1000PS Internet

What 1000PS Internet does

1000PS Internet GmbH is an Austrian-founded (2001) digital media and marketplace operator focused exclusively on the motorcycle vertical in the DACH region. The company runs a multi-property platform across Austria (1000ps.at), Germany (1000ps.de), and Switzerland (1000ps.ch), combining an editorial online magazine, a consumer marketplace for new and used motorcycles (~13,334 active listings), a dealer-facing CMS called the 1000PS Internet Manager, and a mobile marketplace app on iOS and Android.

The core technology stack is a proprietary CMS and marketplace platform that allows motorcycle dealers to maintain their own websites while syndicating inventory, news, and event content into the 1000PS marketplace. Underlying this is a large structured database of motorcycle models, brands, and categories — over 20 years of editorial output yielding 33,662+ published motorcycle reports by mid-2026. Adjacent products include 1000PS Trackdays (organized track events, primarily with Bridgestone), 1000PS Straßentraining (street safety training with Varahannes), the Newchurch Summit annual festival, and a merchandise line ("Legendary Leiwand").

The business model combines recurring subscription revenue from dealer website/CMS packages (annual contracts with auto-renewal, indexed to the Austrian CPI), transaction and listing fees from the marketplace, advertising and sponsorships from motorcycle brands and accessory makers (Bridgestone, MOTOREX, Held, Wunderlich, Metzeler, Schuberth, Sena, Cardo Systems, Insta360, among others), event participation fees from trackdays and trainings, and merchandise sales. The customer base is split between B2B motorcycle dealers subscribing to the CMS and B2C motorcycle enthusiasts across Austria, Germany, and Switzerland; the company is privately held with no disclosed outside funding.

Name

1000PS Internet

Legal name

1000PS Internet GmbH

Website

https://1000ps.at

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

1000PS Internet GmbH operates a DACH-region motorcycle media and marketplace platform combining a consumer marketplace, editorial online magazine, dealer CMS, mobile app, and live events across Austria, Germany, and Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Wiener Neustadt

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Dealer Website Packages: Monthly/yearly subscription packages for motorcycle dealers providing CMS tools and marketplace syndication. Contract runs 12 months with 3-month termination notice, auto-renews annually.
2. Marketplace Listings: Commission or listing fees from motorcycle dealers and private sellers listing vehicles on the 1000PS marketplace.
3. Advertising & Sponsorships: Display advertising and sponsorship deals with motorcycle brands, parts manufacturers (Bridgestone, MOTOREX, Held, Wunderlich, etc.) featured across the platform and events.
4. Trackdays & Events: Revenue from 1000PS Trackdays events, street training programs, and participation fees for events like the Newchurch Summit festival.
5. Merchandise: Sale of 1000PS Legendary Leiwand branded merchandise including clothing and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

1000PS Internet operates a DACH-region motorcycle portal combining a consumer marketplace (1000PS Marktplatz), an editorial online magazine publishing motorcycle tests, news, racing, and travel stories, and an event business (1000PS Trackdays and Straßentrainings). On the B2B side, the 1000PS Internet Manager CMS enables motorcycle dealers to run their own websites with inventory, news, and event content that is auto-synced into the 1000PS marketplace. The offering also includes an iOS/Android Marktplatz mobile app and a merchandise line (1000PS Legendary Leiwand).

Product overview

1000PS Internet operates a multi-platform motorcycle ecosystem consisting of three core pillars: (1) the 1000PS Marktplatz — a consumer marketplace for buying and selling new/used motorcycles — which syncs dealer inventory via the 1000PS Internet Manager CMS into the platform; (2) the 1000PS Online-Magazin — an editorial portal publishing tests, news, racing, and event content across web and video; and (3) 1000PS Events — organized track days (1000PS Trackdays) and street training programs. All offerings are accessible via a mobile app for iOS and Android. The company also operates regional sites for Germany (1000PS.de) and Switzerland (1000PS.ch).

Differentiator

Problem solved

Functional benefit

Brands

• 1000PS Marktplatz App: Mobile marketplace application for buying, selling, and browsing motorcycles
• 1000PS Trackdays
• 1000PS Legendary Leiwand
• 1000PS Straßentraining

Products and services

• 1000PS Marktplatz Online marketplace platform enabling private sellers and dealers to list new and used motorcycles for sale across the DACH region, with search, filtering, and messaging capabilities. Approximately 13,334 used motorcycles were listed at the time of reporting.
• 1000PS Online-Magazin Digital editorial platform publishing motorcycle test reports, model news, business news, racing coverage, event coverage, and travel stories, integrated with video content and the 1000PS YouTube channel.
• 1000PS Internet Manager Content Management System (CMS) for motorcycle dealers to maintain their own dealer websites, including inventory, news, events, and dealer-profile content that is auto-synced into the 1000PS marketplace. Sold via annual subscription packages.
• 1000PS Trackdays Organized track day events at racing circuits (for example Brno) in partnership with Bridgestone, providing on-track riding experiences for motorcycle enthusiasts with multiple skill groups and professional photography.
• 1000PS Straßentrainings Street safety and handling training courses for motorcyclists on public roads, run with partner Varahannes to teach motorcycle handling and safety techniques.
• 1000PS Marktplatz App Mobile marketplace application for iOS and Android letting users browse, buy, sell, and track motorcycles, and consume 1000PS video content on mobile devices.
• 1000PS Onlineshop (Legendary Leiwand merchandise) Online retail shop for motorcycle accessories, apparel, and 1000PS Legendary Leiwand branded merchandise such as clothing and accessories.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BridgestonecoreGTM or Marketing PartnerPrimary tire sponsor for 1000PS Trackdays events at racetracks like Brno. Provides tires for event participants and receives branding visibility at events.
• MOTOREXminorGTM or Marketing PartnerSwiss lubricant brand appearing as partner with YouTube video content and website branding.
• MetzelerminorGTM or Marketing PartnerTire brand partner providing tire recommendations and promotional offers for 1000PS audience.
• HeldminorGTM or Marketing PartnerGerman motorcycle apparel brand featured as partner with product sponsorship and marketing presence.
• WunderlichminorGTM or Marketing PartnerGerman BMW accessory specialist providing product features and advertising on the 1000PS platform.
• GH-MotominorGTM or Marketing PartnerMotorcycle parts and accessories distributor partner with website presence.
• SchuberthminorGTM or Marketing PartnerGerman helmet manufacturer partner featured in recommendations and advertising.
• Louis MotorradbekleidungminorChannel Partner/ Reseller/ DistributorLarge German motorcycle clothing and equipment retailer partner with advertising presence.
• Insta360minorGTM or Marketing PartnerAction camera manufacturer providing product for video content creation with affiliate links in video descriptions.
• Hepco & BeckerminorGTM or Marketing PartnerGerman motorcycle luggage and protection accessories partner with video sponsorship.
• iXSminorGTM or Marketing PartnerMotorcycle protective clothing brand featured in video sponsorship.
• Motor Presse StuttgartcoreStrategic or Co-development PartnerMajor German motorcycling publishing house. 1000PS content appears alongside MOTORRAD magazine content. German operations contact via Motor Presse Stuttgart.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AutoScout24: Europe's largest general-vehicle online marketplace with a substantial motorcycle category. It competes directly with the 1000PS Marktplatz for dealer inventory and end-buyer attention, though at a much broader automotive scope.
• willhaben: Austria's dominant generalist online marketplace with a sizable motorcycle category. Overlaps directly with 1000PS for Austrian motorcycle listings and audience reach.
• mobile.de: Germany's leading online vehicle marketplace, with a dedicated motorcycle segment. Competes with 1000PS on dealer listings and buyer reach in the German market.
• Motor Presse Stuttgart (MOTORRAD): Publisher of MOTORRAD, Europe's largest motorcycle magazine, and 1000PS's strategic publishing partner. Operates in the same motorcycle editorial and audience-monetization space at a much larger scale, making it a direct incumbent peer and content-distribution partner.
• Louis Motorradbekleidung: Europe's largest motorcycle apparel and accessories retailer and 1000PS partner. Comparable as an adjacent commercial player in the DACH motorcycle ecosystem, monetizing the same enthusiast audience through retail rather than advertising or marketplaces.

Direct peers

• BikeSocial / MCN (Motor Cycle News): UK-based motorcycling publication with reviews, news, and community features. Closely comparable to 1000PS's editorial-plus-community flywheel in a different geography.
• BikeRadar: Global motorcycle and cycling review platform with deep editorial content. Comparable to 1000PS's online magazine and review library in terms of SEO-driven motorcycle content.
• RevZilla: US-based specialist motorcycle retailer and content platform combining parts/accessories commerce with reviews and video. Comparable as a vertically integrated motorcycle content-and-commerce business, albeit in a different geography and product mix.
• motorradhandel.de: Specialist German motorcycle classifieds and dealer marketplace. Most directly comparable to 1000PS Marktplatz in product category, dealer model, and target audience.

Emerging players

• calimoto: 1000PS partner and motorcycle navigation/tour planning app with a strong community base in DACH. Adjacent to 1000PS in audience and geography but focused on route planning rather than listings or editorial.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAbWl7Gv6YD0_QKp-LUlF1g
• Facebookfacebook.com/1000ps
• Instagraminstagram.com/1000ps_official
• TikToktiktok.com/@1000ps_official
• LinkedInlinkedin.com/company/1000ps-internet-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1000PS Internet