What Canidé does

Canidé is a Montreal-headquartered strategic communication and public relations consulting agency founded in 2015. The firm operates two offices (Montréal and Québec City) and a multidisciplinary team of 20+ senior experts spanning strategy, public relations, content, influence marketing, and media. Its service portfolio is organized around five pillars: strategy and consulting, public relations and influence marketing, content and social media, creation and production, and paid media and amplification, plus a dedicated crisis management offering.

The agency's commercial model is professional services delivered on a project and retainer basis, primarily to non-profits, professional orders, public-sector and parapublic organizations, and mission-driven enterprises in Quebec. It operates three sub-brands: Canidé Sports, a dedicated sports communications division launched in 2025 serving federations, clubs, events, and athletes; Accords, a joint venture with HR firm Hélice offering employer brand and HR marketing solutions; and La Faculté Canidé, a professional training program with publicly priced courses ($337.50–$750 per participant). Distribution is direct: senior consultants engage clients through referrals, thought leadership, and earned media in Quebec business publications, with no channel intermediaries. The firm is privately held, B Corp certified since 2018, and has no disclosed external funding.

Customers include Hydro-Québec (L'alternateur), Mangez Québec, STM, OIIQ, Sports Experts, Héma-Québec, Ville de Montréal, and Maison des femmes sourdes de Montréal, among 50+ active clients. The agency has completed over 1,000 mandates since founding and holds 14 industry awards, including nine SQPRP public relations prizes. Its leadership team is led by Rachel Desbiens-Després (President & CEO) with two equity partners added in 2025 — Laurence Delwaide (Chief Strategy Officer) and Josiane Marmet (Chief Public Relations) — marking the firm's 10th anniversary and expansion into adjacent verticals.

Name

Canidé

Legal name

Canidé

Website

https://canide.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Canidé is a Montreal-headquartered strategic communication and public relations consulting agency serving Quebec non-profits, public-sector organizations, sports bodies, and mission-driven enterprises with strategy, PR, content, influence marketing, and training services across three sub-brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communication Consulting: Core revenue stream from providing strategic communication, public relations, content, media strategy, and social media management services to clients on a project and retainer basis.
2. La Faculté Canidé (Professional Training): The agency offers paid professional training programs under La Faculté Canidé, including half-day and full-day courses on topics such as crisis communication, public speaking, content strategy, community management, influence marketing, and responsible communication. Pricing ranges from $337.50 to $750 per participant.
3. Canidé Sports: Specialized communications services for sports sector organizations including federations, clubs, events, athletes, and sports brands, launched as a dedicated practice area in 2025.
4. Accords (Employer Brand and HR Marketing): A joint HR and communication service offering co-created with Hélice to provide employer brand strategy, recruitment marketing, and employee engagement solutions to organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Canidé is a strategic communication and public relations consulting agency that delivers integrated services spanning strategy and consulting, public relations and influence marketing, content and social media, creation and production, and paid media and amplification. The agency works through project mandates and retainers to help organizations align their thought, speech, and action across reputation, outreach, crisis management, and transformation initiatives.

Product overview

Canidé is a strategic communication and public relations agency founded in 2015, offering a unified suite of consulting services organized around five main pillars: Strategy and Consulting, Public Relations and Influence Marketing, Content and Social Media, Creation and Production, and Paid Media and Amplification. The agency operates three distinct sub-brands: Canidé Sports (dedicated sports communications division), Accords (employer brand and HR marketing solution developed with Hélice), and La Faculté Canidé (professional training programs). The core agency and its sub-brands work together to provide integrated communication solutions from strategy development through execution, with a focus on serving organizations including non-profits, professional orders, public services, education, health, and sports sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Canidé Sports: Dedicated sports communications division offering strategy, public relations, press relations, events, and influence services for sports organizations
• Accords
• La Faculté Canidé

Products and services

• Canidé Core Agency Services Strategic communication and public relations consulting services covering five integrated pillars: Strategy and Consulting; Public Relations and Influence Marketing; Content and Social Media; Creation and Production; and Paid Media and Amplification. Services are delivered via project mandates and retainers to address reputation, outreach, crisis management, and organizational transformation for non-profits, public sector organizations, and enterprises.
• Canidé Sports Dedicated sports communications practice providing strategy, public relations, press relations, event management, and influence marketing services to sports organizations including federations, clubs, teams, sports OBNLs, sports tourism, athletes, and active brands and sponsors.
• Accords Employer brand and HR marketing solution co-created with Hélice, offering five modular services: Definition (employer brand foundations), Alignment (making culture lived daily), Attraction (recruitment strategy and acquisition), Engagement (strengthening employee commitment), and Recruitment (candidate experience optimization). Targets organizations looking to align their employer brand with internal culture to attract and retain talent.
• La Faculté Canidé Professional training programs offering half-day and full-day courses on content strategy, public speaking, influence marketing, media relations, responsible communication, community management, and crisis communication. Delivered in-person in Montreal or virtually, with fixed calendar sessions or customized on-site delivery for groups of 3+. Pricing ranges from $337.50 to $750 per participant.

Quantifiable outcome

• Mangez Québec campaign: 3-point increase in brand awareness, 19.8M+ impressions, 30% of Quebec adults reached, 68,000+ website visits in 6 months
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HélicecoreStrategic or Co-development Partner · 28 May 2025Canidé partnered with Hélice (an HR strategy and recruitment expert) to co-create Accords, an integrated employer brand and HR marketing service. This collaboration combines HR expertise with strategic communication to offer organizations a comprehensive approach to defining, aligning, and activating their employer brand across five modular solutions: Définition, Alignement, Attraction, Engagement, and Recrutement.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Sid Lee: Montreal-headquartered creative and communications agency with strategy, content, and brand capabilities. Comparable on Quebec market presence and integrated service delivery; larger scale and more creative-led than Canidé.
• Cossette: Quebec-founded, network-affiliated communications agency offering strategy, advertising, PR, content, and media. Comparable on Quebec market presence and integrated service offering, though considerably larger and broader in scope.
• Edelman Canada: Canadian arm of global PR firm Edelman. Competes with Canidé on corporate, public-affairs, and purpose-driven mandates in Quebec and Toronto; operates at network scale and competes for the same blue-chip clients.
• lg2: Quebec-based independent creative and communications agency with strategy, PR, and content capabilities. Comparable on Quebec market leadership and integrated model; significantly larger and employs several Canidé team alumni.
• NATIONAL Public Relations (Quebec): One of Canada's largest public relations firms with a strong Montreal/Quebec practice. Overlaps with Canidé on strategy, public affairs, and crisis work but operates at materially larger scale and with broader geographic footprint.

Direct peers

• Casacom: Montreal-based public relations and digital communications consultancy serving similar mid-market and enterprise clients. Closest comparable by geography, size band, and service mix (strategy, PR, content, digital).
• TACT Intelligence Relations Publiques: Montreal-based strategic communications and public affairs firm. Directly comparable on Quebec PR focus, public-affairs capabilities, and team size; notably employs alumna Josiane Marmet (now Canidé partner).
• Citoyen Optimum: Montreal-based communications agency with strong public-affairs and PR practices serving public-sector, corporate, and non-profit clients. Highly comparable on Quebec focus, public-affairs positioning, and project-based consulting model.

Others

• TAXI (advertising agency): Montreal and Toronto creative and communications agency. Industry overlap on Quebec market and senior talent pipeline (Canidé CEO previously worked at TAXI), though core focus is advertising rather than PR.

Regional players

• Bloom Digital Media: Montreal-based digital marketing and content agency. Comparable as a Quebec digital-content provider to enterprise clients, with overlapping content and influencer capabilities though less PR-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/agencecanide
• YouTubeinstagram.com/p/DVtMN6ZloYt
• LinkedInlinkedin.com/company/canide
• Instagraminstagram.com/canide_co
• Facebookfacebook.com/agencecanide

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canidé