BookingCore

What BookingCore does

BookingCore, S.L. is a privately held Spanish technology company founded in 1997 and headquartered in Palma de Mallorca, Balearic Islands. It operates a direct-sales platform for hotels, built around its proprietary Core 6 booking engine and bundled with custom web design, performance-based online marketing (SEO, Google Ads, metasearch on Google Hotel Ads, Tripadvisor, Trivago, and Kayak), business intelligence, and managed IT services including hosting on a JAVA/JBOSS stack with Amazon CloudFront CDN. The platform's product surface has expanded in 2025 to include PaymentsCore payment automation, loyalty programs, gift cards, promotional codes, upsell/cross-sell modules, and AI-based smart availability assistance and checkout-intent detection.

The company targets two primary customer segments: individual hotel properties seeking to grow direct online revenue without upfront investment, and hotel chains requiring multi-property management and consolidated analytics. Its go-to-market is sales-led, combining face-to-face consultative selling ("have a coffee with us") with a self-serve MY Login client portal for existing accounts.

BookingCore's revenue model is performance-based under a "win2win" structure: no setup fees, no investments, no fixed costs, with the company paid only on results (transaction-based / take-rate on confirmed bookings and metasearch conversions). Bundled IT services (hosting, CDN, SSL, 24/7 support) are included in the overall service package. The company is bootstrapped with no external funding, 1-10 employees, GDPR- and EU-DSA-compliant operations, and a customer base concentrated in the Spanish hotel market.

Name

BookingCore

Legal name

BookingCore, S.L.

Website

https://bookingcore.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

BookingCore, founded in 1997 in Palma de Mallorca, is a Spanish direct-sales platform that helps hotels grow direct online bookings via its Core 6 booking engine, custom websites, performance-based marketing, BI, and managed IT services, primarily serving Spanish hotel chains and independent properties.

Ownership category

akta.pro rank

Product category

Hotel Booking Technology

akta.pro industry

PRIMARYTHALACAD

Booking Engines & Direct Web Booking

Travel & Hospitality/Travel Technology & Distribution Services/Hospitality Tech (PMS, CRS, Channel Managers)

SECONDARYTHALADAN

White-Label Booking Engine Platforms (SaaS/Widget)

Travel & Hospitality/Travel Technology & Distribution Services/Central Reservation Systems (CRS) & Booking Engines

SECONDARYTHALADAA

Hotel CRS & Booking Engines

Travel & Hospitality/Travel Technology & Distribution Services/Central Reservation Systems (CRS) & Booking Engines

Keywords

• Hotel booking engine
• Direct hotel sales
• Hotel web design
• Hotel digital marketing
• Hospitality business intelligence

Headquarters

HQ city

Palma De Mallorca

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Performance-Based Service: BookingCore operates on a win2win model with NO setup fees, NO investments, and NO fixed costs. Clients pay only for results, meaning the company succeeds when their hotel clients succeed. This aligns incentives between BookingCore and hotel clients, with revenue tied directly to client outcomes.
2. Online Marketing Services: Digital marketing with unlimited budget where hotels pay only for results achieved. For metasearch campaigns specifically, hotels pay only for confirmed bookings. This performance-based marketing approach generates revenue through successful campaign outcomes.
3. IT Services (Bundled): IT services including hosting, CDN, SSL certificates, domain management, and 24/7 support are included as part of the overall service package, rather than being priced separately. This bundled approach simplifies pricing and ensures predictable costs for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

BookingCore provides an integrated direct-sales platform for hotels, centered on its proprietary Core 6 Booking Engine and bundled with Custom Web Design, Online Marketing (SEO, SEM, metasearch, email, retargeting), Business Intelligence, and a managed IT Service. The offering is delivered on a win2win performance-based model with no setup fees, no investments, and no fixed costs—clients pay only for results, including pay-per-confirmed-booking on metasearch campaigns.

Product overview

BookingCore offers a modular platform for hotel direct sales with Core 6 Booking Engine as the central product, complemented by Custom Web Design, Online Marketing (SEO, SEM, metasearch, email), Business Intelligence (Google Analytics integration), and IT Service (hosting with CDN and SSL). The company operates on a win2win model with no setup fees, charging only for results. Founded in 1997, the platform serves both individual hotels and hotel chains in the Spanish market.

Differentiator

Problem solved

Functional benefit

Products and services

• Core 6 Booking Engine Flagship proprietary booking engine for hotels and hotel chains, incorporating 25+ years of industry refinement. Supports multi-rate pricing, restrictions, conditions, packages, offers, promocodes, gift cards, loyalty programs, mobile-first UX, proactive rate combination, upselling and cross-selling, AI-powered availability assistance, booking recovery, and integrated PaymentsCore payment processing. Sold to hotels as a standalone managed booking engine on a win2win performance-based model.
• Custom Web Design 100% personalized hotel website design service reflecting each property's brand identity, including corporate design, brand impact optimization, multi-language support, CMS management, SEO-friendly structure with CoolURLs and microdata, sales-focused layouts, and continuous updates. Sold as a standalone service alongside the booking engine.
• Online Marketing Performance-based digital marketing service for hotels with unlimited budget, covering SEO, Google Ads SEM, metasearch campaigns (Google Hotel Ads, Tripadvisor, Trivago, Kayak) priced per confirmed booking, display retargeting, prospecting, and email marketing with pixel tracking and segmented databases. Sold as a standalone service on a pay-for-results basis.
• Business Intelligence Advanced analytics platform that integrates Google Analytics visit data with booking engine sales data to deliver real-time direct-channel analytics, including profitability analysis, cancellation rates, market identification, product sales data, hotel performance evaluations, market behavior studies, and growth projections. Sold as a standalone analytics product to hotels.
• IT Service Managed high-performance hosting and IT service for hotel clients, built on a JAVA/JBOSS application server stack and delivered through Amazon CloudFront CDN, with SSL certificates, DDoS protection, unlimited storage and traffic, domain management, redirects service, continuous performance monitoring, and 24/7 support. Sold as a standalone bundled IT service.

Quantifiable outcome

• Tripled sales for large chains and small hotels alike
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature12 records

Partnerships

Seven partnerships are on record, tiered core.

• Google AnalyticscoreTechnology or IntegrationBookingCore integrates Google Analytics visit data with sales information from their booking engine to provide advanced Business Intelligence. This integration enables accurate analyses and complete understanding of the hotel's direct channel behavior in real-time, combining web traffic analytics with booking performance data.
• Amazon CloudFrontcoreTechnology or IntegrationAmazon CloudFront CDN (Content Delivery Network) is used to distribute client website content globally, ensuring faster and more stable loading times regardless of user location. This is part of BookingCore's high-performance platform infrastructure.
• Google AdscoreTechnology or IntegrationBookingCore runs SEM campaigns using Google Ads best practices including keyword selection, ad optimization, smart bidding strategies, and audience segmentation to drive high-quality traffic to hotel client websites.
• Google Hotel AdscoreTechnology or IntegrationGoogle Hotel Ads integration for metasearch campaigns, providing hotels with visibility at the moment of decision-making. BookingCore invests in campaigns and hotels pay only for confirmed bookings through this channel.
• TripadvisorcoreTechnology or IntegrationMetasearch integration connecting hotels with Tripadvisor travelers at the critical decision moment. Enables hotels to compete directly and at the best price with enhanced visibility.
• TrivagocoreTechnology or IntegrationMetasearch partnership for hotel visibility on Trivago platform, allowing hotels to maximize visibility and increase booking opportunities in competitive metasearch environment.
• KayakcoreTechnology or IntegrationIntegration with Kayak metasearch platform to provide hotels with additional exposure to travelers researching and comparing booking options.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Little Hotelier: Booking engine, PMS, and channel manager purpose-built for small hotels, B&Bs, and hostels. Comparable to BookingCore on the SMB-hotel side, with similar target buyer and feature emphasis on direct bookings.
• SiteMinder: Global hotel booking engine and channel manager serving independent hotels and chains with a direct-booking SaaS platform. Closest direct competitor to BookingCore's Core 6 booking engine, with broader geographic reach and significant venture funding.
• BookingLayer: Booking engine and direct-channel platform tailored to boutique hotels, campsites, and small properties. Closely comparable to BookingCore in target customer and direct-sales focus, though stronger in vacation rentals and experiences.
• Cloudbeds: All-in-one hospitality management suite combining PMS, booking engine, and channel manager for independent hotels and groups. Comparable to BookingCore in offering a bundled direct-sales stack, though with a global footprint and US roots.
• Net Affinity: Hotel-specific booking engine, website design, and digital marketing provider serving hotels and groups. Highly comparable to BookingCore's bundled offering of booking engine + web + marketing, with a similar vertical focus on hospitality.
• Profitroom: Booking engine and direct-channel marketing platform for hotels, focused on European markets. Closely comparable to BookingCore's Core 6 + Online Marketing bundle and its Spanish/European orientation.

Broad incumbents

• Sabre Hospitality (SynXis): Enterprise CRS, booking engine, and distribution suite for large hotel chains. A broader incumbent with comparable booking-engine technology serving the same hotel customers at the enterprise end.
• TravelClick (Amadeus): Hospitality CRS, booking engine, BI, and media solutions for hotels globally. Comparable overlap with BookingCore's booking engine + BI bundle, at a much larger scale and broader portfolio.
• Mews: Cloud-native PMS with integrated booking engine and guest experience tools, serving hotels and hostels worldwide. A broader incumbent in hotel SaaS with overlapping direct-channel capabilities but a wider product portfolio than BookingCore.

Emerging players

• HotelRunner: Cloud-based hotel sales channel management and direct booking platform serving independent properties worldwide. Comparable in targeting small/independent hotels with a booking engine + channel manager, though emerging outside Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bookingcore

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BookingCore