New Planet Media
- Company typePrivate
- Founded2000
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
New Planet Media firmographics
Firmographics- Name
- New Planet Media
- Legal name
- New Planet Media SAS
- Website
- https://new-planet-media.fr
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
New Planet Media industry classification
Industry- Product category
- Senior-focused Digital Media Publishing
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
- akta.pro secondary industry
- Digital Health, Health Information Systems & Data Programs (BPADAIAJ)
Keywords
Where New Planet Media is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
New Planet Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Advertising: Monetization of media brands on the internet through display advertising, video ads, and brand content. The company sells advertising space to advertisers targeting the senior demographic, utilizing its audience data and newsletter reach.
- Database Monetization: Monetization of customer databases through branding, video, brand content, and targeted email marketing. The company leverages its audience data for advertiser targeting across websites and newsletters.
- Content Services for Advertisers: Creation of content (news, interviews, video) for advertisers as part of brand content and performance strategy. Advertisers can access targeted advertising through the company's audience and database.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
New Planet Media product offering
Product offeringCore offering
New Planet Media is a French digital media publishing group that operates a portfolio of senior-focused editorial websites (Planet.fr for general news, Medisite.fr for health, E-sante.fr for health & wellness, and Papyhappy.fr for senior residence listings). The company monetizes these media properties through an in-house advertising agency (régie publicitaire) that sells display advertising, video, brand content, and targeted email campaigns to advertisers in health, finance, and real estate. It also operates Fondation Medisite, a medical research foundation under the Fondation de France.
Product overview
New Planet Media is a multi-platform digital media publishing group operating two core divisions: a Publishing Pole managing owned media brands (Planet.fr, Medisite.fr, E-sante.fr) and an Advertising Pole (internal advertising network) for monetization. The group also operates Papyhappy.fr as a senior residence guide service and Fondation Medisite for medical research. The portfolio serves connected seniors with over 5 million monthly visitors across its three main content sites, offering advertisers targeted advertising access to this audience.
Differentiator
Problem solved
Functional benefit
Brands
- Planet.fr: General news website covering politics, heritage, automotive, and travel content.
- Medisite.fr
- E-sante.fr
- Papyhappy.fr
Products and services
- Medisite.fr Health information website offering comprehensive health coverage with real-time news, detailed dossiers on health topics, and prevention-focused editorial content validated by medical experts. Audience: health information seekers.
- Planet.fr General news website covering politics, heritage, automobiles, and travel with a proximity-focused editorial approach. Audience: senior news consumers.
- E-sante.fr Health and wellness magazine website providing comprehensive health information including articles on daily health, diseases, medications, beauty, and dietetics. Audience: health and wellness information seekers.
- Papyhappy.fr Independent ethical guide helping families find senior housing among 16,000 listed residences through a resident review system and mystery shopper visits. Audience: families seeking senior housing for elderly relatives (assists ~4,500 families annually).
- Internal Advertising Agency (Régie publicitaire) In-house advertising network specializing in monetization of media brands on the internet and database monetization (branding, video, brand content, email marketing). Audience: enterprise advertisers in health, finance, and real estate.
- Fondation Medisite Medical research foundation operating under theegide of Fondation de France, focused on funding neuroscientific research to advance understanding and treatment of neurological diseases. Audience: medical research community and donors.
Quantifiable outcome
- Medisite ranked #1 health website in France with nearly 500,000 daily unique visitors (Médiamétrie Nielsen NetRatings, June-August 2021)
- +2 more outcomes
Companies that use New Planet Media
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
New Planet Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature3 records
New Planet Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fondation de FrancecoreMedisite Foundation created in 2014 under the Fondation de France umbrella, dedicated to medical research in Neurosciences. The foundation conducts fundraising and awareness campaigns on brain health, reflecting New Planet Media's commitment to senior health issues.
Scale indicators11 records
Recent moves9 records
Expansion highlights5 records
New Planet Media competitors and assessment
Company assessmentDirect peers
- Notre Temps: Long-standing French media brand dedicated to the 50+ demographic across wellness, finance, and lifestyle — closest direct competitor to Planet.fr within the same senior-targeted niche with shared advertiser categories (health, finance, retirement).
- Pleine Vie: French media brand targeting active seniors with content on health, leisure, and lifestyle — competing for the same advertiser set and audience cohort as Planet.fr and E-sante.fr across both web and newsletters.
- Top Santé: French health and wellness magazine site (digital extension of Top Santé magazine) addressing similar health-information needs to Medisite and E-sante, monetized via advertising and brand content in the same verticals.
- Doctissimo: France's largest consumer health information portal covering medical topics, wellness, and lifestyle — directly overlaps with Medisite.fr and E-sante.fr in audience, monetization model (advertising-led), and editorial positioning toward health-seeking French consumers.
- Santé Magazine: French consumer health magazine site covering medical news, prevention, and wellness — operates the same content + advertising model and overlaps with both Medisite.fr's editorial offer and the pharma/health advertiser base.
Others
- Sirdata: European data management platform and audience-targeting provider listed as an integration partner of New Planet Media — comparable as an enabling/ecosystem participant on the advertiser-side stack the company monetizes.
- Group SBF / HighCo: French data and marketing services group operating targeting solutions for retail and consumer brands — comparable as an ecosystem partner/competitor in cookie-based audience targeting for CPG and health advertisers.
Broad incumbents
- Prisma Media: One of France's largest publishers (Femme Actuelle, Télé-Loisirs, Voici, Gala) running digital + newsletter portfolios with comparable advertising-driven monetization — competes for the same French advertiser budgets and household audience pools.
- Le Figaro Santé / Le Figaro: Major French news publisher with a health vertical (Le Figaro Santé) and seniors-affluent audience — broader portfolio but competing for the same premium health advertisers and politically engaged senior readers.
- Auféminin (Webedia): Large French digital publishing platform (now within Webedia) operating a multi-brand portfolio of content sites across lifestyle, health, and parenting — overlaps in health/lifestyle verticals and ad-tech-driven monetization model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
New Planet Media social profiles
Digital presenceNew Planet Media compliance and trust
Trust signalCompliance2 records
New Planet Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Planet Media leadership team
Management profileNumber of profiles
Profiles2 records
New Planet Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Planet Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Planet Media
What does New Planet Media do?
New Planet Media is a French digital media publishing group that operates a portfolio of senior-focused editorial websites (Planet.fr for general news, Medisite.fr for health, E-sante.fr for health & wellness, and Papyhappy.fr for senior residence listings). The company monetizes these media properties through an in-house advertising agency (régie publicitaire) that sells display advertising, video, brand content, and targeted email campaigns to advertisers in health, finance, and real estate. It also operates Fondation Medisite, a medical research foundation under the Fondation de France.
Is New Planet Media a public or private company?
New Planet Media is a private company. It is classified as corporate owned and is currently operating.
When was New Planet Media founded?
New Planet Media was founded in 2000. It employs 101 to 250 people.
Where is New Planet Media based?
New Planet Media is headquartered in Paris, France, in the Europe region.
How does New Planet Media make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are database Monetization and content Services for Advertisers.
Who are New Planet Media's main competitors?
Direct peers on record are Notre Temps, Pleine Vie, Top Santé, Doctissimo and Santé Magazine. Others are Sirdata and Group SBF / HighCo. Broad incumbents are Prisma Media, Le Figaro Santé / Le Figaro and Auféminin (Webedia).
Does New Planet Media have an API?
No public API is recorded for New Planet Media.
What industry is New Planet Media in?
New Planet Media's product category is Senior-focused Digital Media Publishing. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines, with a secondary code of BPADAIAJ, Digital Health, Health Information Systems & Data Programs. Its NAICS code is 516210 and its SIC code is 7311.