AMG Medical Group

What AMG Medical Group does

AMG Medical Group is a New York City-based Direct Primary Care (DPC) medical practice founded in 2005 by Dr. John Muney, operating two clinical locations—Manhattan (535 Eighth Avenue at 37th Street, 6th Floor South) and Kew Gardens, Queens. The firm sells monthly subscription memberships directly to consumers, primarily uninsured and underinsured Americans, with three pricing tiers—Basic ($59/month), Classic ($99/month), and Premium ($129/month)—each differentiated by lab work and EKG frequency. Members receive unlimited office visits, annual physicals, sick visits, urgent care during office hours, office-based minor surgeries (lipoma, wart, skin lesion excision, joint injections, minor fracture care), gynecological care, and pediatric services without co-pays on 12-month auto-renewing agreements.

The business model is recurring subscription revenue supplemented by an affiliate-referral stream from a Health Warehouse mail-order pharmacy partnership that extends medication discounts (up to 50% off generics, 20% off brand-name drugs). AMG claims material cost advantages from in-house procedures versus hospital settings (e.g., office-based colonoscopies/endoscopies at approximately $600 versus $6,000 in hospitals) and from eliminating third-party payer administrative overhead. Acquired members through a diversified marketing stack spanning organic search, social media, television, newspaper, NYC subway advertising, broker referrals, and word-of-mouth, with referral-source fields in the membership application for attribution.

AMG is a privately held, founder-led practice with no disclosed venture capital, private equity, or institutional investment, and the firm operates with 1–10 employees. It has received national and regional media coverage on CNN Money (September 2009), the New York Times (March 2010), and NY1 (February 2014). The company carries no mobile app, no public or partner-facing API, and no disclosed AI/ML capabilities, and it sells exclusively within the New York City metropolitan market.

Name

AMG Medical Group

Legal name

AMG Medical Group

Website

https://amgmedicalgroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

AMG Medical Group is a New York City Direct Primary Care practice founded in 2005 offering flat-fee subscription memberships ($59–$129/month) to uninsured and underinsured Americans for unlimited office visits, lab work, minor surgeries, and pediatric care.

Ownership category

akta.pro rank

Product category

Direct Primary Care

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Direct Primary Care (DPC) & Concierge Medicine (HLAFAGAD)

Keywords

• Direct primary care
• Primary care membership
• Subscription healthcare
• Affordable primary care
• Uninsured healthcare services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: AMG generates revenue through monthly membership subscriptions for Direct Primary Care services. Members pay a flat monthly fee ranging from $59 to $129 depending on the plan tier, with no co-pays for office visits. All plans operate on a 12-month agreement with automatic renewal unless cancelled. Revenue is recurring and predictable based on membership count.
2. Medication Discounts: AMG offers prescription medication discounts through partnerships with pharmacies and Health Warehouse mail-order service. While AMG does not cover medications, they provide tiered discounts: up to 50% off generic drugs and 20% off brand-name drugs at pharmacies, with deeper discounts available through mail-order generics.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

AMG Medical Group operates a Direct Primary Care (DPC) medical practice in New York City, selling flat-fee monthly memberships that cover unlimited office visits, annual physicals, sick and urgent care, lab work, EKG, office-based minor surgeries, gynecological care, and pediatric services. Services are delivered in-house at its fully equipped Manhattan facility, with supplemental medication discounts offered through pharmacy partnerships.

Product overview

AMG Medical Group operates a Direct Primary Care practice model offering three membership tiers: Basic ($59/month), Classic ($99/month), and Premium ($129/month). These plans provide comprehensive medical services including unlimited office visits, laboratory testing (varying by tier), office-based surgeries, gynecological care, pediatrics, and urgent care during office hours. The company also offers discounted medications through a pharmacy partnership and provides discounts for MRI/CT scans and colonoscopies/endoscopies at external facilities. The company was founded in 2005 and serves New Yorkers from its Manhattan location.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Plan

Quantifiable outcome

• Flat monthly membership fees of $59-$129 with no co-pays, compared to traditional insurance premiums
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Health WarehouseminorOthersHealth Warehouse provides mail-order pharmacy services for generic medications distributed to AMG members. This partnership offers AMG members a second tier of medication discounts through mail-order generics, providing deeper cost savings than standard pharmacy discounts. Members can access discounted drug pricing through www.healthwarehouse.com.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MDVIP: National concierge / DPC network charging members an annual fee for enhanced primary care access, preventive screenings, and smaller patient panels. Operates on the same direct-pay primary-care economics as AMG, but at multi-state scale.
• Forward: Membership-based primary care with tech-enabled diagnostics, preventive focus, and flat monthly fees. Targets a similar consumer demographic seeking an alternative to traditional insurance-driven primary care.
• Parsley Health: Subscription-based primary care practice with a functional-medicine focus, charging flat monthly fees for unlimited visits and virtual care. Closely comparable consumer-facing DPC subscription model with national virtual reach.
• Everside Health: Direct primary care and on-site/near-site clinic operator serving employers and unions. Comparable DPC economic model and clinical scope, but monetized through employer contracts rather than individual subscriptions.
• Amazon One Medical: Subscription-based primary care membership model with a similar value proposition of accessible, technology-enabled primary care on a flat-fee basis. Most directly comparable scaled DPC competitor, although it also accepts insurance and is now backed by Amazon's distribution.
• Mira: Healthcare membership targeting uninsured and underinsured Americans with discounted visits, labs, and prescriptions via partner providers. Same cash-pay, insurance-alternative consumer wedge as AMG but delivered through a partner network rather than owned clinics.
• Crossover Health: Membership-style primary care delivered through employer-sponsored health centers. Shares AMG's DPC operating philosophy and emphasis on comprehensive in-office services, but funded through employer channels.

Broad incumbents

• VillageMD (Walgreens): Primary care clinic operator co-owned by Walgreens Boots Alliance and Cigna, providing value-based primary care at retail-adjacent locations. Overlaps with AMG on the in-person comprehensive primary-care offering but at significantly larger scale and with payer backing.

Emerging players

• Sesame: Cash-pay healthcare marketplace offering transparent pricing for primary care, specialty visits, labs, and imaging to uninsured and high-deductible patients. Competes for the same out-of-pocket-paying consumer segment with a marketplace rather than clinic model.
• PlushCare: Online primary care and mental health platform offering subscription and per-visit pricing for uninsured and insured patients. Comparable subscription/DPC positioning but delivered virtually rather than in owned physical clinics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMG Medical Group