareilly, with core partners such as Prime IVF Centre, FSIVF & Research Centre, International Fertility Centre, and Gunasheela IVF Centre.

The company positions itself as a patient-first fertility advisory service guiding couples from initial consultation through treatment completion. It claims operational performance metrics of 81% IVF success rate, 99% surrogacy success rate, and 35% IUI success rate across its partner network, and reports having facilitated 5,000+ successful pregnancies since founding. Aurawomen is privately held, with no disclosed funding rounds, investor base, leadership team profiles, revenue figures, headcount, or third-party certifications in the source data. The company operates exclusively in India with no global footprint and no mobile applications beyond the website.

Name

Aurawomen

Legal name

Aurawomen

Website

https://aurawomen.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Aurawomen is a Delhi-based healthcare facilitator founded in 2017 that connects Indian couples experiencing infertility with fertility specialists and IVF centers across 10+ cities, earning referral and consultation fees through its patient-routing platform.

Ownership category

akta.pro rank

Product category

Fertility Healthcare Facilitation

NAICS

Family Planning Centers (621410)

akta.pro primary industry

Women’s & Family Health Provider Marketplaces (HLALALAK)

Keywords

• Fertility treatment facilitation
• IVF services
• Surrogacy services
• Fertility consultation
• Assisted reproduction

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Fertility Treatment Facilitation Services: Aurawomen acts as a facilitator between patients seeking fertility treatments and healthcare providers. The company connects patients with IVF specialists, hospitals, and fertility centers, earning referral/consultation fees or service charges for matchmaking patients with appropriate treatment providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Aurawomen is a fertility healthcare facilitation platform connecting childless couples with fertility specialists and IVF centers across India. The company acts as an intermediary, offering free consultations and appointment booking with partner clinics, while helping patients maintain diagnostic records and appointment memos throughout their IVF journey. Services facilitated include IVF, IUI, surrogacy, egg freezing, laparoscopy, hysteroscopy, male fertility treatment, and blastocyst culture and transfer.

Product overview

Aurawomen is an online healthcare platform that serves as a fertility treatment facilitator, connecting patients with IVF specialists, surrogacy services, and fertility clinics across India. The platform offers a portfolio of assisted reproductive technology services including IVF, IUI, surrogacy, egg freezing, laparoscopy, hysteroscopy, male fertility treatments, and blastocyst transfer. Additionally, the platform provides record-keeping tools for managing diagnostic reports and appointments throughout fertility treatment journeys, along with a free consultation service to help patients find appropriate doctors and clinics within their budget. The company acts as an intermediary platform rather than operating its own clinics, having established partnerships with doctors and hospitals across multiple Indian cities.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF (In Vitro Fertilization) In vitro fertilization treatment facilitation where eggs are retrieved and fertilized with sperm in a laboratory setting; the service connects patients with partner fertility specialists and clinics offering IVF, with costs ranging from Rs. 1,10,000 to Rs. 2,00,000.
• IUI (Intrauterine Insemination) Intrauterine insemination treatment facilitation involving placement of processed sperm directly into the uterus; costs range from Rs. 7,000 to Rs. 21,000 across partner centers.
• Surrogacy Surrogacy arrangement facilitation connecting intended parents with gestational carriers and partner clinics offering surrogacy services; costs range from Rs. 10,00,000 to Rs. 19,00,000.
• Egg Freezing Fertility preservation service facilitating egg freezing for women seeking to preserve eggs for future use, delivered through partner clinics.
• Laparoscopy Minimally invasive surgical procedure facilitation for diagnostic and treatment purposes in fertility care, connecting patients with partner specialists.
• Hysteroscopy Endoscopic procedure facilitation to examine and treat the uterine cavity, connecting patients with partner fertility specialists.
• Male Fertility Treatment Diagnostic and treatment facilitation for male infertility including ICSI, TESA, and PESA procedures, connecting patients with partner specialists who analyze the cause of infertility in both men and women.
• Blastocyst Culture & Transfer Advanced embryo culture technique facilitation where embryos are grown to blastocyst stage before transfer, delivered through partner clinics offering advanced assisted reproductive technologies.
• Free Consultation Service Complimentary consultation service that connects prospective patients with fertility specialists and partner clinics, helping them identify appropriate treatment options within their budget. Delivered via phone (+91 9979556644), website, and WhatsApp.

Quantifiable outcome

• 81% IVF success rate, 99% surrogacy success rate, 35% IUI success rate
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Prime IVF CentrecoreChannel Partner/ Reseller/ DistributorPrime IVF Centre is a leading infertility treatment center in Gurgaon and Delhi NCR. Established by passionate, highly experienced doctors with state-of-the-art equipment. Provides comprehensive infertility solutions with high ethical standards and complete transparency at affordable rates. Located in Gurgaon and Dwarka, Delhi.
• FSIVF & Research CentrecoreChannel Partner/ Reseller/ DistributorFSIVF & Research Center is a renowned IVF Hospital in Delhi headed by Dr. Ruchi Malhotra. Specialized in various fertility treatment options including IVF, Intrauterine Insemination, Laparoscopy, Ovulation Induction, Artificial Insemination, and Hysteroscopy. World-class medical technologies and lab facilities.
• International Fertility CentrecoreChannel Partner/ Reseller/ DistributorInternational Fertility Centre (IFC) is a network of 10+ IVF clinics located in India and Nepal with headquarters in New Delhi. Backed by Dr. Rita Bakshi with state-of-the-art IVF Lab with latest world-class equipment and technology. Services include IVF, IUI, ICSI, Egg Donation, Surrogacy, and more.
• Dr. Vijaya Stephen - Dr Vijayas Infertility CentreminorChannel Partner/ Reseller/ DistributorLeading fertility center in Manorama Junction, Kochi. Headed by Dr Vijaya, a renowned Laparoscopic Surgeon with almost 20,000 Laparoscopic Surgeries. Specializes in IVF, IUI, ICSI, and fertility treatments.
• Gopi Krishna HospitalminorChannel Partner/ Reseller/ DistributorMathura city's largest multi-specialty hospital offering IVF and fertility treatments. Located in General Ganj, Mathura with expertise in IUI, ICSI, surrogacy and infertility treatments.
• Jindal HospitalminorChannel Partner/ Reseller/ DistributorEstablished in 1970 in Hapur Road, Meerut. One of the finest Surrogacy and IVF centers with cutting-edge technology and world-class infrastructure. State-of-the-art IVF-ICSI Centre added in 2004, first in the region.
• Gunasheela IVF CentreminorChannel Partner/ Reseller/ DistributorWell-known fertility clinic in Bangalore founded by Dr. Devika Gunasheela in 1985. Specializes in IVF, IUI, ICSI, egg donation, surrogacy, and reproductive surgeries. Offers advanced assisted reproductive technologies.
• Clara IVF CentreminorChannel Partner/ Reseller/ DistributorFertility and reproductive healthcare facility located in Kurla West, Mumbai. Founded by Dr. Chaitali Dua. Known for personalized treatment plans and advanced assisted reproductive technologies with compassionate care.
• Sunrise IVF & Test Tube Baby CentreminorChannel Partner/ Reseller/ DistributorOne of the best IVF centers in Bareilly region. Under the guidance of Dr. Shabina Khan, provides world-class fertility treatments with personalized care. Known for high success rates in the Bareilly region.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Apollo Fertility: Fertility arm of Apollo Hospitals with centers across India. Comparable full-service ART offering leveraging hospital brand trust, similar to how Aurawomen leverages partner clinic credibility.
• Birla Fertility & IVF: Newer branded IVF chain rapidly expanding across India. Comparable end-to-end fertility services and target demographics of urban, paying infertility patients.
• Nova IVF Fertility: National IVF chain operating across major Indian cities. Comparable in service portfolio (IVF, IUI, male fertility, egg freezing) and target patient demographic.
• Cloudnine Fertility: Fertility services within Cloudnine's maternity and women's health chain. Overlaps with Aurawomen's women-focused fertility positioning across Indian metros.
• Indira IVF: One of India's largest IVF chains with 100+ centers nationwide. Directly comparable as a fertility treatment provider competing for the same patient base Aurawomen serves via facilitation.
• ElaWoman (BabyJoy): Online fertility marketplace and clinic network in India. Most direct comparable business model — online platform connecting patients with IVF clinics, mirroring Aurawomen's facilitator approach.
• Oasis Fertility: Multi-city Indian fertility chain offering IVF, IUI, and andrology services. Comparable in regional footprint and full-service ART portfolio.

Others

• Pristyn Care: Indian healthcare aggregator connecting patients with specialists and partner clinics. Comparable online patient-facilitator model, though focused on elective surgeries rather than fertility.

Emerging players

• ART Fertility Clinics: GCC-origin fertility chain expanding into India. Comparable premium positioning and ART technology stack, emerging as a new branded competitor for the same patient pool.

Broad incumbents

• Medicover Fertility: European-headquartered healthcare group with Indian fertility operations. Comparable in IVF/IUI/ICSI services with broader corporate backing and multi-country presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aurawomen
• Facebookfacebook.com/aurawoman
• LinkedInlinkedin.com/company/aurawomen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurawomen