Dealer Drive

Name

Dealer Drive

Legal name

i-Motor Pty Ltd

Website

https://dealerdrive.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Automotive Dealership Software

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Replacement / Service Loaner & Dealer Rental Programs (THADAAAK)

Keywords

• Automotive dealership software
• Test drive management
• Dealer SaaS platform
• Vehicle appraisal software
• Dealer digital retailing

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (SaaS): Dealer Drive operates on a monthly subscription model. The mobile app is free to download, but access to the full platform requires a paid subscription. Pricing is quote-based, with customers directed to contact [email protected] or call 1300 317 401 for details.
2. App Downloads (Free): The Dealer Drive mobile app is free to download from Apple App Store and Google Play. This supports the freemium acquisition model, driving adoption before converting to paid subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Dealer Drive is a mobile and web-based automotive dealership management platform that streamlines test drives, loan vehicles, vehicle appraisals, and calendar bookings. It captures customer and vehicle data directly on mobile devices, provides real-time dealership performance statistics, integrates with dealership management systems (DMS), and supports digital retailing workflows for dealerships, dealer groups, and OEMs across Australia and New Zealand.

Product overview

Dealer Drive is a modular automotive dealership platform built by iMotor, featuring a core mobile/web application for managing test drives, loan vehicles, appraisals, and calendar bookings. The platform integrates with iMotor's suite of dealer solutions including iStock (inventory management), Trade In Valuation, Build & Buy (digital retailing), Advanced Service Booking, EV Calculator, Digital Marketing services, Review Aggregator, and Native Chat (AI-powered customer engagement). Products operate across Australia and New Zealand, with mobile apps for iOS and Android plus web access.

Differentiator

Problem solved

Functional benefit

Products and services

• Dealer Drive Platform Automotive dealership management platform available as a mobile app (iOS/Android) and web application, providing test drive and loan vehicle management, calendar bookings, appraisals, real-time statistics, and staff performance monitoring. Designed for automotive dealerships, dealer groups, and OEMs.
• Calendar Bookings Vehicle calendar booking tool for dealerships that streamlines test drive and loan car scheduling with real-time availability management, fleet management with pre-allocated vehicles, and customer confirmation emails.
• Appraisals Vehicle trade-in and valuation tool with electronic data capture, PDF conversion, PPSR and Takata Airbag recall checks, VIN/registration lookup, and in-app chat for wholesaler communication. Built for automotive dealerships.
• iMotor Website Solutions Customisable website platform for automotive dealers and OEMs that includes CMS, SEO optimization, inventory management, and integration with Dealer Drive products.
• iStock (Inventory Management) Next-generation inventory management and publishing platform with SEO-optimised listings, AI Dealer Comments, dynamic CTAs, wishlist features, and Reserve Now functionality for automotive dealerships.
• Trade In Valuation Online vehicle valuation tool powered by RedBook data that lets customers estimate their vehicle's value by entering registration and answering tailored questions. For automotive dealerships and their customers.
• Build & Buy Digital retailing solution that enables customers to view, configure, and purchase new vehicles directly through dealer websites with model selection, configuration, and Buy/Reserve Now functionality. Integrates with Finance, Insurance, and Warranty providers.
• Advanced Service Booking Online service appointment booking platform for dealers and OEMs. Customers can book via rego search, postcode, state, or manual vehicle selection, with flexible dealership hour controls.
• iMotor Native Chat AI-powered chat agent providing real-time engagement with website visitors through instant responses, guided buying journeys, and 24/7 availability to convert visitors into enquiries for dealerships.
• Review Aggregator Tool that showcases Google reviews and ratings directly on dealer websites with four flexible display options (Header, Homepage Feature, Floating Reviews, Footer) and built-in calls-to-action for customers to leave reviews.
• EV Calculator Free electric vehicle running cost calculator that compares estimated costs of EVs against Hybrid, Petrol, and Diesel vehicles over 1-10 year periods. Used by dealerships and OEM websites to support customer education.
• Digital Marketing Lead-focused digital marketing services for dealerships including Dynamic Inventory Ads on Google and Meta, Google Advertising (VLAs, SEM, GDN), Meta Advertising on Facebook and Instagram, Creative Services, and Ignition self-serve advertising platform integration via carsales.

Quantifiable outcome

• Eliminates paperwork and manual data entry during test drives and loan vehicle management
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature11 records

Partnerships

Nine partnerships are on record, tiered core, strategic and supporting.

• RedBook (Automotive Data Services Pty Ltd)coreTechnology or IntegrationRedBook provides vehicle data and valuations integrated into the iMotor/Dealer Drive platform. The Trade-In Valuation tool is powered by RedBook data, and RedBook valuations are used in the Advanced Service Booking and Vehicle Appraisals features. This integration enables automatic VIN and registration lookups, PPSR checks, and trusted vehicle data for customers.
• GooglecoreTechnology or IntegrationiMotor is a certified Google Partner, managing Google Advertising including Vehicle Listing Ads (VLAs), Search Engine Marketing (SEM), and Google Display Network (GDN) for dealership clients. Dynamic Inventory Ads showcase actual vehicle stock on Google to in-market buyers.
• Meta (Facebook & Instagram)coreTechnology or IntegrationMeta Business Suite integration enables automotive inventory ads on Facebook and Instagram. iMotor's digital marketing team manages campaigns end-to-end aligned with dealership business goals, with monthly performance reports.
• carsales (Ignition)strategicTechnology or IntegrationIgnition provides real-time access to carsales mediahouse advertising solutions, unlocking data-driven self-serve campaign planning, buying, and measurement across the carsales network. Gives dealerships autonomy to choose how they transact with the platform.
• DMS ProviderscoreTechnology or IntegrationIntegration with Dealership Management Systems (DMS) allows automatic stock reports to be converted and sent directly to Dealer Drive accounts. This ensures stock consistency with DMS and removes manual uploading. The platform integrates with leading DMS providers across the automotive ecosystem.
• CRM ProviderssupportingTechnology or IntegrationCustomer Relationship Management system integrations enable seamless data flow between Dealer Drive and CRM platforms, supporting lead management and customer communication workflows.
• Finance & Insurance (F&I) ProviderssupportingTechnology or IntegrationIntegration with Finance, Insurance, and Warranty providers supports the Build & Buy digital retailing solution, enabling integrated third-party finance tools within the vehicle purchasing workflow.
• ApplesupportingTechnology or IntegrationDealer Drive mobile app distributed through Apple App Store for iOS devices. App Store and Apple logo referenced as trademarks of Apple Inc.
• Google (Android)supportingTechnology or IntegrationDealer Drive mobile app distributed through Google Play for Android devices. Google Play and Google Play logo referenced as trademarks of Google LLC.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• AutoFi: Online auto finance and digital retailing platform integrated into dealer websites. Emerging player whose Build & Buy-style online checkout overlaps with Dealer Drive's digital retailing and F&I integration functionality.
• Roadster: Digital retailing platform enabling online vehicle configuration, financing, and trade-in for franchised dealers. Emerging player with partial overlap to Dealer Drive's Build & Buy, Trade-In Valuation, and Advanced Service Booking modules.

Broad incumbents

• Dominion Dealer Solutions: Provider of CRM, DMS, and digital retailing tools for automotive dealers. Broad incumbent with similar workflow coverage (lead management, inventory, desking) and customer overlap at the franchised dealer level.
• DealerSocket: Dealer CRM and management platform (part of Reynolds) used by thousands of franchised dealers in North America. Broad incumbent with overlapping CRM, desking, and inventory features that compete for dealer-group wallet share.
• Reynolds and Reynolds: US-headquartered dealer software and services provider (now combined with DealerSocket) offering DMS, CRM, and digital retailing. Broad incumbent competing for multi-rooftop and OEM contracts with overlapping functionality to Dealer Drive.
• Cox Automotive: Global automotive technology group owning Dealertrack, Kelley Blue Book, Autotrader, and VinSolutions. Broad incumbent with overlapping dealer software, inventory and digital retailing capabilities that compete for the same OEM and dealer-group contracts.
• CDK Global: One of the largest global dealer management system providers, serving franchised dealers and OEMs worldwide. Broad incumbent whose DMS, CRM, and digital retailing products overlap directly with Dealer Drive's suite.
• PBS Systems: Canadian dealer management system vendor serving franchised auto, RV, marine, and powersports dealers. Comparable in vertical specialisation and DMS-adjacent feature scope, though operating in North America rather than ANZ.
• VinSolutions: Dealer CRM and ILM platform owned by Cox Automotive, used by thousands of franchised dealers. Comparable on CRM, lead management, and inventory features that compete with Dealer Drive's data-capture and follow-up workflows.

Direct peers

• Motorcentral: New Zealand-based dealer management SaaS used by franchised dealers across the country. Most directly comparable peer: same ANZ geography, same automotive dealer customer base, and overlapping DMS-adjacent functionality (inventory, leads, customer management).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dealerdrive
• Facebookfacebook.com/dealerdrive.com.au
• LinkedInlinkedin.com/company/dealer-drive

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealer Drive