What JUVALIS does

JUVALIS is a German online pharmacy (Versandapotheke) operating at juvalis.de, owned by Dutch parent company APO Pharmacy B.V. (registered in Duiven, Netherlands). Founded in 2004, the company targets German-speaking consumers across Germany, Austria, and Switzerland with a direct-to-consumer e-commerce model, and more recently extends to Benelux markets. The platform hosts over 53,700 products spanning prescription medications, over-the-counter drugs, health supplements, derma-cosmetics, homeopathic remedies, veterinary products, and self-tests, supplemented by two private-label brands: apodiscounter (budget generics) and sensetics Dermokosmetik (sensitive-skin skincare). Its core technology is a standard e-commerce platform featuring user accounts, prescription scanning, order tracking, and multiple payment integrations (Amazon Pay, Klarna, PayPal, SEPA, credit cards).

JUVALIS monetizes through three primary revenue streams: retail product sales of non-prescription medications and health products on a per-transaction basis; prescription processing (Kassenrezepte and Privatrezepte) with bonus incentives (€2.50-€10 per pack, capped at €30 per prescription) designed to drive repeat purchases; and sale of higher-margin private-label items. Pricing emphasizes cost competitiveness, advertising up to 60% savings versus local pharmacies, with tiered shipping (free above €59, €3.99 for €19-59, €4.99 under €19; prescriptions always ship free). The PlusPunkte loyalty program and Spar-Abo subscription service are designed to increase customer lifetime value and recurring revenue. Distribution is exclusively online with fulfillment via DHL (primary, including next-day 16:00-21:00 express delivery) and Hermes.

The customer base is broadly distributed individual consumers rather than enterprise accounts, with no B2B concentration risk. Key service differentiators include E-Rezept electronic prescription support (with a 2026 launch of E-Rezept Express-Einlösung card-reader redemption), a pharmacist-led MedikationsCheck drug-interaction service, and price-comparison listings on idealo, medizinfuchs, and apomio. The company operates with 11-50 employees and is part of the broader APO Pharmacy B.V. group, which runs multiple online pharmacy brands across European markets.

Name

JUVALIS

Legal name

APO Pharmacy B.V.

Website

https://juvalis.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

JUVALIS is a German online pharmacy (Versandapotheke) serving German-speaking consumers in Germany, Austria, and Switzerland with over 53,700 OTC, prescription, and derma-cosmetic products, two private-label brands (apodiscounter, sensetics), and a subscription/loyalty program, operated by Dutch parent APO Pharmacy B.V.

Ownership category

akta.pro rank

Product category

Online Pharmacy

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD)

akta.pro secondary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Online pharmacy
• OTC medications
• Prescription fulfillment
• Health supplements
• Derma cosmetics

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Non-Prescription Medications): Retail sales of over-the-counter medications, health supplements, cosmetics, and personal care products. Customers pay per transaction with options for bulk purchasing and subscription (Spar-Abo). Revenue generated through product margins on sales to individual consumers.
2. Prescription Processing: Processing of medical prescriptions (Kassenrezepte and Privatrezepte) with bonus incentives. Customers receive 2.50-10 EUR bonus per prescription medication pack, credited as loyalty points for future purchases of non-prescription items.
3. Eigenmarken (Private Label): Sale of proprietary store brands including apodiscounter and sensetics dermocosmetics, offering higher margin products under the company's own labels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

JUVALIS operates an online pharmacy (Versandapotheke) under the domain juvalis.de, selling over-the-counter medications, health supplements, cosmetics, and personal care products directly to consumers in Germany, Austria, and Switzerland. The platform processes statutory and private prescriptions online with bonus incentives, distributes private-label brands apodiscounter and sensetics Dermokosmetik, and offers subscription (Spar-Abo) and loyalty (PlusPunkte) programs with home delivery via DHL and Hermes.

Product overview

JUVALIS is an online pharmacy (Versandapotheke/Internetapotheke) operating as a German e-commerce platform for pharmaceutical and health products. The core offering consists of electronic prescription redemption services combined with an extensive catalog of OTC medications, health supplements, derma-cosmetics, homeopathic remedies, and veterinary products. The platform features two private label brands: apodiscounter for budget generic medications and health supplements, and sensetics for derma-cosmetics targeting sensitive skin. Additional services include a loyalty program (PlusPunkte), subscription service (Spar-Abo) for recurring medications, a medication interaction checker (MedikationsCheck), and express delivery options. The company is operated by APO Pharmacy B.V. based in the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• apodiscounter: Private-label brand offering affordable generic medications and health products including pain relief, allergy medication, digestive aids, vitamins, and supplements.
• sensetics Dermokosmetik

Quantifiable outcome

• Up to 60% savings on non-prescription medications compared to local pharmacy prices
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Five partnerships are on record, tiered core, secondary and minor.

• DHLcoreChannel Partner/ Reseller/ DistributorPrimary logistics partner for shipping orders to German customers. Offers standard and express delivery options including next-day delivery between 16:00-21:00 on weekdays.
• HermessecondaryChannel Partner/ Reseller/ DistributorAlternative logistics partner for order fulfillment to German customers.
• idealominorGTM or Marketing PartnerPrice comparison platform listing where JUVALIS products appear, driving price-sensitive consumer traffic.
• medizinfuchsminorGTM or Marketing PartnerSpecialized pharmacy price comparison platform expanding JUVALIS visibility among health-conscious consumers.
• apomiominorGTM or Marketing PartnerPharmacy comparison and review platform providing customer review aggregation for JUVALIS.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DocMorris: Swiss-headquartered online pharmacy with deep German presence (Versandapotheke DocMorris). Sells OTC, Rx, and private-label medications under the 'DocMorris' and 'RedCare Pharmacy' brands — direct overlap with JUVALIS in Germany.
• Apotal: German Versandapotheke offering OTC, prescription, and natural remedy products. Overlaps with JUVALIS especially in homeopathy/naturopathy (DHU, WALA, Weleda) and DACH mail-order Rx.
• Medpex: German online pharmacy (subsidiary of DocMorris/RedCare) selling OTC medications, prescriptions, and health products. Comparable pricing-led positioning and DACH target market to JUVALIS.
• Aponeo: Berlin-based German online pharmacy offering discounted OTC, prescription, and wellness products. Competes head-to-head with JUVALIS on price-aggressive OTC and city-versus-city delivery.
• Vitalsana: German online pharmacy with discount-led positioning across OTC, supplements, and cosmetics. Closely comparable in value proposition and price-comparison platform presence to JUVALIS.
• Sanicare: Established German Versandapotheke focused on OTC, prescription, and derma-cosmetics. Targets the same value-conscious German consumer and competes on price and breadth, similar to JUVALIS.
• Shop Apotheke: Largest publicly-traded German and European online pharmacy; sells OTC, prescription, and health products across DACH/Benelux. Closest direct competitor to JUVALIS on product mix, target customer, and E-Rezept readiness.
• Bodfeld-Apotheke: Independent German online pharmacy with broad OTC and prescription assortment. Comparable regional/private positioning versus JUVALIS in the German e-pharmacy market.
• myCARE: German online pharmacy with strong private-label and OTC assortment. Comparable product breadth (including aromatherapy and homeopathy) and prescription/OTC hybrid model to JUVALIS.

Others

• Apo-Discounter (apodiscounter, sister brand): Sister brand under the same APO Pharmacy B.V. parent; offers deeply discounted OTC generics. Not a competitor but a directly-related entity that shares back-office, private-label sourcing, and logistics — relevant as a control case for the parent's pricing strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/juvalis
• LinkedInlinkedin.com/company/juvalis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUVALIS