CarePage
CarePage is a Melbourne-based SaaS provider of a Care Intelligence Platform purpose-built for Australian aged care, home care, and retirement living providers, unifying feedback, complaints, NQIP/HELF compliance, and lifestyle management with proprietary Florence AI analytics.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CarePage does
CarePage is a Melbourne-based, founder-led SaaS company providing a Care Intelligence Platform purpose-built for Australian aged care, home care, and retirement living providers. The platform unifies resident and family feedback, staff experience, complaints, NQIP (National Quality Indicator Program) reporting, HELF (Higher Everyday Living Fees) management, and lifestyle activity insights into a single dashboard, with multi-channel collection via SMS, email, QR codes, kiosks, voice, and video. Its proprietary AI layer, Florence AI, performs real-time qualitative and quantitative analysis, risk flagging, and pattern detection, and a newer ARI module (launched 2025) extends the product into lifestyle and wellbeing program management.
The company operates a tiered subscription model with Starter at $349/month, Pro at $799/month, custom Enterprise pricing, and Home Care tiers at $199-$499/month, plus per-consumer pricing ($2.5-$3) for the Health & Wellbeing module. Mandatory onboarding and training starts from $599 AUD, and integrations with clinical management systems are priced separately. Go-to-market is sales-led, combining inside sales for SMB and mid-market providers with enterprise field sales for large multi-site operators, supported by content marketing, a weekly industry newsletter, and a Facebook Care Community. The customer base is concentrated exclusively in Australia, with Brightwater Care Group publicly named as a reference customer.
CarePage is privately held under Care & Co Group Pty Ltd (ABN 76 168 514 127) with no disclosed external venture or private equity funding, 11-50 employees, and a leadership team comprising CEO Lauren Todorovic (co-creator of the Happy Life Index) and GM Jaakko Männistö. The Happy Life Index, developed in collaboration with the Digital Health Cooperative Research Centre (DHCRC) and the University of South Australia, was launched in 2019 and represents the company's most defensible branded asset. Strategic positioning is anchored to the upcoming Support at Home Quality Indicator requirements effective July 2026, which is expected to expand the addressable home care market.
CarePage firmographics
Firmographics- Name
- CarePage
- Legal name
- Care Page Pty Ltd (trading name for Care & Co Group Pty Ltd ABN 76 168 514 127)
- Website
- https://carepage.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CarePage is a Melbourne-based SaaS provider of a Care Intelligence Platform purpose-built for Australian aged care, home care, and retirement living providers, unifying feedback, complaints, NQIP/HELF compliance, and lifestyle management with proprietary Florence AI analytics.
- Ownership category
- akta.pro rank
CarePage industry classification
Industry- Product category
- Aged Care Compliance and Experience Software
- NAICS
- Home Health Care Services (62161), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-Prepackaged Software (7372), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)
Keywords
Where CarePage is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
CarePage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Core Platform: Tiered subscription model based on provider size and features. Plans include Starter ($349/mo for single site/<200 residents), Pro ($799/mo for multiple sites/>200 residents), and Enterprise (custom pricing). All plans include unlimited surveys and unlimited users with pricing scaling based on customer volume.
- Per Consumer/User Pricing: Health & Wellbeing module uses per-consumer pricing: Single at $3/month/consumer, Multiple locations at $2.5/month/consumer. Home Care tiers at $199-499/month based on client base size.
- AI Tools Add-on: AI tools (Florence AI, advanced analytics) priced separately on top of regular plan due to volume-based pricing model.
- Professional Services: Mandatory minimum 1-hour onboarding and training session starting from $599 AUD. Additional integration fees may apply for CRM or Clinical Management System integrations.
- Multi-service Provider Enterprise: Custom pricing for multi-service providers working across healthcare, care, and retirement sectors. Includes support for multiple modules, survey templates per industry, NQIP + quality standard reporting, enterprise-wide analytics, and organisation-level user management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Single site providers with <200 residents/ILUs or <200 home care clients |
| Subscription | Monthly | Pro - Multiple sites with >200 residents/ILUs or >200 home care clients |
| Subscription | Multi-year contract | Enterprise - Large providers with multiple sites, services and complex needs |
| Subscription | Monthly | Home Care - Smaller/local home care providers |
| Subscription | Monthly | Home Care - State-wide providers with large client base |
| Subscription | Monthly | Home Care - Large client base with complex needs |
| Subscription | Monthly | Health & Wellbeing - Single home providers |
| Subscription | Monthly | Health & Wellbeing - Multiple locations |
| Subscription | Multi-year contract | Multi-service Provider - Healthcare, care, and retirement sectors |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
CarePage product offering
Product offeringCore offering
CarePage sells a unified Care Intelligence Platform (SaaS) purpose-built for Australian aged care, home care, retirement living, and disability service providers. The platform consolidates multi-channel surveys, complaints management, ARI lifestyle and wellbeing program management, HELF fee compliance, NQIP quality indicator reporting with direct B2G government portal submission, employee experience, and Florence AI-powered analytics into a single dashboard. It is sold via tiered subscriptions (Starter A$349/mo, Pro A$799/mo, Enterprise custom) plus dedicated Home Care (A$199-499/mo) and Health & Wellbeing (per-consumer) plans, with mandatory paid onboarding from A$599.
Product overview
CarePage offers the Care Intelligence Platform - a unified SaaS platform purpose-built for Australia's aged care, home care, and retirement living providers. The platform combines multiple modules: Surveys (multi-channel feedback collection), ARI (lifestyle and wellbeing program management), HELF Management (fee compliance), NQIP Reporting, Complaints Management, and Florence AI (intelligence layer). The core platform brings resident feedback, staff experience, complaints, NQIP data, HELF programs, and lifestyle insights together in one dashboard. Priced in tiers: Starter ($349/month), Pro ($799/month), and Enterprise, plus specialized Home Care and Health & Wellbeing plans. AI-powered features include Florence AI for pattern detection and real-time risk monitoring across portfolios.
Differentiator
Problem solved
Functional benefit
Brands
- Carepage Business: 360-degree Customer & Employee Experience software platform for health and aged care sectors
- Florence AI
- ARI
- Happy Life Index
- Risk Radar
Quantifiable outcome
- 3 million+ feedback responses collected
- +2 more outcomes
Companies that use CarePage
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
CarePage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature8 records
CarePage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Checked In CarecoreMarket-leading customer experience platforms joining forces to improve real-time reporting for CX and EX feedback. Partnership aims to drive joint vision of improving quality through combined platform capabilities. Enables providers to access integrated CX and EX data for better insights.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
CarePage competitors and assessment
Company assessmentBroad incumbents
- Qualtrics: Enterprise customer experience and experience management platform with broad healthcare and aged care deployments. Broad incumbent offering generic CX/EX surveys and analytics that compete for the experience layer of CarePage's stack, though lacking Australian aged care regulatory depth.
- Medallia: Enterprise experience management platform used across healthcare and human services. Broad incumbent competing for CX/EX feedback budgets in large aged care and retirement operators, with stronger AI and benchmarking scale than vertical specialists.
- CultureAmp: Australian-founded employee experience and engagement platform widely used in healthcare and care sectors. Broad incumbent overlapping with CarePage's staff experience and HR feedback use cases, especially in the Australian enterprise buyer base.
Direct peers
- AlayaCare: Cloud-based home care and disability management software platform serving providers in Australia, Canada, and the US. Direct peer in the home care vertical with overlapping compliance, scheduling, and reporting workflows for home care providers CarePage also serves.
- iCareHealth: Australian aged and disability care management software vendor covering clinical, medication, and resident management. Direct peer in the Australian residential aged care software stack with overlapping buyer relationships and integration potential with CarePage.
- Checked In Care: Australia-based customer and employee experience platform purpose-built for the aged care and disability sectors. Direct peer with overlapping CX/EX feedback capabilities for care providers and an existing strategic partnership with CarePage.
Regional players
- Caremerge: Senior living engagement and care coordination software primarily serving North American assisted living and memory care operators. Regional player with overlapping resident and family engagement plus quality-of-life tracking adjacent to CarePage's Happy Life Index and ARI modules.
- Sentrics: US-based senior living technology suite covering engagement, life safety, and analytics. Regional player with overlapping resident experience and quality-of-life measurement use cases, operating primarily in North American senior living rather than Australia.
Emerging players
- Birdseye Software: Customer feedback and experience platform with presence in Australian aged care and human services. Emerging player with partial overlap on multi-channel survey collection, sentiment analysis, and closed-loop workflows that compete with CarePage's surveys module.
- GetFeedback: Customer experience survey platform with healthcare and human services customers. Emerging player with overlapping survey collection and CX dashboarding capabilities, though it lacks Australian aged care regulatory specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CarePage social profiles
Digital presenceCarePage compliance and trust
Trust signalCompliance1 record
CarePage financial estimates
Financial estimateRevenue estimate
Valuation estimate
CarePage leadership team
Management profileNumber of profiles
Profiles2 records
CarePage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CarePage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CarePage
What does CarePage do?
CarePage sells a unified Care Intelligence Platform (SaaS) purpose-built for Australian aged care, home care, retirement living, and disability service providers. The platform consolidates multi-channel surveys, complaints management, ARI lifestyle and wellbeing program management, HELF fee compliance, NQIP quality indicator reporting with direct B2G government portal submission, employee experience, and Florence AI-powered analytics into a single dashboard. It is sold via tiered subscriptions (Starter A$349/mo, Pro A$799/mo, Enterprise custom) plus dedicated Home Care (A$199-499/mo) and Health & Wellbeing (per-consumer) plans, with mandatory paid onboarding from A$599.
Is CarePage a public or private company?
CarePage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CarePage founded?
CarePage was founded in 2014. It employs 11 to 50 people.
Where is CarePage based?
CarePage is headquartered in Melbourne, Australia, in the Oceania region.
How does CarePage make money?
Five revenue lines are on record. SaaS Subscription - Core Platform is the primary driver. The others are per Consumer/User Pricing, AI Tools Add-on, professional Services and multi-service Provider Enterprise.
Who are CarePage's main competitors?
Broad incumbents on record are Qualtrics, Medallia and CultureAmp. Direct peers are AlayaCare, iCareHealth and Checked In Care. Regional players are Caremerge and Sentrics. Emerging players are Birdseye Software and GetFeedback.
Does CarePage have an API?
No public API is recorded for CarePage.
What industry is CarePage in?
CarePage's product category is Aged Care Compliance and Experience Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of HSABAIAB, Care Navigation & Service Coordination (Medical, Social, Community). Its NAICS code is 62161 and its SIC code is 7372.