AMG Medical Group
AMG Medical Group is a New York City Direct Primary Care practice founded in 2005 offering flat-fee subscription memberships ($59–$129/month) to uninsured and underinsured Americans for unlimited office visits, lab work, minor surgeries, and pediatric care.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What AMG Medical Group does
AMG Medical Group is a New York City-based Direct Primary Care (DPC) medical practice founded in 2005 by Dr. John Muney, operating two clinical locations—Manhattan (535 Eighth Avenue at 37th Street, 6th Floor South) and Kew Gardens, Queens. The firm sells monthly subscription memberships directly to consumers, primarily uninsured and underinsured Americans, with three pricing tiers—Basic ($59/month), Classic ($99/month), and Premium ($129/month)—each differentiated by lab work and EKG frequency. Members receive unlimited office visits, annual physicals, sick visits, urgent care during office hours, office-based minor surgeries (lipoma, wart, skin lesion excision, joint injections, minor fracture care), gynecological care, and pediatric services without co-pays on 12-month auto-renewing agreements.
The business model is recurring subscription revenue supplemented by an affiliate-referral stream from a Health Warehouse mail-order pharmacy partnership that extends medication discounts (up to 50% off generics, 20% off brand-name drugs). AMG claims material cost advantages from in-house procedures versus hospital settings (e.g., office-based colonoscopies/endoscopies at approximately $600 versus $6,000 in hospitals) and from eliminating third-party payer administrative overhead. Acquired members through a diversified marketing stack spanning organic search, social media, television, newspaper, NYC subway advertising, broker referrals, and word-of-mouth, with referral-source fields in the membership application for attribution.
AMG is a privately held, founder-led practice with no disclosed venture capital, private equity, or institutional investment, and the firm operates with 1–10 employees. It has received national and regional media coverage on CNN Money (September 2009), the New York Times (March 2010), and NY1 (February 2014). The company carries no mobile app, no public or partner-facing API, and no disclosed AI/ML capabilities, and it sells exclusively within the New York City metropolitan market.
AMG Medical Group firmographics
Firmographics- Name
- AMG Medical Group
- Legal name
- AMG Medical Group
- Website
- https://amgmedicalgroup.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AMG Medical Group is a New York City Direct Primary Care practice founded in 2005 offering flat-fee subscription memberships ($59–$129/month) to uninsured and underinsured Americans for unlimited office visits, lab work, minor surgeries, and pediatric care.
- Ownership category
- akta.pro rank
AMG Medical Group industry classification
Industry- Product category
- Direct Primary Care
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Direct Primary Care (DPC) & Concierge Medicine (HLAFAGAD)
Keywords
Where AMG Medical Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AMG Medical Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Membership Subscriptions: AMG generates revenue through monthly membership subscriptions for Direct Primary Care services. Members pay a flat monthly fee ranging from $59 to $129 depending on the plan tier, with no co-pays for office visits. All plans operate on a 12-month agreement with automatic renewal unless cancelled. Revenue is recurring and predictable based on membership count.
- Medication Discounts: AMG offers prescription medication discounts through partnerships with pharmacies and Health Warehouse mail-order service. While AMG does not cover medications, they provide tiered discounts: up to 50% off generic drugs and 20% off brand-name drugs at pharmacies, with deeper discounts available through mail-order generics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan at $59/month with unlimited visits and limited blood work |
| Subscription | Monthly | Classic Plan at $99/month with twice-yearly blood work coverage |
| Subscription | Monthly | Premium Plan at $129/month with unlimited blood work |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
AMG Medical Group product offering
Product offeringCore offering
AMG Medical Group operates a Direct Primary Care (DPC) medical practice in New York City, selling flat-fee monthly memberships that cover unlimited office visits, annual physicals, sick and urgent care, lab work, EKG, office-based minor surgeries, gynecological care, and pediatric services. Services are delivered in-house at its fully equipped Manhattan facility, with supplemental medication discounts offered through pharmacy partnerships.
Product overview
AMG Medical Group operates a Direct Primary Care practice model offering three membership tiers: Basic ($59/month), Classic ($99/month), and Premium ($129/month). These plans provide comprehensive medical services including unlimited office visits, laboratory testing (varying by tier), office-based surgeries, gynecological care, pediatrics, and urgent care during office hours. The company also offers discounted medications through a pharmacy partnership and provides discounts for MRI/CT scans and colonoscopies/endoscopies at external facilities. The company was founded in 2005 and serves New Yorkers from its Manhattan location.
Differentiator
Problem solved
Functional benefit
Products and services
- Basic Plan
Quantifiable outcome
- Flat monthly membership fees of $59-$129 with no co-pays, compared to traditional insurance premiums
- +3 more outcomes
Companies that use AMG Medical Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
AMG Medical Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AMG Medical Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Health WarehouseminorHealth Warehouse provides mail-order pharmacy services for generic medications distributed to AMG members. This partnership offers AMG members a second tier of medication discounts through mail-order generics, providing deeper cost savings than standard pharmacy discounts. Members can access discounted drug pricing through www.healthwarehouse.com.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
AMG Medical Group competitors and assessment
Company assessmentDirect peers
- MDVIP: National concierge / DPC network charging members an annual fee for enhanced primary care access, preventive screenings, and smaller patient panels. Operates on the same direct-pay primary-care economics as AMG, but at multi-state scale.
- Forward: Membership-based primary care with tech-enabled diagnostics, preventive focus, and flat monthly fees. Targets a similar consumer demographic seeking an alternative to traditional insurance-driven primary care.
- Parsley Health: Subscription-based primary care practice with a functional-medicine focus, charging flat monthly fees for unlimited visits and virtual care. Closely comparable consumer-facing DPC subscription model with national virtual reach.
- Everside Health: Direct primary care and on-site/near-site clinic operator serving employers and unions. Comparable DPC economic model and clinical scope, but monetized through employer contracts rather than individual subscriptions.
- Amazon One Medical: Subscription-based primary care membership model with a similar value proposition of accessible, technology-enabled primary care on a flat-fee basis. Most directly comparable scaled DPC competitor, although it also accepts insurance and is now backed by Amazon's distribution.
- Mira: Healthcare membership targeting uninsured and underinsured Americans with discounted visits, labs, and prescriptions via partner providers. Same cash-pay, insurance-alternative consumer wedge as AMG but delivered through a partner network rather than owned clinics.
- Crossover Health: Membership-style primary care delivered through employer-sponsored health centers. Shares AMG's DPC operating philosophy and emphasis on comprehensive in-office services, but funded through employer channels.
Broad incumbents
- VillageMD (Walgreens): Primary care clinic operator co-owned by Walgreens Boots Alliance and Cigna, providing value-based primary care at retail-adjacent locations. Overlaps with AMG on the in-person comprehensive primary-care offering but at significantly larger scale and with payer backing.
Emerging players
- Sesame: Cash-pay healthcare marketplace offering transparent pricing for primary care, specialty visits, labs, and imaging to uninsured and high-deductible patients. Competes for the same out-of-pocket-paying consumer segment with a marketplace rather than clinic model.
- PlushCare: Online primary care and mental health platform offering subscription and per-visit pricing for uninsured and insured patients. Comparable subscription/DPC positioning but delivered virtually rather than in owned physical clinics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AMG Medical Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMG Medical Group leadership team
Management profileNumber of profiles
Profiles1 record
AMG Medical Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMG Medical Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMG Medical Group
What does AMG Medical Group do?
AMG Medical Group operates a Direct Primary Care (DPC) medical practice in New York City, selling flat-fee monthly memberships that cover unlimited office visits, annual physicals, sick and urgent care, lab work, EKG, office-based minor surgeries, gynecological care, and pediatric services. Services are delivered in-house at its fully equipped Manhattan facility, with supplemental medication discounts offered through pharmacy partnerships.
Is AMG Medical Group a public or private company?
AMG Medical Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMG Medical Group founded?
AMG Medical Group was founded in 2005. It employs 1 to 10 people.
Where is AMG Medical Group based?
AMG Medical Group is headquartered in New York, United States, in the North America region.
How does AMG Medical Group make money?
Two revenue lines are on record. Membership Subscriptions are the primary driver. The others are medication Discounts.
Who are AMG Medical Group's main competitors?
Direct peers on record are MDVIP, Forward, Parsley Health, Everside Health, Amazon One Medical, Mira and Crossover Health. VillageMD (Walgreens) is listed as a broad incumbent. Emerging players are Sesame and PlushCare.
Does AMG Medical Group have an API?
No public API is recorded for AMG Medical Group.
What industry is AMG Medical Group in?
AMG Medical Group's product category is Direct Primary Care. Its primary akta.pro industry code is HLAFAGAD, Direct Primary Care (DPC) & Concierge Medicine. Its NAICS code is 621111 and its SIC code is 8011.