Data-Dynamix

What Data-Dynamix does

Data-Dynamix is a privately held, US-based digital advertising data and services company founded in 1999 and headquartered in Aubrey, Texas. The company combines mobile Ad ID (MAID) based location data — collected at seven-second intervals — with an opt-in email database to build behavioral audiences rooted in real-world physical store visits rather than demographics. Its product suite consists of three core offerings: Consumer Foot Traffic Data (CFTD) for audience building, Programmatic Display Advertising with cross-platform activation (Google, Facebook, Instagram, Pinterest, TikTok, LinkedIn), and Email+ Attribution, which links email campaign exposure to in-store visit measurement and includes a minimum 8% open / 1% click-rate performance guarantee. A fourth White Label Solutions package enables digital marketing agencies to resell these capabilities under their own brand with sales, onboarding, and fulfillment support from Data-Dynamix.

The company operates a sales-led go-to-market motion across two channels: direct engagement with SMB and enterprise end-clients (automotive dealerships, regional banks, hospitals, school districts, retailers, non-profits), and white-label agency partnerships that extend distribution without proportional sales investment. Pricing is custom and quote-based across all revenue streams, including subscription-style data licensing for CFTD, per-campaign fees for Email+ Attribution, media spend management for Programmatic Display, and volume-based platform fees for white-label agency integrations. The company is bootstrapped with no disclosed external funding or acquisitions, holds CCPA and GDPR compliance certifications to support its data licensing model, and publishes an active content marketing and case-study program across more than 10 verticals. Headcount is reported in the 11-50 range, and the operating presence is US-domestic with no disclosed international footprint.

Name

Data-Dynamix

Legal name

Data-Dynamix, Inc.

Website

https://data-dynamix.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Data-Dynamix is a privately held US digital advertising data company that combines mobile location signals with email marketing to deliver foot-traffic-attributed audience targeting and programmatic display campaigns to SMBs, enterprises, and white-label agency partners.

Ownership category

akta.pro rank

Product category

Data-Driven Digital Advertising

NAICS

Directory and Mailing List Publishers (51314)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)

akta.pro secondary industries

Programmatic Display & Retargeting (DSP) (MPAAACAE), Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Consumer foot traffic data
• Programmatic display advertising
• Email attribution marketing
• Mobile location targeting
• White-label agency solutions

Headquarters

HQ city

Aubrey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Consumer Foot Traffic Data Licensing: Data-Dynamix provides marketing agencies and advertisers with first-party consumer foot traffic data built from mobile device location signals. Agencies receive daily consumer foot traffic data to create precise audiences for social media and display advertising platforms. Data licensing requires a separate in-depth Data Use Agreement. Revenue is generated through data subscription and usage fees.
2. Email+ Attribution Campaigns: Full-service email marketing campaigns combined with foot traffic attribution. The company delivers emails to opt-in inboxes (Google Gmail, Yahoo, Bing) using their proprietary database of over 2,000+ opt-in records for business and consumer marketing. Performance-guaranteed campaigns (8% open rate / 1% click rate minimum). Revenue generated per campaign delivery with potential repeat delivery at no charge if performance guarantee is not met.
3. Programmatic Display Advertising: Managed display advertising campaigns leveraging Data-Dynamix's consumer foot traffic data for precise targeting. The company engineers display and retargeting campaigns using proprietary datasets and targeting technology. Supports cross-platform delivery (Google, Facebook, Instagram, Pinterest, TikTok, LinkedIn). Revenue is generated through media spend management and campaign management fees.
4. White-Label Agency Solutions: White-label integration of Data-Dynamix's services into agency offerings. Agencies receive comprehensive support from sales to fulfillment, allowing them to add innovative digital marketing solutions under their own brand. Revenue derived from volume-based pricing or platform fees charged to agency partners who resell to end clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Data-Dynamix operates a data-driven digital advertising platform that combines mobile device location signals (Mobile Ad IDs) with an opt-in email database to build targeted audience segments and run email and programmatic display campaigns. Its three main products are Consumer Foot Traffic Data (behavioral audience building from real-world location visits), Display Advertising (programmatic retargeting), and Email+ Attribution (email marketing measured by in-store visit lift). The company also offers a White-Label program that allows marketing agencies to resell the full suite under their own brand.

Product overview

Data-Dynamix is a data-driven digital advertising company offering a three-product suite built on Consumer Foot Traffic Data as the foundational data layer. The core offering consists of Consumer Foot Traffic Data (location-based audience building from mobile device signals), Display Advertising (programmatic targeting), and Email+ Attribution (email marketing with in-store visit measurement). For agency partners, White Label Solutions enables reselling of these capabilities under their own brand. The products work together: foot traffic data powers audience targeting for display ads and email campaigns, while Email+ Attribution provides campaign measurement by tracking actual store visits generated from email exposure.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Foot Traffic Data Mobile Ad ID (MAID) powered data service that collects anonymous device location signals every 7 seconds and builds custom audience lists based on visits to specific stores, competitor locations, and event venues; audiences can be activated across social media and display advertising platforms. Includes historical and real-time data with competitor visit insights.
• Display Advertising Managed programmatic display and retargeting campaigns that leverage Data-Dynamix's proprietary Consumer Foot Traffic Data for precise audience targeting. Campaigns can be triggered by physical location events (e.g., device enters a shopping location, competitor store, or event venue) and delivered across Google, Facebook, Instagram, Pinterest, TikTok, and LinkedIn.
• Email+ Attribution Email marketing service that delivers opt-in emails (Google Gmail, Yahoo, Bing) to a database of 2,000+ opt-in records and tracks the impact of those emails on actual in-store foot traffic. Includes a performance guarantee of minimum 8% open rate or 1% click rate (with re-delivery if not met), 90 days of first-party data for cross-channel activation, daily foot traffic reporting, and on-site email conversion zones.
• White-Label Solutions for Agencies Channel-partner program that enables digital marketing agencies to resell Data-Dynamix's Consumer Foot Traffic Data, Display Advertising, and Email+ Attribution services under their own brand, with full support from sales to fulfillment, sales training, onboarding, and seamless fulfillment so agencies can add the services without building in-house expertise.

Quantifiable outcome

• Tripling or quintupling of email response rates vs. traditional campaigns
• +9 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cuebiq: Cuebiq delivers location intelligence and footfall analytics for marketing measurement, comparable to the location-based audience and attribution services Data-Dynamix provides.
• Placed: Now part of Foursquare, Placed historically offered foot traffic attribution and location-based insights to advertisers — a direct analogue to Data-Dynamix's Email+ Attribution and foot traffic data.
• InMarket: InMarket offers location-based audience data, ad targeting, and foot traffic attribution for agencies and brands, directly competing with Data-Dynamix's Consumer Foot Traffic Data layer.
• Foursquare: Foursquare operates a leading location data and analytics platform (including former Placed foot traffic attribution) that competes with Data-Dynamix's foot traffic data and attribution capabilities.
• Mobilewalla: Mobilewalla provides mobile audience data and consumer intelligence used by marketers for targeting and attribution, overlapping with Data-Dynamix's mobile-data-driven audience and attribution stack.
• GroundTruth: GroundTruth provides mobile location data and geo-based advertising solutions for major advertisers and agencies, overlapping closely with Data-Dynamix's foot traffic and display stack.
• PlaceIQ: PlaceIQ provides location analytics and audience targeting for programmatic ad campaigns, highly comparable to Data-Dynamix's location-based audience and display activation.
• Blis: Blis operates a location data platform used for planning, targeting, and measurement of media campaigns, directly comparable to Data-Dynamix's Consumer Foot Traffic Data offering.

Emerging players

• Listrak: Listrak specializes in email marketing, personalization, and cross-channel attribution for retailers and brands, similar in scope to Data-Dynamix's Email+ Attribution and campaign measurement capabilities.

Broad incumbents

• Valassis: Valassis provides direct mail, couponing, and digital marketing solutions and offers comparable marketing data and campaign execution services at larger scale, overlapping with Data-Dynamix's marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DataDynamix1
• YouTubeyoutube.com/@data-dynamix
• Facebookfacebook.com/datadynamix
• LinkedInlinkedin.com/company/data-dynamix
• Instagraminstagram.com/datadynamix

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data-Dynamix