Springboard Research

What Springboard Research does

Springboard Research is a UK-based predictive analytics company founded in 2002 in Milton Keynes, providing computer vision and AI-driven footfall analytics for retailers, shopping centres, retail parks, and property owners. Its core product, the Springboard Analyser (now marketed alongside MRI OnLocation Footfall Analytics), combines AI-powered algorithms with existing camera infrastructure to deliver real-time people counting, behavioral insights, and conversion tracking without requiring specialized hardware installation. The product portfolio has expanded to include a Benchmarking add-on module, a separate Visitor Management solution, and Free Daily Benchmarks, operating across 14,300+ global counting points and monitoring 1,847 retail stores.

The business operates on a quote-based enterprise SaaS subscription model, distributing through MRI Software's direct field sales, inside sales, and a 400+ partner ecosystem spanning 170+ countries and 45,000+ clients. Customer segments include property owners, retail chains, shopping centres, public bodies, and facilities managers, with named users including Lucy and Yak, Merseyway Shopping Centre, and several enterprise retail operators. Marketing emphasises weekly data scale (218m+ footfalls, £29m sales data) as the primary differentiator, positioning the company against other retail analytics vendors through benchmarking reach rather than disclosed model innovation. Revenue and growth metrics are not disclosed in the source data, and the precise ownership and corporate relationship with MRI Software is implied but not explicitly detailed.

Name

Springboard Research

Legal name

MRI Software LLC

Website

https://spring-board.info

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Springboard Research provides AI-powered computer vision footfall analytics and people counting software for retailers, shopping centres, and property owners, operating its Springboard Analyser platform across 14,300+ global counting points and tens of thousands of enterprise clients.

Ownership category

akta.pro rank

Product category

Retail Analytics Software

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613)

akta.pro primary industry

Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)

akta.pro secondary industries

Shopper Insights & Path-to-Purchase Research (MPAAAJAL), Market, Shopper & Category Insights / Research Services (CRAOAOAI), Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

Keywords

• Footfall analytics
• Retail analytics
• People counting
• Predictive analytics
• Computer vision

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription (Footfall Analytics): SaaS-based footfall analytics subscription providing real-time data, benchmarking, and behavioral insights. Revenue generated through recurring software subscriptions as enterprise software deployed across retail stores, shopping centres, and commercial spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Springboard Research provides predictive analytics for retailers, shopping malls, and downtowns using computer vision and AI. The company operates the MRI OnLocation Footfall Analytics product, which uses camera-based sensors to count people entering and exiting physical spaces, and also runs the Springboard Analyser consumer insight platform for retail location planning and benchmarking.

Product overview

MRI OnLocation Footfall Analytics is part of MRI Software's broader real estate and facilities management platform. The core offering is an intelligent people counting software that delivers accurate footfall data, real-time behavioral insights, and powerful analytics. It operates by combining AI-powered algorithms with existing camera networks. The product portfolio includes the main Footfall Analytics platform, a Visitor Management module (MRI OnLocation), and a Benchmarking add-on. The system monitors 1,847 retail stores, processes 218 million+ footfalls per week across 14,300+ global counting points, and collects £29 million in weekly sales data. It serves diverse environments including shopping centres, retail parks, high streets, retail stores, offices, commercial spaces, and facilities management operations.

Differentiator

Problem solved

Functional benefit

Products and services

• MRI OnLocation Footfall Analytics

Quantifiable outcome

• 218m+ footfalls counted per week
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• 400+ Technology and Channel PartnerscoreTechnology or IntegrationMRI Software maintains a network of 400+ partners supporting the footfall analytics and broader real estate software ecosystem. Partner types include technology integrators and channel partners enabling the deployment and distribution of MRI OnLocation solutions across diverse markets.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Placer.ai: US-based computer-vision footfall and location analytics platform that uses camera and mobile-signal data to deliver retail and real estate insights. Direct competitor to MRI OnLocation in shopper/footfall analytics with overlapping AI-driven methodology and customer base.
• Sensormatic Solutions (ShopperTrak): Johnson Controls-owned retail traffic intelligence business offering people counting, dwell time and conversion analytics to global retailers. Competes head-to-head with MRI OnLocation in shopping centre and chain-store footfall deployments.
• Density: People-counting and space-utilisation analytics company using proprietary depth sensors and software to measure occupancy and traffic in offices, retail and commercial real estate. Overlaps MRI OnLocation on enterprise-grade traffic analytics for facilities and workplaces.
• RetailNext: Specialist retail in-store analytics vendor combining sensor and video-based people counting with traffic, conversion and dwell analysis. Closest direct peer to MRI OnLocation in serving shopping centres and retail stores with footfall and benchmarking intelligence.

Broad incumbents

• MRI Software: Parent company of the OnLocation footfall analytics business and a major real estate/facilities software vendor. Compares as a broad incumbent whose platform strategy bundles footfall insights with property management, accounting and lease software.
• Yext: Public digital presence platform with location-based analytics and footfall traffic products for multi-location enterprises. A broader incumbent offering overlapping location and traffic insights as part of a wider martech stack.
• Cisco (DNA Spaces): Cisco's DNA Spaces uses Wi-Fi and IoT network telemetry to deliver footfall, occupancy and location analytics for retail and venues. Adjacent competitor to MRI OnLocation for enterprise Wi-Fi-native traffic analytics inside stores and malls.

Regional players

• Vemcount: Nordic-headquartered people-counting and footfall analytics vendor with strong presence across European shopping centres. Comparable offering to MRI OnLocation's in-store and shopping-centre analytics but with a primarily EMEA/Nordic geographic footprint.

Emerging players

• Aura Vision: Computer-vision retail analytics startup extracting shopper behaviour, demographics and conversion insights from existing in-store cameras. Competes in the same AI-on-existing-camera architecture as MRI OnLocation but typically for fashion and brand customers.

Others

• IRI (Circana): Global market-research and shopper insights company delivering retail measurement, consumer panel and category insights. Adjacent comparator as a data-and-insights supplier whose category and shopper analytics often inform the same retail decisions MRI OnLocation supports with footfall data.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/springboard-research-ltd
• Xx.com/springboard_
• Facebookfacebook.com/SpringboardResearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springboard Research