What Diginetica does

Diginetica is a Moscow-based AI software company (legal entity ООО «Д Технолоджи» / LLC D Technology) that operates the 'Any Platform' — a unified product discovery suite for e-commerce retailers in Russia. The platform comprises five integrated modules: anyQuery (AI-powered site search using natural language processing, claimed to reduce zero-result queries to 1%), anyRecs (personalized product recommendation engine), anyReviews (generative AI summarization of customer reviews in product cards), anyImages (visual search by photo using computer vision), and anyAgent (autonomous AI shopping assistant embedded in product cards). All modules share a unified deployment model requiring only a JS code snippet and a YML product catalog feed, removing the need for retailer IT involvement. The platform serves over 800 partner stores across 16 e-commerce verticals, with named customers including Sunlight, TSUM, Bristol, Goldapple, AV.ru, Amwine, Gloria Jeans, Kerama-Marazzi, Xiaomi Store, Lazurit, and Yves Rocher.

The company generates revenue through annual SaaS subscriptions priced on a quote basis, with no public pricing. Go-to-market combines a product-led growth motion (freemium demos, self-service JS integration) for mid-market retailers and an enterprise field sales motion with dedicated account and integration managers for tier-1 accounts. Marketing channels center on an industry blog, vertical case studies (100+ documented), event participation, and direct demo-driven sales consultation. The firm is headquartered at Moscow's Skolkovo Innovation Center and shows operational affiliation with Tinkoff Bank, evidenced by the corporate email domain ([email protected]), though no formal ownership is disclosed. No external venture funding rounds, M&A activity, patents, or awards are documented in the available material.

Name

Diginetica

Legal name

ООО «Д Технолоджи»

Website

https://anyquery.diginetica.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Diginetica is a Moscow-based AI software company offering a five-module product discovery platform — AI search, recommendations, review summarization, visual search, and conversational assistant — to 800+ e-commerce retailers across 16 verticals in Russia, sold via annual SaaS subscriptions.

Ownership category

akta.pro rank

Product category

E-commerce AI Software

NAICS

Software Publishers (5132), Web Search Portals and All Other Information Services (519290)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Recommendation & Discovery Engines (content/product) (BPAMAAAG)

akta.pro secondary industries

Search Engines (BPAMAAAB), Enterprise Search, Indexing & Content Discovery (HDAEAGAH), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

Keywords

• AI product discovery
• E-commerce search software
• AI recommendations engine
• Visual product search
• Retail personalization platform

Headquarters

HQ city

Novosibirsk

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription for AI E-commerce Tools: The company provides AI-powered product discovery solutions (search, recommendations, reviews summarization, visual search, AI assistant) as internet-based services. Software is delivered as an internet service without requiring client-side installation. Revenue is generated through subscription fees for access to the AI platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Diginetica (Any Platform) is an AI Product Discovery SaaS platform for e-commerce retailers, offering five software modules: anyQuery for AI site search, anyRecs for personalized product recommendations, anyReviews for generative AI review summarization, anyImages for visual product search by photo, and anyAgent for an AI shopping assistant in product cards. The platform is integrated by e-commerce retailers via a JavaScript snippet and a YML product catalog feed, requiring no client IT team involvement, and is sold on an annual subscription basis.

Product overview

Any (Diginetica) is an AI Product Discovery platform for e-commerce retailers and online stores, operating as a unified platform with five integrated modules. The core offering includes anyQuery (AI-powered site search with natural language processing that reduces zero-result queries and increases revenue through search), anyRecs (AI-driven personalized product recommendation engine that boosts cart additions and average order value), anyImages (visual search by photo using computer vision for instant similar-product discovery), anyReviews (generative AI review summarization widget for product cards), and anyAgent (autonomous AI conversational consultant within product cards that answers questions and adds items to cart). All modules share a unified integration approach requiring only a YML product catalog feed and JS code installation, without client IT team involvement. The platform serves 800+ partners across 16 e-commerce segments including pharma, DIY, jewelry, grocery, fashion, beauty, electronics, real estate, and auto goods.

Differentiator

Problem solved

Functional benefit

Brands

• anyQuery: AI-powered site search that reduces zero-result queries to 1% and increases conversion rates.
• anyRecs
• anyReviews
• anyImages
• anyAgent

Products and services

• Any Platform (any) Unified AI Product Discovery SaaS platform for e-commerce retailers and online stores, comprising anyQuery (AI search), anyRecs (AI recommendations), anyReviews (AI review summarization), anyImages (visual search), and anyAgent (AI shopping assistant). Integrated via a JavaScript snippet and YML product catalog feed without requiring the customer's IT team; targeted at Russian online retailers of all sizes.
• anyQuery — AI Site Search

Quantifiable outcome

• +30% revenue increase from search and recommendations
• +9 more outcomes

Named customers13 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• Skolkovo Innovation CentercoreStrategic or Co-development PartnerThe company is headquartered in the Skolkovo Innovation Center (legal address), indicating a strategic relationship with Russia's premier technology innovation hub. Skolkovo provides support for technology companies developing innovative solutions.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Searchspring: Site search, recommendations, and merchandising platform purpose-built for e-commerce. Overlaps directly with anyQuery and anyRecs, targeting mid-market retailers with self-serve and managed offerings.
• Constructor: AI-first product discovery platform offering personalized search, recommendations, and browse experiences for e-commerce. Closest functional peer to Diginetica's combined anyQuery + anyRecs offering, with a similar AI-native positioning.
• Algolia: Developer-focused search and product-discovery API used by retailers for site search and recommendations. Directly comparable to anyQuery and anyRecs in functionality and SaaS delivery model, though global in scope rather than Russian-focused.
• Nosto: AI-powered personalization platform for e-commerce, covering recommendations, content personalization, and onsite search. Functional analogue to Diginetica's AI-driven personalization stack, serving similar mid-market retail customers.
• Klevu: E-commerce-focused search, recommendations, and merchandising SaaS for online retailers. Direct SMB/mid-market competitor to anyQuery and anyRecs, with overlapping verticals and similar product discovery value proposition.

Regional players

• Yandex Search / YML Ecosystem: Yandex's search and content discovery infrastructure, including YML product feed standards widely used in Russian e-commerce. Sets the technical baseline against which Diginetica's Russian-language search and recommendations compete.

Emerging players

• Findify: AI personalization, search, and recommendations for Shopify and e-commerce merchants. Comparable product surface to anyQuery/anyRecs at the smaller-merchant tier, with a self-serve integration model similar to Diginetica's JS-snippet approach.

Broad incumbents

• Bloomreach: Established digital experience platform combining e-commerce search, merchandising, content, and personalization. Competes with Diginetica in product discovery but operates as a broader DXP serving enterprise retailers globally.
• Coveo: Enterprise AI search and relevance platform used for commerce, service, and workplace. Comparable to Diginetica's anyQuery on the search and personalization axis, but at a much larger enterprise scale and broader scope.

Others

• OpenSearch (AWS): Open-source search and analytics suite used by retailers to build custom site-search and product-discovery experiences. Adjacent infrastructure competitor and ecosystem alternative that retailers may choose instead of a managed SaaS like Diginetica.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diginetica