Racelab global
Racelab Global provides intelligent data services and turnkey software solutions for wagering providers and sportsbooks globally. Its proprietary ODDS ENGINE™ and ProFORM™ platforms deliver fixed odds pricing, liability management, and racebook informatics across 300,000+ racing events from 36 jurisdictions.
- Company typePrivate
- Founded2020
- HeadquartersNoosa, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Racelab global firmographics
Firmographics- Name
- Racelab global
- Legal name
- RACELAB Pty Ltd
- Website
- https://racelabglobal.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Racelab Global provides intelligent data services and turnkey software solutions for wagering providers and sportsbooks globally. Its proprietary ODDS ENGINE™ and ProFORM™ platforms deliver fixed odds pricing, liability management, and racebook informatics across 300,000+ racing events from 36 jurisdictions.
- Ownership category
- akta.pro rank
Racelab global industry classification
Industry- Product category
- Wagering Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511), Spectator Sports (71121)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
- akta.pro secondary industries
- Horse Racing Media, Data & Handicapping Content (MPAEADAF), Exchange Odds, Pricing, Trading Tools & APIs (MPAEAIAG)
Keywords
Where Racelab global is headquartered
LocationHeadquarters
- HQ city
- Noosa
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Racelab global business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing & Data Services: RACELAB provides intelligent data services and turnkey software solutions to wagering providers and sportsbooks. Revenue likely derives from licensing the ODDS ENGINE™ and ProFORM™ platforms to operators on a subscription or usage basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Racelab global product offering
Product offeringCore offering
Racelab Global provides intelligent data services and turnkey software solutions for wagering providers and sportsbooks. Its flagship offerings are the ODDS ENGINE™ fixed-odds pricing engine and the ProFORM™ analytics platform, which together enable licensed operators to price more than 300,000 racing and sporting events across 36 jurisdictions annually.
Product overview
RACELAB Global provides a two-product suite of intelligent data services and turnkey software solutions for wagering providers and sportsbooks. The core offering consists of ProFORM™ (racebook informatics for customer engagement) and ODDS ENGINE™ (fixed odds pricing and liability management), which together enable operators to expand global coverage across 300,000+ racing events from 36 jurisdictions while optimising trading performance.
Differentiator
Problem solved
Functional benefit
Brands
- ProFORM: High quality range of bet stimulant products providing race form, statistics, iRace overviews, iVerdicts selections, iRatings (100-point intelligent rating system), iRunner comments, and iSpeed matrix for customer engagement in racing and wagering businesses.
- Odds Engine
Products and services
- ODDS ENGINE™ Fixed-odds pricing engine that delivers real-time wagering prices across more than 300,000 racing and sporting events from 36 jurisdictions for licensed wagering operators and sportsbooks.
- ProFORM™ Racebook informatics and analytics platform providing form analysis, intelligent rating, and predictive positioning for wagering operators and professional racing analysts.
Quantifiable outcome
- One event every two minutes with wide selection of derivatives and fixed odds exotics
- +1 more outcomes
Companies that use Racelab global
Customer profileSegments1 record
Ideal customer profiles1 record
Racelab global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Racelab global partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Racelab global competitors and assessment
Company assessmentDirect peers
- Kambi Group: Kambi provides a turnkey sportsbook platform with odds, risk, and trading services to licensed operators, addressing the same B2B wagering-provider customer that Racelab targets with ODDS ENGINE.
- EveryMatrix: EveryMatrix provides turnkey sportsbook, casino, and platform technology with odds feeds and trading tools to operators worldwide, overlapping with Racelab's wagering infrastructure offering.
- BetConstruct: BetConstruct supplies sportsbook and iGaming platform technology, including odds engines and risk management tools, competing for the same wagering-operator budget as Racelab.
- PA Betting Services: PA Betting Services delivers racing content, form data, and trading tools to bookmakers worldwide, closely mirroring Racelab's racebook informatics and fixed-odds pricing capabilities for racing.
- OPTIMA (oratech): OPTIMA offers a sportsbook and iGaming platform with odds, risk management, and trading services, targeting licensed operators in the same B2B segment as Racelab.
- BetGenius (part of Genius Sports): BetGenius supplies racing and sports data feeds, odds, and trading tools to sportsbooks globally, directly overlapping with Racelab's ODDS ENGINE and ProFORM offerings for racing-focused operators.
Broad incumbents
- Stats Perform: Stats Perform (formerly Perform Group) provides sports data, AI, and content to media and betting operators; its racing and odds products overlap with Racelab's racing informatics layer.
- Genius Sports: Genius Sports offers data, technology, and trading tools to sportsbook operators, including racing content; post the BetGenius acquisition, it competes head-on with Racelab's wagering pricing and informatics products.
- Sportradar: Sportradar is the largest global sports data and content company, providing odds feeds, trading services, and managed trading products across racing, sports, and esports; it competes with Racelab particularly in racing odds and pricing.
Emerging players
- Pragmatic Solutions: Pragmatic Solutions is a growing iGaming and sportsbook platform provider with pricing and risk tooling, partly overlapping with Racelab's operator-facing pricing engine and data services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Racelab global social profiles
Digital presenceRacelab global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Racelab global leadership team
Management profileNumber of profiles
Profiles1 record
Racelab global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Racelab global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Racelab global
What does Racelab global do?
Racelab Global provides intelligent data services and turnkey software solutions for wagering providers and sportsbooks. Its flagship offerings are the ODDS ENGINE™ fixed-odds pricing engine and the ProFORM™ analytics platform, which together enable licensed operators to price more than 300,000 racing and sporting events across 36 jurisdictions annually.
Is Racelab global a public or private company?
Racelab global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Racelab global founded?
Racelab global was founded in 2020. It employs 1 to 10 people.
Where is Racelab global based?
Racelab global is headquartered in Noosa, Australia, in the Oceania region.
How does Racelab global make money?
One revenue line is on record: software Licensing & Data Services.
Who are Racelab global's main competitors?
Direct peers on record are Kambi Group, EveryMatrix, BetConstruct, PA Betting Services, OPTIMA (oratech) and BetGenius (part of Genius Sports). Broad incumbents are Stats Perform, Genius Sports and Sportradar. Pragmatic Solutions is listed as an emerging player.
Does Racelab global have an API?
No public API is recorded for Racelab global.
What industry is Racelab global in?
Racelab global's product category is Wagering Software. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPAEADAF, Horse Racing Media, Data & Handicapping Content. Its NAICS code is 518 and its SIC code is 7370.