Litzky Public Relations
Litzky Public Relations is a privately held, US-based boutique communications agency specializing in media relations, influencer partnerships, product launches, and event PR for kids, family, and consumer brand clients including Mattel, Pokémon, Fisher-Price, and Disney Publishing.
- Company typePrivate
- Founded1990
- HeadquartersHoboken, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Litzky Public Relations does
Litzky Public Relations (also operating as Litzky PR or LPR) is a privately held, boutique US-based communications agency headquartered in Hoboken, New Jersey. Founded approximately 35 years ago by Michele Litzky, the firm specializes in media relations, product launches, brand building, influencer and creator partnerships, trade show and event PR, and integrated communications for clients in the kids, family, and consumer brand verticals — including toys and games, publishing, children's and family entertainment, baby and toddler products, and family lifestyle categories such as apparel and home.
The agency's service portfolio is delivered as customized, integrated engagements rather than modular products, with senior-level attention and hands-on execution. Notable proprietary or productized assets include the 'Understanding & Engaging Today's Parents' research workbook (a content lead-generation asset based on proprietary attitudinal research) and the LOVE, Litzky Charitable Grant Program (a biennial $25,000 grant plus 3-month PR campaign for kid- and family-focused small businesses). The firm has no disclosed proprietary technology platform; its outputs are professional services — strategy, storytelling, media relationships, and campaign execution — supported by standard PR tooling.
Commercially, Litzky PR generates revenue through professional services engagements structured as retainers and project-based fees with enterprise clients. Its client roster includes globally recognized brands such as Mattel, Pokémon, Fisher-Price, Disney Publishing Worldwide, National Geographic, Feld Entertainment, The Toy Association, Carter's, Tupperware, and Basic Fun. The firm was recognized as a Top Boutique Firm in the Business Intelligence Group's 2026 Influencer Index, and in 2026 transitioned ownership to Josslynne Welch, who rose from intern to President under founder Michele Litzky. The agency operates with 11-50 employees from a coworking office in Hoboken and maintains a US/North America service focus.
Litzky Public Relations firmographics
Firmographics- Name
- Litzky Public Relations
- Legal name
- Litzky Public Relations
- Website
- https://litzkypr.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Litzky Public Relations is a privately held, US-based boutique communications agency specializing in media relations, influencer partnerships, product launches, and event PR for kids, family, and consumer brand clients including Mattel, Pokémon, Fisher-Price, and Disney Publishing.
- Ownership category
- akta.pro rank
Litzky Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Litzky Public Relations is headquartered
LocationHeadquarters
- HQ city
- Hoboken
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Litzky Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- PR and Communications Services: Litzky PR generates revenue through professional PR and communications services, including media relations, influencer partnerships, brand campaigns, and strategic communications. As a boutique agency with more than 35 years of experience, services are customized and likely structured as retainers or project-based engagements for clients across toys, publishing, entertainment, and family lifestyle sectors.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Litzky Public Relations product offering
Product offeringCore offering
Litzky Public Relations is a boutique, US-based communications agency that delivers integrated public relations and brand communications services to kids, family, and consumer brands. The firm specializes in media relations, product launches, influencer and creator partnerships, trade show and event PR, brand storytelling, and integrated campaigns, supported by proprietary parenting research.
Product overview
Litzky PR is a boutique, US-based communications agency that operates as a single unified service offering rather than a platform-plus-modules architecture. The agency's core services are delivered as integrated, customized programs that blend strategy, creativity, and hands-on execution. Their service portfolio includes Media Relations & Earned Media Strategy, Product Launches & Brand Campaigns, Influencer & Creator Partnerships, Trade Show & Event PR, Brand Storytelling & Thought Leadership, and Integrated Communications & Partnerships. Additionally, the agency offers proprietary research through their 'Understanding & Engaging Today's Parents' workbook and runs the LOVE, Litzky charitable grant program.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Relations & Earned Media Strategy
- Product Launches & Brand Campaigns
- Influencer & Creator Partnerships
- Trade Show & Event PR
- Brand Storytelling & Thought Leadership
- Integrated Communications & Partnerships
- LOVE, Litzky Charitable Grant Program
- Understanding & Engaging Today's Parents Workbook
Quantifiable outcome
- 3.5 billion impressions for Toy Fair NY campaign with 33% increase in media attendance and 3x YoY coverage growth
- +3 more outcomes
Companies that use Litzky Public Relations
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles6 records
Litzky Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Litzky Public Relations partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Litzky Public Relations competitors and assessment
Company assessmentDirect peers
- Hunter PR: Consumer-products PR boutique with food, beverage, beauty, and household brand practices. Comparable boutique positioning serving enterprise consumer brands with media-relations-led campaign execution.
- Sunshine Sachs: Celebrity-and-entertainment focused PR agency with deep consumer and brand communications practice. Directly comparable as a mid-sized boutique serving entertainment, lifestyle, and consumer brands with media relations, influencer strategy, and brand campaigns.
- Rubenstein Public Relations: Mid-sized consumer and lifestyle PR firm serving consumer products, food/beverage, and entertainment clients. Same boutique-to-mid-market agency structure delivering media relations, influencer, and product-launch programs.
- EVINS Communications: Lifestyle, hospitality, food/beverage, and entertainment PR boutique. Comparable in boutique positioning, consumer vertical mix, and integrated media-relations-plus-influencer service offering.
- 5W Public Relations: Mid-sized consumer and lifestyle PR agency with consumer product, entertainment, and brand-launch practices. Operates the same boutique-to-mid-market agency model with retainer-based media relations and influencer programs.
- BWR Public Relations: Boutique entertainment, consumer, and lifestyle PR firm offering media relations, talent PR, and brand campaigns. Closely comparable in service mix (earned media, launches, influencer activations) and account size profile.
- J Public Relations (J/PR): Boutique lifestyle, hospitality, and consumer PR agency serving consumer brands with media relations and influencer programs. Directly comparable in scale, vertical focus, and retainer-based service delivery.
Broad incumbents
- Edelman: Largest independent global PR firm with deep consumer and entertainment practices. Operates in the same kids/family/consumer brand space but at significantly greater scale and with full paid/owned/earned capabilities.
- Weber Shandwick: Global communications network with strong consumer marketing, entertainment, and brand-launch practices. Comparable offerings as part of a broader portfolio competing for the same enterprise consumer/kids brands.
- FleishmanHillard: Global PR and integrated communications network with significant consumer and entertainment brand practice. Competes for the same enterprise brand assignments as part of a full-service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Litzky Public Relations social profiles
Digital presenceLitzky Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Litzky Public Relations leadership team
Management profileNumber of profiles
Profiles3 records
Litzky Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Litzky Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Litzky Public Relations
What does Litzky Public Relations do?
Litzky Public Relations is a boutique, US-based communications agency that delivers integrated public relations and brand communications services to kids, family, and consumer brands. The firm specializes in media relations, product launches, influencer and creator partnerships, trade show and event PR, brand storytelling, and integrated campaigns, supported by proprietary parenting research.
Is Litzky Public Relations a public or private company?
Litzky Public Relations is a private company. It is classified as management employee owned and is currently operating.
When was Litzky Public Relations founded?
Litzky Public Relations was founded in 1990. It employs 11 to 50 people.
Where is Litzky Public Relations based?
Litzky Public Relations is headquartered in Hoboken, United States, in the North America region.
How does Litzky Public Relations make money?
One revenue line is on record: PR and Communications Services.
Who are Litzky Public Relations's main competitors?
Direct peers on record are Hunter PR, Sunshine Sachs, Rubenstein Public Relations, EVINS Communications, 5W Public Relations, BWR Public Relations and J Public Relations (J/PR). Broad incumbents are Edelman, Weber Shandwick and FleishmanHillard.
Does Litzky Public Relations have an API?
No public API is recorded for Litzky Public Relations.
What industry is Litzky Public Relations in?
Litzky Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541820 and its SIC code is 7311.