What Visit Fairfax does

Visit Fairfax (legal name: Fairfax County Convention and Visitors Corporation) is the official Destination Marketing Organization (DMO) for Fairfax County, Virginia, operating as a 501c6 non-profit established in July 2004. It is funded primarily through an allocation of the county's Transient Occupancy Tax (hotel tax) and governed by a 26-member board of directors that includes representation from major hospitality anchors (Hilton Washington Dulles, The Ritz-Carlton, Mount Vernon, Smithsonian National Air and Space Museum Steven F. Udvar-Hazy Center, Wolf Trap) as well as ex-officio seats for Fairfax County Government and the Fairfax County Economic Development Authority. The organization serves multiple B2B demand segments — meeting planners, sports event organizers, tour operators, reunion organizers, and wedding planners — while driving leisure travel demand through consumer-facing content.

Its technology platform centers on fxva.com, built on Simpleview's destination marketing stack, augmented by a virtual tour platform (virtualfairfax.com), a Virtual Site Inspection tool for planners, an events calendar, and a Bandwango-powered mobile Savings Pass. Notable product surfaces include the Fairfax 250 commemorative initiative tied to America's 250th anniversary and a cooperative marketing/stakeholder resources portal. Operating revenue derives from the hotel tax allocation, supplemented by Virginia Tourism Corporation matching grants (e.g., $15,000 received in 2026). The scale of the broader Fairfax County tourism economy it drives is reported at over $3.6 billion annually, which is materially larger than Visit Fairfax's own operating budget.

Go-to-market combines direct sales (three National Sales Managers covering Groups & Meetings, Sports/Government/Corporate, and Packaged Tours) with trade show participation, content marketing via blog and #FXVA social channels, email newsletters, earned media, and strategic co-marketing partnerships (e.g., 2025 USA Hockey National Championships with USA Hockey and Visit Loudoun, SportsNOVA regional sports tourism collaboration, and statewide Virginia is for Lovers branding).

Name

Visit Fairfax

Legal name

Fairfax County Convention and Visitors Corporation

Website

https://fxva.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Fairfax is a 501c6 non-profit destination marketing organization for Fairfax County, Virginia, funded by the county's hotel tax, promoting tourism across leisure, meetings, sports, tours, reunions, and weddings via its fxva.com platform and direct sales engagement with planners.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ), Events-Integrated Corporate Travel (TMCs with Meetings/Groups) (THACAAAH)

Keywords

• Destination marketing
• Tourism promotion
• Convention sales
• Sports tourism
• Visitor services

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Transient Occupancy Tax (Hotel Tax): Visit Fairfax is funded by a portion of the Transient Occupancy tax (hotel tax). As a 501c6 non-profit Destination Marketing Organization, their primary revenue comes from this hotel tax allocation, which funds marketing, promotion, and coordination of tourism, conventions, sports and hospitality opportunities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Visit Fairfax is the official 501c6 non-profit Destination Marketing Organization (DMO) for Fairfax County, Virginia. It promotes, develops, and coordinates tourism, conventions, and sports through marketing campaigns, sales calls, trade shows, RFP processing, and cooperative partner programs. Its services are organized into dedicated verticals for leisure travelers, meetings, sports events, tour operators, reunions, and weddings, and it is funded primarily by a share of the local Transient Occupancy (hotel) tax.

Product overview

Visit Fairfax operates fxva.com as a comprehensive destination marketing platform offering tourism promotion services for Fairfax County, Virginia. The platform serves multiple market segments including leisure travel, meetings and conventions, sports tourism, and group travel (reunions and weddings). Key products include the main tourism website with event calendars and trip planning tools, a virtual site inspection tool for event planners, a mobile Savings Pass program powered by Bandwango, partner stakeholder resources including marketing and sales tools, and the Fairfax 250 commemorative initiative. Funded by transient occupancy tax, Visit Fairfax functions as a 501c6 non-profit Destination Marketing Organization established in 2004.

Differentiator

Problem solved

Functional benefit

Products and services

• fxva.com Destination Website Platform

Quantifiable outcome

• Tourism brings over $3.6 billion annually to Fairfax County
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Virginia Tourism CorporationcoreGTM or Marketing Partner · 8 May 2026Virginia Tourism Corporation awarded Visit Fairfax $15,000 matching grant to support its Visit Fairfax marketing effort as part of $2.2 million statewide tourism grant program.
• USA HockeycoreStrategic or Co-development Partner · 1 March 2025Visit Fairfax partnered with USA Hockey to host the 2025 USA Hockey National Championships (Girls Tier II 16U) in collaboration with Visit Loudoun, attracting 1,400+ attendees to Fairfax and Loudoun Counties.
• Visit LoudouncoreStrategic or Co-development Partner · 1 March 2025Co-marketing partnership to jointly host the USA Hockey National Championships and promote Northern Virginia as a sports tourism destination.
• MYHockey TournamentsminorGTM or Marketing PartnerTournament management partner for the USA Hockey National Championships event.
• SportsNOVAcoreStrategic or Co-development PartnerNorthern Virginia sports tourism partnership connecting Fairfax County with other regional destinations for sports event promotion.
• The St. JamescoreImplementation/ SI/ Consulting PartnerSports complex venue serving as 1A competition venue for USA Hockey National Championships.
• Ashburn Ice HousecoreImplementation/ SI/ Consulting PartnerIce rink venue serving as 2A competition venue for USA Hockey National Championships.
• Starr Hill BrewpubminorGTM or Marketing PartnerDesignated dining partner for coaches/managers reception during USA Hockey National Championships.
• Potomac Valley Amateur Hockey AssociationminorGTM or Marketing PartnerLocal hockey association supporting the USA Hockey National Championships event.
• Virginia is for LoverscoreGTM or Marketing PartnerStatewide Virginia tourism branding initiative that Visit Fairfax participates in, promoting Virginia tourism across all regions.
• SimpleviewcoreTechnology or IntegrationTechnology provider for Visit Fairfax website platform (Simpleview CRM and destination marketing technology). Website credits indicate Simpleview Inc. as the technology provider.
• Destinations InternationalminorStrategic or Co-development PartnerGlobal association for destination marketing organizations that Visit Fairfax participates in through Simpleview partnership.
• Fairfax County Economic Development AuthoritycoreStrategic or Co-development PartnerEx-officio board member representing Fairfax County Government economic development interests in tourism promotion.
• Fairfax County GovernmentcoreStrategic or Co-development PartnerEx-officio board member representing county government oversight of Visit Fairfax DMO operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Destination DC: Official DMO for Washington, D.C., directly competing with Visit Fairfax for meetings, conventions, sports events, and leisure visitors in the overlapping National Capital Region market.
• Visit Loudoun: Adjacent Northern Virginia DMO that Visit Fairfax already partners with on the 2025 USA Hockey National Championships; competes and collaborates for the same regional sports, meetings, and leisure spend.
• Destination Cleveland: Mid-sized U.S. city/county DMO with a comparable leisure, meetings, and sports segmentation and hotel-tax funding model; useful operational peer for DMO structure benchmarking.
• Visit Philadelphia: Mid-Atlantic heritage-and-meetings DMO comparable in scope, B2B sales segmentation, and use of a Simpleview-style DMO platform.
• Discover Alexandria: DMO for Alexandria, Virginia, pursuing the same Northern Virginia leisure, heritage, and meeting planner market with overlapping hotel inventory and attractions.
• Visit Baltimore: Mid-Atlantic metro DMO with a similar meetings/sports/leisure segmentation, RFP-driven sales motion, and hotel-tax funding model, serving as a useful operational comparable.
• Arlington Convention and Visitors Service: DMO serving Arlington County, Virginia, directly competing for the same National Capital Region meetings, sports tourism, and group travel business as Visit Fairfax.

Others

• Simpleview: Primary DMO technology platform vendor powering Visit Fairfax's website, CRM, extranet, and event calendar; an enabling/ecosystem participant rather than a competitor.
• Destinations International: Global industry association for DMOs in which Visit Fairfax participates via Simpleview partnership; provides industry benchmarking, advocacy, and education.

Broad incumbents

• Virginia Tourism Corporation: Statewide tourism authority that awards matching grants to Visit Fairfax and runs the 'Virginia is for Lovers' brand; sets the policy and funding context in which Visit Fairfax operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/visitfairfax
• Facebookfacebook.com/visitfairfaxva
• Instagraminstagram.com/visitfairfax
• LinkedInlinkedin.com/company/visitfairfax

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Fairfax