Real Property Management Today

What Real Property Management Today does

Real Property Management Today (legal entity: Property Management Business Solutions, LLC) is a residential property management franchise operating in the South Puget Sound region of Washington State, serving Pierce, King, Thurston, and Kitsap Counties. The company is independently owned by the Rushton family and has operated since 2009 (originally as JCL Management Inc.), joining the Real Property Management franchise network—which itself became part of the Neighborly family of home service brands in 2018. Operations are broker-led by Lee Rushton, supported by a named team of approximately 10+ staff including operations, property management, business development, marketing, and bookkeeping functions.

The company provides full-service residential property management for single-family homes, multi-family properties (duplexes, triplexes, townhomes), and HOA management, delivered through three pricing tiers (Silver 9%/month, Gold 12.5%/month, Platinum 13.9%/month of rent collected) plus a tenant placement-only service. Supporting technology includes AppFolio-based owner and tenant portals, ShowMojo keyless lock integration for self-guided showings, 360-degree virtual tours, and the proprietary Wealth Optimizer financial analysis tool that leverages 35 years of Real Property Management network data and $16 billion in managed rental assets.

The business model is recurring-revenue driven, primarily via percentage-of-rent management fees (9-13.9%) supplemented by transaction fees (tenant placement, lease renewals), the Owner Benefit Package ($50/month rent protection add-on), and a la carte services (virtual tours, marketing photos, legal notices). Distribution is direct-to-consumer in a defined regional geography, augmented by real estate agent referrals and a preferred vendor relationship with the JBLM housing office for military family referrals. Target customers include rental property owners, out-of-area investors, military families, real estate investors, accidental landlords, and compliance-conscious investors navigating Washington landlord-tenant regulations.

Name

Real Property Management Today

Legal name

Property Management Business Solutions, LLC

Website

https://rpmtoday.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Property Management Today is a Puyallup, Washington-based residential property management franchise serving Pierce, King, Thurston, and Kitsap Counties. It provides full-service leasing, maintenance, rent collection, and compliance support to individual rental property owners, investors, military families, and HOAs via tiered percentage-of-rent pricing.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industries

Multifamily Apartment Property Management (BPAJAFAA), Residential Lease Administration & Tenant Services (BPAJAFAL)

Keywords

• Residential property management
• Tenant placement services
• Rental property maintenance
• HOA management services
• Landlord compliance services

Headquarters

HQ city

Puyallup

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Management Fees: Percentage-based monthly management fees ranging from 9% to 13.9% of rent collected, depending on service tier (Silver, Gold, Platinum packages). Management fee is calculated on rent actually collected, not scheduled rent.
2. Tenant Placement Fees: One-time leasing fees including half-month's rent (Silver) or included in package (Gold/Platinum). Full first month's rent for tenant placement only services.
3. Owner Benefit Package (OBP): $50/month add-on providing rent protection (up to 2 months), legal fee coverage ($1,000), market reports, and legislative alerts. Included free with Gold and Platinum packages.
4. Setup and Renewal Fees: One-time setup fees ($395 Silver) and lease renewal fees ($295 Silver, $195 Gold) for property onboarding and annual lease renewals.
5. A La Carte Services: Individual services including virtual tours ($295), advanced marketing photos ($250), legal notices ($100+), property reviews ($95), and lock installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Real Property Management Today provides comprehensive residential property management services for rental property owners, including tenant screening, leasing, rent collection, 24/7 maintenance coordination, property inspections, financial reporting, and legal compliance with Washington landlord-tenant laws. The firm serves single-family homes, multi-family properties, and HOA communities across Pierce, King, Thurston, and Kitsap Counties through tiered service packages (Silver, Gold, Platinum) and à la carte offerings.

Product overview

Real Property Management Today operates as a Neighborly franchise offering residential property management services across Pierce, King, Thurston, and Kitsap Counties in Washington State. The core offering consists of property management services delivered through three service tiers: Lease Only (tenant placement only), Full Service Management (comprehensive property management), and specialized services for single-family homes, multi-family properties, maintenance coordination, and HOA management. The product portfolio includes the proprietary Wealth Optimizer financial analysis tool, the Owner Benefit Package (OBP) rent protection add-on, and Steady Eviction Protection coverage. The company differentiates through local broker-led operations backed by the national Real Property Management franchise network, with technology platforms including AppFolio for property management operations and ShowMojo keyless lock systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Rental Home Management Full-service residential property management for single-family homes, including tenant screening, leasing, rent collection, maintenance coordination, inspections, and legal compliance with Washington regulations.
• Multi-Family Property Management Specialized management for duplexes, triplexes, apartment buildings, and townhomes, with tailored leasing, tenant satisfaction, and turnover strategies for multi-unit properties.
• Rental Property Maintenance Services Maintenance coordination including 24/7 emergency response, routine inspections, and access to a vetted contractor network for repairs and preventative care.
• HOA Property Management Services Homeowners association management including dues collection, vendor management, maintenance coordination, rule enforcement, and board support services.
• Lease Only Tenant placement service for property owners who want professional help finding and screening tenants but prefer to handle day-to-day operations themselves.
• Full Service Management Comprehensive property management covering marketing, tenant screening, lease execution, rent collection, maintenance coordination, inspections, and legal compliance.
• Wealth Optimizer

Quantifiable outcome

• 4.9% vacancy rate (considered very strong in today's market)
• +4 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• NeighborlyflagshipStrategic or Co-development Partner · 1 January 2018Real Property Management joined the Neighborly family of home service brands in 2018. Neighborly is a national network of trusted, local home service professionals. RPM Today operates as a franchise within this network, benefiting from national brand recognition, shared technology platforms, and the Neighborly Done Right Promise guarantee.
• Real Property Management Franchise NetworkcoreStrategic or Co-development PartnerRPM Today operates within the Real Property Management franchise network, one of North America's largest residential property management organizations with 450+ locations. Benefits include access to proven systems, technology platforms, standardized training, and national vendor relationships through ProTradeNet.
• ProTradeNetcoreTechnology or IntegrationNational vendor network providing bulk purchasing power and negotiated discounts for franchise locations. RPM Today uses these relationships to obtain cost-effective maintenance and vendor services for clients.
• AppFoliocoreTechnology or IntegrationProperty management software platform providing owner portal, tenant portal, rent collection, maintenance tracking, and financial reporting capabilities. Used by RPM Today for day-to-day property management operations.
• First Tee - South Puget SoundminorOthersRPM Today partners with First Tee - South Puget Sound, a youth development organization serving at-risk youth through golf and character-building programs. RPM has worked with First Tee for over 10 years, supporting their mission which has touched 63,000+ youth in the region.
• Joint Base Lewis-McChord (JBLM) Housing OfficecoreChannel Partner/ Reseller/ DistributorRPM Today is a preferred vendor to the JBLM housing office, serving military families who need rental property management while deployed. This relationship positions RPM as a top choice for military rental management in the area.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Greystar Real Estate Partners: Largest U.S. residential property manager with a national multifamily portfolio. While primarily multifamily and at far greater scale, Greystar is the dominant incumbent in the residential PM space RPM Today operates in and sets competitive benchmarks for service quality and technology.
• Asset Living: Top-tier national multifamily and single-family property manager. Provides comparable full-service residential management (leasing, maintenance, accounting) but at institutional scale, making it a competitive threat if it expands deeper into SFR and small-multifamily in Pacific Northwest metros.
• FirstService Residential: Largest residential property manager in North America, with HOA and condominium management as a core offering — directly overlapping with RPM Today's HOA management service line. Comparable in residential services breadth but operates at much greater scale and geographic scope.
• Lincoln Property Company: Diversified national real estate services firm with a large residential management arm. Comparable in core residential PM services but operates at far larger scale and primarily serves institutional owners, making it an incumbent competitor for higher-end SFR portfolios in the same region.

Others

• AppFolio: Property management software platform that powers RPM Today's owner and tenant portals. As RPM Today's core technology provider, AppFolio is an ecosystem participant whose product roadmap, pricing, and integration ecosystem directly shape RPM Today's operating economics and feature set.

Regional players

• Belay Property Management: Seattle-area independent residential property management firm serving single-family and small multifamily owners. Direct regional competitor in Washington State, overlapping in target customer (small-portfolio landlords) and service mix (leasing, maintenance, tenant screening).
• Windermere Property Management: Pacific Northwest-based residential real estate and property management brand with deep presence in Washington State. Competes with RPM Today for the same South Puget Sound landlords, but operates as a real estate brokerage with property management as a side business — the inverse of RPM Today's PM-only positioning.

Direct peers

• Property Management Inc. (PMI): National franchise system providing residential property management services through independently owned locations, structurally comparable to Real Property Management. PMI is the most direct franchise-model competitor for SMB residential landlords seeking outsourced management.
• All County Property Management (Fransmart): Residential property management franchise network competing for the same owner customers as Real Property Management. Directly comparable in business model (franchise, percentage-of-rent fees, tenant placement, maintenance coordination) and target market (single-family rental owners).

Emerging players

• Mynd Management: Tech-enabled residential property manager serving small and mid-sized landlords with remote-management dashboards, similar in target customer to RPM Today's out-of-area owners. Comparable business model but with proprietary software stack rather than AppFolio, representing a tech-forward alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rpmtodaywa
• Facebookfacebook.com/RPMToday
• LinkedInlinkedin.com/company/real-property-management-today

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Property Management Today