Name

Hiller Ford

Legal name

Hiller Ford

Website

https://hillerford.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (vehicle and parts), Personnel (sales, service technicians, parts, finance, collision staff), Operations (dealership facilities, service bays, collision center), Marketing or Sales (digital advertising, Ford manufacturer-supported incentives, events), Technology or R&D (website platform, integrations such as Accu-Trade, BotDoc, ComplyAuto)

Revenue model

1. Vehicle Sales: Revenue from selling new Ford vehicles, used vehicles, and certified pre-owned vehicles to individual consumers and commercial customers.
2. Service and Parts: Revenue from vehicle maintenance, repairs, and genuine Ford parts sales.
3. Finance and Insurance Products: Revenue from vehicle financing, extended service plans (Ford Protect), and other F&I products.
4. Collision Repair: Revenue from collision repair services and body work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hiller Ford is a privately held Ford franchise dealership that sells new Ford vehicles (cars, SUVs/crossovers, trucks, vans, hybrids/EVs, and commercial trucks), used and Ford Blue Advantage certified pre-owned vehicles, and provides supporting services including vehicle financing and leasing through Ford Credit, a service center with mobile and pickup/delivery options, genuine Ford parts, Ford Protect extended service plans, and collision repair. The dealership is based in Franklin, Wisconsin and serves individual consumers and commercial customers in the surrounding region.

Product overview

Hiller Ford is a Ford dealership offering a comprehensive vehicle sales and service experience. The product portfolio centers on new Ford vehicles (cars, SUVs/crossovers, trucks/vans, hybrids/EVs, and commercial trucks) and used vehicles including Ford Blue Advantage certified pre-owned vehicles. The service ecosystem includes a full-service center with mobile service and pickup/delivery options, a parts department, and finance services. Ford Protect extended service plans and trade-in valuation tools complement the core vehicle sales business.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ford Motor CompanycoreOEM/ Whitelabel/ Licensing PartnerFord franchise dealership relationship with Ford Motor Company. Authorized to sell new Ford vehicles, use Ford branding, access Ford manufacturer incentives and programs, and provide Ford warranty service. Receives vehicles, parts inventory support, and access to Ford Credit financing programs.
• Ford CreditcoreTechnology or IntegrationFord's captive finance arm providing vehicle financing solutions to dealership customers. Integration enables in-dealership financing applications and lease options for Ford vehicle purchases.
• Ford ProtectcoreTechnology or IntegrationFord extended service plan program offered through the dealership. Provides customers with extended warranty coverage beyond the standard Ford warranty.
• Work Truck SolutionsminorChannel Partner/ Reseller/ DistributorCommercial vehicle solutions platform for work truck configurations and upfitting, supporting the dealership's commercial vehicle sales operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• CarMax: National used-vehicle retailer with a strong no-haggle omnichannel model. Competes with Hiller Ford's used and certified pre-owned vehicle business for value-oriented buyers in the Wisconsin market.

Broad incumbents

• Sonic Automotive: Public U.S. franchised dealer group operating new and used vehicle sales, parts, service, and F&I across multiple brands. Same dealership business model as Hiller Ford but at public-company scale with multi-rooftop regional density.
• AutoNation: Largest U.S. franchised auto retailer operating hundreds of rooftops across many OEMs including Ford. Same franchise-dealer business model as Hiller Ford but at national scale, representing the broad incumbent benchmark for dealership operations, finance, and parts/service economics.
• Lithia Motors: Large public U.S. auto dealer group with hundreds of franchises across many brands. Same franchised new/used vehicle and service business as Hiller Ford but operating at scale with multiple rooftops per market and a broader geographic footprint.

Regional players

• Ewald Automotive Group: Wisconsin-based multi-brand dealer group with locations in the Milwaukee metro area. Comparable regional full-service dealer offering sales, service, parts, and F&I similar to Hiller Ford's full ownership-lifecycle model.
• Russ Darrow Group: Large Wisconsin-based multi-brand dealer group with multiple locations across the Milwaukee metro. Competes with Hiller Ford for new and used vehicle buyers in the same region, with broader brand portfolio but similar single-state footprint.
• Hall Automotive Group: Wisconsin-based automotive dealer group operating multiple rooftops across several brands. Comparable single-state regional dealer competing for the same Milwaukee-area customers with similar full-service sales/service/parts offerings.
• Bergstrom Automotive: Wisconsin-headquartered dealer group with locations across the state including Ford and other franchises. Comparable multi-rooftop regional competitor to Hiller Ford in the Wisconsin new and used vehicle retail market.

Direct peers

• Gordie Boucher Ford of Menomonee Falls: Another Ford franchise dealership in the greater Milwaukee/Wisconsin market, offering new Ford sales, service, parts, and F&I. Directly comparable single-brand franchised dealer competing in the same regional territory as Hiller Ford.
• John Amato Ford: Ford franchise dealer located in Menomonee Falls, WI, selling new and used Ford vehicles with full service and parts operations. Same brand franchise, same Wisconsin metro, and overlapping customer base as Hiller Ford.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hillerford
• LinkedInlinkedin.com/company/hiller-ford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiller Ford