Training

What Training does

Training Inc. is a licensed post-secondary vocational institution headquartered in Lethbridge, Alberta, Canada, founded in 1992 and family-owned since Ken and Angela acquired the business in 2018. The company delivers occupational training programs and career/employment services across five physical locations in southern Alberta: Lethbridge, Pincher Creek, Cardston, Fort Macleod, and Crowsnest Pass.

The core product portfolio comprises six programs: a 32-week Health Care Aide Program (provincial curriculum, $9,400 tuition), a 21-week Office Assistant Program ($4,970), a Construction Fundamentals Program, an 8-week Workforce Training Program with 23 safety certifications, a 40-hour self-paced Alberta Basic Security Training course ($195), and a Career and Employment Services division offering Destinations, Strive III, Immigrant Employment Services, and Rural Employment Services. A complementary Safety Training division offers short-duration certifications including H2S Alive, Ground Disturbance, First Aid, WHMIS, and TDG. Technology is limited to the Orbund SIS student information system for applications and records, and a learning management system for online safety course delivery.

Revenue is generated through three primary streams: self-funded tuition for the Health Care Aide and Office Assistant programs, government-funded delivery contracts with the Government of Alberta and Government of Canada (Construction Fundamentals, Workforce Training, Career and Employment Services, offered free to eligible Albertans), and individual safety course fees ranging from $47 to $275. The go-to-market motion combines direct-to-consumer enrollment through physical locations and online application portal with government employment services referrals. A $50 Refer-a-Friend program supplements organic student acquisition. The company reports 500+ graduates placed in employment and an 85% success rate.

Name

Training

Legal name

Training Inc.

Website

https://traininginc.ca

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Training Inc. is a family-owned, licensed vocational school in southern Alberta operating since 1992, delivering Health Care Aide, Office Assistant, construction, security, and safety certification training plus government-funded career services across five physical locations serving unemployed and underemployed Albertans.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

Technical and Trade Schools (6115), Business and Secretarial Schools (61141), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

General Security Officer (Unarmed) Training & Certification (BPAKAOAA)

akta.pro secondary industries

Construction & Trades Licensure (Contractor, Electrician, Plumber, HVAC CE) (EDAAALAH), Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD)

Keywords

• Vocational training programs
• Safety certification courses
• Health care aide training
• Career employment services
• Workforce skills development

Headquarters

HQ city

Lethbridge

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition - Fee-for-Service Programs: Training Inc. generates revenue from tuition fees charged for self-funded students in certificate programs such as Office Assistant ($4,970), Health Care Aide ($9,400), and Alberta Basic Security Training ($195). These programs operate on a one-time tuition model with optional payment plans including deposits and installment arrangements.
2. Government-Funded Programs: Several programs including Construction Fundamentals, Workforce Training, and Career and Employment Services are funded in partnership with the Government of Alberta and Government of Canada at no cost to eligible Albertans. Revenue comes from government funding agreements rather than direct student payment.
3. Safety Training Course Fees: Short-duration safety certification courses ranging from $47.25 (CSTS) to $275.63 (Ground Disturbance Level II dual certification) generate revenue from individuals and employers seeking workplace safety credentials. Courses include H2S Alive ($187.95), St. John Ambulance First Aid ($157.50-$187.95), TDG ($105.00), WHMIS ($78.75), and others.
4. Referral Incentive Revenue: A referral program offers current students and graduates $50 cash incentive for each friend they refer who successfully enrolls and starts class, driving student acquisition through word-of-mouth within the community.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Training Inc. is a licensed post-secondary vocational school that delivers certificate programs in office administration, health care aide, construction fundamentals, workforce training, and Alberta Basic Security Training, complemented by a catalog of short-duration safety certification courses (H2S Alive, Ground Disturbance, WHMIS, TDG, First Aid). The institution also provides free career and employment services (Destinations, Strive III, Immigrant Employment Services, Rural Employment Services) to eligible Albertans through government-funded partnerships, with classes delivered online, in-person, or in blended formats across five southern Alberta locations.

Product overview

Training Inc. is a licensed post-secondary vocational institution offering a portfolio of occupational training programs and career services across Alberta. The core product portfolio consists of six main programs: Office Assistant Program (21-week certificate), Health Care Aide Program (32-week provincial curriculum certificate), Construction Fundamentals Program, Workforce Training Program (8-week with 23 safety certifications), Alberta Basic Security Training (40-hour online), and Career and Employment Services. These are complemented by an extensive Safety Training Courses division offering in-person and online certifications including H2S Alive, Ground Disturbance, First Aid, WHMIS, TDG, and Confined Space training through partnerships with ACSA, Energy Safety Canada, Danatec, St. John Ambulance, and other certification bodies. The programs serve various segments from unemployed individuals seeking government-funded training to employed workers needing specific safety certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Assistant Program A 21-week full-time certificate program delivered in a blended (online and in-person) format, covering computer applications, administrative procedures, and customer service skills, including a 90-hour practicum placement with local employers. Targets adults entering office administration careers. Priced at $4,970 total ($4,500 tuition + $470 books).
• Health Care Aide Program A 32-week Health Care Aide Government of Alberta Provincial Curriculum (2019) Certificate Program licensed by the Ministry of Alberta Advanced Education through Alberta Health Services, preparing individuals for frontline care roles in continuing care facilities, hospitals, clinics, and home care. Includes clinical placement. Priced at $9,400 total ($8,700 tuition + $700 books).
• Construction Fundamentals Program
• Workforce Training Program An 8-week government-funded training program preparing participants for work in agricultural, logistics, production/manufacturing, transportation, and oilfield industries, bundling 23 safety certifications. Free of charge to eligible Albertans.
• Alberta Basic Security Training Course A 40-hour self-directed online course preparing individuals for a career in the security industry, followed by a provincial licensing exam. Priced at $195 total including books.
• Career and Employment Services Government-funded career and employment assistance including Destinations, Strive III, Immigrant Employment Services, and Rural Employment Services. Provides job search support, workshops, resume development, and employer connections for eligible Albertans facing employment barriers. Free of charge to eligible participants.
• Safety Training Courses In-person and online safety certification courses including H2S Alive, Ground Disturbance Level II, First Aid, WHMIS, Transportation of Dangerous Goods, Flag Person, Back Care Awareness, and Confined Space Entry, delivered through ACSA, Energy Safety Canada, St. John Ambulance, and Danatec partnerships. Individual course pricing ranges from $47.25 (CSTS) to $275.63 (Ground Disturbance Level II dual certification).

Quantifiable outcome

• 85% success rate for students
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, key and minor.

• Government of AlbertacoreStrategic or Co-development PartnerFunding partner for multiple programs including Construction Fundamentals, Workforce Training, Career and Employment Services (Destinations, Strive III, Immigrant Employment Services, Rural Employment Services). Programs are free for eligible Albertans through this partnership. Training Inc. is a licensed post-secondary institution recognized by Alberta's education system.
• Government of CanadacoreStrategic or Co-development PartnerCo-funder with Province of Alberta for Construction Fundamentals Program and Workforce Training Program, supporting skills development and employment for Canadians.
• Ministry of Alberta Advanced EducationcoreStrategic or Co-development PartnerRegulatory body that licenses Training Inc.'s post-secondary programs including Office Assistant Program (through Private Career Colleges Branch) and Health Care Aide Program (through Alberta Health Services).
• Alberta Health ServicescoreStrategic or Co-development PartnerLicenses the 32-Week Health Care Aide Government of Alberta Provincial Curriculum (2019) Certificate Program. Manages clinical placement arrangements for students in healthcare facilities.
• Alberta Construction Safety Association (ACSA)keyTechnology or IntegrationProvides approved safety training courses including Flag Person, Ground Disturbance Level II, Construction Safety Training System (CSTS), and Traffic Control Persons certification. Certificates issued in partnership with ACSA.
• Energy Safety CanadakeyTechnology or IntegrationProvides H2S Alive, Common Safety Orientation (CSO), Confined Space Entry and Monitor, and Wildlife Awareness courses. Certificates issued by Energy Safety Canada upon successful completion.
• St. John AmbulancekeyTechnology or IntegrationPartnership for Basic and Intermediate First Aid training courses. Certificates issued by St. John Ambulance valid for 3 years upon successful completion.
• Alberta Gaming, Liquor and Cannabis (AGLC)minorChannel Partner/ Reseller/ DistributorOffers ProServe (liquor staff training) and SellSafe (cannabis staff training) certification programs required for employment in Alberta's liquor, gaming, and cannabis industries.
• Pincher Creek Chamber of CommerceminorGTM or Marketing PartnerCommunity membership organization supporting local business networking and economic development in Pincher Creek region.
• Lethbridge Chamber of CommerceminorGTM or Marketing PartnerCommunity membership organization supporting local business networking and economic development in Lethbridge region.
• Fort Macleod Chamber of CommerceminorGTM or Marketing PartnerCommunity membership organization supporting local business networking and economic development in Fort Macleod region.
• Northern Alberta Chamber of Commerce (NACC)minorGTM or Marketing PartnerChamber of commerce membership providing networking and advocacy across northern Alberta communities.
• Alberta Association of Career Colleges (AAOCC)minorGTM or Marketing PartnerIndustry association membership representing career colleges in Alberta, providing advocacy and professional development for vocational training institutions.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• NorQuest College: Alberta public community college with one of the province's largest Health Care Aide programs and strong career and employment services. Comparable public-sector competitor for the same HCA training and funded employment service contracts.
• SAIT (Southern Alberta Institute of Technology): Major public polytechnic in Calgary offering health, construction, and business programs with substantially broader scope and capacity. Functions as the primary public-sector alternative to Training Inc.'s offerings in southern Alberta.

Direct peers

• CDI College: Canadian private career college chain with programs in healthcare aide, business, and technology. Comparable in operating model (tuition-funded vocational certificates) and target student demographic, though at significantly larger national scale.
• Robertson College: Western Canadian career college offering healthcare, business, and technology diploma programs. Comparable as a regulated private vocational institution serving similar entry-level workforce development segments in nearby provinces.
• Eastern College: Canadian private vocational school offering healthcare aide, business, and trades programs across multiple provinces. Comparable in regulated private career college model, though primarily serves Atlantic Canada rather than Alberta.
• Reeves College: Private career college operating multiple Alberta campuses offering diploma and certificate programs in business, healthcare, and technology. Directly comparable as a regulated Alberta private career college competing for similar student segments and employer relationships.
• Academy of Learning: National Canadian career college franchise offering office administration, bookkeeping, and healthcare training. Closely comparable to Training Inc.'s Office Assistant and Health Care Aide programs in curriculum, delivery format, and learner profile.
• Herzing College: Canadian private career college with healthcare, business, and technology programs. Comparable in tuition-funded certificate model, regulated provincial licensing, and target demographic of career-transitioning adults.

Regional players

• Lethbridge Polytechnic: Public polytechnic located in Training Inc.'s home city of Lethbridge, offering health, trades, and business programs. Comparable as a local training alternative serving the same southern Alberta student population.

Others

• St. John Ambulance (Alberta): National first-aid and safety training provider and current Training Inc. partner. Functions as both a content/certification partner and a potential competitor for first-aid and CPR course enrollment in the same Alberta market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=0XzxYhPHTRI
• Facebookfacebook.com/TrainingInc.Services
• LinkedInlinkedin.com/company/training-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Training