Morgan Lane
Morgan Lane is a New York-based luxury sleepwear and intimate apparel brand founded in 2014, offering silk and organic cotton pajamas, bridal lingerie, men's, and children's sleepwear. The founder-led company sells direct-to-consumer and through 40-plus global wholesale partners including Nordstrom, Saks, and Net-a-Porter.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Morgan Lane does
Morgan Lane is a New York-based, founder-led luxury sleepwear and intimate apparel brand established in 2014, operating as Morgan Lane LLC. The company designs, sources, and sells silk charmeuse and organic cotton pajamas, nightgowns, robes, lingerie, men's and children's sleepwear, and sleep accessories through a direct-to-consumer Shopify storefront at morgan-lane.com supported by returns processing at a Statco warehouse in Passaic, NJ. Its technical differentiators include a custom embroidery personalization platform that lets buyers configure font, color, and patch options on individual garments (adding roughly 14 business days of handling time) and a Pure Cotton line produced in a GOTS-verified factory using organic or BCI cotton.
The product portfolio is organized around a 100% Silk Collection (Ruthie, Katelyn, Langley, and bridal silhouettes) and a Pure Cotton Collection (Maebelle, Ava, Tommy unisex), with Lanie's blog and a Customer Care contact path servicing post-purchase questions. Pricing sits firmly in the premium band with pajama sets at $128-$368, individual tops and bottoms at $136-$298, bras at $110-$168, panties at $88-$258, cashmere sleep mask sets at $150, and gift cards denominated from $100 to $500. Marketing leans on Instagram, Pinterest, Twitter, Facebook, editorial placements (Vogue, Forbes, Cosmopolitan, Harper's Bazaar, WWD), and celebrity wear (Kourtney Kardashian, Emma Roberts).
Revenue is generated through two streams: direct e-commerce sales on the owned storefront and wholesale distribution to more than 40 luxury department stores, online luxury marketplaces, and specialty boutiques in the US, UK, France, Russia, Japan, and Bermuda, including Nordstrom, Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman, Harrods, Net-a-Porter, Shopbop, Farfetch, Goop, Moda Operandi, and Bandier. The business is privately held with no disclosed funding rounds, no listed management beyond founder and CEO Morgan Curtis, and a disclosed headcount of 1-10 employees. A January 2026 U.S. Consumer Product Safety Commission recall of Morgan Lane children's pajama sets for violating flammability standards is the most material operational event on record and remains an active risk to that product line.
Morgan Lane firmographics
Firmographics- Name
- Morgan Lane
- Legal name
- Morgan Lane LLC
- Website
- https://morgan-lane.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Morgan Lane is a New York-based luxury sleepwear and intimate apparel brand founded in 2014, offering silk and organic cotton pajamas, bridal lingerie, men's, and children's sleepwear. The founder-led company sells direct-to-consumer and through 40-plus global wholesale partners including Nordstrom, Saks, and Net-a-Porter.
- Ownership category
- akta.pro rank
Morgan Lane industry classification
Industry- Product category
- Luxury Sleepwear and Intimate Apparel
- SIC
- Women's, Misses', Children's & Infants' Undergarments (2340), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE)
- akta.pro secondary industries
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Loungewear (Home Comfort Basics) (CRAAAIAF), Luxury Intimates, Loungewear & Sleepwear (CRAAAFAJ), Sleepwear & Loungewear (Children) (CRAAAHAH)
Keywords
Where Morgan Lane is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Morgan Lane business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Direct E-commerce Sales: Retail sales through owned e-commerce website morgan-lane.com. Customers purchase directly with standard shipping within 2-3 business days. Custom embroidery adds 14 business days handling time.
- Wholesale Distribution: Products sold through major department stores and specialty boutiques worldwide including Nordstrom, Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman, Net-a-Porter, Shopbop, Farfetch, and others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium pajama sets and sleepwear |
| Unit Pricing | Pay-as-you-go | Accessories including sleep masks and gift cards |
| Unit Pricing | Pay-as-you-go | Lingerie and intimates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Morgan Lane product offering
Product offeringCore offering
Morgan Lane designs, manufactures, and sells luxury sleepwear and intimate apparel including silk pajamas, organic cotton loungewear, bridal lingerie, robes, nightgowns, and accessories for women, men, and children. Products are produced in premium materials such as 100% silk charmeuse, GOTS-certified organic cotton, and cotton-cashmere blends, and the brand offers a custom embroidery personalization service for monogramming and custom patches across its product range.
Product overview
Morgan Lane is a luxury sleepwear and intimate apparel brand offering a unified portfolio of designer pajamas, nightgowns, robes, lingerie, and accessories. The core product lines include a 100% Silk Collection (featuring Ruthie, Katelyn, and Langley styles) and a Pure Cotton eco-friendly collection (featuring Maebelle and Tommy styles). A distinctive Custom Embroidery service allows personalization across the entire product range. The brand serves women, men, and children with products spanning silk charmeuse sleepwear, organic cotton loungewear, bridal pajamas, and luxury lingerie. Available through direct-to-consumer e-commerce, major luxury retailers (Net-a-Porter, Bergdorf Goodman, Neiman Marcus, Nordstrom), and international stockists.
Differentiator
Problem solved
Functional benefit
Products and services
- Silk Sleepwear Collection
Quantifiable outcome
- Featured in major publications including Cosmopolitan, Forbes, WWD, Harper's Bazaar, and Vogue
Companies that use Morgan Lane
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Morgan Lane technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Morgan Lane partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- NordstromcoreMajor US department store chain with locations in Seattle, and nationwide. Products sold through Nordstrom retail locations and online store.
- Neiman MarcuscoreLuxury department store with locations in Beverly Hills, Bal Harbor, FL, and nationwide. Flagship partnership for luxury sleepwear distribution.
- Saks Fifth AvenuecoreLuxury department store with locations in New York (5th Ave, 611 5th Ave, 225 Liberty St) and Beverly Hills. Key retail partner.
- Bergdorf GoodmancoreLuxury department store in New York (754 5th Ave, 611 5th Ave, 225 Liberty St). Flagship luxury retail partnership.
- Net-a-PortercoreGlobal online luxury fashion destination. Worldwide distribution of Morgan Lane products.
- ShopbopmajorAmazon-owned online fashion retailer. Wide selection of Morgan Lane products available for global shipping.
- FarfetchmajorGlobal online marketplace connecting customers with boutiques worldwide. Additional distribution channel for Morgan Lane products.
- GoopmajorGwyneth Paltrow-founded lifestyle brand and online retailer. Curated selection of Morgan Lane luxury sleepwear.
- Moda OperandimajorLuxury fashion platform offering pre-order of designer collections. Distribution partner for Morgan Lane.
- HarrodsmajorIconic luxury department store in London (87-135 Brompton Rd, London SW1X 7XL). European retail presence.
- BandierminorSpecialty activewear and loungewear boutique. Limited distribution of Morgan Lane products.
- Land of BébéminorCollaboration on Linnet Night Shirt x Land of Bébé - a limited edition collection featuring Annabelle Floral print cotton night shirts.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Morgan Lane competitors and assessment
Company assessmentDirect peers
- Eberjey: Direct-to-consumer and wholesale luxury sleepwear and intimates brand selling through Nordstrom, Neiman Marcus, and Saks — overlapping distribution, similar fabric-led product strategy, and comparable bridal/loungewear offerings.
- Lunya: Modern DTC luxury sleepwear and washable silk brand targeting a similar luxury-conscious female customer; competes on premium fabrics and personalization, with comparable price architecture.
- Olivia von Halle: London-based luxury silk and cashmere sleepwear and loungewear brand with comparable price points, custom embroidery heritage, and similar positioning in department stores and online luxury retailers such as Net-a-Porter.
- Cosabella: Premium Italian intimates and sleepwear brand selling across luxury department stores and DTC; overlaps with Morgan Lane's lingerie and pajama assortment at similar mid-luxury price points.
- Sleeper: Luxury sleepwear and loungewear brand built around silk sets and bridal pajamas; competes head-to-head with Morgan Lane in the wedding-party and loungewear-as-daywear segment across global luxury e-commerce.
- Skin: Premium loungewear and sleepwear brand known for soft fabric-led pajamas and robes with similar wholesale presence in luxury department stores and direct e-commerce.
Emerging players
- Hill House Home: DTC-driven lifestyle brand whose nap dresses and loungewear have entered the sleepwear-adjacent luxury category; overlapping bridal and gifting positioning with comparable marketing-led growth.
- Klassy Network (formerly Honeydew Intimates): DTC bridal pajama and intimate apparel brand focused on wedding parties and bridesmaids — overlapping customer segment with Morgan Lane's bridal sleepwear business and competing for bridal-party group orders.
Broad incumbents
- La Perla: Global luxury lingerie and loungewear house with broad portfolio across bras, sleepwear, and robes; competes at the top end of the department store sleepwear wall alongside Morgan Lane.
- Hanro: Established European sleepwear and underwear brand with broader assortment and longer history; overlaps with Morgan Lane's silk and cotton sleepwear/lingerie at the high end of department store sleepwear.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Morgan Lane social profiles
Digital presenceMorgan Lane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morgan Lane leadership team
Management profileNumber of profiles
Profiles1 record
Morgan Lane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morgan Lane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morgan Lane
What does Morgan Lane do?
Morgan Lane designs, manufactures, and sells luxury sleepwear and intimate apparel including silk pajamas, organic cotton loungewear, bridal lingerie, robes, nightgowns, and accessories for women, men, and children. Products are produced in premium materials such as 100% silk charmeuse, GOTS-certified organic cotton, and cotton-cashmere blends, and the brand offers a custom embroidery personalization service for monogramming and custom patches across its product range.
Is Morgan Lane a public or private company?
Morgan Lane is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Morgan Lane founded?
Morgan Lane was founded in 2014. It employs 1 to 10 people.
Where is Morgan Lane based?
Morgan Lane is headquartered in New York, United States, in the North America region.
How does Morgan Lane make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are Morgan Lane's main competitors?
Direct peers on record are Eberjey, Lunya, Olivia von Halle, Cosabella, Sleeper and Skin. Emerging players are Hill House Home and Klassy Network (formerly Honeydew Intimates). Broad incumbents are La Perla and Hanro.
Does Morgan Lane have an API?
No public API is recorded for Morgan Lane.
What industry is Morgan Lane in?
Morgan Lane's product category is Luxury Sleepwear and Intimate Apparel. Its primary akta.pro industry code is CRAAAIAE, Sleepwear & Nightwear (Pajamas, Nightgowns), with a secondary code of CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands. Its SIC code is 2340.