SharePlant Rentals

What SharePlant Rentals does

SharePlant Rentals operates a UK-wide peer-to-peer online marketplace that connects independent equipment owners and hire companies with contractors and construction firms needing plant and engineering machinery. Founded in 2016 and headquartered in Cockermouth, the platform trades under Prosure Engineering Ltd (UK private limited, Company Ref. 9389615). Equipment owners can list self-drive or operated machinery, set their own prices, and accept enquiries selectively; hirers can search by location, equipment type, and availability in real time across visible categories such as 92 excavators, 14 access platforms, 3 piling, and 6 surfacing units.

The technical stack combines Stripe-powered payments with escrow protection, Veriphy-powered biometric ID verification and AML checks, Billie-provided trade credit and buy-now-pay-later financing, and Insurance4Plant insurance. A proprietary 10-point manual listing check underpins catalogue quality. The business model blends three revenue streams — commission fees on completed rentals, recurring membership subscriptions paid by equipment owners to list equipment, and pay-per-click advertising on the platform — supplemented by adjacent tools such as the Revenue Calculator and the EMIT Carbon Calculator. Go-to-market is self-serve via shareplant.com with marketing across organic social (Facebook, X, LinkedIn, Instagram, YouTube, TikTok, WhatsApp), SEO, email newsletter, and content/blog, reaching 50,000+ construction and engineering professionals. The company is a member of the Construction Plant Hire Association (CPA) and operates with a 1-10 person team.

Name

SharePlant Rentals

Legal name

Prosure Engineering Ltd

Website

https://shareplant.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SharePlant Rentals is a UK peer-to-peer marketplace, operated by Prosure Engineering Ltd, that connects independent equipment owners and hire companies with construction contractors needing plant and engineering machinery, monetising via commissions, subscriptions, and PPC advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Cockermouth

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Commission fees from equipment owners: SharePlant Rentals charges equipment owners a commission fee for each rental transaction completed through the platform, in addition to a membership subscription fee for listing equipment
2. Membership subscription fees: Equipment owners pay a subscription fee to list their equipment on the marketplace platform
3. Advertising revenue: Pay-per-click advertising on the platform targeting construction and engineering professionals

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SharePlant Rentals operates a UK-wide online peer-to-peer marketplace that connects construction plant and equipment owners (independent hire companies and owner-operators) with hirers (contractors and construction firms). The platform enables real-time local availability search for self-drive or operated plant, supports instant booking with secure Stripe-powered payments and trade credit via Billie, and applies manual 10-Point Listing Checks plus Veriphy-based ID and AML verification on both parties. Hirers can browse and book equipment free of charge, while owners list equipment behind a membership subscription and pay a commission on each completed rental.

Product overview

SharePlant Rentals operates a single unified marketplace platform connecting equipment owners with hirers across the UK construction industry. The platform enables real-time local availability search for self-drive or operated plant hire with clear pricing and delivery options. The ecosystem includes the core marketplace with equipment category listings, integrated payment processing via Stripe, trade credit financing through Billie, and verification services through Veriphy. Supporting tools include a Revenue Calculator and EMIT Carbon Calculator. Featured Equipment and Featured Hire Shops sections showcase popular listings and verified suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• SharePlant Rentals Marketplace Platform A UK-wide online marketplace connecting construction plant and equipment owners (independent hire companies and owner-operators) with hirers (contractors, builders, engineering firms). It supports real-time availability search by location, date and equipment type, instant booking, Stripe-powered payments with escrow protection, Veriphy-based identity and AML verification, and trade credit through Billie. Hirers can join and rent equipment free of charge with no administration fee or commission.
• Revenue Calculator An interactive calculator tool that enables equipment owners to estimate potential revenue from renting out their plant and machinery through the SharePlant marketplace, supporting the owner onboarding funnel.
• EMIT Carbon Calculator A carbon footprint calculator tool linked from the SharePlant Rentals Calculators menu, helping users assess the environmental impact of equipment usage.

Quantifiable outcome

• Time savings - hirers can search all equipment in one place rather than calling multiple companies
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is the payment processing partner for SharePlant Rentals. It handles secure online card payments, debit and credit card transactions, industry-leading fraud protection, and secure checkout. Funds are held in escrow until rental completion, protecting both hirers and equipment owners.
• BilliecoreTechnology or IntegrationBillie provides trade credit and finance services through SharePlant, allowing hirers to spread the cost of equipment hire over time. Equipment owners are paid as normal while hirers benefit from greater financial flexibility with pay-in-installments options.
• VeriphycoreTechnology or IntegrationVeriphy is the identity and background verification partner for SharePlant, providing biometric checking technology for ID verification and background/AML checks on users.
• Construction Plant Hire Association (CPA)coreOthersSharePlant Rentals is a proud member of the Construction Plant Hire Association, supporting recognised standards in safety, compliance and professionalism across the plant hire industry. Membership reflects commitment to operating a trusted and reliable marketplace.
• Insurance4PlantminorGTM or Marketing PartnerInsurance4Plant is recommended for equipment hire insurance. The platform directs customers to Insurance4Plant for hire insurance quotes with a dedicated company section for equipment hire companies.

Scale indicators2 records

Recent moves6 records

Expansion highlights9 records

Broad incumbents

• EquipmentShare: Large US-headquartered equipment rental and fleet management platform combining owned-fleet rentals with telematics and digital tools. Comparable as a technology-led equipment rental operator pursuing a marketplace-adjacent strategy.
• HSS Hire: UK tool and equipment hire company with national coverage of construction and DIY equipment. Comparable as an established UK hire incumbent whose customer base and equipment categories overlap with SharePlant's.
• Speedy Hire: One of the largest UK tool and plant hire companies operating a national branch network. Comparable because Speedy is the incumbent offline competitor whose relationships SharePlant is trying to disintermediate for the same customer base.
• United Rentals: World's largest equipment rental company, with significant construction and industrial machinery exposure. Comparable as the global incumbent whose scale and customer relationships define the ceiling SharePlant must disrupt in plant hire.
• Hewden: Major UK plant and tool hire operator with broad coverage across construction equipment categories. Comparable as a traditional hire incumbent competing for the same hirer demand that SharePlant channels via its marketplace.
• Sunbelt Rentals (UK, formerly A-Plant): Large UK plant hire business (formerly A-Plant) within the Ashtead/Sunbelt group, operating a deep branch network. Comparable as a national-scale incumbent whose equipment supply SharePlant aggregates from independent owners.

Regional players

• Boels Rental: Major European equipment rental company headquartered in the Netherlands, with extensive UK presence. Comparable as a pan-European plant hire operator that could expand marketplace-style services and compete with SharePlant in the UK.

Direct peers

• Kwipped: Online rental marketplace for specialized equipment including construction and industrial machinery, connecting equipment suppliers with renters on a per-listing transaction basis. Mirrors SharePlant's P2P equipment hire positioning.
• DOZR: North American online marketplace for heavy equipment rentals, connecting contractors with equipment owners and rental companies. Closely comparable marketplace model, owner-supply focus, and self-serve booking flow to SharePlant.
• Hirebase: Construction and industrial equipment rental marketplace connecting equipment hirers with suppliers, originally formed from the merger of PlantMiner and other regional hire marketplaces. Direct functional analog to SharePlant's two-sided model for plant hire.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shareplantinfo
• YouTubeyoutube.com/@shareplantrentals
• Facebookfacebook.com/shareplantinfo
• LinkedInlinkedin.com/company/shareplant-freelance
• Instagraminstagram.com/shareplantrentals
• TikToktiktok.com/@shareplant.rentals

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SharePlant Rentals