What KWIPPED does

KWIPPED, Inc. is a venture-backed B2B equipment rental and leasing marketplace founded in 2014 and headquartered in Wilmington, North Carolina. The platform enables businesses to rent, finance, or buy specialized equipment from a network of 1,575+ suppliers spanning 30 industries and 20,000+ product SKUs representing more than $150 million in listed assets. Buyers can shop listed inventory with immediate e-commerce checkout or submit a single Request for Quote (RFQ) and receive competing offers from multiple suppliers, with the company stating that 33% of transactions are immediate purchases. KWIPPED monetizes primarily through a commission on executed transactions, with suppliers able to list inventory and quote RFQs at no cost.

The company has extended beyond pure marketplace facilitation into embedded financing through its APPROVE sub-brand, a SaaS platform that allows equipment sellers to offer point-of-sale financing sourced from a network of competing equipment finance lenders (up to 3 offers per application, delivered via a 30- to 60-second application). APPROVE is distributed via API, POS integration, QR codes, and white-label deployment, with Stripe handling payment processing. KWIPPED Premium, launched in 2023, adds a recurring subscription layer for suppliers offering direct customer collaboration, branded quotes, real-time competitive intelligence, and customer ratings; beta testing reportedly produced a 47% increase in supplier sales conversions. Adjacent modules include FinanceMyQuote.ai (AI-assisted quote financing), a Partner Marketing Hub, and a Co-Op Cash Program.

The go-to-market combines self-service marketplace access for suppliers and buyers globally with an enterprise field sales motion for APPROVE, where account executives onboard equipment manufacturers and distributors. To date the company has raised approximately $4.84 million across multiple rounds, including a $900,000 angel round in 2017 (Asheville Angels, IMAF Cape Fear, VentureSouth, The Angel Roundtable, Upstate Carolina Angel Network, Wolfpack Investor Network) and a $3.95 million SEC-registered exempt offering in June 2023 from 22 investors. The company is led by founder and CEO Robert Preville.

Name

KWIPPED

Legal name

KWIPPED, Inc.

Website

https://kwipped.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

KWIPPED is a B2B online marketplace where businesses can rent, finance, or buy equipment from 1,575+ suppliers across 30 industries, augmented by its APPROVE SaaS platform that embeds competing-lender equipment financing at equipment sellers' points of sale.

Ownership category

akta.pro rank

Product category

Equipment Rental & Leasing Marketplace

NAICS

Sales Financing (52222)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

B2B BNPL (Invoice Split/Net Terms for SMB Procurement) (FSAKACAJ), BNPL Platform Infrastructure (APIs, Orchestration, Merchant Tools) (FSAKACAE), Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA), Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG)

Keywords

• Equipment rental marketplace
• Equipment leasing platform
• B2B equipment financing
• Online equipment sourcing
• Commercial equipment procurement

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Commission on Equipment Transactions: KWIPPED earns a small commission on executed equipment sales and rentals. No cost to suppliers to open account, list inventory, or quote RFQs. KWIPPED only makes money when suppliers make money.
2. KWIPPED Premium Subscription: Premium subscription service for suppliers offering enhanced features including direct customer collaboration, enhanced profiles, custom branded quotes, competitive intelligence, and customer ratings. Subscription fee remains fixed during term unless upgraded.
3. APPROVE SaaS Platform: Equipment financing software sold to equipment sellers as a white-label/embedded solution. Sellers embed the platform at their points of sale to offer financing from competing lenders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

KWIPPED operates an online B2B marketplace where businesses can rent, finance or buy specialized equipment from a large network of premier equipment suppliers and equipment finance companies. The platform enables equipment buyers to shop and compare listings, submit RFQs to receive competing quotes, and apply for financing from competing lenders. KWIPPED also offers APPROVE, a SaaS platform that embeds equipment financing functionality at equipment sellers' points of sale, leveraging competition among lenders to deliver financing offers.

Product overview

KWIPPED operates as a dual-product platform: (1) KWIPPED - an online B2B equipment rental marketplace where businesses can rent, finance or buy equipment from competing suppliers and lenders, and (2) APPROVE - a SaaS financing solution that embeds equipment financing at point-of-sale for equipment sellers. KWIPPED Premium is an enhanced supplier membership add-on that provides direct customer collaboration tools, branded quotes, and competitive intelligence. The APPROVE ecosystem also includes FinanceMyQuote.ai™ for AI-powered quote financing, a Partner Marketing Hub, and a Co-Op Cash Program.

Differentiator

Problem solved

Functional benefit

Brands

• APPROVE: SaaS equipment financing platform that embeds financing functionality at equipment sellers' points of sale, enabling competing lender offers for buyers

Products and services

• KWIPPED Equipment Rental Marketplace Online B2B marketplace where businesses can rent, finance or buy specialized equipment from a network of premier suppliers and equipment finance companies. Allows comparison of equipment options and prices from multiple suppliers on a single site, with e-commerce shopping cart functionality and RFQ-based quote comparison.
• APPROVE Equipment Financing Platform SaaS platform for equipment sellers to embed sophisticated equipment financing functionality at their points of sale. Leverages a network of competing equipment finance companies to deliver financing options from lenders via a 60-second application returning up to 3 competing offers.
• KWIPPED Premium Enhanced supplier membership tier offering direct customer collaboration tools with full contact transparency, enhanced supplier profiles with ratings and performance scores, custom branded quotes, real-time competitive intelligence for quote comparison, and an improved quoting experience with pre-populated specifications and multi line-item quoting.
• FinanceMyQuote.ai AI-powered financing solution for equipment sellers integrated into the APPROVE platform, offered as part of the vendor tools suite.

Quantifiable outcome

• 47% increase in supplier sales conversions with KWIPPED Premium (beta test result)
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is used for credit card payment processing on the APPROVE platform. All credit card transactions including processing, dispute resolution, chargebacks, refunds, compliance, and settlement are managed through Stripe.
• 1,575+ Equipment SupplierscoreChannel Partner/ Reseller/ DistributorGlobal network of reliable, professional equipment suppliers who list inventory on KWIPPED marketplace and fulfill equipment rental, lease, and purchase requests from buyers.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• BigRentz: Online B2B construction and industrial equipment rental marketplace that connects renters with a national network of suppliers — directly comparable to KWIPPED's marketplace model and equipment categories.
• Zadoon: Online B2B marketplace for used and refurbished industrial equipment; referenced in KWIPPED's own case studies and competes for similar equipment-buyer demand.

Broad incumbents

• EquipmentShare: Large, venture-backed equipment rental and fleet management platform with its own marketplace, telematics, and financing offerings — a much larger but conceptually overlapping peer competing for the same buyer and supplier relationships.
• United Rentals: Largest U.S. equipment rental company with its own digital platform, branch network, and in-house financing — represents the incumbent that KWIPPED and its suppliers compete against for end-buyer demand.
• Sunbelt Rentals: National full-service equipment rental provider with a broad fleet across industrial and specialty categories — analogous incumbent whose digital and credit capabilities KWIPPED indirectly competes with.
• Herc Rentals: National equipment rental operator with growing digital ordering and ProSolutions financing — comparable incumbent competing in many of the same verticals KWIPPED serves.

Emerging players

• Currency: Embedded finance / merchant cash-advance platform focused on SMBs — thematically adjacent to APPROVE's embedded equipment financing use case.
• Canopy: Servicing and point-of-sale software platform for BNPL and consumer credit products — conceptually adjacent infrastructure to APPROVE's lender-orchestration model.
• Procurated: B2B marketplace connecting institutional buyers (schools, hospitals, government) with vetted suppliers — overlaps with KWIPPED's enterprise buyer segment and supplier-rating approach.

Regional players

• ABLEnow: Equipment leasing and finance marketplace focused on small-ticket B2B equipment — adjacent comparable operating in the same B2B equipment credit and lease niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/kwipped
• LinkedInlinkedin.com/company/5388009
• Xx.com/kwipped_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KWIPPED