PMI

What PMI does

PMI (Payroll & Benefits Management, Inc.) is a privately held B2B services provider founded in 2003 and headquartered in Roanoke, Virginia, that delivers payroll processing, time and labor management, human resources consulting, employee benefits administration, and business insurance to small and mid-sized businesses across more than 35 U.S. states. Its core technology is NextGen Payroll, a fully modular, multi-tenant payroll processing platform that automates tax filing, garnishments, direct deposit, paycards, and paperless payroll. The platform is extended by PMI Hub, a unified workforce management portal accessible from any device that consolidates time and attendance, scheduling, payroll, and HR information, plus standalone modules for time/labor, HR, employee benefits, and business insurance.

PMI earns revenue through a combination of recurring subscription fees for payroll and HR platform usage and commissions from a broad carrier network spanning P&C (Chubb, Nationwide, Liberty Mutual, Travelers, The Hartford) and benefits carriers (Anthem, UnitedHealthcare, Cigna, Delta Dental, Guardian, Principal, Transamerica, Voya). Pricing is quote-based and customized by company size and service scope, billed monthly. The company goes to market via direct, consultation-based B2B sales targeting SMBs ranging from single-employee shops to companies with thousands of employees, with no disclosed channel partner or reseller network. Its stated differentiation is the combination of a national provider's product breadth with the personalized support of a smaller firm.

Name

PMI

Legal name

Philip Morris International

Website

https://wedopayroll.com

Company type

Public

Founded year

1847

Operating status

Operating

Headcount range

11–50 employees

Short description

PMI is a privately held B2B payroll, HR, time/labor, employee benefits, and business insurance provider founded in 2003 in Roanoke, Virginia, serving small and mid-sized businesses across more than 35 U.S. states via its NextGen Payroll platform and PMI Hub portal.

Ownership category

akta.pro rank

Product category

Payroll and HR Services

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA)

akta.pro secondary industries

Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Payroll & Employment Tax Services (BPAHABAD)

Keywords

• Payroll processing services
• Employee benefits administration
• Time and labor management
• Business insurance solutions
• Human resources consulting

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Payroll Processing Services: Core payroll management services including tax compliance, direct deposit, paycards, and garnishment processing. Revenue generated through service fees bundled with the NextGen Payroll platform subscription.
2. Time and Labor Management: Time tracking, scheduling, and attendance management services. Integrated into the NextGen Payroll platform as a module.
3. Employee Benefits Administration: Access to national carrier networks for health, dental, vision, life insurance, disability, and savings plans. Revenue likely derived from commissions from carrier partnerships.
4. Human Resources Consulting: HR advisory services including employment law advice, training courses, employee handbook creation, and regulatory compliance tools. Offered through the PMI Resource Center.
5. Business Insurance: Business insurance products including Workers Compensation, General Liability, Cyber Liability, Commercial Property, and Umbrella policies. Revenue from insurance carrier commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PMI delivers a modular payroll and workforce management platform (NextGen Payroll) that automates payroll processing, tax filing, garnishment compliance, direct deposit, and paycards for U.S. businesses. Around this core, the company bundles time and labor tracking, employee benefits administration through national carriers, business insurance placement, and HR consulting, all accessible through the PMI Hub portal.

Product overview

PMI operates a unified modular platform centered on NextGen Payroll, its core payroll processing system. The platform integrates five key service modules—PMI Hub (workforce management portal), Time and Labor (timekeeping), Human Resources (HR consulting), Business Insurance, and Employee Benefits—enabling clients to manage payroll, HR, benefits, and compliance from a single integrated system. The company serves clients in over 35 states, ranging from small businesses to large enterprises.

Differentiator

Problem solved

Functional benefit

Brands

• ZYN: Nicotine pouches brand under PMI's smoke-free product portfolio.
• IQOS

Products and services

• NextGen Payroll A modular payroll processing platform that automates and simplifies the entire payroll process, supporting garnishment compliance, payroll tax compliance, direct deposit, paycards, and paperless payroll for businesses of any size. Includes self-service employee portals for viewing timecards, pay stubs, and W2s.
• PMI Hub A unified workforce management portal that consolidates time and attendance, scheduling, payroll, and HR-related information into a single platform accessible from any device.
• Time and Labor Time tracking and labor management system that enables punch tracking, approvals, job costing, break enforcement, PTO accruals, and automated payroll integration for distributed workforces across multiple job sites.
• Employee Benefits Employee benefits administration including health, dental, and vision insurance, health reimbursement arrangements, flexible spending accounts, health savings accounts, disability insurance, group life insurance, and retirement planning, delivered through PMI's national carrier network.
• Business Insurance Business insurance solutions including workers compensation, umbrella policies, general liability, cyber liability, commercial property, and commercial auto coverage, placed through multiple national carriers.
• Human Resources HR consulting and management platform providing legal employment advice, on-demand training, state-specific employee handbook builders, federal and state compliance posters, and regulatory updates, accessed through the PMI Resource Center.

Quantifiable outcome

• Save thousands of dollars through consolidated payroll management platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered minor.

• ChubbminorOthersInsurance carrier partner providing commercial insurance products including property and casualty coverage. Listed as one of multiple insurance carrier logos on PMI's business insurance page.
• NationwideminorOthersInsurance carrier partner providing commercial insurance products. Featured prominently on PMI's business insurance page alongside other major carriers.
• Liberty MutualminorOthersInsurance carrier partner for commercial insurance products including workers compensation and general liability. Listed among the carrier network.
• TravelersminorOthersInsurance carrier partner providing commercial insurance solutions. Part of PMI's multi-carrier insurance network.
• The HartfordminorOthersInsurance carrier partner for business insurance products. Listed as one of the insurance carrier partners on the business insurance page.
• AnthemminorOthersHealth insurance carrier partner providing group health plans through PMI's employee benefits network.
• UnitedHealthcareminorOthersHealth insurance carrier partner offering comprehensive health plans as part of PMI's employee benefits offerings.
• CignaminorOthersHealth and dental insurance carrier partner in PMI's benefits network.
• Delta DentalminorOthersDental insurance carrier partner for customized dental plans through PMI's employee benefits services.
• GuardianminorOthersInsurance carrier partner providing life and disability insurance products through PMI's benefits network.
• Principal FinancialminorOthersRetirement plan partner offering solutions to complete benefit packages for employees.
• TransamericaminorOthersRetirement and investment carrier partner for employee benefit packages.
• Voya FinancialminorOthersRetirement and insurance carrier partner in PMI's benefits network.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• OnPay: Cloud payroll and benefits platform for small businesses with HR, time tracking, and insurance add-ons; competes with PMI in the SMB and accounting-partner channels.
• Heartland Payroll (Global Payments): Full-service payroll, HR, and benefits provider for SMBs, including tax compliance, time & attendance, and benefits administration — same service bundle as PMI.
• Paychex: Public SMB-focused payroll, HR, and benefits provider with a national footprint and bundled service model that closely mirrors PMI's positioning against large national players and local providers.
• Gusto: Cloud-native payroll, HR, and benefits platform purpose-built for small businesses; competes head-on with PMI for the same SMB customer with modern UX and integrated benefits.
• Paycor: SMB and mid-market HCM/payroll SaaS provider offering integrated payroll, time, benefits, and HR — direct overlap with PMI's modular product suite and target customer.
• SurePayroll: Paychex-owned online payroll service for small businesses, with full-service tax filing, benefits, and 401(k); a direct SMB payroll competitor to PMI.
• Patriot Software: Affordable online payroll and HR software for very small US businesses; targets the single-employee-to-50-employee segment that PMI explicitly serves.

Broad incumbents

• ADP (Automatic Data Processing): Largest US payroll/HR incumbent; RUN Powered by ADP and Workforce Now compete directly with PMI in the SMB segment, with vastly greater scale, brand, and product breadth.
• Insperity: PEO and HR services provider with payroll, benefits, and insurance offerings to SMB and mid-market employers; competes with PMI in HR outsourcing and benefits delivery.

Emerging players

• Square Payroll (Block): Integrated payroll and benefits offering from Block, targeting small businesses already using Square's commerce and software ecosystem; partial overlap with PMI's SMB target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wedopayroll
• Facebookfacebook.com/PMIPayrollManagement
• LinkedInlinkedin.com/company/pmi-payroll-insurance-hr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PMI