Adenlab
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
Adenlab firmographics
Firmographics- Name
- Adenlab
- Legal name
- Adenlab SAS
- Website
- https://adenlab.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Adenlab industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where Adenlab is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Adenlab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing Consulting: Strategic consulting services for acquisition and retention strategies, including campaign optimization and organizational transformation. Services include Performance Max migration, Google Ads management, and SEO strategy.
- Training Services: Operational training programs including Google Ads courses (3 levels of expertise), Social Media campaigns training (Instagram, Facebook, TikTok), and consulting for internal teams.
- Campaign Management: Ongoing management of multi-platform advertising campaigns across Google Ads, Shopping, Search, Display, YouTube, Facebook, and Instagram.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Adenlab product offering
Product offeringCore offering
Adenlab is a Paris-based digital marketing agency that manages paid advertising campaigns (Google Ads, Microsoft Bing, Meta, Instagram, TikTok, Pinterest, LinkedIn), SEO, social media advertising, analytics/tracking, and training/consulting for e-commerce, retail, and B2B clients. The agency complements campaign management with proprietary tools — Catalogue Straker, Layer Straker, and AI Visibility Score — and a 'Data Catalogue' methodology, with an early-mover specialty in AI SEO for ChatGPT, Perplexity, and Google AI Overview.
Product overview
Adenlab is a digital marketing agency offering an integrated platform of advertising and analytics services centered on Google Ads, SEO, and social media campaigns, supplemented by proprietary AI-powered tools. The core offering combines campaign management (Google Ads, Microsoft Bing, Meta, Instagram, TikTok, Pinterest, LinkedIn) with data and tracking services (Google Analytics 4, Google Tag Manager, conversion tracking), consulting, and training. The proprietary tool suite includes Catalogue Straker for multi-platform product performance analysis, Layer Straker for data layer quality monitoring, and AI Visibility Score for monitoring brand presence across AI platforms. Specialized AI SEO services address optimization for emerging AI search platforms. The company operates from Paris and serves e-commerce, retail, and B2B clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Google Ads Campaign Management (Agence SEA) Full-service management of Google Ads and Microsoft Bing campaigns covering Performance Max, Shopping, Search, Display, YouTube, and Mobile & App, including automated bidding strategies and proprietary optimization algorithms. For e-commerce, retail, and B2B advertisers.
- SEO Services (Agence SEO) Natural referencing services including SEO strategy, technical audits, content strategy, AI-optimized content creation, and AI referencing for both traditional search engines and AI platforms.
- Social Media Advertising (Agence SMA) Paid social campaigns across Instagram, Facebook, TikTok, Pinterest, and LinkedIn with audience targeting and creative optimization for brand and product promotion.
- Data & Tracking (Agence Analytics) Analytics implementation and tracking solutions including Google Analytics 4 configuration, Google Tag Manager, Consent Mode setup, and advanced conversion tracking with cart data integration under RGPD/privacy-first frameworks.
- Consulting & Training (Formation & Consulting) Strategic consulting for digital acquisition, organizational transformation, and internalization support, plus operational training programs for Google Ads (three expertise levels) and social media campaigns.
- Catalogue Straker Proprietary multi-platform product performance analysis tool that evaluates catalog performance across marketing platforms and marketplaces to identify sales potential and optimization opportunities.
- Layer Straker Proprietary data layer analysis tool that examines website data layer quality and identifies first-party data degradation issues across client platforms.
- AI Visibility Score Proprietary AI platform visibility monitoring tool that evaluates brand presence across 15 major AI systems (including ChatGPT, Perplexity, Gemini, and Claude), scoring citation presence (0-100), quality (0-100), frequency (0-100), and sentiment (0-100).
- AI SEO Services (Référencement IA) Specialized SEO services for AI platforms including ChatGPT, Perplexity, Google AI Overview, and Claude, featuring llms.txt configuration, content optimization for AI crawlers, and brand mentions strategy.
Quantifiable outcome
- Client Servistores achieved +27% revenue growth through Google Ads using the Data Catalogue method
- +1 more outcomes
Companies that use Adenlab
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Adenlab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature4 records
Adenlab partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreGoogle Partner Premier certified agency with deep expertise in Google Ads, Google Shopping, Performance Max, and Google Analytics. The partnership enables Adenlab to access beta features and maintain advanced certification standards.
- Meta (Facebook/Instagram)coreMeta Business Partner with certified expertise in Facebook and Instagram advertising campaigns. Adenlab manages social media advertising across Meta platforms for clients.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Adenlab competitors and assessment
Company assessmentDirect peers
- Krealinks: French Google-Ads-focused performance agency serving e-commerce and B2B clients with similar paid-search and Shopping campaign offerings to Adenlab.
- Digimood: French performance marketing agency offering SEA, social ads and SEO for e-commerce advertisers; directly comparable in service portfolio and customer profile to Adenlab.
- 1min30: Paris-based digital marketing agency combining SEO, SEA and web analytics for mid-market and enterprise French clients, comparable in full-funnel digital acquisition scope.
- Eskimoz: Paris-based digital marketing agency specializing in SEO, SEA and Google Ads for e-commerce and enterprise clients; the closest head-to-head French SEA/SEO specialist comparable to Adenlab in service mix and target market.
Broad incumbents
- Havas: Global advertising and communications group headquartered in Paris; Havas Media and Havas Creative serve enterprise advertisers across SEA, SEO and digital activation, overlapping with Adenlab's blue-chip client base.
- Publicis Groupe: Largest French-headquartered global advertising holding company whose performance-marketing and digital-media arms compete with Adenlab for large enterprise retainers, especially from CAC 40-class clients.
- Jellyfish: Global digital marketing agency under the Brandtech Group focused on paid media, SEO and analytics for enterprise brands; comparable as a broader incumbent offering the integrated paid+organic stack Adenlab delivers at smaller scale.
Others
- Semrush: Leading SEO and competitive-intelligence platform whose productized SEO/AI-search tooling overlaps with Adenlab's AI SEO service line and is an enabling vendor for agency SEO work.
- BrightEdge: Enterprise SEO platform with AI-search visibility capabilities; serves as an infrastructure vendor and emerging competitor to AI Visibility Score on the measurement side.
Emerging players
- Yext: SaaS platform focused on brand visibility across search engines and AI/answer engines; comparable to Adenlab's AI Visibility Score service line and increasingly relevant as AI search becomes a budget category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Adenlab social profiles
Digital presenceAdenlab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adenlab leadership team
Management profileNumber of profiles
Profiles2 records
Adenlab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adenlab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adenlab
What does Adenlab do?
Adenlab is a Paris-based digital marketing agency that manages paid advertising campaigns (Google Ads, Microsoft Bing, Meta, Instagram, TikTok, Pinterest, LinkedIn), SEO, social media advertising, analytics/tracking, and training/consulting for e-commerce, retail, and B2B clients. The agency complements campaign management with proprietary tools — Catalogue Straker, Layer Straker, and AI Visibility Score — and a 'Data Catalogue' methodology, with an early-mover specialty in AI SEO for ChatGPT, Perplexity, and Google AI Overview.
Is Adenlab a public or private company?
Adenlab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adenlab founded?
Adenlab was founded in 2015. It employs 1 to 10 people.
Where is Adenlab based?
Adenlab is headquartered in Paris, France, in the Europe region.
How does Adenlab make money?
Three revenue lines are on record. Digital Marketing Consulting is the primary driver. The others are training Services and campaign Management.
Who are Adenlab's main competitors?
Direct peers on record are Krealinks, Digimood, 1min30 and Eskimoz. Broad incumbents are Havas, Publicis Groupe and Jellyfish. Others are Semrush and BrightEdge. Yext is listed as an emerging player.
Does Adenlab have an API?
No public API is recorded for Adenlab.
What industry is Adenlab in?
Adenlab's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 541810 and its SIC code is 7311.