Gibraltar
Gibraltar, LLC is a Seattle-based real estate operating company founded in 1998, providing integrated property management and commercial brokerage services across multifamily, retail, office, and restaurant properties for owners, investors, tenants, and commercial buyers in the Seattle and Eastside markets.
- Company typePrivate
- Founded1998
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gibraltar does
Gibraltar, LLC is a Seattle-based real estate operating company founded in 1998 that provides integrated property management and commercial real estate brokerage services across the Seattle and Eastside markets of Washington State. The company manages a portfolio spanning 20-unit apartment buildings to 200,000+ square-foot multi-tenant retail centers, serving residential tenants, multifamily and commercial property owners, and commercial buyers, sellers, and tenants. Approximately half of the properties Gibraltar manages are owned by the firm's own principals, creating direct alignment between ownership and management operations.
The company delivers property management through AppFolio's web-based platform, offering an Online Tenant Portal accessible via web and mobile (iOS and Android) for rent payment, maintenance requests, and account management, complemented by a dedicated Investor Portal at investors.gibraltarusa.com for partners to track portfolio performance and documentation. Brokerage services are led by an in-house team of senior brokers with deep specialization across multifamily, restaurant, retail, and office properties, with listings distributed through the Commercial MLS platform.
Gibraltar's revenue model combines three streams: recurring property management fees from third-party owners (managed_services), transactional brokerage commissions on acquisitions, dispositions, and leases (transaction_fee), and rental income from properties owned by the firm's principals (recurring rental). The customer base is horizontally diversified across residential tenants, individual and institutional property owners, restaurant operators (e.g., Ethan Stowell Restaurants, Maria Hines), fitness businesses (SWEAT Hot Yoga), retail tenants (In Living Color Beauty Supply), and commercial insurance offices (Vern Fonk Insurance). The company is privately held by its founding principals with no external institutional investment.
Gibraltar firmographics
Firmographics- Name
- Gibraltar
- Legal name
- Gibraltar, LLC
- Website
- https://gibraltarusa.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gibraltar, LLC is a Seattle-based real estate operating company founded in 1998, providing integrated property management and commercial brokerage services across multifamily, retail, office, and restaurant properties for owners, investors, tenants, and commercial buyers in the Seattle and Eastside markets.
- Ownership category
- akta.pro rank
Gibraltar industry classification
Industry- Product category
- Real Estate Property Management
- NAICS
- Real Estate Property Managers (53131), Nonresidential Property Managers (531312), Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Office Property Management (BPAJAGAA)
- akta.pro secondary industries
- Office Brokerage (BPAJABAA), Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Gibraltar is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gibraltar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Management Fees: Property management services for owners of multifamily and commercial properties. Fees likely charged as percentage of managed property value or fixed management fees. Services include tenant screening, maintenance, accounting, and leasing.
- Brokerage Commissions: Commercial real estate brokerage services for buying, selling, and leasing investment properties. Closed hundreds of millions of dollars in investment property sales and leasing transactions.
- Property Rental Income: Approximately half of managed properties are owned by the Gibraltar principals, generating rental income from tenant leases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One-time | Tenant Application Fee |
| Subscription | One-time | Security Deposit |
| Other | Monthly | Income Requirement |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Gibraltar product offering
Product offeringCore offering
Gibraltar provides full-service property management for residential and commercial properties and commercial real estate brokerage services in the Seattle and Eastside markets. Property management includes tenant screening, leasing, maintenance coordination, accounting, and monthly/annual owner statements for portfolios ranging from 20-unit apartment buildings to 200,000+ square-foot multi-tenant retail centers. Brokerage services cover buying, selling, and leasing investment properties across multifamily, retail, office, and restaurant sectors, supported by an Online Tenant Portal and an Investor Portal.
Product overview
Gibraltar is a Seattle-based real estate operating company offering integrated property management and brokerage services. The company provides residential and commercial property management through AppFolio-powered software, complemented by commercial real estate brokerage services. Key offerings include an Online Tenant Portal for rent payments and maintenance requests, an Investor Portal for portfolio tracking, and broker services for property acquisition, disposition, leasing, and business opportunities. The portfolio spans from 20-unit apartment buildings to 200,000 square-foot retail centers.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Management Services
- Commercial Real Estate Brokerage
- Online Tenant Portal
- Investor Portal
Quantifiable outcome
- $350+ million in multifamily transactions in Puget Sound region
- +2 more outcomes
Companies that use Gibraltar
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Gibraltar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gibraltar partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Gibraltar competitors and assessment
Company assessmentDirect peers
- Ewing & Clark: Long-established Seattle commercial real estate firm providing brokerage and management for office, retail, and multifamily properties. Comparable to Gibraltar as a regional boutique full-service operator in the same Seattle geography.
- Coast Real Estate: Seattle-based boutique commercial real estate firm focused on multifamily, mixed-use, and urban investment property sales. Directly comparable to Gibraltar's multifamily brokerage specialization and Seattle-Eastside footprint.
- Goodman Real Estate: Seattle commercial real estate brokerage and advisory firm serving owners, investors, and tenants across office, retail, multifamily, and land. Closely comparable to Gibraltar's brokerage services and Seattle market positioning.
- Real Property Associates: Seattle-based property management company focused on multifamily and mixed-use residential assets in the Puget Sound region. Comparable to Gibraltar's residential property management line and overlaps in tenant service delivery.
- Wallace Properties: Seattle-based full-service commercial real estate firm offering brokerage, property management, and investment services for office, retail, and multifamily assets across the Puget Sound. Directly comparable to Gibraltar in scope, regional focus, and boutique full-service model.
Broad incumbents
- Cushman & Wakefield: Global commercial real estate services platform with a Seattle office covering investment sales, leasing, and property management. Competes for the same institutional commercial owners and investors as Gibraltar's brokerage and PM lines.
- CBRE: World's largest commercial real estate services firm with deep Seattle presence spanning investment sales, leasing, valuation, and property management. Comparable on service breadth but operates at national scale far beyond Gibraltar's boutique footprint.
- Greystar Real Estate Partners: Largest U.S. residential property management and rental housing operator with multifamily services across the country, including Seattle. Comparable to Gibraltar's multifamily management line but at vastly greater scale and as part of a global investment platform.
- Kidder Mathews: Largest independent commercial real estate firm on the West Coast, offering brokerage, property management, and advisory across the PNW. Overlaps Gibraltar's Seattle brokerage and management services but at significantly greater scale and broader service portfolio.
- Colliers International: Global commercial real estate services firm with a substantial Seattle office providing investment sales, leasing, and property management. Competes with Gibraltar on commercial brokerage mandates in Seattle but as part of a national platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Gibraltar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gibraltar leadership team
Management profileNumber of profiles
Profiles14 records
Gibraltar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gibraltar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gibraltar
What does Gibraltar do?
Gibraltar provides full-service property management for residential and commercial properties and commercial real estate brokerage services in the Seattle and Eastside markets. Property management includes tenant screening, leasing, maintenance coordination, accounting, and monthly/annual owner statements for portfolios ranging from 20-unit apartment buildings to 200,000+ square-foot multi-tenant retail centers. Brokerage services cover buying, selling, and leasing investment properties across multifamily, retail, office, and restaurant sectors, supported by an Online Tenant Portal and an Investor Portal.
Is Gibraltar a public or private company?
Gibraltar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gibraltar founded?
Gibraltar was founded in 1998. It employs 11 to 50 people.
Where is Gibraltar based?
Gibraltar is headquartered in Seattle, United States, in the North America region.
How does Gibraltar make money?
Three revenue lines are on record. Property Management Fees are the primary driver. The others are brokerage Commissions and property Rental Income.
Who are Gibraltar's main competitors?
Direct peers on record are Ewing & Clark, Coast Real Estate, Goodman Real Estate, Real Property Associates and Wallace Properties. Broad incumbents are Cushman & Wakefield, CBRE, Greystar Real Estate Partners, Kidder Mathews and Colliers International.
Does Gibraltar have an API?
No public API is recorded for Gibraltar.
What industry is Gibraltar in?
Gibraltar's product category is Real Estate Property Management. Its primary akta.pro industry code is BPAJAGAA, Office Property Management, with a secondary code of BPAJABAA, Office Brokerage. Its NAICS code is 53131 and its SIC code is 6531.