Platinum Motorsport

What Platinum Motorsport does

Platinum Motorsport (legal entity: Top Speed Inc.) is a Los Angeles-based, privately held automotive customization company operating from 7327 Melrose Ave. Its core business is the bespoke modification of high-end luxury and exotic vehicles, encompassing exterior bodywork (e.g., Brabus G800 Widestar Kit installations), interior upgrades using premium materials such as Black Napa Leather with ambient lighting, and performance tuning delivering builds of up to 850 HP and 1000 Nm torque. A featured 2023 Mercedes-Benz G63 AMG build is listed at $650,000, illustrating the price point of the core offering. Revenue is generated through quote-based project fees, with quotations valid for 30 days and payment accepted via cash, card, or electronic transfer.

Beyond the core customization shop, Platinum Motorsport has organized its operations into a multi-divisional structure under the Platinum Group brand. Active divisions include The Gallery (a showcase of completed projects), Drive PML Rentals (luxury and exotic car rentals), Platinum Picture Car (vehicles supplied to film and television productions), Platinum Collision Center (body and collision repair), and Platinum Chauffeur Service (professional transportation). The company also operates a direct-to-consumer e-commerce storefront selling branded apparel and lifestyle merchandise — including the PlatinumHeartbreaker hoodie, pLAtinum t-shirts, hats, skateboard decks, keychains, sticker packs, and enamel pins — with most items carrying an all-sales-final, no-returns policy. Customers are reached through a combination of a single physical showroom in Los Angeles, direct phone and email sales for service inquiries, and a website plus YouTube and Instagram channels (@PlatinumMotorsport, @Platinum_Group) for brand engagement. Geographic service operations are concentrated in California, while the merchandise channel is shipped globally.

Name

Platinum Motorsport

Legal name

Top Speed Inc.

Website

https://platinummotorsport.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Platinum Motorsport (Top Speed Inc.) is a Los Angeles-based luxury and exotic car customization shop that performs bespoke exterior, interior, and performance builds (e.g., Brabus-modified Mercedes G-Wagons) for affluent vehicle owners, and sells branded apparel and lifestyle merchandise through a global e-commerce store.

Ownership category

akta.pro rank

Product category

Luxury Automotive Customization Services

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330), Used Car Dealers (441120)

SIC

Motor Vehicle Parts & Accessories (3714), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Powersports Body, Frame & Plastics Manufacturing (Frames/Fairings/Tanks) (IMACAEAM)

akta.pro secondary industry

Luxury SUV & Performance SUV Rentals (THADAMAC)

Keywords

• Automotive customization services
• Luxury vehicle modifications
• Performance engine tuning
• Premium aftermarket parts
• Exotic car upgrades

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Car Customization Services: The company specializes in customizing high-end luxury and exotic cars including exterior modifications, interior upgrades, and performance enhancements. Revenue is generated through service fees for customization work, parts installation, and labor.
2. Merchandise Sales: The company sells branded merchandise including hats, t-shirts, hoodies, accessories, and collectible items through their online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Platinum Motorsport specializes in customizing high-end luxury and exotic cars, offering exterior modifications (including Brabus widebody kits), interior upgrades with premium materials such as Black Napa Leather and ambient lighting, and performance enhancements with documented builds up to 850 HP and 1,000 Nm torque. The company also sells branded merchandise (apparel, accessories, and lifestyle items) through an online store and operates related divisions including luxury car rental, picture cars for film production, collision repair, and chauffeur services under the Platinum Group umbrella.

Product overview

Platinum Motorsport / Top Speed Inc. is a luxury and exotic car customization company operating a portfolio of merchandise products and automotive services. The merchandise line includes branded apparel and accessories such as the pLAtinum T-Shirt, PlatinumHeartbreaker Hoodie, Platinum P Hat, and various lifestyle items including skateboard decks, stickers, enamel pins, and keychains. The core automotive offering consists of custom car customization services for high-end luxury and exotic vehicles, offering exterior modifications (body kits, wheels), interior upgrades (Nappa leather, ambient lighting), and performance enhancements (engine tuning, turbo upgrades). The company also operates several divisions including The Gallery (project showcase), PML Rentals (car rental), Platinum Picture Car (film production vehicles), Platinum Collision Center (collision repair), and Platinum Chauffeur Service (transportation). Featured inventory includes modified vehicles like the 2023 Mercedes Benz G63 AMG with Brabus modifications priced at $650,000.

Differentiator

Problem solved

Functional benefit

Brands

• The Gallery: Gallery division showcasing Platinum Motorsport projects.
• Drive PML Rentals
• Platinum Picture Car
• Platinum Collision Center
• Platinum Chauffeur Service

Products and services

• Custom Car Customization Services High-end luxury and exotic car customization services including exterior modifications (body kits and widebody conversions), interior upgrades (Napa leather, ambient lighting, custom upholstery), and performance enhancements (engine tuning, turbo upgrades) for affluent vehicle owners.
• 2023 Mercedes Benz G63 AMG (Modified) Modified 2023 Mercedes-Benz G63 AMG featuring the Brabus G800 Widestar Kit, AMG M177 4.0L Bi-Turbo V8 engine tuned to 850 HP, 24" Brabus wheels, Black Napa Leather interior with ambient lighting vents, finished in Arabian Grey Metallic. Listed price $650,000.
• PML Rentals Luxury and exotic car rental service operated as part of the Platinum Group divisions, accessible at car-rental.pmplatinumgroup.com.
• Platinum Picture Car Picture car rental service for film, television, and commercial productions, operated as a Platinum Group division.
• Platinum Collision Center Automotive collision repair and restoration service center serving owners of luxury and exotic vehicles in the Los Angeles area.
• Platinum Chauffeur Service Professional chauffeur and transportation service offering luxury vehicle transportation under the Platinum Group.
• Platinum P Hat Branded adjustable baseball cap offered in beige, black, and grey colorways, made of brushed cotton twill with velcro closure; sold directly through the Platinum Motorsport online store with all sales final.
• Platinum P Trucker Hat Mesh snapback trucker hat available in adult and kids sizes in black and black-and-white colorways; sold through the Platinum Motorsport online store with all sales final.
• Platinum P Bodysuit White bodysuit made of 95% polyester and 5% spandex, fits true to size, sold in the Platinum Motorsport online store with all sales final.
• Platinum Swim Trunks Black swim trunks made of 100% polyester, listed for preorder shipping after July 15, sold through the Platinum Motorsport online store with all sales final.
• Platinum Beach Towel 64" x 32" beach towel at 400 GSM, 100% cotton with front black velour and back white terry construction, available for preorder shipping after July 15 through the Platinum Motorsport online store with all sales final.
• Platinum Water Gun Classic neon yellow colored water gun sized 5.5" x 4", sold through the Platinum Motorsport online store with all sales final.
• Platinum P Keychain (PVC) PVC soft rubber Platinum P keychain sized 1.8" x 2.6", sold through the Platinum Motorsport online store with all sales final.
• P Keychain (Hand Crafted) Black and white hand-crafted keychain made in Los Angeles, assembled with 11 custom pieces including a metal ring and acrylic P logo; dimensions 1.5" width x 2.5" length x 0.25" height; sold with all sales final.
• Platinum P Air Freshener Air freshener in the Platinum Black Ice scent, sold through the Platinum Motorsport online store with all sales final.
• pLAtinum Skateboard Deck Black wooden skateboard deck with custom engraved pLAtinum branding; stand not included; sold with all sales final.
• Sticker Pack Pack of four chrome stickers including F_U, pLAtinum, PLATINUM P, and PM Circle designs, sold with all sales final.
• Custom Enamel Pins Custom enamel pins featuring F_U and PLATINUM P designs, sold with all sales final.
• pLAtinum T-Shirt 6.5oz heavyweight 100% cotton t-shirt made in Los Angeles with front and back puff print; fits true to size with option to size up for an oversized fit; sold with all sales final.
• PlatinumHeartbreaker Hoodie 14oz heavyweight hoodie featuring the Heartbreaker design with front and back puff print; 100% cotton, made in Los Angeles; fits true to size with option to size up for an oversized fit; sold with all sales final.
• PlatinumHeartbreaker Hat Black one-size adjustable hat featuring the Heartbreaker design, sold with all sales final.

Quantifiable outcome

• Performance builds up to 850 HP and 1000 Nm torque with 0-60 times of 3.0 seconds

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Novitec Group: Italian high-end tuning house specializing in Ferrari, Lamborghini, Maserati, and McLaren. Directly comparable in tier (ultra-premium customization), service model (aero, performance, interior), and target customer (exotic car owners seeking personalization).
• SR Auto Group: Canadian-based luxury and exotic car modification specialist offering wheels, suspension, aero, and custom builds. Comparable in service mix and high-end customer focus, though geographically distinct from Platinum's LA base.
• Mansory: German luxury aftermarket specialist offering aerodynamics, interior customization, and performance upgrades for Bentley, Rolls-Royce, Ferrari, and Mercedes. Comparable in tier, price point, and target affluent owner to Platinum Motorsport's high-end build services.
• Hamann Motorsport: German tuning house offering body kits, performance upgrades, and custom wheels for Ferrari, Lamborghini, Mercedes, and BMW. Comparable in scope of services and in the luxury European-car customization segment Platinum Motorsport serves.
• RDB LA: Los Angeles-based luxury and exotic car customizer offering wraps, wheels, body kits, and performance modifications. Operates in the same LA geography, serves the same affluent customer segment, and competes directly for the same high-end build pipeline.
• TopCar Design: Russian luxury car customizer producing carbon-fiber body kits and bespoke interiors for Porsche, Mercedes, and Range Rover. Comparable product line (premium body kits, interior upgrades) and target market (exotic/luxury SUV owners).
• Brabus: German high-end Mercedes-Benz tuning and customization house producing widebody kits, performance upgrades, and bespoke interiors. Brabus is explicitly named in Platinum Motorsport's product line (Brabus G800 Widestar Kit), making it the closest direct comparable in terms of customer, vehicle base, and service offering.
• G-Power: German performance tuner known for BMW M and Mercedes-AMG builds pushing 700–1000+ HP outputs. Overlaps with Platinum Motorsport's performance engineering on AMG platforms and competes in the same high-horsepower luxury tuning category.
• Lumma Design: German luxury SUV and exotic car body-kit manufacturer and tuner specializing in widebody conversions for Range Rover, Mercedes G-Class, and similar platforms. Closely parallels Platinum's widebody/exterior modification offering for high-end SUVs.

Emerging players

• Carlex Design: Polish luxury car interior customizer specializing in premium leather, Alcantara, and bespoke cabin redesigns for Mercedes, Range Rover, and Bentley. Strong overlap with Platinum Motorsport's interior upgrade offering (Black Napa Leather, ambient lighting, custom upholstery).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PlatinumMotorsport
• Instagraminstagram.com/Platinum_Group
• Facebookfacebook.com/platinummotorsport
• LinkedInlinkedin.com/company/platinum-motorsport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Motorsport