SecurityPoint Media

What SecurityPoint Media does

SecurityPoint Media, LLC is a St. Petersburg, Florida-based out-of-home (OOH) advertising company founded in 2001 that operates a TSA-validated advertising network inside passenger security checkpoints at major U.S. airports. Its core product, SecureTray®, is a patented advertising tray system placed in TSA screening lanes that intercepts travelers during a captive, heightened-awareness moment; the company reports reach of more than 1.1 million unique travelers per day across the network. The platform has been tested and validated by the U.S. Transportation Security Administration and the National Safe Skies Alliance, which functions as a regulatory gating mechanism for competitors seeking to deploy hardware inside security zones.

The company has expanded beyond the tray asset with CONNEX®, a complementary airport environmental branding platform that delivers end-to-end brand experiences from pre-security through recomposure areas, including digital networks, directional audio, passenger information displays, hydration stations, living green walls, and custom architectural furnishings. Documented CONNEX installations include Kaiser Permanente's 'Thrive' campaign at Oakland Airport, CHI Memorial's 'Healthy Travel Tips' campaign, and a Springhill Suites by Marriott 'Style & Space' activation. Together, the two product lines position SecurityPoint Media as an integrated airport media and branded-environment operator.

The business model is sales-led B2B advertising revenue: the company sells campaign-based placements directly to advertisers and agencies at quote-based, undisclosed pricing, and distributes through airport operator partnerships that grant access to terminal infrastructure. The customer mix is enterprise-weighted, with named advertisers concentrated in healthcare and hospitality. The company is privately held as an LLC, employs 11-50 people, has not raised institutional funding rounds, and is led by co-founders Joseph Ambrefe (President & CEO) and Douglas Linehan (VP of Operations). No public revenue, headcount growth, or M&A activity is disclosed in the available data.

Name

SecurityPoint Media

Legal name

SecurityPoint Media, LLC

Website

https://securitypointmedia.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

SecurityPoint Media operates a TSA-validated out-of-home advertising network at major U.S. airport security checkpoints, selling SecureTray® tray advertising and CONNEX® environmental branding campaigns to enterprise advertisers and agencies.

Ownership category

akta.pro rank

Product category

Airport Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

akta.pro primary industry

Passenger Information, Wayfinding & Signage (THABALAH)

Keywords

• Airport advertising
• Out-of-home media
• Security checkpoint marketing
• Travel media networks
• Environmental branding

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Advertising Sales: The company generates revenue through selling advertising placements on their SecureTray and CONNEX platforms at airport security checkpoints. Advertisers purchase exclusive brand building opportunities reaching air travelers during the security screening process.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SecurityPoint Media sells advertising placements on proprietary airport-based media networks. Its SecureTray platform delivers brand advertising inside security screening trays at TSA-validated major U.S. airports, reaching over 1.1 million unique travelers daily. Its CONNEX platform provides end-to-end airport environmental branding from pre-security through recomposure areas, including digital networks, directional audio, passenger information displays, hydration stations, living green walls, and custom architectural furnishings. Customers are advertisers, agencies, and airport operators.

Product overview

SecurityPoint Media is a media platform company offering airport-based advertising and marketing solutions through two core products. SecureTray® is a security checkpoint tray advertising platform that reaches over 1.1 million unique travelers daily at major U.S. airports, providing exclusive brand domination within screening checkpoints. CONNEX® complements this by delivering comprehensive airport environmental branding from pre-security through recomposure areas, offering customizable physical and digital installations. Both products form an integrated network targeting elite, active consumers during heightened moments of awareness at airport security checkpoints.

Differentiator

Problem solved

Functional benefit

Brands

• SECURETRAY: Security screening checkpoint advertising platform that improves efficiencies in the security screening process while delivering high-impact advertising opportunities at airport passenger screening checkpoints. Tested and evaluated by TSA and National Safe Skies Alliance.
• CONNEX

Products and services

• SecureTray® Security checkpoint tray advertising platform that improves efficiencies in the security screening process while delivering high-impact advertising opportunities to airport travelers, reaching over 1.1 million unique travelers per day at major U.S. airports. Validated by TSA and National Safe Skies Alliance.
• CONNEX® Airport environmental advertising and travel experience enhancement platform providing end-to-end brand exclusivity from pre-security to recomposure area. Includes digital networks, directional audio, passenger information displays, hydration stations, living green walls, and custom architectural furnishings. Designed for advertisers and agencies seeking comprehensive airport brand domination.

Quantifiable outcome

• Over 1.1 million unique people pass through the network every day
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Transportation Security Administration (TSA)coreStrategic or Co-development PartnerTSA has tested and evaluated SecureTray for use at airport security checkpoints. The validation from TSA is a critical endorsement for the company's technology and enables deployment at major U.S. airports.
• National Safe Skies AlliancecoreStrategic or Co-development PartnerSafe Skies has tested and evaluated SecureTray and validated its effectiveness. This independent testing and validation supports the company's claims of improving security screening efficiency.
• American Association of Airport Executives (AAAE)minorGTM or Marketing PartnerIndustry association partnership providing access to airport executives and industry visibility.
• Airports Council International (ACI)minorGTM or Marketing PartnerIndustry association partnership representing airport operators globally.
• Outdoor Advertising Association of America (OAAA)minorGTM or Marketing PartnerIndustry association for out-of-home and outdoor advertising, providing industry credibility and networking.
• American Advertising Federation (AAF)minorGTM or Marketing PartnerIndustry federation representing the advertising industry, providing industry visibility and credibility.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Place Exchange: Programmatic digital out-of-home (pDOOH) advertising marketplace connecting OOH inventory owners with programmatic buyers. Comparable as a key participant in the airport and venue OOH ecosystem that could become a distribution channel — or competitive threat — to SPM's direct sales model.
• Branded Cities: North American OOH media company operating iconic digital and static displays in major markets including airport-adjacent inventory. Comparable as a mid-sized OOH operator targeting national brand advertisers with venue-based digital inventory.
• STRATACACHE: Digital signage and media infrastructure provider serving retail, transportation, and venue environments. Comparable as a digital display and media infrastructure technology provider with overlapping capabilities in venue-based digital advertising networks.

Broad incumbents

• Lamar Advertising Company: One of the largest U.S. outdoor advertising companies, primarily focused on billboard advertising with a smaller presence in transit and airports. Comparable as a broad OOH incumbent competing for the same out-of-home advertiser budgets.
• OUTFRONT Media: U.S. out-of-home media company with a transit and airports advertising portfolio including digital and static formats. Comparable as an established OOH incumbent with both airport and broader transit inventory targeting the same enterprise advertiser base.

Direct peers

• JCDecaux: World's largest outdoor advertising company with a dedicated airport advertising division operating in major global hubs. JCDecaux is the most direct competitor to SecurityPoint Media in airport OOH, operating at concourse and terminal level at a global scale SPM does not yet match.
• Clear Channel Outdoor Holdings: Major U.S. outdoor advertising company with a dedicated airport division (Clear Channel Airports) operating advertising displays across U.S. airport terminals. Directly comparable as a multi-format OOH operator with airport presence and enterprise advertiser relationships.
• Intersection: U.S. media and infrastructure company operating digital advertising networks across airports, transit systems, and public spaces (including the LinkNYC network). Comparable as a digital-first OOH operator with airport presence and the same kind of advertiser-targeting model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/securitypoint

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SecurityPoint Media