Kimono

What Kimono does

KIM+ONO is a privately held, family-owned luxury apparel brand specializing in handcrafted kimono robes and related loungewear, operating since its founding in 1996 (originally as Old Shanghai) in San Francisco's Chinatown. The company designs all kimono patterns in-house (co-founders Renee and Tiffany Tam) and produces its premium handpainted silk line through a partnership with a family-run silk village in China that uses generations-old oral-tradition techniques. Product portfolio spans handpainted silk robes ($450–$525+), standard 100% Grade 6A Mulberry silk robes ($188–$250), washable silk robes ($248–$325), and polyester charmeuse entry-level robes ($115–$140), alongside wraps, jackets, plus-size and men's lines, bridal robes, travel kimonos, self-care bundles, and accessories (eye masks, scarves, gua sha, facial rollers, totes).

The business operates a direct-to-consumer go-to-market built on a Shopify storefront with Shop Pay BNPL and Yotpo-powered reviews, supplemented by a single physical flagship store at 729 Grant Ave, San Francisco, and a wholesale channel through the Faire marketplace. International shipping is offered across 100+ countries with country-specific free-shipping thresholds. Marketing is organic-and-earned-media-led: a #SWAYWITHUS Instagram community, presence across TikTok/Pinterest/Facebook/YouTube, an editorial journal, a VIP email list, and a points-based loyalty program (1 point/$1, redeemable for $10–$30 discounts) with a $30/$30 referral mechanic. Press coverage includes Forbes, New York Magazine, British Vogue, Brides, and The Knot. No external institutional funding, headcount data, or revenue figures are disclosed.

Revenue mechanics are predominantly one-time unit sales priced $115–$525+, with modest recurring behavior driven by the loyalty program and gift card demand; primary customer segments are individual women seeking luxury loungewear, brides and bridal parties (2,275+ reviews on the bridal page), plus-size and maternity shoppers, men's buyers, and travel consumers. The firm shows no AI/ML capabilities, no proprietary technology beyond standard Shopify/Yotpo integrations, and remains entirely founder-led.

Name

Kimono

Legal name

KIM+ONO

Website

https://kimandono.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

KIM+ONO is a family-owned luxury apparel brand founded in 1996 in San Francisco's Chinatown, designing and selling handcrafted silk kimono robes ($115–$525+), wraps, jackets, and accessories to individual consumers worldwide via Shopify DTC e-commerce, a Chinatown flagship store, and Faire wholesale.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase revenue from selling handcrafted kimono robes, wraps, jackets, and accessories. Products range from entry-level charmeuse robes ($115) to premium handpainted silk pieces ($525+).
2. Loyalty Rewards Program: Points-based rewards program where customers earn points on purchases (1 point per $1 spent) and redeem for discounts ($10 off at 500 points, $20 off at 1000 points, $30 off at 1500 points).
3. Gift Cards: Digital gift cards sold in various denominations for gifting occasions.
4. Wholesale Orders: Wholesale orders through Faire marketplace for retailers and bridal businesses, with bulk discounts available (15% off with code YOURDAY for 5+ bridal party pieces).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

KIM+ONO designs, produces, and sells handcrafted kimono robes, wraps, jackets, and accessories made from premium silk, washable silk, charmeuse, and handpainted silk, with a flagship assortment targeted at modern women, brides, plus-size customers, and men. The brand operates a direct-to-consumer Shopify storefront, a flagship retail store in San Francisco's Chinatown, and a wholesale channel through Faire, supported by a points-based loyalty and referral program.

Product overview

KIM+ONO is a family-owned luxury apparel brand specializing in handcrafted kimono robes and wraps for modern women and men. The product portfolio centers on three main silk kimono categories: Silk Kimono Robes (100% Grade 6A Raw Mulberry Silk), Washable Silk Kimono Robes (machine-washable luxury silk), and Handpainted Silk Kimono Robes (one-of-a-kind artisanal pieces taking seven days to craft). These core robe products are complemented by Kimono Wraps and Kimono Jackets for versatile styling, plus an extensive Plus Size collection and Men's collection. Self Care Sets bundle washable silk robes with matching eye masks for spa-at-home experiences. The accessory line includes Sleeping Eye Masks, Kerchief Scarves, Gua Sha Tools, Facial Rollers, and Canvas Totes. Services include traditional Furoshiki Gift Wrapping and the KIM+ONO Rewards loyalty program. Additional offerings include Charmeuse robes (polyester charmeuse fabric) and Travel Kimonos. All designs are created in-house by co-founders Renee and Tiffany Tam, with production partner a family-run silk village. The brand also offers a Bridal Collection with party discounts. Products are sold online and at a flagship store in San Francisco's Chinatown.

Differentiator

Problem solved

Functional benefit

Products and services

• Silk Kimono Robes Luxury kimono robes made from 100% Grade 6A Raw Mulberry Silk, available in long and short lengths with original floral and botanical patterns, designed in-house by KIM+ONO co-founders and priced $188-$250 USD.
• Washable Silk Kimono Robes Machine-washable kimono robes made from 100% Grade 6A Mulberry Silk that can be gently machine washed at home, eliminating the need for dry cleaning while retaining luxury hand-feel; priced $248-$325 USD.
• Handpainted Silk Kimono Robes Heritage handcrafted kimono robes featuring original botanical illustrations hand-sketched and handpainted by master artisans using traditional watercolor techniques on 100% Grade 6A Mulberry Silk; each piece is one-of-a-kind and priced $450-$525 USD.
• Charmeuse Kimono Robes Kimono robes made from polyester charmeuse fabric (22mm weight) offering a soft drape and gentle material at a more accessible price point, priced $115-$140 USD.
• Kimono Wraps Kimono wrap styles designed to drape over shoulders for layering, available in silk and washable silk materials with botanical and floral patterns.
• Kimono Jackets Short kimono jacket styles designed as versatile layering pieces that complement various outfits, suitable as daytime or evening outerwear.
• Plus Size Kimono Robes (Curve & Plus Collection) Extended size range (Curve & Plus) of signature kimono robe styles, including silk, washable silk, and charmeuse options in long and short lengths, designed for full-figured customers.
• Men's Kimono Robes & Wraps Kimono robes and wraps designed for men, including silk and washable silk options that offer luxury and elegance for male customers seeking fashion-forward loungewear or layering pieces.
• Bridal Kimono Robes Wedding-day kimono robes for brides and bridesmaids featuring feminine neutrals and botanical designs, intended for pre-wedding getting-ready photography and honeymoon wear; bridal party discount of 15% available for orders of 5+ pieces.
• Travel Kimonos Lightweight, packable kimono robes designed for travel, functioning as versatile cover-ups for poolside, beach, or as lightweight jackets for day-to-night versatility.
• Self Care Sets Luxury self-care gift sets combining a washable silk kimono robe with a matching sleeping eye mask, crafted from 100% Grade 6A Mulberry Silk for spa-at-home experiences; priced $278-$373 USD.
• Accessories (Silk Eye Masks, Kerchief Scarves, Gua Sha Tools, Facial Rollers, Canvas Totes & Beach Towels) Companion accessories to the kimono robe line, including washable silk sleeping eye masks, silk kerchief scarves, rose quartz gua sha tools, facial rollers, and canvas tote bags / convertible beach towel totes featuring signature floral patterns.
• Furoshiki Gift Wrap Service Traditional Japanese Furoshiki gift wrap service where kimono robes are hand-wrapped in cloth for gifting occasions, providing a distinctive unboxing experience.
• Wholesale Program (via Faire Marketplace) Wholesale program offering KIM+ONO kimono robes and accessories to retailers and bridal businesses through the Faire marketplace, with bridal party bulk discounts (e.g., 15% off with code YOURDAY for 5+ pieces).

Quantifiable outcome

• Handpainted silk robes take 7 days to craft from start to finish
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the KIM+ONO online store, providing website hosting, payment processing, and customer data management. Shopify processes personal information and enables the shopping experience including Shop Pay buy now, pay later functionality.
• Family-Run Silk Village (China)coreStrategic or Co-development PartnerPartnership with a family-run silk village in China for production of handcrafted silk kimono robes. Master artisans use generations-old handpainted techniques passed down through oral tradition to create artisanal-quality pieces.
• FaireminorChannel Partner/ Reseller/ DistributorWholesale marketplace platform enabling retailers and bridal businesses to purchase KIM+ONO products for resale.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Hanro: Hanro is a heritage luxury loungewear and intimate apparel brand offering silk and cotton robes. Comparable to KIM+ONO in luxury loungewear category with a longer heritage, but operates as a broader incumbent across multiple product lines.
• La Perla: La Perla is a global luxury lingerie, loungewear, and silk robe brand with a much larger footprint. Comparable to KIM+ONO in luxury silk robes and intimate apparel category, but operates as a broad incumbent with global retail presence.

Direct peers

• Natori: Natori is a luxury sleepwear, loungewear, and lingerie brand offering silk robes and intimate apparel. Directly comparable to KIM+ONO in women's silk robes and luxury loungewear, with a longer heritage and broader distribution.
• Cozy Earth: Cozy Earth is a luxury loungewear and bedding brand selling bamboo and silk robes online. Similar to KIM+ONO in DTC luxury loungewear category and target demographic of women seeking comfortable premium robes.
• Morgan Lane: Morgan Lane is a luxury sleepwear and loungewear brand offering printed silk robes and pajamas. Comparable to KIM+ONO in silk robes, floral prints, and luxury positioning, with overlap in the bridal and gifting occasion market.
• Hill House Home: Hill House Home is a DTC lifestyle brand offering robes, dresses (the Nap Dress), and bedding with a luxury aesthetic. Comparable to KIM+ONO in target customer, DTC distribution, and feature in bridal/lifestyle press.
• Fishers Finery: Fishers Finery is a DTC silk apparel brand specializing in silk robes, sleepwear, and pillowcases. Comparable to KIM+ONO's silk product line and direct-to-consumer model targeting consumers seeking premium silk products.
• Lilysilk: Lilysilk is a DTC silk apparel and bedding brand with a broad range of silk robes at varying price points. Comparable to KIM+ONO in silk product focus, e-commerce-first model, and global shipping, though at a lower average price point.
• Lunya: Lunya is a DTC luxury loungewear and sleepwear brand offering washable silk robes, pajamas, and dresses. Directly comparable to KIM+ONO in product category (silk robes), target customer (women seeking luxury loungewear), and DTC-first business model.
• Sleeper: Sleeper is a luxury loungewear and occasionwear brand known for feather-trimmed dresses and silk pieces. Comparable to KIM+ONO in the luxury loungewear/silk DTC space with similar price points and aesthetic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/kimandono
• Facebookfacebook.com/kimandonoco
• Instagraminstagram.com/kimandono_
• Pinterestpinterest.com/kimandono
• TikToktiktok.com/@kimandono_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kimono