What Bizzarrini does

Bizzarrini is an ultra-exclusive Italian luxury automotive marque that designs and hand-builds limited-run super sports cars and authenticated continuation models of its historic 1960s vehicles. Originally founded in 1964 in Livorno by engineer Giotto Bizzarrini — creator of the Ferrari 250 GTO and the Lamborghini V12 — the original company declared bankruptcy in 1969 after producing the Le Mans class-winning 5300 GT. The brand was revived in 2020 under Pegasus Brands and Alroumi Group Holdings, whose leadership also orchestrated the 2007 repositioning of Aston Martin Lagonda.

The current product portfolio comprises three vehicles: the 5300 GT Corsa Revival, a 24-unit hand-built continuation of the 1965 Le Mans class winner built to original factory blueprints and FIA Appendix K historic racing standards (completed April 2024); the Giotto hyper GT, an all-new rear-mid-engined supercar pairing a Cosworth-developed 6,626cc naturally aspirated V12 with Giorgetto and Fabrizio Giugiaro (GFG Style) exterior and interior design, with customer deliveries planned from early 2026; and the 5300 Aperta Lusso, an open-top grand tourer reviving a 1962 Giugiaro concept, limited to 10 bespoke commissions with deliveries from 2027. All vehicles are hand-built at a dedicated UK facility at a rate of approximately one per month, integrating period-correct techniques (Weber carburettors, 3D-scanned fuel tanks, original suppliers) with modern safety (carbon fibre monocoques, six-point roll cages) and discretely integrated convenience features (Apple CarPlay, MagSafe charging, air conditioning).

The business model is direct, bespoke commission sales to ultra-high-net-worth individuals and elite automotive collectors globally. The 5300 GT Corsa Revival was priced at approximately $1.5M per unit, while the Aperta Lusso and Giotto are individually commissioned with pricing determined per specification. Bizzarrini sells through senior-executive-led direct engagement supplemented by offices and showrooms in London (HQ), Geneva, Kuwait City, Abu Dhabi, and Dubai, with a planned Tokyo showroom operated by official dealer Corse Automotive Co. Ltd. Marketing is concentrated on premium automotive press, elite concours events (Monterey Car Week, Hampton Court, Rétromobile Paris, Spa Classic), and social media — with no mass-market or digital advertising given the ultra-low-volume, seven-figure nature of each transaction.

Name

Bizzarrini

Legal name

Bizzarrini

Website

https://bizzarrini.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Bizzarrini designs and hand-builds ultra-exclusive limited-run super sports cars and authenticated revival versions of its historic 1960s models for ultra-high-net-worth collectors globally. Its current portfolio includes the completed 5300 GT Corsa Revival (24 units) plus the Giotto hypercar and 5300 Aperta Lusso, all produced at a UK facility.

Ownership category

akta.pro rank

Product category

Luxury Sports Cars

SIC

Motor Vehicles & Passenger Car Bodies (3711)

akta.pro primary industry

Exotic Supercar Rentals (THADAMAA)

akta.pro secondary industry

Sports & Grand Touring (GT) Car Rentals (THADAMAD)

Keywords

• Luxury sports cars
• Hand-built automobiles
• Continuation vehicles
• Grand tourer vehicles
• Supercar manufacturing

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Bespoke Hand-Built Vehicle Sales: Bizzarrini generates revenue through the sale of ultra-exclusive, hand-built automobiles produced in very small volumes. The 5300 GT Corsa Revival is priced at approximately $1.5 million per unit, limited to 24 customer cars. The 5300 Aperta Lusso is sold as individually commissioned bespoke builds, with only 10 initial examples planned and deliveries from 2027. The Giotto hypercar is planned for customer deliveries starting in 2026. Each vehicle is sold as a one-time transaction with no recurring revenue component.
2. Brand Licensing and Heritage Partnerships: Bizzarrini derives value from its storied 60-year heritage and the intellectual property associated with the Bizzarrini name and brand marque. Partnerships such as the GFG Style collaboration (Giugiaro design) and the Cosworth V12 co-development are strategic enablers for premium product pricing and brand positioning rather than standalone revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bizzarrini designs, engineers, and hand-builds ultra-exclusive luxury sports cars and grand tourers at a dedicated UK manufacturing facility, producing continuation vehicles faithful to 1960s originals (5300 GT Corsa Revival, 24 units) and bespoke new models (Giotto hyper GT, 5300 Aperta Lusso open-top grand tourer). Each vehicle is a one-of-one commission for ultra-high-net-worth collectors, priced in the seven-figure range, with design by Giugiaro at GFG Style and powertrain co-development with Cosworth for the V12.

Product overview

Bizzarrini is an Italian luxury automotive marque offering a portfolio of hand-built performance vehicles. The current lineup consists of three distinct product lines: the 5300 Aperta Lusso (open-top grand tourer reviving a 1962 Giugiaro design, limited to 10 bespoke commissions), the Giotto (all-new rear-mid-engined hyper GT with Cosworth V12, launching 2026), and the 5300 GT Corsa Revival (24 authentic continuations of the 1965 Le Mans class winner, now completed). The brand was founded in 1964 by engineer Giotto Bizzarrini, went bankrupt in 1969, and was reborn in 2020 under Pegasus Brands/Alroumi Group Holdings ownership. Vehicles are built at a dedicated UK facility with components sourced from original suppliers where possible.

Differentiator

Problem solved

Functional benefit

Products and services

• 5300 GT Corsa Revival Continuation of the iconic 1965 Le Mans class-winning 5300 GT Corsa, limited to 24 hand-built examples built at Bizzarrini's UK facility using original factory drawings. Features a lightweight composite body over a steel frame, front-mid-mounted 5.3L V8 delivering over 400 hp with Weber carburettors, independent rear suspension, 50:50 weight distribution, and FIA Appendix K safety standards for historic racing eligibility. Priced at approximately $1.5 million per unit.
• Giotto Limited-run super sports car and first completely new Bizzarrini model. Rear-mid-engined layout with bespoke 6626cc naturally aspirated V12 engine co-developed with Cosworth (displacement referencing founder Giotto Bizzarrini's birth date of 6 June 1926). Carbon-fibre body designed by Giorgetto and Fabrizio Giugiaro at GFG Style, with Formula One-derived active aerodynamics (dihedral front splitter, rear diffuser, integrated fixed rear wing). Focused on driving engagement rather than pure performance metrics.
• 5300 Aperta Lusso Open-top grand tourer reviving a 1962 Giorgetto Giugiaro design concept. Hand-built with one of the world's largest single-piece carbon-fibre composite bodies, 5.3-litre front-mid V8 producing over 400 bhp, five-speed manual transmission. Limited to 10 bespoke commissions, each to owner's unique specification. Features Zegna leather interior, European maple dashboard, Italian tortoiseshell gear knob with inlaid gold Bizzarrini logo, cast magnesium Campagnolo centre-lock wheels, Inconel hand-fabricated valved exhaust, Nardi wood-rimmed steering wheel, and discretely integrated modern technology (air conditioning, Apple CarPlay, MagSafe charging, electrohydraulic power steering).

Quantifiable outcome

• Power output of 5.3-litre V8 exceeding 400 hp; torque of 525 Nm (387 ft-lb)
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Three partnerships are on record, tiered regional and core.

• Corse Automotive Co. LtdregionalChannel Partner/ Reseller/ Distributor · 22 February 2024Corse Automotive Co. Ltd is appointed as the official Bizzarrini dealer for Japan, headquartered in Minato-ku, Tokyo and led by motoring journalist and racing professional Dai Yamagishi. Founded on the heritage of LMP CARS (LMP INTERNATIONAL Co., Ltd.) which celebrated its 20th anniversary in 2023, Corse Automotive will establish a dedicated Bizzarrini showroom in Tokyo in the second half of 2024, reflecting Bizzarrini's latest corporate identity.
• CosworthcoreTechnology or Integration · 1 September 2023Cosworth is developing an exclusive naturally aspirated V12 engine for the Bizzarrini Giotto hypercar in a strategic engineering partnership. The Bizzarrini V12 has a displacement of 6626cc — referencing Giotto Bizzarrini's birth date (6 June 1926) — and is engineered to meet all worldwide legislative and emissions regulations while delivering ultimate driver engagement. The partnership was announced on 1 September 2023 alongside the world debut of the Giotto.
• GFG Style (Giorgetto Giugiaro and Fabrizio Giugiaro)coreStrategic or Co-development Partner · 1 September 2023GFG Style, the design house founded by legendary designer Giorgetto Giugiaro and now run alongside his son Fabrizio, is responsible for all exterior and interior design of Bizzarrini's new-era vehicles. Giugiaro originally contributed to the design of the Bizzarrini 5300 GT in the 1960s whilst at Bertone. The partnership was first announced in 2023 for the Giotto hypercar and also underpins the design of the Aperta Lusso, rekindling a collaboration spanning over 60 years.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Bugatti (Rimac): French ultra-luxury hypercar marque now owned by Rimac, producing ultra-limited vehicles (Chiron, Tourbillon) at multi-million price points. Comparable in collector customer base and ultra-premium positioning, though substantially larger in resources, dealer network, and brand reach than Bizzarrini.
• Aston Martin Lagonda: British ultra-luxury sports car manufacturer with strong heritage (Le Mans pedigree), limited-run halo models (Valkyrie, One-77), and UHNW collector customer base. Comparable in heritage DNA, continuation/hypercar strategy, and key personnel overlap (Chris Porritt, Ian Fenton, Dr. Ulrich Bez as Bizzarrini advisor).

Direct peers

• Koenigsegg Automotive: Swedish ultra-low-volume hypercar manufacturer producing limited-edition megacars (Jesko, Gemera) with proprietary powertrains and carbon-fibre monocoques. Comparable in production philosophy, customer profile (UHNW collectors), and emphasis on technical differentiation including bespoke engines.
• De Tomaso: Revived Italian luxury sports car marque with similar heritage-boutique positioning, ultra-low-volume production, and bespoke commission model. Directly comparable as a reborn Italian performance marque pursuing limited-run modern interpretations of historic designs.
• Spyker N.V. Revived Dutch ultra-exclusive sports car manufacturer with similar hand-built, low-volume, bespoke production philosophy. Closely comparable as a niche boutique marque pursuing limited-run continuation-style vehicles for collectors, though currently in a turnaround phase similar to Bizzarrini's.
• Pagani Automobili: Italian ultra-exclusive hand-built hypercar manufacturer producing limited-run vehicles (Zonda, Huayra) at seven-figure prices for collector customers. Directly comparable in business model, production scale (~20-40 units/year), bespoke commission sales, and emphasis on artisanal craftsmanship with proprietary powertrain development.
• Singer Vehicle Design: California-based restoration and modification house producing bespoke reimagined Porsche 911s at six-figure prices. Comparable in continuation/restoration business model, UHNW collector customer segment, and emphasis on craftsmanship and period-correct engineering — though focused on Porsche rather than Bizzarrini's Italian heritage.

Regional players

• Iso Rivolta / Iso Grifo Revival: Recently revived Italian heritage sports car marque from the 1960s with similar DNA to Bizzarrini (Le Mans-era Italian GT heritage, hand-built limited production). Comparable in revival strategy targeting collectors seeking authentic continuation-style vehicles, though primarily focused on the European market.

Emerging players

• Rimac Automobili: Croatian electric hypercar and high-performance EV technology company (Nevera, Concept_Two) with Bizzarrini's own CTO Chris Porritt as a former CTO. Comparable in ultra-exclusive hypercar segment and technical talent pool, though differentiated by EV vs ICE powertrain focus.
• Scuderia Cameron Glickenhaus (SCG): American ultra-low-volume boutique manufacturer producing limited-run sports cars and Le Mans hypercars (SCG 004, SCG 007). Comparable in small-batch bespoke production, FIA homologation focus, and founder-led brand with strong motorsport DNA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BizzarriniDesign
• LinkedInlinkedin.com/company/bizzarrini
• Instagraminstagram.com/bizzarrinidesign

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bizzarrini