Anglican Trust for Women & Children

What Anglican Trust for Women & Children does

Anglican Trust for Women & Children (ATWC) is a New Zealand-registered charitable trust founded in 1858 and headquartered at 10 Beatty Street, Ōtāhuhu, Auckland. It operates as one of Auckland's oldest family charities, delivering an integrated portfolio of social services across two divisions: Whānau Services (Family Start home visiting, Granger Grove residential family care, St Mary's Preschool, Mellow Parenting/Bumps/Dads, Child Psychotherapy, Counselling, Whānau Resilience, Building Financial Capability, Family Harm Coordination) and Education and Engagement Services (Social Workers in Schools across 60+ Auckland schools, Youth Workers in Secondary Schools, Engaging Priority Families, Attendance Services, Riverside Youth Coordinator). ATWC supports approximately 3,000–4,000 children and families annually across South Auckland communities including Mangere, Ōtāhuhu, Otara, Papatoetoe, Papakura, Puketapapa, and Whau, with 35 social workers deployed across schools and home-visiting programmes. The organisation is an affiliate of the Anglican Church through the Anglican Diocese of Auckland and is governed by a Board of Trustees chaired by Kevin Brewer, with CEO Andrea McLeod leading operations.

ATWC's core technology is a human-delivered social services platform with no proprietary software stack; all integration points are administrative (Google Pay, Apple Pay, credit card processing for online donations via atwc.supporterhub.net.nz). The organisation generates revenue through three streams: (1) government contracts and grants from the Ministry of Social Development, Oranga Tamariki, Ministry of Education, Te Whatu Ora (Counties Manukau Health Board), Auckland Council, and the Lottery Grants Board to deliver named programmes such as Family Start, SWIS, Engaging Priority Families, and Mellow Parenting on a fee-for-service basis; (2) donations and bequests from individuals, parishes, organisations, and businesses with suggested tiers of NZ$25–$100 one-time, NZ$29–$59 monthly, or NZ$500 annually, designated to General Donation, Granger Grove, Whānau Wellbeing, or Pepi to Mama; and (3) early childhood education fees from St Mary's Preschool in Ōtāhuhu and Papatoetoe, supported by the 20 ECE Hours programme.

The go-to-market motion is community-led and referral-driven: families are acquired through lead maternity carers (midwives, GPs, obstetricians), Plunket, hospital maternity services, Well-Child providers, Oranga Tamariki, government departments, schools, and self-referrals. Services are delivered via home visiting, school-embedded social workers, community group programmes, residential care, and ECE centres. Customer segments are vulnerable whānau and families in South Auckland, including Māori, Pasifika, low socio-economic, and migrant families. Most ATWC services are free to eligible families (government-funded); the historical Threads of Caring book (NZ$50) is sold as a fundraising product. The organisation is also navigating the Abuse in Care Royal Commission of Inquiry through participation in the Te Korowai working group with the Anglican Church.

Name

Anglican Trust for Women & Children

Legal name

Anglican Trust for Women and Children

Website

https://atwc.org.nz

Company type

Private

Founded year

1858

Operating status

Operating

Headcount range

101–250 employees

Short description

Anglican Trust for Women & Children (ATWC) is a New Zealand charitable trust founded in 1858 that delivers integrated social services — home visiting, school-based social work, early childhood education, counselling, and residential family care — to 3,000–4,000 vulnerable children and families annually across South Auckland, funded primarily through government contracts and donations.

Ownership category

akta.pro rank

Product category

Community and Family Social Services

NAICS

Individual and Family Services (6241), Child Care Services (62441), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Social work services
• Family support programmes
• Early childhood education
• Counselling and psychotherapy
• Youth support services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government contracts and grants: ATWC receives government funding from agencies including the Ministry of Social Development, Oranga Tamariki, Ministry of Education, Counties Manukau Health Board / Te Whatu Ora, and other government ministries to deliver funded social service programmes such as Family Start, Social Workers in Schools (SWIS), Engaging Priority Families, and Mellow Parenting.
2. Donations and bequests: ATWC relies on ongoing donations and bequests from individuals, parishes, organisations, and businesses to supplement government funding and support unfunded or partially funded services.
3. Early childhood education fees: St Mary's Preschool charges fees for childcare services, supporting the 20 ECE hours programme for eligible three- and four-year-olds. Additional paid preschool programmes and services generate fee revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

ATWC is an Auckland-based charitable organisation that delivers integrated social work, family support, early childhood education, counselling, child psychotherapy, school-based social work, youth mentoring, and residential family-care services to vulnerable whānau and tamariki across Auckland. Its programmes (Family Start, Social Workers in Schools, Granger Grove, Mellow Parenting, St Mary's Preschool, Engaging Priority Families, Counselling and Child Psychotherapy) are delivered through home visits, schools, ECE centres, community groups, and a residential facility, supporting 3,000–4,000 children and families per year.

Product overview

The Anglican Trust for Women & Children (ATWC) operates as an integrated social services organisation offering a comprehensive portfolio of programmes and services for families, children, and communities across Auckland. The organisation's offering is structured around two primary service divisions: Whānau Services (including Family Start home visiting, Granger Grove residential family care, St Mary's Preschool, Mellow Parenting/Bumps/Dads programmes, Child Psychotherapy, and Counselling) and Education and Engagement Services (including Social Workers in Schools, Youth Workers in Secondary Schools, Engaging Priority Families, and Attendance Services). ATWC supports approximately 3000-4000 children and families annually through home-based, school-based, and community-based interventions, with additional offerings including youth coordination, financial mentoring, family harm response, and historical publications.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Start Programme An early intervention home-visiting service that supports Auckland families from pregnancy until the child starts school, providing holistic and culturally responsive support to improve children's wellbeing and safety.
• Social Workers in Schools (SWiS) School-based community social work service with 35 social workers supporting over 60 primary, intermediate and secondary schools across Auckland, addressing challenges impacting children's education and wellbeing.
• Granger Grove Residential Family Care Intensive residential family-care programme where mothers and children live in supported two-bedroom units on the ATWC site in Ōtāhuhu, with 24-hour staff supporting parenting skills, life skills and transition to independent living.
• St Mary's Preschool Preschool service for children aged 0–5 years offering quality, affordable childcare at Ōtāhuhu and Papatoetoe with an open-door policy and links between home and preschool learning; supports the 20 ECE Hours programme.
• Mellow Parenting Programme A 14-week group parenting programme funded by Counties Manukau District Health Board that helps families with children under five enhance parenting skills and capacity through video-taped mealtimes, workshops and individual analysis. Mellow Bumps (antenatal) and Mellow Dads variants are offered.
• Child Psychotherapy Services Registered psychotherapist services for children providing a safe environment using play and language to explore feelings such as fear, sadness, anger, anxiety related to abuse, trauma, loss or family relationships.
• Counselling Services Individual, couples and family counselling addressing self-esteem, relationships, anger, depression, stress management, grief, abuse and cultural concerns.
• Engaging Priority Families Programme A free Ministry of Education programme supporting whānau with early learning for 3–5-year-old children not participating in Early Childhood Education, including transition-to-school support for 6 months.
• Youth Workers in Secondary Schools (YWISS) A preventative mentoring service using the Check & Connect programme to support Year 9 and 10 students at risk of disengaging from school, operating in six Auckland secondary schools.
• Attendance Services School-based service focused on improving school attendance and engagement for students.
• Riverside Youth Coordinator Youth coordination programme supporting tamariki aged 6 to 11 through meaningful programmes that enhance wellbeing, strengthen resilience and foster community belonging, delivered in partnership with Auckland Council and the Panama community.
• Whānau Resilience Service Support services working alongside whānau who have experienced family harm and violence to support long-term healing.
• Building Financial Capability (BFC) Financial mentoring service based in Manurewa supporting whānau experiencing financial hardship.
• Family Harm Coordinator Service Service working closely with New Zealand Police and the multi-agency response to family violence in the Counties Manukau area.

Quantifiable outcome

• Supports 3,000–4,000 children and families annually across Auckland
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Anglican Diocese of AucklandcoreStrategic or Co-development PartnerATWC is an affiliate of the Anglican Church. The Diocese provides institutional affiliation, governance alignment, and participates through the Te Korowai working group on Royal Commission responses. ATWC works alongside the Church through the Te Korowai group to address historic abuse recommendations.
• Auckland CouncilcoreStrategic or Co-development PartnerLocal government partner, working with ATWC on community programmes including the Panama community youth initiative. Supports Riverside Youth Coordinator role through community funding.
• University of AucklandminorOthersAcademic institution listed as a partner, potentially providing research collaboration, student placements, or programme evaluation support.
• Family WorksminorOthersCommunity services organisation listed as a partner, potentially providing referrals or collaborative service delivery.
• Middlemore FoundationminorOthersHealthcare charitable foundation listed as a partner, supporting ATWC's health-related community initiatives.
• VakaminorOthersCharitable organisation listed as a partner, supporting ATWC's community programmes.
• Hesketh HenryminorOthersProfessional services firm listed as a partner, potentially providing pro-bono legal or advisory support.
• Visionwest Community TrustminorOthersCommunity trust listed as a partner. ATWC's Engagement and Communications Manager Linda Potauaine previously worked with Visionwest Community Trust.
• TYMSminorOthersCommunity organisation listed as a partner supporting ATWC's services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Presbyterian Support East Coast: Regional Presbyterian Support affiliate delivering social services, family support, and ECE across the East Coast / North Island — comparable operating model but non-overlapping Auckland geography.

Direct peers

• Auckland City Mission: Auckland-based faith-rooted social services charity providing emergency housing, family support, counselling, and community programmes to vulnerable whānau — directly comparable beneficiary population and Auckland footprint.
• Open Home Foundation: NZ-wide child and family services provider offering home-based social work, foster care, residential care, and family preservation — closely aligned with Granger Grove and Oranga Tamariki-funded streams.
• Lifewise (Methodist Mission Auckland): Methodist-affiliated Auckland charity delivering housing, disability, and family services, with a comparable faith-rooted heritage and government+donation funding mix. Overlaps with ATWC on housing access and community programmes.
• Women's Refuge New Zealand: National network delivering family violence response, safety planning, and whānau support — overlapping directly with ATWC's Whānau Resilience and Family Harm Coordinator offerings.
• Barnardo's New Zealand: Large NZ child-and-family NGO delivering home visiting, family preservation, ECE, and youth programmes with government contracts. Directly comparable mission, funding mix, and service categories, but at national scale.
• LinkPeople (formerly Link Family Services): Auckland-based social services provider delivering family/whānau support, home visiting, and school-based programmes with overlapping government funding streams.
• Youthtown: NZ youth development charity delivering in-school youth worker programmes (including Check & Connect-style interventions) and community-based mentoring — directly comparable to ATWC's YWISS portfolio.
• Family Works (Presbyterian Support Northern): Northern-region NZ social services arm of Presbyterian Support, delivering home visiting, social work in schools, counselling, and family support across Auckland — directly overlapping with ATWC's Whānau Services and SWIS portfolio. Listed as an ATWC partner in the data.

Emerging players

• Te Pou: NZ national centre of excellence for mental health and addiction workforce development with adjacent whānau and community-facing programmes — partial overlap with ATWC's counselling and psychotherapy offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atwc_nz
• Facebookfacebook.com/anglicantrustforwomenandchildren
• LinkedInlinkedin.com/company/atwcnewzealand

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Anglican Trust for Women & Children