Twin Minds Media

What Twin Minds Media does

Twin Minds Media is a boutique public relations agency founded in 2015 and headquartered in Miami, USA. The firm specializes in communications strategy, media relations, thought leadership, content development, event PR, influencer marketing, and media training for clients targeting U.S. Hispanic and Latin American audiences. Its client portfolio spans fintech (WorldRemit, Zepz), media and education (HITN, Edye), influencer marketing (SocialPubli), consumer brands (Bousa Brewing), and immigration services (Eagan Immigration), with several relationships exceeding five years in tenure.

The agency operates on a retainer and project-based services model, with long-term engagements providing revenue predictability — notably SocialPubli since 2016, HITN since 2020, and WorldRemit since 2021. Co-founders Yaneiza Echezarraga and Claudia Solis anchor the practice, bringing bilingual and bicultural fluency that is the firm's primary differentiation in a niche market segment. Recognition includes the HPRA ¡BRAVO! Award in 2025 and ongoing partnerships such as Latinas in Tech Summit PR.

Twin Minds Media is bootstrapped and privately held, with a headcount in the 1–10 band after ten years of operation, signaling deliberate scale control. Its competitive positioning rests on cultural expertise and established media relationships in Hispanic and LATAM markets rather than technology or platform leverage. Revenue is not publicly disclosed, and the firm has no disclosed funding rounds, acquisitions, or product platform.

Name

Twin Minds Media

Legal name

Twin Minds Media

Website

https://twinmindsmedia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Twin Minds Media is a Miami-based boutique PR agency specializing in U.S. Hispanic and Latin American market communications, serving fintech, media, education, and consumer clients through retainer-based media relations and influencer marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. PR and Communications Services: Project-based and retainer-based PR, media relations, influencer marketing, and content development services for brands targeting U.S. Hispanic and Latin American markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Twin Minds Media is a boutique public relations and communications agency that delivers PR strategy, media relations, influencer marketing, content development, thought leadership, event PR, data journalism, and media training services. The agency specializes in helping brands build awareness and connect with U.S. Hispanic and Latin American audiences through culturally attuned communications.

Product overview

Twin Minds Media is a boutique PR and communications agency offering a comprehensive suite of services for digital-first brands targeting the U.S. Hispanic and Latin American markets. The agency's core offerings include PR Strategy, Media Relations, Thought Leadership, Data Journalism, Content Development, Event PR, Influencer Marketing, and Media Training. The agency operates as a service-based firm rather than a software platform, delivering culturally attuned communications strategies through human expertise rather than technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Strategy Culturally attuned, insights-driven PR strategies that capture interest, drive engagement and connect brands with the Hispanic community.
• Media Relations Media relations services that help organizations earn media coverage to shape public perception and achieve communication goals.
• Thought Leadership Positioning clients as recognizable experts through bylines, opinion columns, interviews, guest posts and speaking engagements.
• Data Journalism Using internally curated or third-party data to identify emerging trends and craft compelling narratives for clients.
• Content Development Data-driven content creation including infographics, reports, and whitepapers, tailored for the Hispanic community in both English and Spanish.
• Event PR Leveraging in-person and virtual events to spark media and influencer interest, generating exposure and buzz for brand activations.
• Influencer Marketing Creating influencer collaboration strategies that maximize resources and identify mission-aligned creator partners to amplify brand messages across social media.
• Media Training One-on-one interview preparation and educational resources that equip spokespeople to be effective communicators across different media environments.

Quantifiable outcome

• 299 media placements for Eagan Immigration including coverage in El Nuevo Herald, La Opinión, El Diario NY, Yahoo en Español
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ALMA: Independent, Hispanic heritage-rooted creative and communications agency serving U.S. Hispanic and Latin American markets. Closely comparable mission, with a broader creative/advertising portfolio than Twin Minds Media's PR-led focus.
• Lopez Negrete Communications: Long-standing independent agency dedicated to U.S. Hispanic marketing and communications. Most directly comparable to Twin Minds Media in both the Hispanic-only focus and the agency-services model, though typically larger and more advertising-led.
• Sensis Agency: Multicultural marketing and communications agency with cross-border U.S./Mexico capability. Comparable to Twin Minds Media in serving brands targeting Hispanic audiences and in providing cross-cultural strategy execution.
• AMP3 Public Relations: Boutique multicultural PR agency working with consumer, lifestyle and tech brands on Hispanic and Latin American market communications. Direct comparable in service mix, scale and bilingual/bicultural positioning.
• República Havas Group: Hispanic/multicultural communications network that is a natural counterpart to Twin Minds Media in targeting U.S. Hispanic and Latin American markets with PR and brand storytelling. Operates as part of Havas but maintains a Hispanic-focused identity comparable to TMM's specialization.

Broad incumbents

• M Booth: Mid-size independent PR and communications agency with consumer, tech and cultural-marketing work. Overlaps Twin Minds Media on storytelling, influencer and earned-media services while operating at materially larger scale and a broader category set.
• Edelman: Largest independent global PR firm with a longstanding Hispanic and multicultural practice. Provides a full-service global enterprise alternative to Twin Minds Media, including paid, earned and analytics capabilities.
• Weber Shandwick: Global communications network with a dedicated multicultural practice serving Hispanic and Latin American markets. Comparable capability profile to Twin Minds Media, especially for enterprise clients seeking one-stop global and multicultural PR support.
• 5W Public Relations: Larger U.S. PR agency with a Hispanic/multicultural practice and a broad consumer-tech roster. Indirectly comparable to Twin Minds Media on enterprise client caliber and services overlap, but broader in scope and scale.
• FleishmanHillard: Global communications consultancy with cross-cultural and Hispanic-marketing capabilities via its broader network. Comparable to Twin Minds Media on Hispanic PR execution at the enterprise end of the market, with a wider service footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/twinmindsmedia
• Facebookfacebook.com/twinmindsmedia
• LinkedInlinkedin.com/company/twin-minds-media
• Instagraminstagram.com/twinmindsmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twin Minds Media